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Galaxsys launches Player Revenue Optimisation Features

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Galaxsys, a rising star in the fast and skill games vertical, announced the roll-out of its Leaderboard and Lighting Bonus features for operators to increase player engagement and in-game sessions. 

The brand has been making waves in the iGaming market with various digital product features and enhancements all designed for player revenue optimisation for partners.   

Senior Vice President of Sales and Business Development Gil Soffer said: “We are fully committed to delivering the best features possible for a standout in today’s fast-paced iGaming market. Our focus is driven by how we can enhance player engagement, and in-game sessions, which lead to increased revenue opportunities for our partner operators and improve the player experience. 

In the launch of our leaderboard, the principal aim is in-game, real-time notifications between the brand and the player to facilitate a higher player experience based on our portfolio of 20+ games. 

Further to this, we have introduced another feature called Lighting Bonus which provides cashback functionality, which is hugely popular at the player-level for extended the game sessions, through enhanced player engagement as small and often wins complement the risk reward psychology behaviour that players seek.  

At the end of the year, it will be expanded to include our 30 new crash, Plinko, mines, tower, turbo, and other games, thus increasing the marketing tool-kit available for customer revenue optimisation campaigns for our partner operators.”  

Caesars Southern Indiana Hotel & Casino

Workers at Caesars Southern Indiana Casino Authorize Strike

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More than 140 workers at Caesars Southern Indiana Hotel & Casino, represented by Teamsters Local 89 and Operating Engineers Local 399, have voted by a 98% margin to authorize a strike. The overwhelming vote is a direct response to management’s refusal to offer a fair contract.

“Our members are united and ready to fight for the strongest possible agreement. This vote sends a clear message — we will not back down. If management won’t negotiate in good faith, we’re prepared to take action,” said Avral Thompson, President of Local 89.

Caesars Southern Indiana, owned and operated by the Eastern Band of Cherokee Indians (EBCI), pulled in more than $240 million in revenue last year, making it one of the most profitable casinos in the state. Workers are demanding a contract that reflects their essential contributions to that success.

“I’ve worked at Caesars for over seven years, and we deserve a contract that values our hard work and dedication. No one wants to strike, but if management keeps disrespecting us at the bargaining table, we’re ready to demand what we’ve earned,” said Sandra Ramirez, a slot attendant at Caesars Southern Indiana and a member of Local 89.

After months of negotiations, management at Caesars Southern Indiana continues to refuse to offer fair retirement benefits and remains far apart on other key economic issues.

“At this point, the ball is entirely in management’s court. If Caesars faces a strike, management will have no one to blame but themselves for the fallout. We stand ready to back our members every step of the way,” said Teamsters General Secretary-Treasurer Fred Zuckerman.

The post Workers at Caesars Southern Indiana Casino Authorize Strike appeared first on Gaming and Gambling Industry in the Americas.

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Fennica Gaming Continues Expansion with Integration of Veikkaus Game Studio

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Fennica Gaming is set to challenge the gaming industry with its latest strategic business transfer. The company has integrated a renowned Finnish game studio, bringing onboard +200 game IP’s and 50 creative game development professionals. This move intensifies Fennica’s position as a strong Games as a Service content provider within regulated markets.

The integration of Veikkaus Game Studio to Fennica Gaming significantly enhances Fennica Gaming’s existing game development network, Game Family, renowned for its exceptional combination of mobile gaming and money gaming expertise. With this new addition of decades-long experience in money gaming, Fennica Gaming is specialising stronger in localising international gaming experiences to international customers. This strategic expansion supports customer-centric game development, boosts competitiveness in both Finnish and international markets, and promotes efficient scaling.

“This integration of a renowned Game Studio is a strategic move to meet the increasing demand for localized content. We are now merging a fantastic heritage of creating localized content across different gaming verticals, which has dominated the market share in Finland. This positions us for international success and strengthens our ability to deliver tailored gaming experiences to diverse markets. This move is also a continuum of the work initiated with our new advisor to the board of directors, Mr. Simon Hammon, further solidifying our commitment to excellence and innovation,” said Jonas Reuter, Chairman of the Fennica Gaming Board of Directors.

“This opens up even better opportunities for Fennica’s organic growth and long-term development. With this change, we incorporate over 200 game IP’s and we grow from 20 to 70 Fennicans, maximizing the value for all customers across all markets on three continents where our games are currently live. This expansion is a genuine possibility to create great games in our Gaming Universe and to meet the diverse needs of different players in various markets better than ever before. This also enables us to meet various regulatory requirements and become an even better business partner internationally,” said Timo Kiiskinen, Managing Director of Fennica Gaming.

The post Fennica Gaming Continues Expansion with Integration of Veikkaus Game Studio appeared first on European Gaming Industry News.

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Ladbrokes Announces Support for LFC Foundation’s Fundraising Drive

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LFC Foundation plans to further increase its fundraising efforts and support 500,000 people a season by 2030. Now, Liverpool FC’s official betting partner Ladbrokes has announced its support for the foundation’s fundraising drive.

Ladbrokes, owned by Entain, will place a £100 accumulator charity bet for every remaining Premier League round of fixtures in 2024-25 – with a view to continue next season – starting with the Merseyside derby at Anfield on April 2.

All winnings from Ladbrokes’ charity bets will be donated to LFC Foundation at the end of the season, helping fund important programmes across several areas of impact, including health, learning and employability. On the occasions that the accumulator bets are unsuccessful, LFC Foundation will receive the value of the £100 stake as a donation.

In 2023-24, the Reds’ official charity supported more than 127,000 people and generated £92 million of social value to the Liverpool City Region, taking the total over the last four years to an impressive £284.48 million, including just under £30 million directly into the local economy. Last season for every £1 invested, LFC Foundation was able to generate a return of £13.70 back into the community.

Earlier this year, LFC Foundation launched its new long-term strategy, with the target of doubling funding and supporting more than half a million people across the Liverpool City Region and beyond by 2030.

Matt Parish, chief executive of LFC Foundation, said: “We are grateful to Ladbrokes for their support. These proceeds will go towards supporting vital programmes that help hundreds of thousands across the Liverpool City Region.

“The foundation recently launched an ambitious new strategy with the aim of supporting 500,000 people by 2030. The support of our partners is integral to the work we do and in achieving these ambitious targets, and every contribution will help us make a meaningful difference.

“With Ladbrokes’ support, we can continue to tackle social inequalities facing our communities and deliver measurable, life-changing programmes in our local communities and beyond.”

Gemma Bell, head of sponsorship at Ladbrokes, said: “We’re really happy to support LFC Foundation’s drive to double their donations. By placing these charity bets on our own behalf, we’re combining our passion for football with a meaningful commitment to give back and contributing to the foundation’s efforts to increase its impact and support more people.”

The post Ladbrokes Announces Support for LFC Foundation’s Fundraising Drive appeared first on European Gaming Industry News.

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