Connect with us

Latest News

Azerion Q1 2023 results and progress with the consolidation and integration of previous acquisitions

Published

2 years ago

on

Reading Time: 4 minutes

 

Azerion announced its Q1 2023 results. Additionally,  Azerion has announced its significant progress with the consolidation and integration of previous acquisitions.

Q1 2023 highlights

  • Resilient growth in the Platform and Premium Games segments, with Net revenue of almost € 113 million, up from € 94 million in Q1 2022. Adjusted EBITDA of almost € 9 million up by 48% compared to Q1 2022, reflecting improved margins due to accelerated integration of previous acquisitions, as well as cost optimisation.
  • Upgraded expected annualised cost savings to at least € 15 million from at least € 10 million, excluding any effects from foreign exchange. The expected savings are compared to the January 2023 baseline.
  • Launch of Performance by Azerion, enriching campaigns across all features and platforms, driving increased performance across the full advertisement funnel.
  • Roll out of proprietary ad format Oneskin, an integrated rich media native product that creates a highly scalable feature on the Azerion Platform.
  • Expanded brand licensing partnerships with SmileyWorld, Mattel and L.O.L. Surprise! O.M.G. Fashion House™ to create engaging in game branded advertising content in metaverse social games Habbo, Hotel Hideaway and Woozworld.
  • Successfully completed the legal merger between Azerion Holding B.V. and Azerion Group N.V. to simplify financial reporting.

CEO Umut Akpinar said: “I am pleased with our continued growth in underlying profitability in Q1 2023. We made significant progress integrating previous acquisitions and further optimising our operations, whilst releasing new products and services to our current and new advertising and publisher partners. We are working hard to make our platform more efficient, better serving our clients, increasing our resilience and positioning us to capture exciting market opportunities. We expect to continue improving our underlying profitability in Q2 2023, which provides us confidence in achieving our strategic and financial objectives for 2023 and beyond.”

Azerion makes significant progress with the consolidation and integration of previous acquisitions

Today, Azerion has shared further details on the progress made in consolidating and integrating previously acquired businesses, which led to the launch of new products, market expansions, technological improvements and expected cost savings.

Azerion’s initiatives to integrate and consolidate the different technologies, teams, brands, offices, and back-office activities have progressed well in Q1 2023 and are expected to result in annualized savings of at least EUR 15 million compared to January 2023 baseline. This is a significant improvement to the previously communicated expectation of at least EUR 10 million annualized savings.

After its listing on Euronext Amsterdam in early 2022, Azerion completed several acquisitions, most of them during the second half of last year. Since the beginning of 2023, Azerion has set out as one of its priorities to accelerate the integration of past acquisitions and make Azerion’s platform more efficient and fit to scale up later in 2023. Below some examples of successful integration initiatives:

Ad sales

Over the last few years Azerion has built direct sales capabilities and expertise across various markets, working closely with advertisers and media agencies to maximise their results.

  • Infinia (audience targeting technology with local direct sales presence in the Iberia and LATAM regions – acquired in March 2022) was rebranded into Azerion and completed the integration of teams, offices and back-office. Furthermore, Infinia’s technical capabilities to create and target audiences to better reach exact audiences has been integrated and shared with other regions and Azerion offices.
  • Hybrid Theory (audience targeting technology with local direct sales presence in the UK, US and APAC regions – acquired in November 2022) has rebranded into Azerion and also merged all its teams into the Azerion teams for the relevant markets. As with Infinia, their technology and knowledge are now used group wide to offer our clients expertise and execution in brand performance marketing.
  • Mmedia (local direct sales presence in the Netherlands – acquired in October 2022) has been further integrated in the Dutch operation, merging sales, publisher and monetization expertise into the Dutch operation.

Overall, the sales teams in the UK, Germany, France, Nordics, US, Italy and Benelux regions have further integrated offerings and products and are increasingly selling easy-to-use, brand-safe and competitively priced solutions to advertisers and media agencies, so that they can reach affordable audiences at scale everywhere and receive better outcomes.

Adtech

Azerion continuously invests in launching creative ad formats and optimising its advertising technology. The focus has been on innovating with unique proprietary ad formats as well as using technology to reduce complexity for advertisers and publishers.

  • TargetSpot (audio ad format technology – acquired in November 2022) has enabled its audio supply technology into Azerion’s wider SSP platform. Product development has been centralized in Amsterdam, while teams in the US and Belgium have been integrated into the relevant Azerion teams. Offices and back-office activities have been merged and centralized.
  • Vlyby (video ad format technology – acquired in October 2022) has integrated into Azerion’s German operations. It also further integrated with previously acquired company Zoomin (video development) to offer smart content propositions to advertisers and publishers. This new video product is currently under expansion.
  • Madvertise (mobile advertising technology – acquired in July 2022) has been integrated into Azerion’s French and German operations, including teams and back-office.

Curated content

One of the key elements of Azerion value proposition is to offer unique reach to advertisers. In order to bring audiences together at scale, Azerion develops its own digital content and partners with thousands of digital publishers. Over the last few years Azerion has built publisher monetization capabilities and expertise, working closely with publishers to maximise their results.

  • AdPlay (publisher monetization services – acquired in November 2022) has integrated into Azerion’s operations in Italy and has been chosen as Azerion’s publisher monetization services offerings for the Italian market.
  • Takerate (publisher monetization services – acquired in October 2022) has merged into Adplay, generating the efficiencies relating to sales teams, operations, analytics, development and back- office.

Overall, Azerion is further consolidating its publisher monetization services into a single stack. The first step was to consolidate the offerings per region (Italy: Adplay; France: Adverline; US and Nordics: Pubgalaxy; DACH, Benelux and UK: Mmedia; Nordics: Keymobile). Full global integration is expected to be initiated later in 2023.

Next steps

The integration efforts are expected to continue through Q2 and Q3 2023 to make Azerion’s platform more efficient and ready to further scale up. These efforts will include the roll-out of the acquired products and services across all Azerion regions to ensure one single set of offering to advertisers and publishers, as well as rebranding of products and entities and legal mergers and acquired subsidiaries. More updates will be provided over the course of 2023.

Related Topics:
Continue Reading
Advertisement

Conferences in Europe

Belatra ready to make waves at SBC Summit Lisbon with immersive Blast the Bass experience

Published

6 minutes ago

on

August 6, 2025

By

belatra-ready-to-make-waves-at-sbc-summit-lisbon-with-immersive-blast-the-bass-experience
Reading Time: < 1 minute

 

Belatra Games, the specialist online slots developer, is heading to SBC Summit Lisbon 2025 — and it’s bringing more than just its award-winning games.

Visitors to Stand B523 will be treated to an unforgettable experience inspired by Blast the Bass, Belatra’s smash-hit slot that exploded onto the market with massive success. Belatra’s expert team will be laying on a themed bar built around the game’s legendary energy, giving guests a taste of the excitement through a special menu, immersive design, and vibrant conversation.

This unique activation sets the tone for Belatra’s SBC presence, where the fusion of entertainment, innovation, and bold design is front and centre.

On top of that, Belatra will be dropping exclusive merch that is as bold and fun as its games. Guests to the stand will be able to get their hands on fantastic designs, top-tier quality, and 100% Belatra vibes.

The biggest catch of the day will be for the quickest winners during Lisbon’s show. Belatra is launching something totally new, breathtaking, and — most importantly — unforgettable, but only for the champions.

Kateryna Goi, Belatra Games’ CMO, said: “SBC Summit Lisbon is one of the standout events on the iGaming event tour. As ever, Belatra is not just rolling up, we’re showcasing what drives our success – creativity, energy, and unforgettable experiences.”

The post Belatra ready to make waves at SBC Summit Lisbon with immersive Blast the Bass experience appeared first on European Gaming Industry News.

Continue Reading

Latest News

COUNTDOWN BEGINS FOR ACR POKER’S MASSIVE DUAL VENOM TOURNEYS WITH $10 MILLION GUARANTEED AND HUGE BOUNTIES

Published

10 hours ago

on

August 5, 2025

By

countdown-begins-for-acr-poker’s-massive-dual-venom-tourneys-with-$10-million-guaranteed-and-huge-bounties

 

$8 Million NLH and $2 Million PLO events start this weekend, with top bounty prizes of $500,000 and $200,000 respectively

ACR Poker is turning up the heat this Sunday with the return of its flagship Dual Venom tournaments, featuring a combined $10 million guaranteed and massive mystery bounties.

The action kicks off with the first of five Day 1 flights for the $8 million NLH and $2 million PLO Mystery Bounty Venoms, starting this Sunday at 12:05pm ET. Players can build momentum by combining their stacks ahead of Day 2 on Monday, August 25th at 1:05pm ET, where all remaining players will already be in the money. Those who make it to the Final Table will battle for the Venom titles on Tuesday, August 26th at 4:05pm ET.

Alongside massive guarantees, both events boast huge bounties. In the Venom NLH, knocking out just one opponent could unlock a top bounty of $500,000, with the tourney winner projected to take home around $600,000. The Venom PLO, which ties ACR Poker’s biggest Omaha tourney ever, offers a $200,000 top bounty and an estimated $200,000 top prize for the champion. Every knockout in both tourneys earns players a minimum bounty of $5,000.

“Big bounties, massive guarantees – the Dual Mystery Bounty Venom tourneys are coming in hot,” said ACR Pro Chris Moneymaker. “The action kicks off this Sunday, so don’t miss out. Satellites start at just $0, so players of all bankrolls can take a shot. Let’s make it a big one – see you at the tables.”

While the buy-in for both tournaments is $2,650, players can still qualify for much less. Hundreds of low-cost qualifiers are up for grabs starting from $0 via Venom Fever Satellites. Plus, the Venom Vault and the Poison Path offer players more chances to unlock $2,650 Venom tickets.

Fans can tune in to watch the Venom NLH Day 1A action on ACR Poker’s Twitch channel this Sunday, featuring ACR Pros Chris Moneymaker, Rob Kuhn and Jon Pardy. The Final Table live stream follows on Tuesday, August 26th.

For more Mystery Bounty action, players can join ACR Poker’s new Daily Mystery Bounty tournaments for a shot at Mystery Bounty Chests packed with surprise rewards, with top bounties worth up to 10% of the prize pool.

For further details on the Dual Venom tournaments and other promotions, visit ACRPoker.eu.

 

The post COUNTDOWN BEGINS FOR ACR POKER’S MASSIVE DUAL VENOM TOURNEYS WITH $10 MILLION GUARANTEED AND HUGE BOUNTIES appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Future of Online Casinos

Future of Online Casinos and Slots: Navigating Industry Trends in 2025

Published

17 hours ago

on

August 5, 2025

By

future-of-online-casinos-and-slots:-navigating-industry-trends-in-2025

 

When it comes to online casino play, and indeed online gaming in general, there is no such thing as inertia. In fact, things change all the time as technology advances and consumers become ever more demanding and expectant.

The online gambling industry continues to evolve rapidly, driven by technological advancements, changing norms, and shifting player preferences. With a global industry such as this, leading rather than following can be worth millions.

In 2025, online casinos and slot games are more innovative and accessible than ever before. This article explores the latest industry trends, recent news, and what players and operators can expect in this dynamic landscape.

Of the many evolutions, the ability to play both non-paying games and real money options has been hugely significant. This creates a much larger demographic, or pool of potential players – both those who play for fun and those who wish to place wagers and play against other enthusiasts.

The online casino real money USA market, for example, has grown exponentially, as has the overall number of consumers now accessing online casino sites both here and around the world. Put another way, the online casino real money markets have taken an already multi-billion dollar industry to another fiscal level, and for players, the range of options and choices can only be trending in their favor.

Rapid Technological Advancements Fuel Innovation

One of the most significant drivers of change in the online casino sector is technology. Artificial intelligence (AI) and blockchain are transforming the way players experience and engage with casino games.

Artificial Intelligence Enhances User Experience

AI-powered personalization is now standard in many online platforms. Casinos utilize AI algorithms to analyze player behavior, providing tailored game recommendations and customized promotions.

This not only increases engagement but also improves player retention.

Blockchain and Cryptocurrencies Boost Security and Transparency

Blockchain’s decentralized nature enhances transaction security and transparency.

Several operators now accept cryptocurrencies like Bitcoin, Ethereum, and emerging altcoins, allowing for faster deposits and withdrawals with reduced fees. This shift caters to a growing demographic seeking privacy and efficiency.

Industry News: Global Market Expansion Continues for Online Casino Companies

Asia-Pacific: Growth and Gaming

The Asia-Pacific region shows promising growth, especially in countries like Japan and South Korea. With such large populations, this potential player pool can only be positive for the online casino creating community, and for the players themselves.

Continued Rise of Mobile Gaming

Mobile continues to dominate the online casino playing scene.

With high-quality apps and optimized websites, players can access their favorite slots anywhere, anytime. Again, the almost limitless number of online casino choices is helping drive this growth.

As well as this, and as the online gaming stats attest, we’ve seen massively increased accessibility thanks to so many game-friendly devices hitting the market. In such circumstances, it is hard to see how this growth could not continue.

2025 Mobile Slot Innovations

Recent releases feature multi-screen gameplay, augmented reality (AR) integration, and 5G connectivity, leading to faster load times and seamless experiences. The convenience has driven increased engagement among younger audiences in particular.

Growing Popularity of Live Dealer Games

Live dealer games bridge the gap between online play and land-based casinos. High-quality streams, real-time interaction, and professional dealers make this sector one of the fastest-growing.

Online Gaming Creating Coherent Communities

Such is the growth of the online casino and overall game-playing arena that an increasing number of global, as well as local, online gaming communities are starting to emerge.

From playing to offering tips, or even just sharing comments during the game itself, millions now use the online casino as a way to forge new friendships, creating an online gaming culture all of their own. These games appeal to players seeking both thrill and social interaction, and we’re seeing the birth of forums, chat sites, and all things game and online casino-related as a result.

Looking at the creation of online casino communities shows that this is so much more than just a casual pastime for millions; it is a cultural activity that transcends age, demographics, and geography. Indeed, some people take online casino gameplay very seriously, and that’s not a bad thing…

@slotslv

Just two legends, one jackpot in sight 🖤

♬ original sound – SlotsLV – SlotsLV

 

Future Outlook: What’s Next for Online Casinos and Slots?

Looking ahead, several developments are set to shape the industry further:

  • Integration of AI and Big Data: Personalized gaming experiences will become more sophisticated.
  • Continued Adoption of Blockchain: Cryptocurrencies will facilitate cross-border transactions and global accessibility.
  • Enhanced Player Security: Biometric authentication and anti-fraud measures will improve safety.

Conclusion

The online casino and slots industry in 2025 and beyond is likely to be driven and marked by innovation, growth, accessibility, and even inclusivity.  As technology continues to advance and markets expand, both players and operators must stay informed about the latest trends and best practices.

Embracing these changes will ensure a safe, engaging, and enjoyable gaming experience for all.

Put another way, the online casino landscape looks hugely positive for all involved. From developers to creators, players to proprietors, the online casino world looks to be growing and gathering even more pace, and I’d bet on that continuing.

The post Future of Online Casinos and Slots: Navigating Industry Trends in 2025 appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Trending