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Join the Egyptian god of luck in Book of Shai from Swintt

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Latest title in developer’s “Book of” series takes intrepid players on an ancient adventure where Wilds, Multipliers and Free Spins await

Swintt is taking players on a journey through ancient Egypt with the potential to experience wealth and prosperity in Book of Shai, the latest slot release from its SwinttGames portfolio.

Shai is the legendary Egyptian god of luck, and players will be hoping he’s on their side as they play their way through this 5×3 reel, 20 payline slot that has an RTP of 95.90%.

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Players embark on a thrilling adventure filled with treasures and riches as they spin the reels on Book of Shai. The authentic graphics and atmospheric sound immerse players in a captivating ancient world where they must keep their eyes peeled at all times for special symbols landing on the reels.

This includes the Book symbol which can trigger the Free Spins bonus. Once it lands, the book opens to reveal a high or a low paying symbol. This symbol will then be transformed into a Wild.

If two Scatters are revealed and display the same symbol, all of those symbols will become Expanding Wilds. In the event that three Scatters reveal the same symbol, an additional Random Multiplier will be applied.

Three or more Scatters are required to trigger the Free Games bonus with eight Extra Spins awarded. Additional Free Spins can be triggered if more Scatters drop while the bonus is active. Of course, if Scatters land, then Wilds, Expanding Wilds and Random Multipliers will come into play.

Book of Shai is a highly volatile slot that will appeal to fans of Book slots. It forms part of Swintt’s Book of Series, which also includes titles such as Book of the East and Master of Books.

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With a max win potential of 10,325x the player’s bet, this really is an Egyptian-themed slot that can see players end their adventure with riches that surpass those of the most powerful Pharaohs.

David Mann, Chief Executive Officer at Swintt, said: “Book of Shai is the latest in our Book of Series and could very well be our best release to date. It captures the Egyptian theme perfectly and combines it with thrilling gameplay that ensures players feel as though they have embarked on an ancient adventure in search of treasure.

“Wilds, Multipliers and Free Spins can all be discovered, helping players seek out and claim potential riches of their own. We look forward to seeing Book of Shai land in operator game lobbies, and to transport players to the mysterious world of the Egyptian gods.”

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ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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Xanada Investments Announces FTDX as the Winner of the Xanada Startup Contest

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Xanada Investments has announced FTDX as the winner of its prestigious Xanada Startup Contest, an initiative designed to identify standout startups capable of delivering substantial value to the iGaming industry. This contest attracted nearly 250 applications from diverse regions and business verticals, making it a highly competitive process. FTDX distinguished itself with a powerful solution that enables iGaming operators to convert previously unmonetized visitor traffic from regions outside their operational scope into significant new revenue streams.

FTDX’s platform allows operators to redirect traffic from untapped regions effortlessly, unlocking immediate financial value from these visitors. By integrating FTDX’s dual reward system, which optimizes both click-through rates and deal values, operators can enhance overall performance. Already live, FTDX is achieving up to 3% conversion rate from these redirected visitors to First-Time Deposits (FTDs).

Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, shared his thoughts on the victory:
“FTDX stood out not only for its innovative solution but also for the rigorous preparation and commitment they demonstrated throughout the contest. Their detailed approach and well-strategized entry showed a clear vision and a deep understanding of the market, making them an ideal winner of the Xanada Startup Contest.”

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Björn Nilsson, Founder of FTDX, expressed his excitement about the win:
“We’re thrilled to be recognized by Xanada Investments. This win represents an exceptional opportunity for us to scale our solution globally and enhance our impact across the industry. Xanada’s promise to support us as a forward-thinking start-up is highly appealing, and we’re excited about the business growth this partnership enables.”

 

About Xanada Investments
Xanada Investments is an ideological investment fund led by industry visionaries, targeting PreSeed, Seed, and Series A funding of promising projects and their leaders who resonate with their ethos. The fund’s goal is to build an excellent xanadu-like business ecosystem, which will ideologically and strategically bond leaders into one community for the global idea of mutual prosperity.

About FTDX
FTDX empowers iGaming operators to maximize the value of every visit, across all borders, by converting visits from regions outside their business scope into a newfound source of revenue

The post Xanada Investments Announces FTDX as the Winner of the Xanada Startup Contest appeared first on European Gaming Industry News.

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LazyBar: The New White Label Casino Brand launched on the Extendy Platform

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Say hello to LazyBar, Allset Partners’ brand-new online casino brand. Launched only 2 months ago and already available in five major gaming locations in Europe, namely Spain, Germany, Austria, Belgium and Poland, LazyBar is already off to a flying start. 

“Our sights are set high and we have ambitious plans for the future. Our goal now, however, is to see LazyBar get to €1,000,000 in GGR by the end of 2024. We also plan to keep growing our list of European GEOs.” — Allset Partners

A peek at LazyBar: 9500+ popular games from over 70 game providers

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Traffic to LazyBar comes mainly through media buying teams using Facebook, SEO, email campaigns and PPC. 

The Allset Partners team have extensive experience in attracting iGaming traffic which is why creating their own brand seemed like the obvious and logical next step. As a white label online casino solution provider having launched several popular online casinos, Extendy was their primary choice. Launching an online casino brand includes managing all the extensive, major operational processes such as licensing, integrating game providers and payment solutions, as well as integrating all the necessary online casino infrastructures such as a CRM system, player support and VIP player support programs.

When it came to scaling LazyBar, the first step was to attract organic traffic and build a pool of players able to generate profit. Extendy’s CBDO, Ayvar Gabidullin explains that casinos created on the Extendy platform usually experience payouts within 5-6 months.

“When we launched our partner, Allset Partners, we initially determined a list of five countries to which all the traffic would go. However, seeing just how keen and active Allset were, we saw it best to roll out further GEOs. It was then that they really began to perform. The team is already showing results in Spain, Belgium, Switzerland, Germany and Poland.

Overall, launching LazyBar in such a short time is a huge achievement for both teams. I am confident that at this rate, Allset Partners will not only achieve their goals by the end of the year, but will surpass them by a significant margin.” 

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  • Ayvar Gabidullin, CBDO Extendy 

 

The post LazyBar: The New White Label Casino Brand launched on the Extendy Platform appeared first on European Gaming Industry News.

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