Latest News
LuckyStreak aiming for Growth with RiseTheWeb
Live dealer casino provider teams up with digital marketing specialist for brand and business drive
LuckyStreak, the live dealer casino software provider and casino games aggregator, has teamed up with RiseTheWeb, a London/ Sofia-based specialist digital marketing agency that specialises in the gambling sector, to support its growth ambitions in 2023 and beyond.
LuckyStreak produces and streams high-quality live dealer casino games from its hi-tech, purpose-built studio in the Latvian capital of Riga, where a staff of over 150 talented and trained Games Presenters deal live blackjack, baccarat and roulette, and streamed in 1080p HD to gambling operators across the world.
In addition, through LuckyConnect, it aggregates over 2500 world-class casinos and slot games from major studios including Pragmatic Play, Yggdrasil, Playson and Fugaso.
RiseTheWeb is a performance-driven digital marketing agency with first-hand experience in the betting and gaming industry. With diverse background in sports betting, gambling and sponsorships, the team ensures RiseTheWeb provides quality solutions tailored to clients’ marketing and business needs. The agency has proven track record on a global scale in design, web development, and digital marketing, delivering B2B and B2C partners impressive end results.
RiseTheWeb will work closely with LuckyStreak on a brief to build brand awareness, education about their products and services, social media strategy, lead generation and conversion optimisation on their website, as part of a major plan to develop new business.
Mark O’Donnell, Head of Marketing at LuckyStreak, said: “I’m delighted to have an agency partner with the caliber of RiseTheWeb on the team to help us kick-on after a great start to 2023. We have first-class products and services, but we have work to do to make sure the message is getting through. Businesses that are serious about offering an exceptional customer proposition and growing their revenues should consider how we can help them, but it’s on us to communicate and demonstrate, convince in an effective way, and that’s why we brought in the specialists.”
Iveta Kulenska, CMO of RiseThe Web, said “We are excited to welcome LuckyStreak to the RiseTheWeb family. Both our brands stand for loyalty, trust and expertise in our respective fields and we couldnt be prouder to join forces. Together, we will push for excellence in this highly competitive market and build a strong case for our partner’s products and services.”
Industry News
Double win for Kaizen Gaming at the SBC Awards Latinoamérica 2024
Kaizen Gaming, one of the biggest GameTech companies in the world, had an impressive double-win at the SBC Awards Latinoamérica 2024 on the 31st October in Miami, Florida. Awarded ‘Brazilian Market Entrant of the Year’, and ‘Marketing Campaign of the Year’, the two wins follow an impressive year of growth and exposure for Kaizen Gaming, as well as its premium brand Betano, across Latin America and globally.
Betano is rapidly growing its user base and presence in Brazil, serving as the main and title sponsor of Brasileirão Betano and Copa Betano do Brasil. As a founding member of the ANJL and IBJR regulatory bodies, Betano is recognised for its dedication to upholding the highest standards of responsible gaming and integrity. Furthermore, the Betano brand has launched multiple CSR initiatives across the country in partnership with sponsored team, Clube Atlético Mineiro. It also recently launched the “Juntos em Campo” long-term program in cooperation with CBF (Brazilian Football Confederation) to promote initiatives focused on gender equality.
Awarded for the results and creativity of its innovative “Football in America” marketing campaign, Betano successfully introduced Latin America to its “Confia” brand platform by leveraging on its CONMEBOL Copa America 2024 sponsorship. The campaign chimed with the spirit of fans across the continent by celebrating Latin America’s rich football heritage, playfully responding to Kylian Mbappe’s 2022 comments questioning the region’s football quality.
Vangelis Skarkalis, Kaizen Gaming Senior Commercial Director LATAM, said: “Latin America is one of the world’s most dynamic and exciting regions for i-gaming. Being recognised as a leading player in this important market with two wins at the prestigious SBC Awards Latinoamérica is a great honour – especially on the heels of our recent double-win as ‘Operator of the Year’ at both the EGR Operator Awards and SBC Awards. Achieving this success requires an exceptional team of dedicated, ambitious professionals. This award honours everyone’s hard work and commitment to always going above and beyond in delivering the best experiences for our customers not only in Latin America, but worldwide too.”
Latest News
Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands
Amusnet proudly announces its partnership with the Netherlands operator Betcity.nl, marking a key step in strengthening its presence within the Dutch market. This collaboration combines Amusnet’s dynamic gaming content with Betcity.nl’s established reputation for providing exceptional online experiences to Dutch players. The partnership promises to offer an enriched gaming selection while maintaining the highest compliance standards in the Netherlands’ regulated market.
“Teaming up with Betcity.nl represents an exciting and strategic opportunity for Amusnet to bring forward our portfolio to the Dutch market in collaboration with a trusted local brand. We are motivated to jointly enhance the gaming experience with high-quality content that aligns with local players’ preferences,” said Dimitri De Temmerman, Managing Director Amusnet BNL.
The post Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands appeared first on European Gaming Industry News.
Balkan's
BEGE celebrates 15 years as Eastern Europe’s premier gaming expo
The most significant event for the gaming industry in Eastern Europe – the Balkan Entertainment & Gaming Expo (BEGE) – will bring together leading companies, innovators, and industry representatives on November 27 and 28 for its 15th-anniversary edition. In celebration of this milestone, the organizers have prepared numerous surprises and special awards.
Once again, BEGE will offer a rich program, uniting industry leaders, investors, and successful entrepreneurs to share ideas, technologies, and inspiration. Visitors will have a unique opportunity to explore the latest gaming technologies, try out innovative solutions, and enjoy impressive demonstrations.
Traditionally, the first and second days of the event feature the EEGS conference, where internationally recognized speakers will present analyses and discussions critical to the development of the gaming industry. Special panels will provide a platform for leading gaming experts to discuss the future of the industry, emerging trends, and initiatives promoting responsible gaming practices.
For the first time, BEGE will welcome startups, offering them the opportunity to participate in Gaming StartUp Challenge 6.0. This challenge provides a unique opportunity to meet with key industry figures. The most promising startups will be recognized and granted invaluable access to the experience and insights of industry leaders.
As always, the exhibition begins with the BEGE Awards ceremony, a symbol of recognition for innovation, outstanding achievements, and success across various sectors of the gaming industry, with awards such as “Online Provider of the Year” and “Online Game of the Year.” The awards will be presented on November 26 at an elegant dinner at Black&White club in Sofia’s Grand Hotel Millennium.
A key highlight of the program is the Proximity Zone, providing companies with additional visibility through live-streamed interviews and product presentations with leading global brands and experts.
BEGE is a must-attend event for anyone with an interest in the gaming industry. This year, more than 80 exhibitors and over 6,000 visitors from 70 countries are expected, making it a place where the passion for gaming and innovation meets business opportunities.
The post BEGE celebrates 15 years as Eastern Europe’s premier gaming expo appeared first on European Gaming Industry News.
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