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Booming Games strengthen its forces by reuniting iGaming professionals in the double hire

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Fast-growing slot specialist, Booming Games, is delighted to announce the hire of two iGaming experts Kaska Pysz and Dorota Gruszka as Product Owner and Marketing Manager.

Kaska is a product and gamification specialist with more than 15 years of experience in the gaming sector. She started out in land-based casinos as a dealer and then floor manager, learning first-hand about player behaviour.

Having achieved a Degree in Marketing and Management from the University of Cracow, she then shifted focus to product development. When she developed her first promotional tool, she was able to combine her knowledge of what a campaign manager-friendly back office should look like with her passion for engaging and entertaining players. For the past 3 years, Kaska was working on gamification tools that enhance players’ experience, when playing their favourite games.

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Kaska said: “I am incredibly excited to have joined Booming Games and its amazing team of professionals that are passionate about making this one of the top slot providers in the business. I’ve already been involved in some fascinating projects and have been able to use my experience and skills in developing gamification tools to make an impact on some of the game-changing features Booming Games has in the pipeline.

“It’s also great to once again be working with Dorota, who is not only a very talented marketer but someone I also consider a friend.”

Dorota Gruszka started her iGaming journey 7 years ago, and over time she worked in various departments, gaining experience on both providers and operator sides. Her true passion for marketing started a couple of years ago, and she dedicated a lot of time and effort to mastering her skills.

At Booming Games, she will be responsible for overseeing the marketing department and developing and deploying campaigns for driving awareness of the studio and its slots among operators in markets around the world. This includes ownership of brand strategies, press announcements, media partnerships, promotional programmes and the studio’s social media presence.

Dorota added: “Booming Games is an innovative and diverse company with a highly capable team that consists of more than 40 nationalities. This has helped to create a portfolio of games that is equally diverse with slots that are truly engaging and entertaining.

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“I couldn’t be happier to join such an open, creative organisation that positions itself at the cutting-edge of game development. Of course, I’m super excited to be teaming up with Kaska once again and believe that between us we can play a significant role in helping Booming Games not only meet but exceed its ambitious goals.”

The double hires come at a time when Booming Games is experiencing rapid growth both in terms of market reach and operator partnerships.

Moritz Blume, Director of Product at Booming Games, said: “Booming Games is rapidly growing, doubling in size over the past year. It is very important for us to ensure that we hire experienced people that also fit in with the team and share our vision. I am convinced that Kaska and Dorota will add significant value to our company, and I am delighted to start working with them both.”

Frederik Nielsen, Chief Commercial Office at Booming Games, added: “I am thrilled to welcome Kaska and Dorota to Booming Games. They have already fit in with our culture and teams, and their experience in the industry will be highly beneficial in our upcoming projects. Our recent hiring spree has seen us bring many talented individuals on board, and I really look forward to working with them all.”

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iGP launches GamePark and PayLab to enhance offering provided to partners

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AI recommendation engine and comprehensive payment services to accelerate customer growth
iGP, the prominent iGaming platform and aggregator supplier, has significantly boosted its customer offering by integrating two key products from SameGrid: GamePark, a data-driven AI recommendation engine, and PayLab, a payment orchestration and reconciliation service.
GamePark’s content recommendations create personalized customer experiences based on a number of factors. These include ‘Because You Played,’ ‘Similar Players Liked,’ ‘Exclusive VIP Picks,’ and thematic-based game picks amongst others.
With thorough A/B testing within the system, partners can compare strategies and performance. The engine can be integrated within any CRM while recommendations can also be tailored to your KPIs and business costs.
PayLab has access to over 400 PSPs, more than 100 currencies and cryptocurrencies, and advanced geo-targeting. It ensures the most optimized payment solutions regardless of territory.
The system also boasts a range of in-built Managed Services including full PSP management, risk and fraud management, and marketing and commercial support.
The launch of GamePark and PayLab reaffirms iGP’s ethos of placing the satisfaction of its partners and their players at the heart of its products and solutions.
The teams from iGP, GamePark, and PayLab will be at ICE in Barcelona from January 20 – 22 2025 to meet partners who could benefit from greater personalization of their offering.
Daniel Dwek, VP of Product at GamePark, said: “Players in the iGaming industry are always seeking fresh and exciting experiences. With our groundbreaking AI recommendation engine, we will provide players with personalized content tailored to their preferences.”
Ariel Reem, CEO at PayLab, added: “iGaming operators require advanced systems to manage the volume of payments. With orchestration, reconciliation and managed services combined within the PayLab offering, iGaming companies need look no further for a neat payment solution.”
Jovana Popovic Canaki, CEO at iGP, commented: “The launch of GamePark and PayLab will undoubtedly complement our offering. Both products will maximize engagement for our partner operators and deliver seamless player experiences, which is always our aim.
“Tailored content and comprehensive payment solutions are two of the most important factors for a successful business and we are sure our latest offering can provide unmatched experiences.”

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BetMGM Secures Exclusive Online Casino Content Rights to “Family Feud” and “The Price is Right” with Fremantle Partnership

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BetMGM, a leading iGaming and sports betting operator, announced a new and exclusive online casino rights partnership with Fremantle, a world leader in creating, producing and distributing entertainment content for over 100 years. The multi-year agreement secures the intellectual property rights for iconic game shows “The Price is Right” and “Family Feud” for slots, table games, and non-traditional casino games. The partnership establishes the foundation for BetMGM to create customized online casino content around both game show brands.

“This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. ‘Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways,” said Adam Greenblatt, Chief Executive Officer of BetMGM.

During select weeks throughout the upcoming seasons, BetMGM will be featured as a sponsor with exclusive, never-before-seen partnership integrations for “Family Feud” and “The Price is Right”. Throughout 2025 BetMGM and Fremantle will reveal additional details on these planned partnership activations.

Suzanne Lopez, COO of Fremantle North America, said: “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of ‘The Price Is Right’ and ‘Family Feud’ connect with the shows in fresh, immersive ways.”

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The company’s award-winning online casino is home to over 3500 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. BetMGM’s jackpot network currently consists of more than 20 game titles including popular games such as MGM Grand Millions, Bison Fury, and Loot’En Khamun and the Dead Sea Scrolls.

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BetConstruct

BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity

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BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada.

The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstruct’s affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency, and a commitment to responsible gaming practices.

This historic development places BetConstruct at the forefront of the Canadian iGaming market, redefining the opportunities available to gaming operators. By leveraging its affiliate entity’s licensing capabilities, BetConstruct empowers businesses to navigate a streamlined and transparent regulatory environment, unlocking new opportunities for growth and innovation.

“At BetConstruct, we’ve always strived to push the boundaries of what’s possible in iGaming. This landmark achievement with the Tobique First Nation reflects our unwavering dedication to creating opportunities for our partners while upholding the highest standards of responsibility and integrity in gaming,” said Vigen Badalyan, Co-Founder of BetConstruct.

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The issuance of dual licenses under the watchful eye of BetConstruct’s affiliate not only highlights BetConstruct’s commitment to supporting its partners but also reinforces the company’s role as a trusted leader in the global iGaming landscape.

This milestone signals a new era for regulated iGaming, as BetConstruct takes bold steps to establish a robust ecosystem for operators and consumers alike. With its direct license authorization from the Tobique First Nation, BetConstruct is setting a new standard for innovation, consumer protection, and sustainable growth in Canada and beyond.

The post BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity appeared first on Gaming and Gambling Industry in the Americas.

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