

Africa
BETBY establishes partnership with Africa365.com
BETBY, the innovative sportsbook supplier, has agreed a partnership with leading African operator Africa365, with the integration of content from its brand, infiGaming.
This partnership will greatly enhance BETBY’s offering, which has gone from strength-to-strength since the company was founded in 2018. The brand’s sportsbook now offers more than 700,000 competitions across both regular sports and esports.
BETBY has created a leading reputation throughout the industry, establishing itself as an innovative, forward-thinking sportsbook since. Growing from challenger brand to a proven, customer-centric platform provider, it has enjoyed significant success across the globe.
infiGaming is leading crypto gaming platform provider that is revolutionising the way players experience online gaming. Its cutting-edge technology and expertise in cryptocurrencies are empowering gaming operators to create immersive and secure gaming environments that captivate players worldwide.
Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Being able to partner with Africa365 will significantly improve our already outstanding offering. We are constantly striving to provide the widest range of content within our platforms and infiGaming’s portfolio and expertise will be invaluable as we take the next step to ensure players continue to engage with our products.”
Jordan Stone, CEO at Africa365, said: “BETBY has established itself as a leading brand across the globe, and we are thrilled to sign this agreement which will allow our content to reach wider audiences. We pride ourselves on our commitment to innovation and staying ahead of the curve, and we are sure that BETBY will provide a first-class solution for our content to thrive.”
Richard Hogg, CEO at infiGaming, said: “We are thrilled to integrate BETBY’s innovative portfolio of content, which is a testament to the growth that we have experienced. BETBY’s reputation speaks for itself throughout the industry, and we are sure players will respond positively to the engaging betting opportunities they will be able to access.”
Africa
Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania

Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania.
This launch marks a significant step in Kiron’s expansion across East Africa and reinforces its commitment to delivering compliant, high-performance content in regulated markets.
Turbo League offers a fast-paced football format designed for audiences who prefer short, high-frequency sessions. Built on Kiron’s established platform, the game supports casual and repeat play through quick outcomes and smooth, data-lite performance across devices and networks.
SportPesa, one of Africa’s most recognised betting operators, now offers Turbo League to customers in Kenya and Tanzania. The partnership highlights SportPesa’s continued focus on accessible, engaging entertainment and Kiron’s ability to scale content across mobile-first regions with strong sports cultures.
Steven Spartinos, Co-CEO at Kiron, said: “We are proud to bring Turbo League to SportPesa customers in Kenya and Tanzania. This collaboration deepens our relationship with one of the region’s leading operators and reflects the growing demand for high-speed, digital sports entertainment in East Africa.”
Kalina Krantova, Director at SportPesa, added: “Our priority is giving customers premium, entertaining experiences. Turbo League adds real value to our content line-up through its pace, accessibility, and consistent performance.”
The post Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania appeared first on European Gaming Industry News.
Africa
MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa

MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa.
Kiron has rolled out Mula League on MulaSport, bringing a data-lite virtual football format to one of Africa’s leading sportsbook operators. Mula League delivers the excitement of league soccer in a lightweight design that fits seamlessly into digital platforms and uses very little data.
Mula League captures the feel of real league soccer in a fast, three-minute match format with full season play and familiar betting markets. Its data-lite design ensures quick, reliable access for players and its easy integration has made it perfect for MulaSport.
Steven Spartinos, Co-CEO of Kiron, said: “This launch with MulaSport underlines how virtual football can be both innovative and accessible. Mula League delivers the full league experience in a data-lite format that is scalable for operators and engaging for players.
Desiree Scott, Group Head of Corporate Affairs at MulaSport, said: “Bringing Kiron’s game onto our site strengthens our sportsbook with content that is quick to access and easy to enjoy. The format fits seamlessly into the way our players engage with football, while reflecting our commitment to quality, choice, and responsibility.”
Mula League is now live on the MulaSport platform.
The post MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa appeared first on European Gaming Industry News.
Africa
Ghana’s NLA Introduces New Sticker to Clamp Down on Illegal Lotto Operators

The fight against illegal lotto operations in Ghana continues unabated with a major push led by the Director-General and Management of the National Lottery Authority (NLA).
On August 26, the Authority organised a press conference at Brennan Hall to re-emphasise the ongoing registration exercise for Lotto Writers under registered Private Lotto Operators, a process initially launched on September 18, 2024, under the previous leadership.
As part of the initiative, unique identification stickers are being introduced for all Writers and Agents of Private Lotto Operators (PLOs). This measure is expected to reduce illegal activities in the industry and significantly boost the Authority’s revenue.
Addressing the press, the Director-General, Mr. Mohammed Abdul-Salam, noted the growing difficulty distinguishing legitimate writers from illegal ones. He explained that the introduction of the new sticker system would firmly establish the Authority’s regulatory role. Supported by the Operations and Compliance teams, this initiative will be enforced from September 1, 2025, to clamp down on unlicensed operators.
The Executive Secretary of the Concerned Lotto Agents and Writers Association (CLAAG), Mr. Kwaku Duah, welcomed the development, stressing that it was time for Registered Operators to benefit from the fees they had paid. He further cautioned that any Agent or Writer who fails to comply with the new regulations would not receive their support when caught by the law.
The sticker will display the Agent or Writer’s name, location, phone number and payment details, among other information. A QR code generated upon payment will allow the compliance team to easily verify duly licensed operators during their visits.
Mr. Andrew Tuah, Head of Operations, added that the registration fee of GHC 250 for Lotto Writers was to be renewed annually. In addition to the sticker’s robust security features, which cannot be duplicated, he announced a nationwide sensitisation exercise for the Lotto Writers to familiarise themselves with this app.
The press conference was also attended by the Deputy Director-General, Mr. Eric Yeboah Wadie, the Public Relations Officer of CLAAG, Mr. David Agbeviadeh, members of the Executive Management, Management and Staff of the Authority.
The post Ghana’s NLA Introduces New Sticker to Clamp Down on Illegal Lotto Operators appeared first on European Gaming Industry News.
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