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kwiff extends BetMakers agreement

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kwiff, the super-charged betting service, has extended its horse racing and greyhound offering with a new agreement with BetMakers Technology Group.

Through the deal, kwiff players will continue to have access to worldwide racing with up to 250,000 races annually from 20+ countries. Furthermore, BetMaker’s Price Manager system will be utilised in conjunction with kwiff’s proprietary trading technology and risk systems.

The unique supercharge feature that kwiff rewards its players with will be active across all types of racing to deliver an unrivalled experience. The supercharge mechanic is perfectly complemented by kwiff’s wide range of loyalty rewards.

BetMakers’ leading horse racing solution features both traditional win and place fixed odds markets and pari-mutuels, in addition to tote exotics and fixed odds derivatives.

kwiff’s CEO, Charles Lee, commented: “When we introduced racing we wanted to do it our own way and have an innovative approach to the sport led by our proprietary technology. BetMakers proved to be the perfect partner, their technological approach has worked well with our in-house teams and from launch to current day we have seen racing go from strength to strength within our supercharged sportsbook. I’m delighted to continue our partnership and work with Jake and the BetMakers team.”

Jake Henson, BetMakers CEO followed: “We are thrilled to extend our partnership with kwiff who have grown their racing product exponentially since launch. Their unique, mobile-first approach brings a new set of customers to the sport of horse racing which we believe is critical to its sustainability. BetMakers are committed to continuing to evolve our best-in-class pricing service to support the kwiff approach while streamlining racing feeds data and connecting kwiff to rights owners and racetracks from around the world.”

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Atlas World Sports

Atlas World Sports Names Las Vegas Sports Betting Veteran Gary Greene as Lead Football Analyst

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Atlas World Sports, the fast-rising hub for sports betting data, odds comparisons, and fantasy contests, announces today that longtime Las Vegas-based handicapper and broadcaster Gary Greene has joined the company as its official NFL and College Football Ambassador and Lead Betting Analyst for the 2025 season.

For more than three decades, Greene has been a fixture in Las Vegas sportsbooks and on the airwaves, publishing the Bluebook Football Betting Magazine and hosting the city’s longest-running sports radio show. He has built a reputation as a trusted voice who educates bettors while delivering sharp analysis on all sports.

 

Each week, Greene will deliver NFL and college football coverage for Atlas World Sports, including:

  • Stock Up / Stock Down analysis of teams and players
  • Bad Beats, Biggest Disappointments, Deceiving Boxscores from the previous week
  • Major Line Movers of the week
  • Exclusive Hot Trends for the upcoming week

“Welcoming Gary Greene to Atlas World Sports is a game-changer for our platform and our community,” said Robert Kraft, CEO of Atlas World Sports. “Gary’s decades of experience, proven track record, and genuine connection with sports bettors perfectly align with our mission to empower bettors with insight they can trust. With Gary’s guidance, our users will have even more tools at their disposal to make smarter bets.”

Gary Greene added, “Sports betting is about more than just numbers. It’s about reading the market, spotting opportunities, and offering fans actionable advice. Atlas World Sports shares that vision, and I couldn’t be more excited to bring my experience to their audience for the NFL season.”

Atlas World Sports is often described as the “Expedia for Sportsbooks,” helping users compare odds, promotions, and bet types across multiple platforms. The app integrates with major operators, including DraftKings, FanDuel, Caesars, BetMGM, and Hard Rock, and leverages AI to deliver personalized recommendations, value bets, and smart alerts.

With partnerships already in place with the NBA, NFL, MLB, PGA, UFC, and others, the company recently secured investment from Starkel Capital Management as part of its ongoing Series A fundraising, positioning it for continued growth in both the sports betting and fantasy markets.

The post Atlas World Sports Names Las Vegas Sports Betting Veteran Gary Greene as Lead Football Analyst appeared first on Gaming and Gambling Industry in the Americas.

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AGA

Four in Five U.S. Voters Say Sports Events Contracts Should Be Regulated Like Other Online Sportsbooks

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The American Gaming Association (AGA) released new research showing strong sentiment that sports events contracts offered through prediction markets—online platforms where users wager on the outcomes of future events—should be regulated in the same way as other forms of legal, state-regulated sports betting. The study also shows that the public overwhelmingly view them as a form of gambling that requires oversight.

Key Findings:

  • Americans overwhelmingly recognize sports events contracts as gambling, not financial instruments. 85% say sports events contracts are most like gambling, while only 6% believe they are most like a financial instrument.
  • Most Americans want sports events contracts regulated like other forms of sports betting. 80% say that sports event contracts should be regulated like other online sports betting and 65% believe these bets should be overseen by state and tribal gaming regulators, not the federal Commodities Futures Trading Commission (CFTC).
  • Adults agree that sports events contracts should only be offered by state-licensed sportsbooks. 84% of Americans, and 69% of sports bettors, say that sports events contracts should only be available in state-licensed sportsbooks in the states where they are offered. 69% of Americans believe each state should have a say on whether sports events contracts can be offered in their state.
  • Americans recognize prediction platforms offering sports event contracts are skirting the law. 70% say prediction platforms offering sports event contracts are exploiting loopholes to act as unlicensed sportsbooks.

“This research has made it clear: Americans know a sports bet when they see one—and they expect prediction markets offering sports event contracts to be held to the same rules and consumer safeguards as every other state-regulated sportsbook,” said AGA President and CEO Bill Miller. “This underscores the need for the CFTC to enforce and uphold its own regulations that prohibit gaming contracts, and for Congress to use its oversight power to ensure prediction markets are not used as a backdoor for gaming.”

With sports betting currently operational in 38 states and Washington, D.C., AGA’s research emphasizes the need for consistent oversight of emerging gaming products to maintain consumer trust and uphold responsible gaming standards.

Methodology
YouGov, on behalf of the AGA, conducted an online survey from August 1-8, among a nationally representative sample of 2,025 registered voters. The margin of error is +/- 2 percent and greater among subgroups.

The post Four in Five U.S. Voters Say Sports Events Contracts Should Be Regulated Like Other Online Sportsbooks appeared first on Gaming and Gambling Industry in the Americas.

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Esports Charts to deliver comprehensive viewership data to GeoGuessr

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Esports Charts, the leading esports viewership analytics provider, is partnering with GeoGuessr, the world’s favourite geography‑guessing game, to deliver detailed analytics for its esports tournaments. The collaboration will give organizers clear insights into audience engagement and viewership patterns across events.

As part of the partnership, Esports Charts provides tournament dashboard data for the GeoGuessr competitions. Organizers can track engagement trends, compare performance across regions, and make data-driven decisions for future events.

“Esports Charts is thrilled to support GeoGuessr’s esports events. Our team even enjoys the game together during team activities, so it’s fun to combine that passion with our analytics expertise. By providing clear insights into viewership and engagement, we hope to help the organizers nurture and grow GeoGuessr’s competitive scene globally.” – Sergii Rudenko, CSO at Esports Charts

The recent GeoGuessr World Championship 2025 set new viewership records, reflecting the game’s growing presence in esports. In recent years, GeoGuessr has expanded its competitive offerings with larger prize pools, longer seasons, and more events.

“This year’s World Championship has been an incredible journey across four countries. We extend our gratitude to the passionate GeoGuessr community, talented players, and all of our partners who made this possible. Our partnership with Esports Charts plays a key role in helping us gain valuable audience insights, allowing us to continuously grow and elevate the GeoGuessr esports scene. – Mikael Falgard, Head of GeoGuessr Esports

The collaboration marks another step in the development of GeoGuessr’s esports scene and strengthens Esports Charts’ role as a leading provider of competitive gaming analytics.

The post Esports Charts to deliver comprehensive viewership data to GeoGuessr appeared first on European Gaming Industry News.

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