Spotlight Sports Group (SSG), a world-leading technology, content, and media company specializing in unlocking audience value, has re-engineered three platforms for FTN Network, a data company exclusively built for delivering affordable, customizable, extraordinarily detailed and accurate data for betting, season-long fantasy and daily fantasy. The platforms have been upgraded to incorporate SaaS solutions to provide their audience with a user-friendly experience.

FTN Network provides customizable data sets and products for each individual customer or corporation it works with. FTN’s customers range from individuals to startups with a limited budget to a top-of-the-line sportsbook. FTN succeeds in providing the flexibility to use tailored and accurate data and tools in ways that fit the needs in the areas of sports betting, season-long fantasy sports, daily fantasy sports and professional data services.

Spotlight Sports Group provided FTNFantasy, FTNBets and FTNDaily with a state-of-the-art publishing platform, complete with checkout services to manage subscription packages and SaaS tools that will allow platform managers to easily create custom interactive tools for their audiences.

Advertisement

All three platforms were re-designed to deliver a next-level user experience that utilizes SEO best practices to help the platforms grow organically.

To help FTN Network scale its affiliation revenues, SSG embedded its affiliate management services product across all three platforms which displays sportsbook, iGaming, and paid fantasy sports offers to users based on their geolocation. This allows FTN Network to display relevant offers to their audiences completely autonomously and based on their relationships with operators.

Kevin Adams, CEO and Founder of FTN Network discussed the upgrades made across all three platforms saying: “Our vision for our redesign was to provide a cleaner, more modern and premium user experience for our subscribers. Our team’s work, partnered with SSG’s ability to execute our technological vision, will further cement FTN as the go-to data source for bettors and fantasy players.”

“No partner utilizes the power of our platform and technology better than FTN Network. Their vision for ease of use, findability, plus deeper features using their own proprietary data was executed across all three platforms without losing an ounce of SEO strength. The upgrades were implemented across the board using our new SaaS capabilities and delivered in collaboration with the great team at FTN Network. The upgrades feature a cleaner and more personalized design allowing for greater findability, which allows FTN Network to stand out amongst the competition with premium services for the upcoming NFL season.” said Rick Wolf, SVP of B2B Partnerships at Spotlight Sports Group.