BetComply, iGaming’s most trusted technical and regulatory compliance firm, has expanded the coverage of its ComplyCheck tool to the UK, with even more new markets to follow.

ComplyCheck launched earlier this year as a new self-assessment / audit hybrid designed to help licence holders in the Netherlands navigate increasingly complex requirements.

The tool has proven so successful that partners have called for it to cover other regulated markets. BetComply has responded by adding the UK, with Ontario and Estonia to follow shortly. There are plans to roll out many more jurisdictions for ComplyCheck, starting with MGA and Curacao licences in early 2025.

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Mike de Graaff, Chief Compliance Officer at BetComply, said: “When we launched ComplyCheck, it was a completely new approach designed to simplify licensing audits for operators. It’s been so popular in the Netherlands, we’ve prioritised bringing the service to new markers, starting with the UK. We’ve designed ComplyCheck to provide greater clarity to operators, making the audit process more efficient without compromising on the all important details. We couldn’t be more excited to see our partners using the tool in these new markets.”

ComplyCheck, which is powered by SG Certified, guides operators through the licensing process in two stages. Firstly, the tool presents operators with a simple set of questions they can complete and substantiate with evidence in their own time.

These responses are then analysed by BetComply’s team of regulatory experts, who reply with a full report highlighting any gaps where the operator may not be compliant.

Enteractive, a global leader in player reactivation and retention solutions, has appointed Lukasz Zebrowski as its new Head of Compliance. Lukasz brings vast experience in regulatory compliance and will play a crucial role in ensuring Enteractive’s services continue to offer excellence on every level when talking directly with the players.

Andrew Foster, Chief Business Development Officer at Enteractive, stated: “Lukasz’s expertise in navigating complex regulatory landscapes will strengthen our compliance efforts, helping us deliver even greater value to our clients  across diverse jurisdictions. His leadership will ensure we maintain the highest standards in responsible gambling and fraud detection, reinforcing our commitment to safeguarding operators and their players.”

Enteractive views this role as essential to delivering top-tier service to operators globally. As regulations evolve, having strong compliance leadership allows Enteractive to provide safe, responsible, and effective reactivation services tailored to the unique regulatory requirements in each market. This ensures that operators can focus on their core business while trusting Enteractive to handle outreach to operators’ lost audience segments with compliance excellence front of mind.

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Lukasz Zebrowski added, “At Enteractive, my focus will be on aligning our services with the highest industry standards, ensuring regulatory alignment in all the markets we operate in. We are dedicated to maintaining a compliance-first approach, particularly in player protection and fraud prevention, with comprehensive training programs to uphold these values at every level.”

This appointment further solidifies Enteractive’s position as a trusted partner in the iGaming industry, offering operators peace of mind when it comes to ensuring all customer communications are compliant with regulatory challenges in each market. The company remains committed to excellence, ensuring the highest levels of service and compliance across all operations.