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TRUE Ecosystem Introduced NFT Drop in Victoria Wild West Game at 25+ Сasino Operators

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TRUE Ecosystem in partnership with the innovative casino game provider TrueLab Game Studios introduced NFT gamification mechanics into their game Victoria Wild West by means of TRUE solution for the online gambling industry. Soft launch showed an increase of player retention by over 70%.

A wild-west-themed slot game Victoria Wild West is the first-to-market production release with the seamless integration of NFT gamification mechanics. This experience is supposed to attract a new audience at the nexus of such fast evolving spheres like iGaming and NFT which becomes a win-win situation for both.

The team expects their first integration to bring many thousands of new NFT holders to the industry fostering NFT mass adoption on one hand, and to increase engagement and retention level as well as reduce user acquisition costs in online gambling on the other.

The drop is now available to the casino operators based on the platforms of leading B2B providers, including SOFTSWISS, and the list is constantly expanding.

 

What is the Victoria Wild West NFT collection?

The NFT collection is embedded directly into the game, with the NFT tokens randomly dropped while playing. The drop contains 15,000 NFTs of different rarity to help the main character achieve her mission. Each of the items has a high-utility rate and complements the storyline of the game.

Upon receiving the token, the player can activate it right away in the pop-up window by means of TRUE iFrame solution, without disrupting the gameplay and leaving the platform for an external wallet.

Players pick up NFTs during the gameplay, collect them in albums and craft higher-level NFTs to receive various benefits, up to a share of the Holders Treasury — a percentage of all bets placed on Victoria Wild West paid monthly.

Crafting is one of the noticeable engaging tools implemented in the game. The collection features NFTs of various rarity, that can be used to craft tokens of higher value. There are 5 crafting levels, every level unlocking bigger rewards.

As part of the collection 1,000 mystery boxes were released on the provider’s marketplace developed by TRUE within the turnkey white-label solution for the iGaming business. Mystery boxes can be unpacked and crafted, exchanged for benefits, or even resold on the external marketplace as is without opening.

 

Growth potential

The collection is already proving its success. The first results of the drop are promising indeed: the NFT activation conversion rate exceeds 50% among the players at the present moment, which goes far beyond provider’s expectations.

NFT gamification is performing at full pace and shows no signs of slowing down. According to data collected since product launch in March, the number of players increased by 72.9% with 44% increase in average sessions count per player.

💬 “By means of integrating NFT gamification mechanics into slot games, an iGaming provider can motivate players to come back and play more, expect the boost of engagement and retention, as well as increased volumes on the old game titles without the cost of new game production,” explains Dan Andrian, CEO of TRUE

The teams also expect the new NFT mechanics to positively influence such metrics as bet size, bet count per session and bet count per player as the first results speak for themselves.

About TRUE Ecosystem

TRUE is an infrastructure that offers NFT engagement solutions helping Web2 companies improve their customer retention with NFT utility through no-code approach. The platform provides a complete set of tools required for a successful integration of NFT gamification mechanics.

The ready-to-use Web3 solutions, such as white-label NFT Marketplace, TRUE Wallet, API and SDK developed by the team make it possible to expand the capabilities of NFT utility and apply any type of gamification to engage and retain the audience.

The teams are sure, the utility token, being the main growth driver of the NFT market, can bring extra benefits to all participants of the iGaming business: gamers, casinos, developers, and online streamers, breaking the traditional barriers of Web2, actively promoting deeper engagement, and creating new revenue streams.

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VentureMax Group support ambitious startups with sponsorship of Pitch iGB

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The VentureMax Group which is reshaping the nature of investments, game design and digital advertising in the iGaming space has been confirmed as headline sponsors of the first Pitch iGB taking place Wednesday 2nd July at ExCeL London.

Celebrating the entrepreneurial spirit which sits at the heart of iGaming the competition is being described as the ‘Ultimate Startup Showdown’ providing an opportunity for five visionary companies to battle it out in front of top investors for the chance to win the prize of £10,000.

Pitch iGB is open to bold, ambitious startups that have been founded within the last three years and who are seeking investment and strategic partnerships. In addition to the £10,000 prize pot, participating in Pitch iGB provides a raft of benefits including massive industry exposure, unparalleled networking opportunities with potential investors/partners and expert feedback from top industry judges. All sectors of the industry are submitting applications including Game Developers, SEO and AI Innovators, Affiliate Tools and Solutions Providers as well as iGaming Disruptors.

Heralding the importance of the initiative Justin Anastasi CEO of the VentureMax Group said: “Pitch events like this are where the future of our industry is born. It’s a space where bold thinkers propel real innovation and show us the kind of grit that turns ideas into market-leading companies. At VentureMax, we back founders who are ready to build something formidable, so I’m genuinely looking forward to judging at Pitch iGB and meeting the startups who will help shape our future. Let’s see who’s going to shake things up this year!”

Naomi Barton, Global Portfolio Director responsible for iGB L!VE added: “Entrepreneurship is in the DNA of the iGaming community and I am delighted that Justin and the VentureMax Group will be supporting the next wave of industry pioneers and helping them to fulfil their potential. Pitch iGB is more than a competition – it’s a launchpad for startups on what is the biggest stage in iGaming.  Quite simply, if you have an innovative, scalable and game-changing idea Pitch iGB is your stage!”

Startups have until May 26 to complete the Pitch iGB application form and upload a two minute YouTube video showcasing their business. Five finalists will make it to the live showdown which will comprise a four-minute pitch and an additional four-minute Q&A with the industry judging panel. One startup will then be crowned Pitch iGB Champion and take home the £10,000 prize pool.

iGB L!VE (2nd– 3rd July, ExCeL London) will welcome a projected 15,000 igaming and affiliate pioneers, helping businesses throughout the online gaming ecosystem to navigate an ever-changing landscape via networking opportunities, cutting-edge innovations and crucial market knowledge-sharing.

The post VentureMax Group support ambitious startups with sponsorship of Pitch iGB appeared first on European Gaming Industry News.

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TCSJOHNHUXLEY Demonstrates Live Gaming Innovation and Expertise at G2E Asia

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As a global leader in live gaming solutions, we were delighted to showcase our latest advancements and comprehensive product portfolio to the Asian gaming market at G2E Asia 2025, held from May 7th to 9th. Our booth at the Venetian Macao drew significant attention from attendees eager to experience our state-of-the-art solutions and renowned quality firsthand.

A key highlight for us was the revolutionary Velocity Auto Wheel, which generated considerable attention for its cutting-edge automation and seamless integration with the Wheelmate console. Our demonstrations underscored its potential to establish a new benchmark for speed and efficiency in live roulette, enabling operators to enhance table turnover and revenue through an increased number of games per hour. Attendees noted its innovative brushless DC motors and gearless design, which ensure continuous, reliable operation without the requirement for bulky air compressors, as well as its compact design’s adaptability to diverse casino layouts.

Also prominent in our showcase was the Chipper Champ 3, representing the next generation of chip sorting efficiency. Its unique capability to process clay chips, combined with enhanced speed and accuracy, proved to be a significant draw. Operators recognized the potential of this advanced technology to substantially reduce handling time and optimize overall table operations.

Our advanced display technologies also attracted considerable attention. The versatile Ora Table Displays were commended for their clarity, customisation options, and reliable presentation of essential game information. Of particular interest was the launch and demonstration of our groundbreaking Ora Blackjack Vue Display Controller. Seamlessly integrated with the Ora Luxe Winning Number Display, this innovative product employs advanced camera technology for automatic card recognition, providing players with real-time data including dealer hand history, live dealer odds, historical statistics, and the last four dealer Blackjacks. This innovation was acknowledged as a significant advancement in player engagement and Blackjack technology.

We also provided compelling demonstrations of our T-Connect casino management system, a critical tool already utilized by numerous casinos across Asia. The system’s capacity to streamline operations, enhance security protocols, and deliver invaluable data insights resonated strongly with operators aiming to optimise their gaming floors.

The popular Blaze Gaming tables, particularly the Sic Bo variant, effectively illustrated how dynamic LED surface technology can enhance the excitement of traditional games, creating a more engaging and visually appealing environment for players.

Beyond these innovations, our commitment to manufacturing excellence was evident through the display of our world-class core product range. From the precision engineering of our Roulette wheels and the detailed craftsmanship of our Gaming Tables to the dependable performance of our Dice Shakers, visitors could readily observe the superior quality that characterises TCSJOHNHUXLEY products.

“The feedback received from the market has been highly encouraging,” stated Rebecca Kingswell, Global Head of Operations and Managing Director APAC, TCSJOHNHUXLEY. “We were pleased to present both our latest innovations and our established product range at G2E Asia, underscoring our continued commitment to supplying the Asian gaming market with the most advanced and reliable live gaming solutions.”

Our successful participation at G2E Asia 2025 reaffirms TCSJOHNHUXLEY’s position as a leading provider of live gaming solutions, dedicated to supporting the growth and enhancing the player experience for our partners throughout the region.

The post TCSJOHNHUXLEY Demonstrates Live Gaming Innovation and Expertise at G2E Asia appeared first on European Gaming Industry News.

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Continent 8 authorised to deliver second-generation AWS Outposts, ensuring high-speed and high-performance betting and gaming operations

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As an AWS Solution Provider, Continent 8 also offers managed services, including Managed AWS Outposts and Managed Hybrid Networking, available via the AWS Marketplace

Continent 8 Technologies, the leading provider of global cloud hosting, connectivity and cybersecurity solutions for the iGaming and online sports betting industry, announces enhanced AWS support to facilitate the deployment and management of the latest generation AWS Outposts racks, driving secure, ultra-low-latency hybrid cloud infrastructures.

The second-generation AWS Outposts, announced at the end of April 2025, offer significant performance enhancements over their predecessors, including faster processing, higher memory capacity and increased network bandwidth for on-premises workloads. Continent 8 enables customers to capitalise on these advancements through the following offerings:

  • Managed AWS Outposts service provides comprehensive procurement, logistics, workload migration and ongoing management of AWS Outposts, coupled with unrivalled connectivity and seamless access to all AWS Direct Connect (DX) on-ramp locations. This service allows betting and gaming operators and suppliers to focus on value-added, core revenue-generating activities.
  • Managed Hybrid Network service facilitates seamless integration between on-premises infrastructures and AWS Regions, offering the most secure, resilient, hybrid cloud connectivity, bypassing the public internet via a private multiprotocol label switching (MPLS) network.

Continent 8 has extensive experience with AWS Outposts, having provided comprehensive support to operators and suppliers with the initial generation of rack platforms. Today, Continent 8 is responsible for over 90% of AWS Outposts deployments within the regulated betting and gaming industry.

Justin Cosnett, Chief Product Officer at Continent 8, stated, “Our strategic partnership with AWS, along with our deep experience with the first-generation AWS Outposts technology, enables us to provide the requisite expertise for delivering seamless AWS experiences. With the launch of the latest generation of AWS Outposts, we are well-positioned to manage the betting and gaming industry’s ‘business as usual’, day-to-day operations and IT infrastructure needs, allowing customers to swiftly benefit from the platform’s latency and performance enhancements for their most demanding gaming projects.”

Continent 8 is a Gold sponsor of the AWS Community Day Malta on 30 May and will be running a session on ‘Future-ready cloud solutions: winning in regulated markets’.

The post Continent 8 authorised to deliver second-generation AWS Outposts, ensuring high-speed and high-performance betting and gaming operations appeared first on European Gaming Industry News.

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