

Australia
Record fine for wagering company Betr over gambling advertisements
Sports wagering company Betr has been fined $210,000 by Liquor & Gaming NSW for breaches of NSW’s wagering laws in its promotional material during its launch last year.
Betr offered 100-1 and 20-1 odds on major events including the Melbourne Cup, Cox Plate and NRL and AFL markets as part of its launch in October 2022. The odds were advertised in newspapers, on radio and television, and online.
Liquor & Gaming NSW reached the view that these advertisements breached NSW laws prohibiting the advertisement of any offer of an inducement to participate in a gambling activity, including an inducement to open a betting account or bet more frequently.
As a result, the regulator has issued 14 penalty infringement notices totalling $210,000 which Betr has elected to pay. The $210,000 in penalties represents the largest ever fine issued to a wagering operator for offering inducements in NSW.
Liquor & Gaming NSW Executive Director Regulatory Operations & Enforcement, Jane Lin, said Betr was issued with a significant fine due to the regulator’s concerns that the conduct constituted significant breaches of the law.
“This company tried to attract a new customer base and establish a significant market share with promotions that we consider crossed the line, using inducements that had the potential to cause harm to the community,” Ms Lin said.
“In many cases, such promotions can only be legally offered to betting account holders who, unlike the general public, have made a conscious decision to open an account and receive this information.
“Wagering operators can legally advertise their products in a variety of ways but they can’t advertise or promote inducements such as offers of enhanced odds or bonus bets to entice people to open a betting account.”
Betr voluntarily ceased the advertising campaign when contacted by Liquor & Gaming NSW. By Betr paying the penalty notices, the matter has now been finalised without a court process.
It comes as wagering company SportChamps has been convicted of posting illegal gambling advertisements on Facebook, Twitter, Instagram and its website, as a result of an investigation by Liquor & Gaming NSW.
In Downing Centre Local Court on Monday 27 March 2023, the company was fined $40,000 and ordered to pay $14,000 in costs for breaching NSW gaming laws. This is the third time SportChamps has been prosecuted, following a $2000 fine in 2018 and a $2500 fine in 2019.
The prosecution related to advertisements via the sportschamps.com.au website and social media that offered cash prizes for games requiring membership, special odds and bonus cash prizes, free bets and a ‘refer a friend’ promotion.
“Gambling operators like SportChamps that try to get around these restrictions are acting unlawfully and increase the risks of gambling harms,” Ms Lin said.
“Offering free bets on Facebook and Instagram, including a refer a friend promotion, shows a complete disregard for the rules and the well-being of those in our community who didn’t consent to receive gambling advertising.”
“Liquor & Gaming NSW has a zero-tolerance approach to the publication of illegal gambling inducements and we will continue to proactively monitor television, radio, print and online gambling advertising to ensure all providers are complying with the restrictions in the Betting and Racing Act 1998,” Ms Lin said.
A court may impose a maximum penalty of $110,000 (per offence) for a corporation and $11,000 for an individual who publishes a prohibited gambling advertisement, while each penalty notices carries a fine of $15,000 .
Australia
IBIA Joins the Judging Panel for Inaugural RTG Global Awards

The organisers of Regulating the Game have announced the International Betting Integrity Association (IBIA) as a confirmed judge for the inaugural RTG Global Awards, to be presented at the Regulating the Game 2026 Gala Dinner on Tuesday, March 10, 2026, in Sydney.
The RTG Global Awards celebrate excellence in leadership, innovation and impact across community impact, compliance, safer gambling, industry integrity and financial crime risk management. The Awards form part of the sixth edition of Regulating the Game, an international conference committed to enhancing sector integrity, regulatory capability and ethical leadership.
Founded in 2005, IBIA is the leading global voice on integrity for the licensed betting industry. It is a not-for-profit association whose members include many of the world’s largest regulated betting operators, active across six continents. IBIA plays a crucial role in safeguarding sport and the betting industry from corruption, operating a world-leading monitoring and alert platform and collaborating with regulators and sports governing bodies around the world.
Khalid Ali, CEO of IBIA, joins the RTG Global Awards judging panel, bringing deep sector expertise and a steadfast commitment to integrity and responsible betting practices.
He said: “I am honoured to join the judging panel for the RTG Global Awards. At IBIA, we are dedicated to upholding integrity and transparency across the global betting landscape. These Awards spotlight the organisations and individuals working to advance ethical conduct and effective regulation, and we are proud to support that mission.”
Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game, welcomed the announcement: “Khalid’s appointment and IBIA’s involvement reflect the global calibre and integrity-centred mission of the Awards. Their leadership in monitoring and protecting sport from betting-related corruption aligns perfectly with our vision to champion excellence and elevate standards across the sector.”
• The RTG Global Awards will feature six categories:
• Leadership Voice – for principled, reform-focused leadership contributing to sector uplift
• Safer Gambling Champion – for operators or organisations demonstrating tangible harm minimisation outcomes
• Compliance Excellence – recognising uplift in AML, risk culture, or regulatory compliance
• RegTech Solution of the Year – celebrating innovative technologies improving sector integrity and compliance
• Community Impact Initiative – for initiatives delivering measurable community benefit
• Emerging Leader – Safer Gambling or Compliance – spotlighting rising talent (under 40) making meaningful contributions.
Key Dates:
• Nominations Open: Tuesday, July 1, 2025
• Nominations Close: Friday, December 12, 2025
• Finalists Announced: Monday, February, 2 2026
• Awards Presented: Tuesday, March 10, 2026 at the Regulating the Game Gala Dinner.
Nominations will open on July 1, 2025, with further details and submission guidelines available at: www.regulatingthegame.com/global-awards-2026.
The post IBIA Joins the Judging Panel for Inaugural RTG Global Awards appeared first on European Gaming Industry News.
Australia
ACMA: Four Betting Services Breach Gambling Self-Exclusion Rules

The Australian Communications and Media Authority (ACMA) has found four wagering service providers – Buddybet, Ultrabet, VicBet and Topbet – breached rules that protect people who registered with BetStop – the National Self-Exclusion Register (NSER).
An ACMA investigation found Buddybet failed to close wagering accounts for people on the NSER and sent marketing to them. The company has since exited the Australian market.
A separate ACMA investigation found Ultrabet reopened the account of someone at the end of their self-exclusion period and allowed that person to bet with that account. Ultrabet also caused marketing to be sent to another self-excluded person.
Under the NSER rules, once an individual registers with the NSER, wagering service providers must close that person’s account as soon as practicable. Accounts must not be reopened or reinstated once a person ceases to be registered with the NSER.
Instead, people at the end of their self-exclusion period who want to recommence gambling need to make a clear and deliberate choice to do so. Providers must also cease sending self-excluded people any electronic marketing such as emails or texts.
The ACMA has accepted a court-enforceable undertaking from Ultrabet, which commits the company to review its compliance systems and processes and implement improvements.
Following two other separate investigations, online bookmakers VicBet and Topbet have each been issued with a formal warning after the ACMA found they contravened the NSER marketing rules. The ACMA found each company had sent marketing material to a self-excluded person.
Authority member Carolyn Lidgerwood said breaches of the NSER rules can lead to significant harm.
“Wagering providers should know their obligations under the rules and know that we are enforcing them. The rules about account closure must be complied with,” Ms Lidgerwood said.
“People on the NSER have made a conscious effort to exclude themselves from online gambling services. Sending gambling marketing messages to people who are trying to stop gambling is unacceptable. Betting services must have systems in place that respect the decisions of people to self-exclude, or face further consequences.”
The post ACMA: Four Betting Services Breach Gambling Self-Exclusion Rules appeared first on European Gaming Industry News.
Australia
Regulating the Game 2026 Announces CherryHub and Ebet as RegTech Sponsors

Regulating the Game 2026 has welcomed its first joint sponsors, CherryHub and Ebet, two Australian companies driving transformation across the gaming and hospitality sectors.
Now in its sixth edition, Regulating the Game has cemented its reputation as the premier gambling law and regulation conference. Returning to Sydney in March 2026, the event will again bring together global regulators, industry pioneers and compliance professionals for three dynamic days of policy and sector dialogue, strategic insights and capability building.
The programme will span high-impact keynotes and panel sessions addressing regulatory challenges, financial crime and public policy reform; innovation showcases exploring AI, RegTech and emerging technology; and deep dives into safer gambling, risk management and compliance uplift.
With expert-led masterclasses and the return of Pitch!, now hosted at the iconic Yallamundi Rooms at the Sydney Opera House, Regulating the Game 2026 will “continue to shape the future of not only effective and leading-edge gambling regulation, but also a forward-thinking, innovative, and socially responsible industry,” the organisers noted.
Frank Makryllos, Managing Director and CEO of Ebet, said: “Regulating the Game plays a critical role in fostering the collaboration and thought leadership our industry needs. As suppliers, Ebet and Cherry Hub are committed to equipping venues with practical tools to manage risk, support safer gambling practices, and meet evolving regulatory expectations, including AML/CTF and financial crime compliance.”
Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game, said: “CherryHub and Ebet represent the innovation and integrity we seek to champion through Regulating the Game. Their support reflects a strong alignment with our mission to promote evidence-led policy, ethical leadership, and safer gambling outcomes.”
With a refreshed agenda, an expanded Exhibition Showcase, and the return of the Pitch! Challenge, Regulating the Game 2026 is “set to raise the bar once again, fostering critical dialogue, driving collaboration, and advancing not only regulatory excellence but also a vibrant, innovative, and ethically led industry,” the organisers concluded.
The post Regulating the Game 2026 Announces CherryHub and Ebet as RegTech Sponsors appeared first on European Gaming Industry News.
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