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The Unit moves into second year as start-up LulaBet’s marketing services supplier

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This follows LulaBet’s successful launch in South Africa, as The Unit continues to build its reputation across the globe

28th June 2023 – The Unit, the leader in nearshore product development and marketing for sports betting and igaming, is continuing in its role as marketing services supplier for LulaBet following the operator’s successful launch in South Africa.

LulaBet launched last September after The Unit came on board, bringing extensive experience of providing strategic marketing expertise gained across several years in sports betting and casino. The Unit has provided this service to LulaBet with a particular focus on paid search and paid social.

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Based in Cape Town, LulaBet was set up by an experienced team of industry experts and has rapidly become one of the leading online sports betting and casino operators in South Africa, combining customer insight and technology to provide a rewarding and engaging experience.

Through this partnership, The Unit has showcased its ability to provide its world-class services in geographic locations across the world, launching and growing paid search and paid social marketing channels for a start-up in the sports betting space.

The Unit’s experienced industry professionals provide expertise for each partner’s marketing roadmap. From strategic marketing to budgets and planning, The Unit can help partners launch their sportsbook/casino into new markets or improve marketing channels that are currently underperforming.

The marketing team is made up of consultants with strong practical backgrounds, having worked on the operator side for many years, which means they understand the issues partners face both on a strategic and day-to-day level.

After assisting with LulaBet’s launch and identifying the strengths of a start-up business, The Unit will work with LulaBet on further plans to expand in the South African market, with a second wave of growth expected as more product features are added by the LulaBet team.

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Paddy Casey, Co-Founder at The Unit, said: “I am delighted to continue working with LulaBet following an enjoyable and successful first year of our partnership. LulaBet has proved it can gain cut-through in the South African market in a short space of time, and the experience brought into the project from both sides has led to a fruitful collaboration. I am excited to see how our marketing expertise can help them take their brand to the next level.

“We have built our reputation globally since launching five years ago, and our success in helping grow a start-up like LulaBet is further proof of how we can help businesses across several jurisdictions. I look forward to providing our services in more markets as we continue to showcase our abilities.”

Iain Gutteridge, Managing Director at LulaBet, said: “We wanted to work with an agency who had extensive sports betting experience. We chose The Unit because the team there has experience from the operator side which made our communication with them fast and direct. We are a team of experienced betting professionals who operate at a fast pace, so The Unit were a great fit with our culture.”

Africa

SOFTSWISS Set to ‘Grab Success’ at SiGMA Africa 2025

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SOFTSWISS, a global expert with over 15 years of experience in developing innovative iGaming solutions, announces its participation in SiGMA Africa, which will take place in Cape Town on 10–12 March 2025.

SOFTSWISS is bringing its award-winning ‘Grab Success’ creative concept to the expo. This time, it will be visually adapted specifically for the African market, celebrating the continent’s rich heritage and the company’s commitment to empowering operators with the best iGaming solutions.

Olga Resiga, Chief Business Development Officer at SOFTSWISS, commented: “We’re excited to bring our ‘Grab Success’ concept to Africa, showing our dedication to innovation and delivering market-specific solutions. With the massive potential of this fast-growing market, now is the perfect time to explore fresh iGaming collaborations. We are looking forward to engaging with new partners, building meaningful connections, and demonstrating how SOFTSWISS can help enrich the future of iGaming in South Africa.”

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Participation in SiGMA Africa 2025 continues SOFTSWISS’ expansion in the South African market. Last year, the company acquired a majority stake in Turfsport, a leading local provider of multichannel wagering software. This partnership resulted in three new product launches in 2024: the Lotto Software, the Retail Betting Solution, and a Horse Racing module integrated into the SOFTSWISS Sportsbook. These new offerings provide operators with flexible and secure tools to enhance their lottery and betting services.

Christian Neuberger, CEO at Turfsport, added:Our partnership with SOFTSWISS has already shown its tremendous potential through the launch of three new products in 2024. As we continue to work together, we see even bigger opportunities lying ahead. SiGMA Africa will be a great platform to showcase what our collaboration can offer operators in the region.”

Additionally, SOFTSWISS recently released its 2024 iGaming Market Overview: South Africa. The report serves as a comprehensive guide for operators looking to enter this market and understand the region’s unique iGaming landscape.

Visitors are invited to schedule a meeting at Stand 56P to meet the SOFTSWISS team and explore the latest solutions designed for operators in the African iGaming market.

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Set to ‘Grab Success’ at SiGMA Africa 2025 appeared first on European Gaming Industry News.

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Gamanza Games goes wild in South Africa with 10bet launch

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Gamanza Games has successfully launched in South Africa’s booming iGaming market, enjoying an impressive debut with 10bet, in partnership with leading local aggregator, Intelligent Gaming. A number of Gamanza Games’s top performing arcade casino games were very well received by players, including the innovative aviation crash game, “Air Racer”, and the Swiss game studio’s fast-paced Plinko game, “Plinkoinko”.

The collaboration with Intelligent Gaming marks Gamanza Games’s fifth regulated market entry and a first step towards wider expansion across the African region. Expectations are high for continued growth in the popularity of arcade casino games in Africa, and Gamanza Games aims to be a driving force of further innovation in the space.

Robert Civill, Chief Commercial Officer of Gamanza said of Gamanza Games’s latest market launch: “We are delighted to activate our partnership with Intelligent Gaming and go-live in what I believe to be one of the industry’s most exciting markets right now. We are really proud to launch with a forward-thinking brand like 10bet as well. We share a vision for evolving the online casino experience, through gamification mechanics, and a wide variety of game choice. Our first game releases have landed really well with local players, so the future is bright for us in South Africa!”

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Michelle Henriques Colborne, Marketing VP at 10bet South Africa added, “Our commitment to delivering top-notch entertainment to our 10bet bettors in South Africa continues to grow stronger. We are excited to partner with Gamanza in bringing world class entertainment and look forward to what this partnership will bring for our players.”

The post Gamanza Games goes wild in South Africa with 10bet launch appeared first on European Gaming Industry News.

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The Top 5 Welcome Bonuses South African Online Casino Players Can Look Forward to in February 2025

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South Africa’s online casino industry continues to thrive, boasting an ever-increasing array of high-quality gaming platforms. With many choices available, discerning a quality online casino has never been more crucial. Quality is determined by several factors including game variety, user experience, customer support, security, and especially the value of welcome bonuses offered.

Due to the extensive number of options, using a reputable guide to sift through the wealth of online casinos ensures that players can find the best experiences available. One such critical factor in this selection is the welcome bonus, which significantly enhances the initial gaming experience and boosts players’ chances from their very first deposit.

As the online casino landscape expands, the importance of reliable, knowledgeable guidance in choosing the right casino becomes imperative. www.nodepositcasinos.co.za, a leading portal for online casinos in South Africa, stands out as a prime resource. Our expertise allows us to navigate and recommend top-tier online casinos that promise not only enjoyment but also security and fair play.

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This February 2025, www.nodepositcasinos.co.za has carefully selected the top 5 welcome bonuses available to South African players. These bonuses have been chosen based on their value, the quality of the casinos offering them, and their appeal to both new and seasoned players.
Here’s a detailed look at what players can expect:

  1. Springbok Casino
    • Welcome Bonus: R500 Free No Deposit Bonus, Coupon Code: NDC500; R11,500 Welcome Bonus
    • Casino Highlights: Springbok Casino, launched in 2012 and licensed by the Government of Curacao, is powered by Realtime Gaming. It is highly popular among South African players for its robust game library including slots, table games, and more. This online gambling site supports gameplay on various devices, offering services in both English and Afrikaans, and all transactions are conveniently listed in ZAR.
  2. Yebo Casino
    • Welcome Bonus: R350 Free No Deposit Bonus, Coupon Code: NEW350; R12,000 Welcome Bonus
    • Casino Highlights: Since 2014, Yebo Casino has been a trusted name in the South African market, adorned in the national green and black to resonate with local pride. It offers a comprehensive Realtime Gaming portfolio and exceptional customer service, with a variety of banking options including EasyEFT and cryptocurrencies.
  3. Punt Casino
    • Welcome Bonus: R350 Free No Deposit Bonus, Coupon Code: SAC350; R10,000 Welcome Bonus
    • Casino Highlights: Tailored for South African players, Punt Casino offers a vast array of games from Realtime Gaming since its inception in 2017. The site is known for its mobile compatibility and a variety of bonus offers, alongside top-notch security protocols ensuring a safe gaming environment.
  4. Thunderbolt Casino
    • Welcome Bonus: R500 Free No Deposit Bonus, Coupon Code: NDC500; R10,000 Welcome Bonus
    • Casino Highlights: With a mascot named Thando the Chameleon, Thunderbolt Casino offers a distinctly South African vibe and a comprehensive suite of real-time gaming titles. Players can enjoy a variety of bonuses and promotions, accessible via both desktop and mobile platforms.
  5. Silversands Casino
    • Welcome Bonus: R400 Free No Deposit Bonus, Coupon Code: NDC400; R10,000 Welcome Bonus
    • Casino Highlights: Established in 1999, Silversands Casino stands as one of the oldest and most respected online casinos in South Africa. The platform features a full range of Realtime Gaming slots and table games, with robust security measures in place to ensure a secure and fair gaming experience.

The post The Top 5 Welcome Bonuses South African Online Casino Players Can Look Forward to in February 2025 appeared first on European Gaming Industry News.

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