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kwiff advances app growth strategy with Adjust

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kwiff, the super-charged betting service, today announced that it is partnering with Adjust, a mobile measurement and analytics suite, to accelerate the growth of its native apps.

The integration of Adjust’s SDK into kwiff’s iOS and Android apps will optimise acquisition and measure user behaviour more accurately. Initially, the service will focus on tracking organic traffic across multiple events.

The decision to work with Adjust was made following a thorough research process that corroborated the belief that its coding and technology surpassed competitor services. In due course, kwiff will extend the service to include paid traffic for Apple Search Ads, Social campaigns, and In-app display ads.

Integral to the agreement was kwiff’s commitment to providing the best mobile-first experience by ensuring players remain within the app rather than be taken through unnecessary steps.

Substantial investment has been made in kwiff’s native apps to deliver superior performance, and Adjust will play a pivotal role in maximising returns by driving traffic and acquiring players. The existing affiliate marketing partnership with Income Access will seamlessly sit within kwiff’s and Adjust’s partnership and bring another layer of acquisition via a revenue share model.

kwiff’s CEO, Charles Lee, commented: “Our native kwiff app design embodies our commitment to providing a mobile-first experience and ensuring a seamless sports betting journey. Working with Adjust means we can now acquire players through the app stores to complement our web traffic strategies.”

Alexandre Pham, Vice President of EMEA, Adjust, added: “We are delighted that kwiff has chosen to work with Adjust to  accelerate the growth of its mobile apps. At Adjust, we know how fundamental effective measurement and optimisation is to the success of mobile apps, so we are excited to see kwiff utilise this insight to drive traffic and acquire new players.”

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International Game Technology PLC

IGT and Red Earth Casino Sign Multi-Year Casino Management Systems Agreement

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International Game Technology PLC announced that it recently signed a multi-year systems agreement with Red Earth Casino in Thermal, Calif. to displace a competing casino management system (CMS) with the award-winning IGT ADVANTAGE CMS. In addition to deploying IGT ADVANTAGE, Red Earth Casino will complete a full-floor systems-hardware upgrade with advanced AVENTO capabilities, leverage IGT’s W2G Accrual and Mobile Responder modules, and utilize M5, the Company’s content management platform that enhances the player experience.

“The Red Earth Casino team is incredibly excited to partner with IGT to modernize our gaming floor and player loyalty program via the IGT ADVANTAGE casino management system. The versatility of IGT ADVANTAGE and the power of M5 technology equip Red Earth Casino to deliver a deeply personalized player experience while scaling seamlessly for future growth. This platform isn’t just an upgrade, it’s a fundamental part of our long-term strategy to innovate, expand, and lead in the next era of tribal gaming,” said Michael J. Broderick, General Manager of Red Earth Casino.

“As the strategic importance of real-time data and player convenience features continues to grow, it’s an excellent time for Red Earth Casino to invest in the IGT ADVANTAGE CMS to meet the opportunities of today and the future. In packaging IGT’s leading CMS with a variety of apps and a floor-wide systems hardware upgrade, Red Earth Casino can quickly benefit from operational efficiencies and increased player satisfaction,” said Nick Khin, IGT President, Global Gaming.

Red Earth Casino’s CMS deployment will include some of IGT’s most recent systems advancements such as IGT ADVANTAGE’s new FloorNet architecture, which features a “message bus” design that elevates system performance and uptime, and IGT SystemWatch which provides 24/7 system monitoring.

The post IGT and Red Earth Casino Sign Multi-Year Casino Management Systems Agreement appeared first on Gaming and Gambling Industry in the Americas.

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Indian Gaming Association

NOVOMATIC Americas Makes Sales Strides at IGA 2025

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NOVOMATIC Americas demonstrated strong commercial momentum at this year’s Indian Gaming Association (IGA) Trade Show, held March 31–April 3 in San Diego. With a focused, performance-driven presence, the team showcased an expanded portfolio of cabinets, games, and scalable merchandising that directly addressed the priorities of tribal operators nationwide. The result: a pipeline of new opportunities and a reaffirmed position as a key partner in the North American tribal gaming landscape.

V.I.P. X Series leads with floor presence and performance

At the core of the NOVOMATIC exhibit were the V.I.P. X Royal 1.85 and V.I.P. X Dream 3.43 cabinets – both drawing significant interest from operators due to their premium format and proven ability to elevate floor entertainment. The V.I.P. X Dream’s triple curved display and panoramic bonus presentation make it ideal for high-engagement content, while the V.I.P. X Royal’s portrait orientation provides maximum impact for vertical progressives and cascading bonus mechanics.

These cabinets were shown with key new titles which demonstrated their potential to extend time-on-device and support diverse bet levels. Attendee feedback reinforced the V.I.P. X cabinets as a high interest level product.

Building on NOVOMATIC’s performance-first product strategy, the new game lineup emphasized volatility choice, interactive features, and multi-level progressive appeal:

• Ultra Boost 3 Treasures Tiger Storm captured attention with its “pot-style” multi-feature bonus, expanding reels, and mystery multipliers – earning strong interest in installs in Oklahoma and the Upper Midwest.

• Piggy Prizes – Wand of Riches, already gaining traction with operators, combined vibrant visuals and 15-reel gameplay with a “Feed the Pig” mechanic and cash reveals. Interest was high, with tribal groups planning installations in Q2.

• The Apex Pro Gaming ELEMENT Series (Clover Twist and Clover Inferno) from our technology partner stood out with independent art styles and flexible gameplay – suited for various player segments and floor placements.

Also at IGA was NOVOMATIC Americas’ modular point-of-sale signage solution, which drew consistent praise for its cost-efficiency and customizable display capability. Tribal buyers appreciated the flexibility to scale signage according to floor size, configuration, and budget without sacrificing visual impact. This new approach contributed directly to increased interest in the Piggy Prizes title and supported bundled placement discussions.

Throughout the event, NOVOMATIC executives engaged in targeted discussions with leading tribal operators focused on floor optimization, premium zone development, and 2025 roadmap alignment. These conversations emphasized new positioning strategies for high-limit, pot style games, and ETG zones, with renewed interest in NOVO UNITY PRO terminals for communal electronic table game setups.

In addition, operators responded positively to NOVOMATIC’s enhanced merchandising programs, designed to drive stronger ROI from the first day of installation.

Jakob Rothwangl, Managing Director of NOVOMATIC Americas, said: “The success at IGA 2025 reflects the strength of our team and the relevance of our product strategy in the tribal gaming market. The response to our latest cabinet innovations and game offerings reinforces our position as a trusted, performance-driven partner in North America. It is an exciting time for NOVOMATIC Americas as we continue to grow.”

The post NOVOMATIC Americas Makes Sales Strides at IGA 2025 appeared first on Gaming and Gambling Industry in the Americas.

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CashClub Wallet

Penn Entertainment Launches “Penn Wallet” at M Resort Spa Casino, Powered by Everi’s Digital Cashclub Wallet Technology

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Everi Holdings Inc. announced the Company’s digital CashClub Wallet technology is powering Penn Entertainment Inc’s (PENN) “PENN Wallet” at M Resort Spa Casino in Henderson, NV.

The “PENN Wallet” offers M Resort guests the ability to access cashless payments throughout the gaming floor via integrations with existing loyalty and payments systems. PENN currently utilizes CashClub Wallet technology across 22 properties in 11 jurisdictions.

CashClub Wallet elevates patron engagement with frictionless, omni-channel payments. Everi’s industry-leading cashless payments solutions drive additional volume, improve operational efficiencies, and transform the traditional casino cash-centric environment into a modern, seamless experience for an enhanced player journey.

Incorporating more funding sources than ever before, including PayPal and Apple Pay, CashClub Wallet provides diversity in accessing and distributing funds via Everi’s Banking as a Service (BaaS). It is the most widely adopted land-based digital gaming wallet in the US.

“Self-service capabilities are increasingly favored by consumers across all of their spending experiences, and Everi is leading the way in casino player engagement by providing M Resort patrons with convenient, end-to-end mobile funding through our delivery of comprehensive, integrated solutions. Our agreement with PENN is enhancing the casino resort experience across the country, as we continue to work together to deploy solutions that streamline the financial access process with new, convenient digital funding options,” said Darren Simmons, Everi’s Executive Vice President and FinTech Business Leader.

The post Penn Entertainment Launches “Penn Wallet” at M Resort Spa Casino, Powered by Everi’s Digital Cashclub Wallet Technology appeared first on Gaming and Gambling Industry in the Americas.

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