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Betegy Takes Ads Personalisation further with the latest smart banners innovation

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The platform enables betting operators and casinos to tailor campaigns to each individual player

Betegy, the award-winning display ads automation platform, has announced the launch of its latest innovation in content personalisation.

The platform now allows users to create smart banners that rely on profiling information from the operator’s CRM. This enables tailored call to action to be sent to each individual player, based on their activity and preferences, which dramatically increases engagement on the ads.

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For instance, when a player logs in to the sportsbook, the platform receives information about his past interactions and betting behavior. Based on this data, Betegy’s platform can then identify player’s interests and return a personalised banner that caters to his unique preferences. This provides a seamless and personalised experience for an online betting customer while increasing engagement and driving revenue for the operator.

The new feature is set to revolutionise the way that online betting companies approach advertising, with tailored campaigns that better meet the needs and expectations of particular audience clusters. By leveraging CRM data and insights into players’ behaviors and triggers, operators can optimise their marketing strategies for even better results.

“We are thrilled to launch this latest innovation in content personalisation for our clients,” said Alex Kornilov, CEO of Betegy. “The integration with CRM systems allows our clients to provide even more targeted and relevant ads to resonate with each individual player, resulting in increased engagement, retention and ultimately, revenue.”

Earlier this year Betegy has launched Creative Studio that allows operators to create up to 1000+ ads that dynamically show game odds in real-time through a direct API feed. This is crucial, as sports bettors are most interested in game odds, even more so than promos and profit boosts.

With Betegy’s solution, marketing teams can avoid the daunting task of manually creating ads for every game and sport, and instead, pull odds directly from the source and use a self-serve platform to create multiple ads at once.

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Angust Nisbet

BetMGM Offers Interstate Online Poker, Merges New Jersey and Michigan Markets

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BetMGM Poker has become the third US operator to offer multi-state online poker. The company has merged its player pools in Michigan and New Jersey. Both states are a part of the Multi-State Internet Gaming Agreement (MSIGA), which allows online poker networks to share liquidity and players in participating markets. The two-state network went live Wednesday afternoon after morning maintenance.

BetMGM VP of Gaming, Angust Nisbet, said: “This is a landmark day for our poker product as we combine player pools in select markets. With the introduction of shared liquidity, we’ve listened to players’ desire for more games and larger prize pools. By showcasing our best-in-class omnichannel experience – spanning property, sports betting and online casino – we’re committed to providing an unparalleled poker experience for our players.”

Michigan is the newest operational online poker market, passing legislation in 2020 and launching in early 2021. This was more than seven years after New Jersey online poker went live in November 2013.

New Jersey joined MSIGA in 2017, two years after Nevada and Delaware entered into the agreement. Michigan joined in 2022, a relatively short timeframe compared to the states preceding it.

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Michigan’s entrance has fast-tracked interstate online poker compared to the slow progress made before.

Its first multi-state venture came on Jan. 1, 2023, when PokerStars Michigan combined its New Jersey and Michigan markets. WSOP Michigan became part of a three-state agreement with New Jersey and Nevada in May 2024, and BetMGM marks the state’s third major operator joining forces across state lines.

BetMGM Poker will create a more prominent player pool for New Jersey and Michigan online poker players. By nature, this will result in larger tournament prize pools for both states. It will also add extra competition for the other two multi-state sites in the two markets.

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Bruce Smith Enterprise

Petersburg, Virginia Residents Vote Yes! for Live! Casino Resort

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The citizens of Petersburg have spoken, and the historic casino referendum has passed with overwhelming support of over 80% of Petersburg residents voting in favor of the $1.4 billion Live! Casino Resort project, marking the highest support for a casino referendum in Virginia history. This marks a monumental step forward for the Petersburg community, as the approval paves the way for the development of a world-class casino and entertainment destination that promises to revitalize the local economy, create jobs, and invest in much-needed community services.

Live! Casino Resort, which will be codeveloped by The Cordish Companies and Bruce Smith Enterprise, is projected to bring significant economic benefits to the region. This development will include not only gaming and entertainment options but also restaurants, hotels, and event spaces, making Petersburg a destination for tourism and entertainment in Virginia. Construction will commence after the vote is certified and all required approvals are received, with an anticipated opening date of the initial first phase casino in 2026.

“We are deeply gratified by the community’s affirmation of this project and very hopeful about the meaningful impact it will have on the city’s future. The casino will not only create good-paying jobs for our residents but will also attract visitors statewide and beyond, stimulating local businesses and in turn producing an overall ripple effect of economic growth. Now that the voters have spoken, we look forward to working with the City of Petersburg and the Virginia Lottery to secure all of the necessary permitting, licensing and regulatory approvals for this project to move forward,” said Bruce Smith, Owner of Bruce Smith Enterprise, Pro Football Hall of Fame Member, Developer and Community Leader, and codeveloper of the planned Live! Casino Resort in Petersburg.

The casino project is part of a larger revitalization plan for Petersburg, which has faced economic challenges in recent years. This initiative, alongside other investments in infrastructure and local businesses, will position the city for long-term growth and success.

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“The approval of the destination resort and casino in Petersburg marks a significant milestone for our City. Voter approval follows a three-year journey on this transformative project that will bring positive change to Petersburg for generations. This destination resort, casino, retail, and residential development will be the largest economic and tourism project in Petersburg’s history. City Council and administration look forward to working with The Cordish Companies and Bruce Smith Enterprise to positively impact our community and its prosperity,” said Mayor Sam Parham, City of Petersburg, VA.

Live! Casino Resort will be a catalyst for change and significant urban development, transforming the City through the creation of a thriving entertainment and hospitality destination. The project will set a new standard for gaming, hotels, and entertainment in the Commonwealth, and serve as a new world-class attraction for Petersburg and the greater Central Virginia region. The project site, ideally situated at the intersection of Wagner Road and Interstate I-95, has easy access on and off the East Coast’s major north-south interstate.

“Today is a new day for residents of Petersburg. This community has waited a long time for an economic development project of this size and scale, which will provide a huge boost for the City and the entire region. We cannot wait to start hiring local residents and partnering with local businesses and entrepreneurs. Thank you, Petersburg, for placing your trust and confidence in our team. We look forward to delivering results for you and being a part of this great community for decades to come,” said Zed Smith, Chief Operating Officer of The Cordish Companies.

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Endorphina Partners with Volcanobet

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The leading online slot provider Endorphina has recently partnered with Volcanobet, the largest concessionaire in the field of gambling in Montenegro.

“We’re thrilled to partner with Volcanobet, bringing our top-quality slot games to Montenegro and fueling their dynamic expansion into the Serbian and Bosnian markets. This collaboration strengthens our regional footprint while offering Volcanobet’s players an exciting and diverse gaming experience with our portfolio of thrilling slots,” Lohith Chittajallu, Partnerships Manager at Endorphina, said.

“The newly formed partnership between Vezuv – Volcano (Volcano BET) and Endorphina is set to elevate the gaming experience for the users and bring a new and exciting level of entertainment,” Lena Bošković, Director of Corporate Communications at Volcanobet, said.

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Volcanobet is the largest iGaming brand in Montenegro, offering an impeccable supply of online entertainment and quality services. Committed to responsibly contributing to the environment and society, Volcano builds trust and takes care of its people and capital.

The post Endorphina Partners with Volcanobet appeared first on European Gaming Industry News.

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