Gaming Innovation Group (GiG Software Plc) has announced the official launch of Betzone in the UK, powered by GiG’s advanced CoreX iGaming platform and market leading AI solutions, rules engine LogicX and real-time reporting tool DataX,  as its premium technology marks another successful delivery into Europe’s largest and most lucrative online betting market.

This launch is further evidence of GiG’s growing presence in the UK, providing additional proof of its greatly enhanced delivery capacity, with this being the second UK brand successfully migrated onto GiG’s advanced platform during the quarter. GiG’s innovative solutions will bolster Betzone’s commitment to delivering a modern, seamless, and user-friendly experience while continuing to grow and expand its market share in the competitive UK market.

A key pillar of this migration is GiG’s state-of-the-art risk scoring system, which seamlessly combines big data and third-party integrations with its platform and Logic technologies. This system enables Betzone to dynamically tailor player interactions based on risk levels, ensuring personalised marketing, robust financial checks, and enhanced player protection. With these features, Betzone strengthens its ability to deliver best-in-class responsible gaming features, essential for thriving in complex regulatory landscapes.

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Central to this transformation is GiG’s powerful iGaming Platform CoreX. Betzone is now poised to capitalise on GiG’s scalable and flexible platform, designed to drive sustainable growth in Europe’s most competitive and highly regulated markets. By integrating GiG’s AI-driven technologies, Betzone can optimise player engagement and personalisation, boosting acquisition and retention metrics to fuel its ambitious growth strategy.

The launch marks a second partner now live in one of Europe’s largest betting markets and with an estimated annual market value of £11 billion (€12.8 billion), the UK represents a strategic growth opportunity, building on GiG’s proven success in driving innovation and compliance across regulated markets.

James Coxon, Chief Operating Officer at GiG, commented: “Betzone’s migration and launch with GiG extends our premium reputation for technological excellence and market-leading capabilities, raising the bar for success in the UK iGaming industry. We are beginning to see the realisation of the ambitious strategic goals we have set out to achieve for the business, with this now the third publicly announced launch since the turn of the year further documenting our growing delivery capacity and strength within our operational teams. With more due in the coming months, and the strong demand for our solutions at ICE in Barcelona recently, we have continued optimism for the year ahead for GiG.”

Adam Joseph, Chief Executive Officer at Betzone, added:“ GiG’s premium solutions, we believe, will be instrumental in realising our ambitious vision for Betzone, leveraging cutting-edge gaming technologies to ensure strong compliance foundations, drive sustainable growth, and position our brand for long-term success in the UK market.”

In-demand developer strengthens management team with appointment of commercial director

Cherry Play, the rising star game developer with a unique subscription-based commercial model, has strengthened its senior team with the appointment of Daniela Fricchione as Commercial Account Director.

She is a high-calibre professional with a strong commercial background and a track record of being a mentor to the teams and individuals she oversees.

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As Commercial Account Director at Cherry Play, Daniela will help strengthen the provider’s position in the industry. This includes building internal commercial structures and processes, forging partnerships with new operators and helping develop and deploy its ambitious expansion plans.

Cherry Play hit the market early this year with a never-seen-before commercial model that sees operators pay to access its content via a subscription model. This means they pay a monthly licence fee for content instead of the usual revenue share agreement.

Since making its debut, Cherry Play has hit the ground running with the launch of its first four slot games and a jackpot system, with its content now live with big-name operators in markets such as the Netherlands and Belgium with more to follow.

Olga Bejela, Cherry Play CEO, said: “Daniela is not only one of the most professional and accomplished commercial specialists in the industry, but also someone I deeply respect and trust. I couldn’t be more thrilled to be working with her once again as Commercial Account Director at Cherry Play!

“We have big plans for the industry this year, with our unique commercial model already proving to be a big draw for operators.

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“With her expertise, Daniela will build on the strong momentum we’ve already gained—streamlining our internal systems, optimizing processes, and expanding Cherry Play’s reach to more operators than ever before. All that’s left for me is to give her the warmest welcome to the team!”

Daniela Fricchione, Commercial Account Director at Cherry Play, added: “I am absolutely thrilled to be joining Cherry Play at such an exciting time for the business.

“Having worked with Olga before, I know how visionary and inspiring she is, and I’m delighted to be collaborating with her again. Cherry Play’s new commercial model is game-changing and I’m excited to be a part of the team that’s redefining the industry.

“I’m looking forward to contributing to the success of the company and to be working alongside a truly great team to make a big impact on the industry together.”