Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)

Baltics

Paf acquires two Latvian gaming sites

Published

on

Reading Time: < 1 minute

 

Paf acquires two Latvian gaming sites, WilliamHill.lv and MrGreen.lv. The acquisition makes Paf the third largest gaming company in the Latvian market.

The Nordic gaming company Paf invests in the Latvian gaming market by acquiring two Latvian gaming sites from the gaming company 888 Holding Plc. The acquisition includes 888 Holding’s Latvian operations, the gaming sites WilliamHill.lv and MrGreen.lv along with their Latvian licences.

“For Paf, this is a good long-term investment in the Latvian market. We have been operating there since 2018 and we aim to build a stable position in the market,” says Paf’s CEO Christer Fahlstedt.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Paf becomes third largest in Latvia

With the acquisition of 888’s Latvian operations, Paf becomes the third largest gaming company in the market. The new gaming sites acquired by Paf will initially continue under the same brands as before.

“The gaming sites’ current customers will not notice any difference directly when we take over the business. For Paf, it also means that we will have a new office in Riga where more than twenty employees will become a part of Paf,” says Christer Fahlstedt.

888 Holding Plc, better known as 888, is one of the largest gaming companies in the world with operations in several different markets and over 11,000 employees. The agreement between Paf and 888 was signed on 19 May, with Paf taking over the company’s Latvian operations in June.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading
Advertisement

Baltics

Evoplay expands Baltic presence with new Optibet collaboration

Published

on

evoplay-expands-baltic-presence-with-new-optibet-collaboration
Reading Time: < 1 minute

 

Evoplay, the award-winning game development studio, has announced its latest partnership with leading Baltic operator Optibet, part of Entain, marking a strategic expansion in Lithuania and Estonia.

Through the agreement, Optibet now offers over 70 of Evoplay’s premium slot titles to its customers in both markets, including popular games such as The Greatest Catch Bonus Buy, Elven Princesses, and Fruit Super Nova.

Optibet, part of global gaming giant Entain, is a trusted operator across the Baltics, providing Evoplay with a solid foundation to grow its presence in the region.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

This exclusive partnership underscores both companies’ commitment to delivering top-tier gaming experiences and increasing engagement within these key markets.

Ihor Zarechnyi, CBDO at Evoplay, said: “We’re thrilled to partner with Optibet, a trusted name across the Baltics, to bring our games to players in Lithuania and Estonia.”

“This collaboration marks an important step in our commitment to expanding in regulated markets and offering tailored experiences that resonate with local audiences.”

Janis Bariss, Entain Head of Gaming Baltics & Nordics, said: “Optibet is dedicated to providing our players with the best in gaming entertainment and partnering with Evoplay allows us to deliver an exciting range of content that adds real value to our portfolio.”

“Evoplay’s innovative approach and diverse game selection will be a fantastic addition to our online casinos in Lithuania and Estonia, and we’re looking forward to seeing the impact it has on our audience.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post Evoplay expands Baltic presence with new Optibet collaboration appeared first on European Gaming Industry News.

Continue Reading

Baltics

Lithuania to Ban Gambling Ads

Published

on

lithuania-to-ban-gambling-ads
Reading Time: < 1 minute

 

The Lithuanian parliament on Tuesday approved restrictions on gambling advertising, set to take effect from next July.

The amendments to the Gaming Law, passed with 73 votes in favour and one abstention, will introduce a ban on gambling advertising starting in July 2025. Exceptions will apply to sports competitions and events, as well as sports sponsorships and broadcasts of sports competitions, which will have a transitional period until January 1, 2028.

Next year’s budget for the Media Support Fund earmarks an additional 4 million euros to compensate media organisations for lost advertising revenue.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Among other things, MPs backed a proposal from the parliamentary Committee on Budget and Finance to have a transitional period until the end of 2027, allowing up to three betting ad spots of under 15 seconds each per hour on television, radio and online between 06:00 and 18:00 and up to two per hour between 18:00 and midnight.

For online media, betting ads without a direct link to the gaming operator’s website will be limited to 20% of advertising space from 06:00 to 18:00 and 10% until midnight.

The post Lithuania to Ban Gambling Ads appeared first on European Gaming Industry News.

Continue Reading

Baltics

iDenfy Partners with Confindo to Enhance Security and Prevent Loan Fraud

Published

on

idenfy-partners-with-confindo-to-enhance-security-and-prevent-loan-fraud
Reading Time: 2 minutes

 

iDenfy, an AI-powered identity verification, compliance and fraud prevention solutions provider, has partnered with Confindo, a leading provider of IT solutions specialising in customer relationship management (CRM) tools for group companies and external partners. This collaboration will help Confindo manage third-party risks and ensure proper fraud and breach prevention while building a seamless and secure verification experience.

The rise in digital transactions has made robust security measures more critical than ever. With security challenges like forged documents and synthetic identities, particularly in the financial and lending sectors, companies increasingly seek advanced solutions to protect their customers. Spending on information security and risk management products and services is expected to grow by 14.3% this year, reaching more than $215 billion. However, many companies operating in the financial sector see fraud as a top priority on the list, where even a single breach can have significant legal and reputational consequences.

Confindo, a dominant player in the consumer lending market since 2018, recognised the importance of securing its platforms against potential threats. Brands under the “Confindo” name, like Lenders, Bancovo, Comparar Prestamos mainly serve as intermediaries for consumer lending services. Consequently, the business is best known for representing over 20 banks and creditors in Lithuania and processing more than 10,000 inquiries monthly. As the business experienced a high volume of requests and new registrations, it required a new trusted Know Your Customer (KYC) vendor to help safeguard its operations, especially in this expansion stage across Europe.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

According to Confindo, its recent operations in Latvia and upcoming launches in two new markets also showed a need for extra automation measures in its customer onboarding process. Before partnering with iDenfy, the IT and financial service provider aimed to build a conversion-optimised verification workflow that could remove the hassle around the application onboarding process. Among several identity verification providers, Confindo selected iDenfy for its reliable and efficient identification verification solution. The new software, already trusted by other platforms under Confindo’s management, stood out for its smooth integration with existing systems and provided a comprehensive global document base for more efficient scaling into new markets.

iDenfy’s ID verification solution is designed to automatically recognise, verify and extract information from over 3000 identity documents across 200 countries and territories. This comprehensive approach helps Confindo ensure that all possible safety measures are in place to prevent fraudulent loans, a key concern in the rapidly growing consumer lending sector.

It is worth mentioning that iDenfy is ranked as the top 1 identity verification solution in customer satisfaction on G2, boasting an average of 4.9 stars and over 70 reviews in 2024. This recognition underscores iDenfy’s commitment to providing high-quality, reliable services and prioritizes online user identification security.

“We chose iDenfy because their solution is not only trusted and tested but also perfectly aligns with our commitment to ensuring the highest level of security for our customers,” said Eitautas Bartuškevičius, CEO of Confindo.

Domantas Ciulde, CEO of iDenfy, said: “We’re thrilled to collaborate with Confindo in their mission to enhance security within the consumer lending space. By integrating our ID verification solution, we’re helping them create a safer, more reliable platform for their users across multiple countries.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post iDenfy Partners with Confindo to Enhance Security and Prevent Loan Fraud appeared first on European Gaming Industry News.

Continue Reading

Trending