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NOVOMATIC scores highest brand value increase in 2023

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NOVOMATIC ranks second among the country’s most valuable brand companies in the current Austrian Brand Value Study of the European Brand Institute (EBI) and also achieves an excellent 4th place in the Sustainable Brand Ranking with an AAA rating.

Evaluated on the basis of the criteria brand strength, trend development, brand potential and revenue, NOVOMATIC was ranked second among the ten most valuable brand companies in Austria for the fourth time in a row in this year’s ranking by the European Brand Institute. It is especially positive that NOVOMATIC, with a brand value increase of +13.6%, was able to record the largest increase within one year among the top 10 most valuable brands in Austria.

With around 23,900 employees worldwide and activities in more than 100 countries, Europe’s leading gaming technology group was able to increase its brand value to EUR 3.446 billion. Only Red Bull ranks ahead of the gaming technology group in Lower Austria in the country’s top brands. The reasons for this outstanding rating are in particular the continuous growth, the significant increase in revenue and the great commitment to sustainability with the implementation of a comprehensive corporate responsibility and ESG program. In addition, the European Brand Institute surveyed the contribution of brand companies to sustainable development in Austria as part of its Sustainable Brand Rating. NOVOMATIC takes an excellent 4th place in this with an AAA rating.

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“The excellent rankings in both the brand value and the sustainable brand ranking once again prove the success of our sustainable corporate strategy, according to which success can only be achieved by embracing our responsibility. Sustainable brands create trust and are an important basis for our business success against the background of the increasing importance of the sustainability dimension”, emphasizes NOVOMATIC Executive Board Member Johannes Gratzl.

Based on the annually published ranking of the “trend-TOP500 most profitable Austrian companies” by the business magazine Trend, the Austrian Brand Value Study evaluated the nationwide top 10 companies for the 20th time. The ranking for the year 2023 included a total of 180 Austrian brand companies from 16 industry segments, which are over 45 percent Austrian-owned and whose brand value is evaluated according to the current international standards ISO 10668 and ÖNORM A 6800.

Copyright: European Brand Institute

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Relax Gaming partners with Grand Casino Luzern to launch in Switzerland

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Relax Gaming, the iGaming aggregator and supplier of unique content, has enhanced its European presence by making its debut in Switzerland with leading operator Grand Casino Luzern and its online platform, mycasino.

This partnership with Relax will see the supplier’s award-winning portfolio of games including Banana Town, Money Train and Wild Chapo now available to Swiss players with more titles to follow.

Founded in 2019, mycasino is operated by Grand Casino Luzern, a renowned casino operator in the heart of Switzerland.

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The country’s leading online casino boasts a cutting-edge offering with exclusive titles regularly being added, as well as seamless deposit and withdrawal functionality. With its commitment to safety, innovation, and superior customer experience, mycasino offers a secure and enjoyable online gaming experiences for Swiss players.

The Swiss market marks the twenty-third global jurisdiction that Relax Gaming now operates in after passing the stringent regulatory processes and obtaining approval from Federal Gaming Board (FGB).

This is Relax’s latest step in extending its reach across Europe with further plans to increase its footprint with additional partnerships planned over the continent in the near future.

Martin Stålros, CEO of Relax Gaming, said: “Our continued growth across the globe is something we are all incredibly proud of. The Swiss market presents many interesting opportunities and I believe we have the right content to appeal to the passionate audience.”

Alexia Smilovic Rønde, Chief Regulatory Officer at Relax Gaming, said: “Entering the Swiss market through our prime partnership with Grand Casino Luzern marks another significant step in expanding our presence in high-profile regulated markets.

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“Switzerland is truly a staple of European jurisdictions and is known for its high regulatory standards, which we are pleased to have successfully met. We will be looking forward expanding our presence in the coming months.”

Wolfgang Bliem, CEO at Grand Casino Luzern, said: “The partnership with Relax Gaming marks an important step for mycasino.

“Their innovative approach and diverse game portfolio perfectly align with our commitment to maintaining our leadership in the market. We’re thrilled to be the first online casino in the Swiss market to partner with Relax Gaming and continue providing top-tier entertainment to our players.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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Thunderkick enters Hungary with LVC Diamond brand Vegas.hu

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Partnership marks studio’s first foray into Hungarian market

Independent slots studio Thunderkick has launched its games with Vegas.hu, an online casino operated by Las Vegas Casino (LVC) Diamond, marking its debut in the Hungarian iGaming market.

Hungary is the third new market entered by Thunderkick in 2024 – following the announcement that its games would go live in Canada and Colombia – highlighting the provider’s commitment to targeted global expansion.

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Vegas.hu is a pioneering platform having become the first legal online casino established in the country in 2017 and has since established itself as one of the most successful and highest-grossing brands in Hungary.

The partnership, which commenced in early August, saw a collection of Thunderkick’s games integrated onto Vegas.hu, including fan-favourites Midas Golden Touch 2, Beat the Beast: Dragon’s Wrath, and Gods of Rock! Reborn.

The game developer has already reported early success among its titles, with this strong performance emphasising the quality of Thunderkick’s product portfolio, which continues to resonate with players across the globe.

Fredrik Ekholm, Head of Sales at Thunderkick, said: “We are dedicated to enhancing Thunderkick’s presence on our home continent, and the debut of our slots in Hungary reaffirms this.

“Since becoming the nation’s first regulated online casino, Vegas.hu has built a reputation as an industry leader, and we are excited to partner with the prestigious brand as we look to expand our European player base.”

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Brigitta Szenczy, Head of Gaming and Studio at Vegas.hu, added: “At Vegas.hu, we have a history of providing exciting gaming experiences to Hungarian players through a portfolio of best-in-class titles.

“Thunderkick’s cutting-edge slots are sure to resonate with Vegas.hu players as we continue diversifying our content offering.”

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Octoplay goes live in Slovakia with an exclusive partnership with Nike

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Octoplay continues its expansion in Europe by going live in Slovakia with a strategic partnership with Nike, the largest betting company in the country. This move marks Octoplay’s third major market milestone in the last four weeks, following its entry into Denmark and obtaining a license in Greece.

Octoplay will launch a portfolio of 10 games, including the title Eggsponential, exclusively on Nike’s platform in Slovakia. The partnership goes beyond game integration, with Octoplay set to deliver a bespoke version of its opt-in jackpot solution, Jackpot Hunt. This collaboration demonstrates both companies’ commitment to long-term market growth and innovation.

Nick Vuchev, Commercial Director at Octoplay, stated: “Our partnership with Nike marks a significant step in Octoplay’s expansion into regulated European markets. We’re excited to introduce our games exclusively in Slovakia through the country’s largest operator.”

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Robert Vizvari, Chief Revenue Officer at Niké, commented: “We’re thrilled to be the first to bring Octoplay’s premium products to players in Slovakia. Through this collaboration, we’re offering the high-quality, engaging content Octoplay is known for, exclusively on our platform. This partnership not only enhances our portfolio but also reinforces our commitment to providing our players with the best gaming experiences in the market.”

This partnership highlights Octoplay’s rapid expansion across Europe’s regulated markets. Already holding licenses in the UK, Sweden, Malta, Ontario, Greece, and Romania, Octoplay continues to strengthen its position in the iGaming industry through strategic partnerships and market entries. This latest collaboration with Nike, a major operator in Slovakia, further exemplifies Octoplay’s commitment to growth in key regulated markets.

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