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BeyondPlay raises €5M in oversubscribed funding round
BeyondPlay, the B2B start-up developing next-generation engagement software for online gaming operators, has raised a further €5M (EUR) from a wide range of influential investors.
The round was led by Bettor Capital, an early-stage venture capital fund based in the United States that focuses on software and technology providers in the real-money gambling industry.
Further backing comes from Tigrim Capital, Winforton Investments and selected other firms, complementing reinvestment from existing shareholders. The round has also attracted seasoned industry professionals, such as Feda Mecan, Mark Blandford and Alexandre Tomic, widely recognised for their track record of investment in successful ventures, including Alea Gaming, BlueRibbon, Fliff, Future Anthem, Gaming Realms and KaFe Rocks.
Following the funding round, the BeyondPlay board has been strengthened by the addition of David VanEgmond, Founder and CEO at Bettor Capital, previously in senior leadership roles at Barstool Sports and FanDuel, to an already powerful line-up that includes Daniel Burns of Oakvale Capital.
The investment will underpin BeyondPlay’s ongoing product development program, with a focus on delivering the final phase of its innovative Multiplayer software and expanding the product offering with new features and forays into new verticals.
In addition, funds will support the growth of the BeyondPlay team ahead of the multiple operator launches planned for 2023/24, as well as driving further market expansion, with a particular focus on entering North American jurisdictions.
Karolina Pelc, Founder and CEO of BeyondPlay, said: “This is another major milestone for BeyondPlay, and we’re excited to have secured the confidence and support of such reputable and knowledgeable investors.
“A combination of Bettor Capital’s leading strategic expertise and the mindsets and experience of some of the industry’s most successful serial entrepreneurs will take our growth to the next level.
“Exceeding our funding target is a testament to the hard work and dedication of the BeyondPlay team. Innovation requires a willingness to take risks, so I am very happy to see that our increasing momentum towards product and client launches is recognised and trusted by both new and existing investors alike.”
David VanEgmond, Founder and CEO at Bettor Capital, added: “BeyondPlay continues to innovate, developing exciting technology for the online casino market. The company’s software provides more fun and engaging experiences to consumers through jackpots and emerging multiplayer capabilities that make any content playable with friends.
“We are thrilled to back BeyondPlay’s team of experienced industry professionals, including a founder and leader in the online casino space like Karolina, as the company takes its next steps in its journey to launch.”
In March 2023, BeyondPlay secured a Remote Casino Host and Gambling Software Licence from the British Gambling Commission, in addition to the B2B Critical Supply Licence from the Malta Gaming Authority the start-up has held since December 2022. Further licence applications are currently ongoing as the start-up prepares for the first of many of its upcoming operator launches.
Renowned for its deliberately different philosophy, JETT/Terrible’s Gaming is now revolutionizing mobile gaming with the launch of Terrible’s Mobile Gaming. Offering Nevadans fast-paced Multi-Player 5 Card Draw Poker on mobile devices statewide, this groundbreaking multiplayer app enables real-money games anytime in Nevada, complete with thrilling features like Royal Flush bonuses of up to $4,500, Four-of-a- Kind payouts of up to $175, and more.
“JETT/Terrible’s Gaming and the Terrible’s brand in general have been making life more convenient for Nevadans for over 65 years. Now, we are excited to bring that same level of convenience to mobile gaming—delivering the excitement of Multi-Player 5 Card Draw Poker directly to our customers, wherever they are, and within the palm of their hand,” said Tim Herbst, President, JETT Gaming & Terrible Herbst Inc.
To celebrate the launch, Terrible’s Mobile Gaming is offering a *deposit match of up to $500 every week. Download the Terrible’s Mobile Gaming app on the App Store and Google Play Store for *details:
In collaboration with Real Gaming, one of Nevada’s pioneering licensed iGaming operators, Terrible’s Mobile Gaming integrates state-of-the-art technology to provide an unparalleled gaming experience across the state.
“Nevada players know that both the JETT Gaming and Terrible’s Gaming brands mean convenience, and that’s exactly what we’ve delivered,” said Lawrence Vaughan, co-founder of Real Gaming. “Players are loving it!”
For more information, visit terriblesmobilegaming.com.
Brazil’s iGaming regulation
Salsa Gator, Brazil’s game aggregator, secures certification for the regulated market
Salsa Technology’s renowned content aggregator, Salsa Gator, has received GLI certification ahead of Brazil’s iGaming regulation taking effect on January 1, 2025. Among the key requirements is certification, ensuring compliance and trust in the regulated market.
This achievement enables Salsa to deliver high-quality content to operators in Brazil. In addition to strengthening its prominent position in the market, the certification ensures seamless and efficient operations for its clients in the new regulated landscape.
As per the rules of the Secretariat of Prizes and Bets (SPA) of the Ministry of Finance, the certification process for the aggregator platform included content agreements with some of the largest global gaming providers, such as Evolution, Games Global, Spribe, RubyPlay and FBM, among others. These partners offer an impressive variety of games that cater to the preferences of the Brazilian public.
Salsa Gator has solidified its position as a leading platform in Brazil and Latin America thanks to its strategic curation of games that prioritise local player preferences. With a single integration, partners gain access to a robust portfolio with support in Brazilian Portuguese, Latin American Spanish, and English.
“Salsa Technology is committed to delivering the best experience for operators and players in Brazil’s regulated market. Our focus on quality, innovation, and localized support positions us at the forefront of this historic moment for Brazil’s iGaming sector,” said Eliane Nunes, Chief Growth Officer at Salsa.
Salsa Technology remains dedicated to transforming the iGaming market with complete, certified solutions tailored to the needs of local audiences.
Imagine Live the live casino provider launches with Serbian brand King.rs
Imagine Live is thrilled to announce its innovative entry into the Serbia market, made possible through a strategic partnership with the operator King.rs.
The collaboration is aimed at delivering King.rs players a premium gaming experience. Two Blackjack and one Roulette table will be equipped with the latest technology, allowing seamless gameplay and interactive features catering to Serbian players’ localised preferences.
Hakob Manukyan, CEO of Imagine Live Armenia, commented: “King.rs is an established brand throughout Serbia focused on delivering exceptional products and gaming experiences by putting the player at the centre of their brand story. Imagine Live is equally committed to providing premium and customised live dealer solutions with bespoke tables and studios for our operator partners to ensure a complete brand experience that players enjoy and return, which drives deeper engagement and revenue opportunities. We look forward to supporting and growing the live dealer experience with King.rs over the coming months.”
Dragan Djordjevic, COO King, said, “Working with Imagine Live has been an absolute thrill. Their unique mix of live performances, tech, and real-time interactivity is a game-changer in entertainment. It’s exactly the kind of creative energy we love at King.rs, where we’re all about reimagining live gaming. This partnership feels like a natural fit—two teams, both passionate about pushing boundaries and creating something fresh. I can’t wait to see what we come up with together and how we’ll keep surprising and exciting players around the world”.
The post Imagine Live Partners with King.rs appeared first on European Gaming Industry News.
Terrible’s Mobile Gaming Introduces 5-Card Draw Poker in Nevada
Salsa Gator, Brazil’s game aggregator, secures certification for the regulated market
Imagine Live Partners with King.rs
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