Latest News
MiFinity announced as Worldline’s premium partner for its Digital Wallet
MiFinity, the leading iGaming payments provider, is proud to announce its strengthened partnership with Worldline. Through this collaboration with one of the global leaders in electronic payments, MiFinity will offer its digital eWallet to more gaming companies around the world.
Worldline provides iGaming merchants with a single interface to manage their payment providers through its solution Worldline Payment Orchestration. MiFinity and Worldline will work closely to help merchants maximise acceptance rates and route payment traffic to the optimal payment service in countries worldwide.
Paul Kavanagh, CEO at MiFinity, said: “We partnered with Worldline in 2018, and since then have demonstrated the essential role that our eWallet plays within the Worldline payment ecosystem. The MiFinity eWallet is the fastest growing eWallet in the iGaming space, offers multiple payment methods and has an exceptionally high acceptance rate, so we’re delighted to be recognised by Worldline as their premium digital eWallet provider.”
The partnership is a win-win for both companies. Merchants making use of Worldline’s Payment Orchestration solution will benefit from MiFinity’s expertise in the gaming industry, and MiFinity will be prioritised in API development to create even better integration between the companies’ respective platforms as well as synergy in other departments.
It’s also excellent news for the iGaming customers, who will benefit from an improved seamless customer experience when using their favourite MiFinity eWallet.
As part of MiFinity’s commitment to its customers, the brand has recently launched its new native app and desktop experience. Utilising the latest technology and native architecture available in the app market, the MiFinity eWallet provides a best-in-class user experience, one of the reasons the company are experiencing thousands of account signups daily.
Compliance Updates
Hard Rock Digital joins global sports betting integrity body IBIA

Hard Rock Digital has joined the International Betting Integrity Association (IBIA), expanding the association’s integrity monitoring coverage across the United States. Through the partnership, integrity data from Hard Rock Digital’s online sports betting platform, Hard Rock Bet, will now feed into IBIA’s leading global betting integrity network, which includes over 70 companies and 140 sports betting brands monitoring over $300bn per annum in betting handle (turnover).
Matt Primeaux, President and Executive Managing Director of Hard Rock Digital said: “Hard Rock Digital is committed to protecting the integrity of sports and ensuring a responsible gambling environment for our players. We’re proud to join the International Betting Integrity Association and support its mission by helping to detect suspicious activity and ensure fair play on a global scale.”
Khalid Ali, CEO of IBIA, said: “IBIA is delighted to welcome Hard Rock Digital to our association of leading global sports betting operators. Hard Rock is a major U.S. company and is another great addition to our rapidly expanding membership base, further strengthening our integrity monitoring coverage across the North American region and globally. We look forward to working closely with Hard Rock Digital on integrity and protecting the company’s business from corrupt betting activity.”
IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators, for operators, to protect regulated sports betting markets from match-fixing. The association is licensed or approved to provide integrity monitoring services in 32 U.S. states and holds multiple Tribal Gaming licenses.
IBIA’s global monitoring and alert network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets. Through the IBIA monitoring network it is possible to track transactional activities linked to individual customer accounts. Additional functionality was added in 2024, with that technological upgrade enhancing the association’s ability to detect and report suspicious activity on its members’ betting markets.
IBIA’s recently released 2024 integrity report detailed 219 suspicious betting alerts reported during to the relevant authorities during the year. IBIA alerts contributed to the investigations and subsequent successful sanctioning of 17 clubs, players and officials in 2024.
The post Hard Rock Digital joins global sports betting integrity body IBIA appeared first on Gaming and Gambling Industry in the Americas.
Latest News
GiG Delivers Second UK Brand launch in as many months, as Betzone goes live on Powerful CoreX iGaming Platform
Gaming Innovation Group (GiG Software Plc) has announced the official launch of Betzone in the UK, powered by GiG’s advanced CoreX iGaming platform and market leading AI solutions, rules engine LogicX and real-time reporting tool DataX, as its premium technology marks another successful delivery into Europe’s largest and most lucrative online betting market.
This launch is further evidence of GiG’s growing presence in the UK, providing additional proof of its greatly enhanced delivery capacity, with this being the second UK brand successfully migrated onto GiG’s advanced platform during the quarter. GiG’s innovative solutions will bolster Betzone’s commitment to delivering a modern, seamless, and user-friendly experience while continuing to grow and expand its market share in the competitive UK market.
A key pillar of this migration is GiG’s state-of-the-art risk scoring system, which seamlessly combines big data and third-party integrations with its platform and Logic technologies. This system enables Betzone to dynamically tailor player interactions based on risk levels, ensuring personalised marketing, robust financial checks, and enhanced player protection. With these features, Betzone strengthens its ability to deliver best-in-class responsible gaming features, essential for thriving in complex regulatory landscapes.
Central to this transformation is GiG’s powerful iGaming Platform CoreX. Betzone is now poised to capitalise on GiG’s scalable and flexible platform, designed to drive sustainable growth in Europe’s most competitive and highly regulated markets. By integrating GiG’s AI-driven technologies, Betzone can optimise player engagement and personalisation, boosting acquisition and retention metrics to fuel its ambitious growth strategy.
The launch marks a second partner now live in one of Europe’s largest betting markets and with an estimated annual market value of £11 billion (€12.8 billion), the UK represents a strategic growth opportunity, building on GiG’s proven success in driving innovation and compliance across regulated markets.
James Coxon, Chief Operating Officer at GiG, commented: “Betzone’s migration and launch with GiG extends our premium reputation for technological excellence and market-leading capabilities, raising the bar for success in the UK iGaming industry. We are beginning to see the realisation of the ambitious strategic goals we have set out to achieve for the business, with this now the third publicly announced launch since the turn of the year further documenting our growing delivery capacity and strength within our operational teams. With more due in the coming months, and the strong demand for our solutions at ICE in Barcelona recently, we have continued optimism for the year ahead for GiG.”
Adam Joseph, Chief Executive Officer at Betzone, added:“ GiG’s premium solutions, we believe, will be instrumental in realising our ambitious vision for Betzone, leveraging cutting-edge gaming technologies to ensure strong compliance foundations, drive sustainable growth, and position our brand for long-term success in the UK market.”
The post GiG Delivers Second UK Brand launch in as many months, as Betzone goes live on Powerful CoreX iGaming Platform appeared first on European Gaming Industry News.
Latest News
Cherry Play names Daniela Fricchione as Commercial Account Director

In-demand developer strengthens management team with appointment of commercial director
Cherry Play, the rising star game developer with a unique subscription-based commercial model, has strengthened its senior team with the appointment of Daniela Fricchione as Commercial Account Director.
She is a high-calibre professional with a strong commercial background and a track record of being a mentor to the teams and individuals she oversees.
As Commercial Account Director at Cherry Play, Daniela will help strengthen the provider’s position in the industry. This includes building internal commercial structures and processes, forging partnerships with new operators and helping develop and deploy its ambitious expansion plans.
Cherry Play hit the market early this year with a never-seen-before commercial model that sees operators pay to access its content via a subscription model. This means they pay a monthly licence fee for content instead of the usual revenue share agreement.
Since making its debut, Cherry Play has hit the ground running with the launch of its first four slot games and a jackpot system, with its content now live with big-name operators in markets such as the Netherlands and Belgium with more to follow.
Olga Bejela, Cherry Play CEO, said: “Daniela is not only one of the most professional and accomplished commercial specialists in the industry, but also someone I deeply respect and trust. I couldn’t be more thrilled to be working with her once again as Commercial Account Director at Cherry Play!
“We have big plans for the industry this year, with our unique commercial model already proving to be a big draw for operators.
“With her expertise, Daniela will build on the strong momentum we’ve already gained—streamlining our internal systems, optimizing processes, and expanding Cherry Play’s reach to more operators than ever before. All that’s left for me is to give her the warmest welcome to the team!”
Daniela Fricchione, Commercial Account Director at Cherry Play, added: “I am absolutely thrilled to be joining Cherry Play at such an exciting time for the business.
“Having worked with Olga before, I know how visionary and inspiring she is, and I’m delighted to be collaborating with her again. Cherry Play’s new commercial model is game-changing and I’m excited to be a part of the team that’s redefining the industry.
“I’m looking forward to contributing to the success of the company and to be working alongside a truly great team to make a big impact on the industry together.”
The post Cherry Play names Daniela Fricchione as Commercial Account Director appeared first on European Gaming Industry News.
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