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40% Client Portfolio Growth YoY: SOFTSWISS Casino Platform Marks a Decade Live and Shares 2022 Results

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Presented in 2013, the SOFTSWISS Casino Platform has seen over 400 successful projects launched to date. On the occasion of the flagship product’s 10th anniversary, the leading tech provider for iGaming takes stock of 2022 and shares key achievements and product updates of the award-winning platform.

Today, the Casino Platform powers 200 live brands from Europe, Latin America and Asia, with 73% of all projects supporting crypto. In February 2023, SOFTSWISS reconfirmed its crypto-gambling pioneer status by winning the ‘Crypto Company of the Year’ title at the International Gaming Awards. 

2022 GROWTH IN NUMBERS 

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2022 was a breakthrough year for the product, with:

  • 57 new projects launched
  • 4.5 million active players

According to the deep industry survey, 86% of the clients are highly satisfied with the Casino Platform. Operators chose SOFTSWISS for the technical and functional excellence of its solutions, noting their versatility, fault tolerance and management flexibility, as well as for the company’s deep market expertise and top-level service.  

Yuriy Mogyr, Chief Commercial officer at RocketPlay Casino: “I wanted to express my sincere gratitude to SOFTSWISS for the fruitful cooperation we have. As a key client of yours, we’ve always been impressed with the quality of service you provide. The prompt updates to the platform allow RocketPlay Casino to hold the bar high in a rapidly changing market, which has been recognised with relevant industry awards. SOFTSWISS has proven to be a reliable partner who is always willing to listen to and understand our needs to offer the best solutions. Looking forward to continuing our partnership.”

PRODUCT INNOVATIONS

In 2022, to equip operators with detailed project and player data, the Casino Platform team launched the Event Streaming feature enabling real-time tracking of any kind of casino activity. 

Bonus API and Team Tournaments are two more new features reinforcing operator experience and leveraging one of the hottest iGaming trends gamification. Bonus API helps operators drive player acquisition and retention by crafting personalised and unique bonuses based on a wide selection of parameters and settings. Team Tournaments expand player opportunities to compete and increase chances of winning through team effort, which helps operators engage more players, boost game activity, and, as a result, find positive movements in their profits. The In-Game Currency Conversion feature allows players to convert their crypto balances into nine most used fiat currencies: USD, EUR, AUD, RUB, CAD, NZD, NOK, JPY, and BRL.

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2023 has also brought some meaningful product updates. The team has integrated the MetaMask cryptocurrency wallet that interacts with the Ethereum blockchain. Now players are able to deposit their MetaMask crypto balances while gambling. It means they don’t need to manually transfer funds from the MetaMask wallet to the casino wallet, which saves their time and streamlines access to games.

The SOFTSWISS expansion in the international arena is evidently reflected in the progressive growth of its headcount, with the Casino Platform team having redoubled over the last 12 months.

Darya Avtukhovich, Head of SOFTSWISS Casino Platform, comments: “The rapid expansion we have seen from our Casino Platform is a testament to the hard work that everyone has been doing since we went live 10 years ago. This year promises to be one of the biggest years in terms of growth as we continue to develop local markets, expand our crypto offering, personalise content and implement social features. We also plan to strengthen our retention tools and expand our footprint in Latin America.”

 

About SOFTSWISS 

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SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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Gambling in the USA

Gaming Americas Weekly Roundup – March 3-9

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Jackpot Digital Inc., the world’s leading provider of innovative dealerless electronic poker gaming solutions, has announced that it has received license approval from the Maine Gambling Control Unit (MGCU). This milestone marks a significant achievement for the Company, as it is the first state-issued license it has received in the US. This state license allows the Company to install its casino machines throughout all of Maine. Jackpot Digital’s flagship product, the Jackpot Blitz ETG, offers a modern, dealerless, player-friendly poker solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The MGCU license will enable the company to offer its innovative gaming solutions to operators throughout Maine, driving new revenue opportunities and enhancing player experiences.

The New York State Gaming Commission unanimously appointed Terryl Brown to the New York Gaming Facility Location Board, which is overseeing the commercial casino siting process in the New York Metro region. Terryl Brown currently serves as Vice President and General Counsel at Pace University. Prior to taking her position at Pace, Brown served as Deputy Commissioner of Legal Affairs and Administration for the New York City Fire Department, where she oversaw operations and legal matters for a department comprised of 17,000 employees. Brown has also been Chief Ethics Officer and Counsel with the New York State Attorney General’s Office, Acting Counsel to Governor David Paterson, First Assistant Counsel to Governor Eliot Spitzer, a Commissioner of the New York State Joint Commission on Public Ethics, Executive Vice President and General Counsel at the New York Power Authority, and a Partner at Harris Beach PLLC.

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Partnerships

International Game Technology PLC has announced that IGT PlaySports is growing its sports betting presence in Nevada via a three-property, sports betting technology and services agreement with GN NV Holdings LLC, owner and operator of the Golden Nugget Casinos. Per the agreement and through a phased rollout, IGT PlaySports will power retail and mobile sports betting at Golden Nugget Casino Lake Tahoe first, followed by Golden Nugget Casino Las Vegas and Golden Nugget Casino Laughlin. Golden Nugget Casino Lake Tahoe was the first of the three casinos to convert to an IGT PlaySports-powered sportsbook after launching its retail sportsbooks in January 2025. Golden Nugget Casino Laughlin and Golden Nugget Casino Las Vegas are expected to launch their new sports betting programmes later this year, first with retail betting and then with a mobile betting option.

In Celebration of Hard Rock International’s annual “International Women’s Month” in March and International Women’s Day on Saturday, March 8, Hard Rock and global superstar & humanitarian, Shakira, announced a year-long partnership that aims to empower women around the world to tell their stories, be their authentic selves and unite through the power of music. The company is raising funds through its charitable arm, Hard Rock Heals Foundation, throughout International Women’s Month. A portion of proceeds will benefit Pies Descalzos Foundation—Shakira’s non-profit organisation enhancing the education and social development of girls in Colombia’s most vulnerable communities—as well as local women’s organisations within the communities of Hard Rock locations.

The post Gaming Americas Weekly Roundup – March 3-9 appeared first on European Gaming Industry News.

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Asia

MiFinity Expands Payment Options in Asia, Strengthening Regional Commitment

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MiFinity, a trusted global eWallet provider serving merchants and consumers worldwide, is deepening its presence in Asia with additional local payment options. As part of its continuous commitment to supporting the region’s surging digital economy, MiFinity has launched Rabbit Line Pay in Thailand alongside LinkAja and direct bank transfer in Indonesia, with more payment methods slated for integration throughout 2025.

MiFinity has built a strong reputation as a go-to payment provider for businesses breaking into new markets, particularly those requiring fast, secure, and fully compliant transaction solutions. With a highly engaged and rapidly growing user base, MiFinity eWallet users in Asia are actively transacting across a variety of digital services, making MiFinity a strategic partner for merchants looking to boost conversion rates, improve customer satisfaction, and strengthen trust across the region.

Commenting on this expansion, Paul Kavanagh, CEO of MiFinity, said: “Asia represents a key growth market for MiFinity, and we are committed to providing merchants with the best possible solutions to reach their customers in this region. By integrating popular local payment methods and expanding our currency support, we are making it easier for businesses to offer seamless, trusted payment experiences. Our investment in the region underscores our dedication to supporting both our merchants and our highly engaged eWallet users, ensuring they have access to the payment options that best suit their needs.”

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Supporting Asia’s Thriving Digital Economy

The digital payments market in Asia is experiencing significant growth, driven by increasing smartphone penetration, rising financial inclusion, and the booming demand for digital services. According to industry research, Southeast Asia alone is home to over 350 million digital wallet users, with eWallet transactions projected to account for a growing share of online payments.

For merchants looking to expand into these high-growth markets, offering trusted, localised payment options is essential to attracting and retaining customers. By integrating Rabbit Line Pay, LinkAja, and direct bank transfers, MiFinity provides businesses with the tools they need to tap into these opportunities, delivering seamless payment experiences that align with local consumer preferences.

Continued Growth and Future Expansions

The rollout of Rabbit Line Pay, LinkAja, and Indonesian bank transfers marks the newest milestone in MiFinity’s widening footprint in Asia, with additional payment integrations scheduled for later in 2025. As appetite for digital wallet transactions and alternative payment methods accelerates, MiFinity remains committed to evolving its offerings, empowering merchants to capture new customers and deliver secure, consumer-centric payment experiences across Asia’s diverse markets.

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The post MiFinity Expands Payment Options in Asia, Strengthening Regional Commitment appeared first on European Gaming Industry News.

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Latest News

Inspired Expands UK Footprint with Ivy Casino

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Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions,  announced today the launch of its top-performing gaming content with Ivy Casino, a relative newcomer to the established UK online gaming market.

Since launching its online casino in 2024, Ivy Casino has gained traction as a standout operator in the UK iGaming space.  With the integration of Inspired’s world-leading slots portfolio, Ivy Casino is set to offer an even more engaging experience to its players.

Through this collaboration, Ivy Casino gains access to Inspired’s extensive suite of proven, high-performing titles, including Gold Cash Free Spins™, 20p Roulette™, Cops ‘n’ Robbers Big Money™, Reel King Big Money™, and Big Piggy Bank™. These popular games bring excitement, innovation, and top-tier entertainment to Ivy Casino’s expanding player base.

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Claire Osborne, VP of Interactive at Inspired, said, “We’re excited to bring our engaging content and player-favourite brands to Ivy Casino. As they continue to establish themselves in the UK market, we look forward to seeing them flourish and succeed with our top-performing titles.”

Mark Good, representing Ivy Casino said, “It’s an exciting time for Ivy Casino, and we’re delighted that the brand is partnering with Inspired, a renowned leader in delivering world-class casino content. Their diverse portfolio of games, spanning diverse and seasonal themes, unique mechanics, and year-round entertainment, brings fresh and thrilling experiences to the players of Ivy Casino.”

The post Inspired Expands UK Footprint with Ivy Casino appeared first on European Gaming Industry News.

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