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Altenar appoints Charlie Williams as Commercial Director

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Leading sportsbook focused on global expansion with latest commercial hire

Altenar, the leading sportsbook and iGaming software supplier, has expanded its global standing with the appointment of Charlie Williams as Commercial Director.

Williams brings a wealth of experience to the position, with Altenar’s latest hire reflecting its ambitious plans for further global expansion.

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At Altenar, he will oversee the award-winning sportsbook provider’s commercial strategy, encompassing the company’s specific regional tactics for marketing, lead generation, sales management, and strategic partnerships.

As part of his new role, Williams will also promote and expand the company’s commercial activity to increase revenue generation, market share, and deliver sustainable growth.

Bringing a wealth of experience to the role, Williams has led two successful exits in the software industry, as well as holding senior commercial and operational leadership positions at various B2B iGaming suppliers.

He has also founded a successful consultancy firm focussing on C-Level advisory to take a business vision into financial realisation.

Commenting on the new appointment, Dinos Stranomitis, COO and Co-Founder at Altenar, said: “I am delighted to welcome Charlie to Altenar and I am sure he will prove to be a great asset within the role of Commercial Director.

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“Charlie has an entrepreneurial mindset and strong leadership skills. Being a creative strategist with excellent organisational abilities, I’m sure he will be able to connect the team at all levels to increase performance.

“His expertise and background across multiple roles will no doubt stand us in good stead globally and will strengthen our outreach as a leading sportsbook across a variety of markets.”

Charlie Williams, Commercial Director at Altenar, said: “I’m looking forward to getting started at Altenar and we have plenty of exciting plans ahead.

“We will maintain our global focus with continued efforts in fortifying our strong performance in Europe and LatAm, while also increasing penetration in the UK, Nordics, and North American regions.

“Our primary objective is to pursue business in regulated markets, while also supporting our growth in newly regulated jurisdictions.

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“I’m also sure that we will also be exploring plenty more of the African market through potential strategic partnerships.”

Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.

The leading supplier has received sustained recognition with multiple award wins in the past year, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.

Aposta Ganha

Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro

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Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.

With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.

Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.

Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users.

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Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”

Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.

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DigiPlus Interactive Launches “Pusta de Peligro” Campaign

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The DigiPlus Interactive Corporation, with its social development arm, BingoPlus Foundation, has launched the “Pusta de Peligro” campaign, pioneering a responsible gaming initiative to empower Filipino players with the knowledge and tools to make better choices in their gaming experiences. This campaign leverages the relatable term Petsa de Peligro—which reflects the need to be prudent before paydays in the Philippines as a metaphor for moments when players must exercise caution and discipline in their gaming.

The Pusta de Peligro campaign aligns DigiPlus Interactive with the efforts of PAGCOR in promoting responsible gaming and playing with a trusted operator, demonstrating a shared commitment to keeping gaming safe and enjoyable. A three-pronged approach to prevention, education and intervention anchors the campaign’s objective to teach Filipinos how to know the risks, set limits and get the right support.

Last November 14, DigiPlus and BingoPlus Foundation held the “Tamang Laro, Tamang Panalo! Wais Tips for Pusta de Peligro Moments” hybrid talk show in its headquarters in front of over 200 audiences on-site and online.

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The show was split into two sessions with the first one being the “Tamang Laro” episode–Teresita Cambe-Castillo, licensed psychologist, chairperson of the board of Seagulls Flock Organisation and International Gambling Certification Board member, discussed how to spot the signs of excessive gaming and provide mental health support for oneself or others.

In the afternoon, proven financial guru Armand Bengco led the conversation in the “Tamang Panalo” episode, teaching the viewers how to continue winning by knowing how to handle money, build an entertainment fund and spend responsibly.

The “Tamang Laro, Tamang Panalo!” hybrid talk show is proof that DigiPlus, through BingoPlus Foundation, is committed to advancing an education campaign that goes beyond reminders on responsible gaming habits, but also gives actionable, practical tips to better manage their entertainment fund through financial literacy learning sessions, and spot the signs and provide psychological first aid for excessive gaming.

“We’re committed to more than just delivering exciting digital entertainment. With Pusta de Peligro, we’re taking responsibility to help players be mindful, enjoy responsibly, and stay financially aware,” said Rafael Jasper Vicencio, Director of DigiPlus Interactive and President of AB Leisure Exponent and Total GameZone Xtreme, the operator of BingoPlus Stores and developer of its beloved games.

Celeste Jovenir, COO of BingoPlus Foundation and Vice President of DigiPlus Interactive, said: “Pusta de Peligro is just the beginning. We are committed to setting the bar as a responsible industry leader, helping Filipinos navigate gaming wisely, for truly enjoyable and rewarding experiences with us.”

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The post DigiPlus Interactive Launches “Pusta de Peligro” Campaign appeared first on European Gaming Industry News.

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Compliance Updates

Danish Gambling Authority Opens Applications for Land-based Bingo Licences

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The Danish Gambling Authority has officially opened applications for land-based bingo licences under the country’s new regulatory framework.

The licences will be valid from 1 January 2025 for applicants who meet the required conditions and submit complete applications by 10 December 2024.

This development provides opportunities for operators to offer land-based bingo within a regulated environment.

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To assist prospective applicants, the Danish Gambling Authority has created a dedicated “Land-Based Bingo” webpage. Here, operators can access application materials, guidelines and instructions to ensure submissions are completed accurately.

Operators seeking a licence valid from 1 January 2025 must submit their applications by the 10 December deadline. Applications that meet all requirements will be processed in time for the start date.

In cases where additional information or conditions are needed, the authority may issue licences with specific stipulations, granting operators additional time to address outstanding issues.

To support industry stakeholders, the Danish Gambling Authority will host an information meeting about the new land-based bingo rules on 5 December 2024. The session will take place at Englandsgade 25, Odense, and interested parties are encouraged to register by 29 November 2024.

The post Danish Gambling Authority Opens Applications for Land-based Bingo Licences appeared first on European Gaming Industry News.

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