Latest News
Soft2Bet brings in a significant new addition to the team, to add substantial industry experience to major role
Award-winning iGaming Platform provider, Soft2Bet has strengthened its VIP and Sales teams with the appointment of Damian Finan as their new Director.
Mr Finan has over fifteen years of experience in the gaming sector, leading VIP and high-value customer experiences, as well as having a diverse professional background and knowledge across the iGaming industry. His experience in the sector includes roles in VIP Management with PokerStars and heading up the VIP department with Genesis Global. Damian Finan’s primary objective is to build upon the impressive growth of Soft2Bet that we have seen in recent years and to bring a VIP and Sales strategy that will elevate the company to industry leader status.
Without a doubt, this move now will enable Mr Finan to use his considerable expertise to drive the company forward and further its goals in the industry.
Damian Finan, new Director of VIP and Sales teams at Soft2Bet, remarked: “I’m pleased to be given this opportunity to step into a leading role in a company as dynamic and forward-thinking as Soft2Bet. It’s an exciting time for the company and I am equally excited to help push it to the next level.”
Oksana Tsyhankova, COO of Soft2Bet commented: “Soft2Bet will definitely benefit from Damian’s unrivaled experience as we continue to push towards our goal of becoming one of the leading figures in the iGaming industry.”
Eilers & Krejcik Gaming
ZITRO’S LEGENDARY SWORD TAKES TOP SPOT IN JULY EILERS & KREJCIK – FANTINI REPORT

Zitro is proud to announce that its hit game Legendary Sword – Avalon has earned the #1 ranking in the July 2025 Game Performance Report by Eilers & Krejcik Gaming, in partnership with Fantini Research. The game led the Top Indexing Overall Games – Emerging Suppliers category for both the U.S. and Canadian markets.
This milestone marks a major achievement for Zitro, underscoring the game’s strong appeal on casino floors and its growing impact across North America. Legendary Sword has quickly become a favorite among operators and players alike, thanks to its standout gameplay and proven performance.
Zitro founder Johnny Viveiros Ortiz shared his excitement: “Being recognized in the Eilers & Krejcik – Fantini report is a tremendous honor and a reflection of our team’s dedication to creating world-class gaming experiences. Seeing Legendary Sword lead the category for emerging suppliers confirms our momentum in the market — and we couldn’t be more proud.”
The post ZITRO’S LEGENDARY SWORD TAKES TOP SPOT IN JULY EILERS & KREJCIK – FANTINI REPORT appeared first on Gaming and Gambling Industry in the Americas.
Asia
NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.
As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.
In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”
With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.
With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.
The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.
Latest News
Scratch and Win: The UAE Lottery Releases Four New Scratch Cards

The UAE Lottery has unveiled four brand-new Scratch Cards, each packed with instant-win potential and designed to bring more variety, excitement, and accessible fun to players across the country. From cricket-inspired thrills to glittering golden dreams, each card offers a unique theme, prize pool, and price point—there’s something for every player.
- Wicket Winnings: Cricket fans, this one’s for you. With a sporty theme and a AED 5 entry point, Wicket Winnings offers quick fun and prizes up to AED 50,000.
- Jungle Jewels – Explore the tropical world of Jungle Jewels, where rewards lie hidden behind every key. A top prize of AED 100,000 could be all yours for AED 10.
- House of Gold: Turn dreams into treasure with this golden opportunity. For just AED 20, players can win up to AED 300,000 in shimmering prizes.
- Cash Splash: Dive into instant excitement with this fast-paced, prize-packed card that delivers fun in waves. Scratch and splash your way to winnings of up to AED 1,000,000 for AED 50 per card.
Each new card brings a unique look, feel, and excitement of instant wins. Whether you’re in it for big wins or quick play, there’s a card for every mood. All four new Scratch Cards are now available at www.theuaelottery.ae. The UAE Lottery remains committed to setting high standards for regulated gaming. All games are licensed by the General Commercial Gaming Regulatory Authority (GCGRA) and part of The UAE Lottery’s growing portfolio of fun, safe, and accessible games.
The post Scratch and Win: The UAE Lottery Releases Four New Scratch Cards appeared first on European Gaming Industry News.
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