Latest News
Racecourse Media Group generates £117.6m in media and data rights payments for British racecourses in 2022
Racecourse Media Group (RMG) will pay racecourses £117.6 million in payments generated from their media and data rights in 2022 – compared to £110m in 2021.
The payments are derived from a range of RMG businesses, including via betting shops (Racecourse Retail Business), online bookmaker streams (Digital Streaming), pay TV channel (Racing TV), international betting (Racing TV International) and non-betting distribution, mainstream TV (ITV agreement) and data (Racecourse Data Company).
Roger Lewis, the Chairman of RMG, said: “The RMG model has once again proved to be resilient and reliable – in the face of significant challenges – producing record results, and performing ahead of expectations. The results are a testimony and tribute to the vision and dedication of those racecourses who came together and stuck together to create, grow, and develop the RMG business.
“On behalf of everyone at RMG I thank all the racecourses, owners, breeders, trainers, jockeys, stable staff and our valued media, technical broadcast, commercial and betting partners for their help and support in enabling RMG to play its role effectively.
“I step down from the Board of RMG this year, having joined the company in 2012. It has been a huge privilege and a great honour to have worked with so many wonderful people. I sincerely welcome my successor, Conor Grant, formerly CEO of Flutter UK and Ireland, who takes up the reins as Chairman, on October 1, 2023.”
The 2022 results were achieved against the headwind of the long-running Gambling Act Review process. RMG has played its role by using its media platforms to bring attention to the Gambling Act Review and ensuring its consumers’ views and attitudes on the subject were made available to politicians, regulators, and media commentators.
The process has led to bookmakers ramping up levels of affordability checking, which has resulted in a clear and material reduction in betting turnover from the early summer of 2022 onwards.
Looking to the future, Martin Stevenson, Chief Executive of RMG, said: “We believe that innovation is key for the business and racecourses to help grow appeal and engagement with the sport, and provide a platform to deliver growth in licence fees to racecourses and the sport in the future.
“A fundamental building block in technical innovation for the business is the deployment of a highly reliable and accurate tracking system, which we have achieved via the award-winning Coursetrack.
“Beyond purely providing timing, the importance of tracking is that it provides a wealth of real time data that the business can now utilise to develop new products and innovations. These include the roll-out of in-play betting on RMG’s content, currently deployed by BetVictor and William Hill, and with more bookmakers in the pipeline.
“Another key application of tracking data is to help create stimulating, insightful data – a suite of new facts and statistics – to engage our audiences and support betting markets.
“In addition, our Self Service Betting Terminal (SSBT) racing product is being rolled out this month. It’s worth noting that c.80% of football bets struck in shops are placed via SSBTs, compared to just 10% for racing, so this could be a real opportunity for racing to generate additional consumer engagement and turnover in the important betting shop space.
“We have also significantly enhanced our broadcast output, with advances to the virtual studio, the roll-out of augmented reality graphics, the gradual move to remote production, and developments to the production of dedicated racecourse streams. This is bringing horseracing TV coverage up to the high levels that other sports, like football and cricket, enjoy.
“Our social media initiative, #raceday, which brings an influencer-led approach to the racecourse and engages with a young demographic, has surpassed 20m views, while our free-to-play games, run in conjunction with Paddy Power, have generated 2m entries and proved to be an excellent data capture platform.
“With media increasingly being consumed through digital channels, driving innovation is key to growing audiences and engagement through these platforms. This approach blends well with our focus on strengthening the core capabilities which have enabled us to grow to where we are today, ensuring the business remains ready for the future.”
Argentina
ZITRO CELEBRATES THE LAUNCH OF ITS FIRST WAP IN ARGENTINA AT THE HIPÓDROMO DE PALERMO
Zitro, a leading global gaming company, has announced the successful launch of its first Wide Area Progressive (WAP) in Argentina, with over 45 slot cabinets initially installed in five gaming halls located at the Hipódromo de Palermo. The product selected for this project is the successful game “Mighty Hammer Ultimate” on Zitro’s premium cabinet, “Altius Glare.”
This system represents the first WAP in South America. A shared jackpot called “Mega Pozo Mighty Hammer” starts at 50 million Pesos and grows progressively, making it the largest accumulated prize in the region. The official inauguration was held on December 19th during the exclusive “Noche de Palermo” event, including a live performance by the renowned Argentinian band Los Totora.
Company Directors commented: “We are very pleased to introduce Argentina’s first WAP at the Hipódromo de Palermo. This project – for which we partnered with Zitro – reiterates Casino Club’s commitment to innovation, always under the premise of offering our customers an entertainment experience that exceeds all their expectations.”
For her part, Alejandra Burato, Regional Director of Zitro for LatAm, commented: “The launch of our first WAP in Argentina is a very important milestone for Zitro, as it confirms our company as a supplier of machines for WAPs. Attending the inauguration event and seeing firsthand how our products connect with players has been a pleasure, providing a unique and different entertainment experience in the region. Additionally, I want to highlight the excellent marketing surrounding the launch, contributing to its success. Finally, I would like to thank Casino Club for their trust and collaboration, which has allowed us to present this innovative proposal in such a renowned and emblematic place as the Hipódromo de Palermo.”
Founder of SOFTSWISS
SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil
The SOFTSWISS Game Aggregator, the largest content hub in the iGaming industry, has secured Brazilian certification, becoming one of the first in the market to achieve this milestone.
Regulatory rules for iGaming come into effect in Brazil on 1 January 2025. According to them, platforms, aggregators, sportsbooks, and providers must undergo certification. Companies aiming to provide their services in Brazil in 2025 and beyond have been preparing for this transition throughout the year.
The SOFTSWISS team announces that its Game Aggregator is the first to fully comply with regulations, completing all necessary preparations and receiving the certificate to ensure smooth and efficient operations for its clients.
SOFTSWISS has also obtained certification for integration with the world’s largest game providers – Pragmatic Play, Evolution, and Playtech. These providers offer a diverse range of games tailored to suit the preferences of Brazilian players, from immersive live dealer experiences to engaging slots and table games, ensuring entertainment for every type of player.
According to recent Kantar research conducted in November 2024, the overall satisfaction index for the SOFTSWISS Game Aggregator is 8.1 out of 10. Remarkably, half of the respondents rated the product a 10 or 9. Customer support service satisfaction scored even higher, at 8.4 out of 10.
The Game Aggregator also boasts a key advantage: consistent 99.999% uptime, which is crucial for the iGaming business.
Ivan Montik, Founder of SOFTSWISS, notes: “According to our information, the SOFTSWISS Game Aggregator is the first aggregator fully prepared, both technically and legally, to work in Brazil when the new regulations take effect. This is a significant achievement that the team has worked on diligently and systematically. Our work doesn’t stop here – we are actively adding new providers to help our clients expand their presence in this promising Brazilian market, which is no longer ‘the sleeping giant’. It has awakened, and SOFTSWISS is at the forefront of this exciting transformation.”
To support this high level of performance, earlier this year SOFTSWISS appointed Rubens Barrichello, the Brazilian Formula 1 legend, as a Non-Executive Director, demonstrating its strong commitment to the local market. To ensure efficient operations and promptly address ongoing matters, SOFTSWISS also has a dedicated team of local business development managers in Brazil.
SOFTSWISS team will be available to discuss partnership in Brazil and other markets at the first major iGaming event of 2025 – ICE Barcelona, taking place on 20–22 January, at stand 2G42.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Latest News
SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil
The SOFTSWISS Game Aggregator, the largest content hub in the iGaming industry, has secured Brazilian certification, becoming one of the first in the market to achieve this milestone.
Regulatory rules for iGaming come into effect in Brazil on 1 January 2025. According to them, platforms, aggregators, sportsbooks, and providers must undergo certification. Companies aiming to provide their services in Brazil in 2025 and beyond have been preparing for this transition throughout the year.
The SOFTSWISS team announces that its Game Aggregator is the first to fully comply with regulations, completing all necessary preparations and receiving the certificate to ensure smooth and efficient operations for its clients.
SOFTSWISS has also obtained certification for integration with the world’s largest game providers – Pragmatic Play, Evolution, and Playtech. These providers offer a diverse range of games tailored to suit the preferences of Brazilian players, from immersive live dealer experiences to engaging slots and table games, ensuring entertainment for every type of player.
According to recent Kantar research conducted in November 2024, the overall satisfaction index for the SOFTSWISS Game Aggregator is 8.1 out of 10. Remarkably, half of the respondents rated the product a 10 or 9. Customer support service satisfaction scored even higher, at 8.4 out of 10.
The Game Aggregator also boasts a key advantage: consistent 99.999% uptime, which is crucial for the iGaming business.
Ivan Montik, Founder of SOFTSWISS, notes: “According to our information, the SOFTSWISS Game Aggregator is the first aggregator fully prepared, both technically and legally, to work in Brazil when the new regulations take effect. This is a significant achievement that the team has worked on diligently and systematically. Our work doesn’t stop here – we are actively adding new providers to help our clients expand their presence in this promising Brazilian market, which is no longer ‘the sleeping giant’. It has awakened, and SOFTSWISS is at the forefront of this exciting transformation.”
To support this high level of performance, earlier this year SOFTSWISS appointed Rubens Barrichello, the Brazilian Formula 1 legend, as a Non-Executive Director, demonstrating its strong commitment to the local market. To ensure efficient operations and promptly address ongoing matters, SOFTSWISS also has a dedicated team of local business development managers in Brazil.
SOFTSWISS team will be available to discuss partnership in Brazil and other markets at the first major iGaming event of 2025 – ICE Barcelona, taking place on 20–22 January, at stand 2G42.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil appeared first on European Gaming Industry News.
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