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Armalytix and Betsmart Consulting announce new partnership

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Armalytix, a cutting-edge fintech company that streamlines financial insights for financial crime and risk checks to the professional, financial services and gambling sectors, announced today that it has partnered with leading gambling compliance consultancy Betsmart Consulting.

Together they will provide gambling operators with a combined solution of tech-enabled affordability and Source of Funds checks alongside expert advice around the building of customer journeys, both from a regulatory compliance and a user experience perspective.

Powered by Open Banking technology, the offering provides operators with a fast, easy and non-intrusive way to take customers through the necessary checks. Betsmart have designed these checks for gambling operators using their extensive knowledge as the leading compliance expert in UK gambling.

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Armalytix is an instant, plug and play solution that has been developed for gambling by regulatory compliance experts who understand all aspects of the industry, and want to tackle the problem of affordability and financial crime in gambling, making sure that the customer journey is both simple and compliant. It is simple and quick to integrate into any existing processes whilst being customisable to an operator’s individual needs.

Operators can trust this process to deliver the information and insights required to meet existing and future gambling regulatory standards to ensure customer welfare.

“As the industry has strengthened its approach in these areas, it has seen a significant commercial drop off, as customers who hit low level triggers are asked to provide PDF bank statements and / or payslips to verify how they are able to fund their gambling,” said Kirsty Caldwell, Betsmart’s CEO.

“From a customer perspective, this type of check often feels unnecessary and intrusive. Having to provide this level of personal information to a company they use for purely leisure purposes will likely prompt them to cut their losses and move to another operator. Add to that the long winded, clunky customer journeys, which often compound the problem. There’s now a much better way,” she added.

Betsmart Consulting was founded to help make gambling a healthy and respected industry, which provides a safe and fair environment for customers to enjoy, whilst enabling businesses to thrive. This partnership marries subject matter knowledge and expertise with cutting edge technology to enable engage better customer engagement with gambling firms.

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“Working with Betsmart, we have developed a range of customer journeys to cover different levels of Source of Funds and affordability checks, which should take place at different stages of the gambling journey without being intrusive or posing as a hindrance to the customer. Betsmart make perfect partners, with their invaluable expertise in regulatory compliance and dedication to customer welfare,” said Richard McCall, CEO of Armalytix.

Armalytix is a leading supplier of compliance checks in the legal, accounting and financial services sector, and as such can provide an appropriate level of check to meet the regulators and operators’ requirements.

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LIVESCORE ANNOUNCES DIMITAR BERBATOV AS OFFICIAL EUROPEAN BRAND AMBASSADOR

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LiveScore, the global sports media business and one of the world’s leading real-time sports update providers, has today announced former Premier League and Bulgarian football star Dimitar Berbatov as official European brand ambassador for both LiveScore Media and LiveScore Bet; two central components within the LiveScore Group sports ecosystem, across Europe.

LiveScore has been Fuelling Fans’ Passion for Sport since being founded in 1998 and has evolved to become one of the world’s best-loved media brands. This partnership underscores the brand’s commitment to enhancing the experiences of football fans worldwide through drawing on the expertise of Berbatov for content, media appearances and campaign work.

With an illustrious career spanning Manchester United, Tottenham Hotspur, and Fulham in the Premier League, the Bulgarian remains a revered figure in the sport with a strong UK profile. Berbatov was recently the ambassador for LiveScore’s ‘Extra, Added Time’ campaign, where he encourage fans to take additional time for their mental health.

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As part of this campaign, throughout November, LiveScore donated £250 to charity for every key Premier League moment delivered via its app post-90 minutes.

Dimitar Berbatov, Official European Ambassador for LiveScore and LiveScore Bet, said: “I’m excited to continue my partnership with LiveScore, following the success of our ‘Extra Added Time’ campaign. Together, we’ve shown that football can inspire positive change, and I’m excited to build on that momentum.

“LiveScore has been a leader in delivering real-time football updates, always ensuring fans are at the forefront of the action. As someone who has lived and breathed the sport, I’m proud to represent the brand and look forward to helping bring fans even closer to the game we all love.

LiveScore CEO Sam Sadi commented: “We are proud to welcome Dimitar Berbatov as our brand ambassador. His iconic status in European football, combined with his ability to inspire fans on and off the pitch, makes him the perfect fit for LiveScore.”

The post LIVESCORE ANNOUNCES DIMITAR BERBATOV AS OFFICIAL EUROPEAN BRAND AMBASSADOR appeared first on European Gaming Industry News.

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BEGE and EEGS 2025 Dates Announced!

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Get ready for an unforgettable experience, because we’ve got some exciting news! The dates for the Balkan Entertainment and Gaming Expo (BEGE) 2025 and Eastern European Gaming Summit (EEGS) have officially been locked in!

��️ When? – November 26-27, 2025
� Where? – Inter Expo Center, Sofia

Join us for two exhilarating days packed with fascinating talks, networking with industry leaders, startups, and loads of fun activities. Here are some of the key events and highlights you can look forward to during this edition:

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 Exhibition Hall – Discover innovative products and services from leading companies in the industry. Our exhibition features a diverse range of exhibitors, showcasing the latest technologies and solutions in gaming and entertainment.
 Networking Opportunities – Connect with fellow professionals, potential partners, and investors during different networking opportunities designed to foster collaboration and idea exchange. With over 80 exhibitors from 60 different countries, this is the perfect chance to build valuable relationships and explore new business opportunities.
 BEGE Awards Ceremony – We are privileged to recognize the best achievements in the industry over the past year. Join us to celebrate the outstanding performances and contributions of individuals and companies that have made a significant impact on the industry.
 The legendary BEGE Party – After an exciting day of networking and learning, get ready to let loose and have a blast at the BEGE Party! Join us for an unforgettable night of entertainment, music, and celebration. Expect an electrifying atmosphere, special performances, and great company. Don’t miss out on the ultimate networking
and entertainment experience
 Startup Zone – Explore the next big thing in gaming with our Startup Zone, showcasing innovative new companies that are redefining the industry landscape.
 Keynote Presentations – Hear from industry visionaries as they share their insights on the latest trends and innovations in gaming and entertainment.
 Panel Discussions – Engage with experts on critical topics such as regulatory changes, technology advancements, and market strategies that will shape the future of the industry.
 Proximity Zone – Become a part of the live-stream interviews throughout both days of
the exhibition.

Mark your calendars, set those reminders, and get ready to join the best in the business!

We’ll be rolling out more details soon, so keep an eye on your inbox for updates, sneak peeks, and all the juicy tidbits. Trust us, you won’t want to miss what we have planned!

Let the countdown begin!

The post BEGE and EEGS 2025 Dates Announced! appeared first on European Gaming Industry News.

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ICE Barcelona: Spintec makes waves with a lineup of fantastic new products

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Spintec’s show at this year’s ICE was full of pleasant surprises and fun experiences. They showcased their latest achievements in cooperation with their strategic partner Merkur within a booth that was spreading across 2,500 m2 and was one of the largest at the show.

Their new oval and eye shaped variations of their flagship Charisma made the largest splash. These sleek designs are extremely attractive and offer an unobstructed view of the wheel to all ten or twelve players. They are also immersive and fun with two additional large monitors showing bets placed by all ten or twelve players in real time. Isn’t it fun to see what everyone is betting on and which numbers are most popular? The oval and eye shaped Charisma also feature a particularly impressive bespoke topper with real-time game statistics and promotion, inviting players to join the excitement from across the casino floor.

Visitors at Spintec’s booth also enjoyed the fun of the new, fully GLI certified flagship game called Galactic Spin. It is designed to enhance and deepen the engagement in the game and offers the possibility of large payouts on top of the normal roulette hold. And the best part? The game offers three additional draws with bet multipliers, three tiers of Jackpots, and super fun free spins. These take place after the bets are closed, making the tension-filled pause before the ball drops the most thrilling part of the game.

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Spintec’s new Craps extension to the Charisma line was one of the greatest showstoppers at their booth this year. Apart from the proprietary solution that prevents dice from landing on top of each other, the game now also includes a fun new shoot button. This is a great game feature where the shooter is selected clockwise among play stations or following live game rules, continuing until a 7-out or point is hit. The players enjoy this feature immensely and their engagement with the game skyrockets when they are selected as the shooter. The solution comes complete with a vibrant animated topper and LED lighting and can be adapted to four, six or eight play stations.

Spintec also created an exciting casino atmosphere right at the show with a live tournament featuring several different games, including Galactic spin and live roulette. The Charisma line, arranged in an amphitheatre setup like that, can feature live, automated, and virtual games, accommodating over 200 players with a full selection of games and endless entertainment.

Spintec’s flagship Charisma solution with five playing stations is as adaptive as they come and can feature a host of different games. It was possible to experience a virtual Blackjack solution at the show, but also a fantastic new addition: the virtual Baccarat.

And finally, Spintec garnered a lot of interest with their latest set of Charisma stand-alone virtual machines for individual players. These can be used in a single or multigame setting, where the player can choose the game they want to participate in from a wide selection of virtual, automated or live games. This makes it one of Spintec’s most versatile products, which now comes in four different attractive formats. The games are played on the touch screen with an intuitive interface, while the player can immerse themselves in the games with the help of additional single 43” monitor, or a combination of one, two or even three 27” ones.

The post ICE Barcelona: Spintec makes waves with a lineup of fantastic new products appeared first on European Gaming Industry News.

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