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EMERGE Group Secures US$2.2M Funding From Seed Round Led by Farquhar Venture Capital and Arcane Group

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EMERGE Group, announced US$2.2 million in its seed funding round jointly led by Farquhar Venture Capital and Arcane Group. Other investors in this round comprise Blockcrafter Capital and Angel Investors: Mr Victor Lai and Mr Yuen Wong, Founder of a LABS Group, GEMS Esports and Managing Partner of Bitmart. As part of the announcement, EMERGE Group is a rebrand from EMERGE Esports to better differentiate the Group’s plans from its various business units. EMERGE Esports remains as an advertising and marketing consultancy arm for brands and content creators in the esports industry.

EMERGE Group is currently collaborating with Mastercard, with a recent announcement on the Group’s participation in the latest class of the Mastercard Start Path Emerging Fintech program, an award-winning global startup engagement program. The Block 71 alumni is also supported by Startup Junkie, an entrepreneurial support organisation funded in part by the Walton Family Foundation and the US Small Business Administration; EMERGE Group is one of the latest organisations in their portfolio.

As the Group moves in to expand further in Southeast Asia, the seed funds will be used in two primary business units, EMPLIFIVE and EMPOWER. The two business units will develop new commercialisation options to resolve different root problems faced by content creators, brands and other stakeholders in the industry of marketing and advertising.

“EMERGE Group has proven to be a strong player in the game despite being in the industry for only three years. We are very proud to be working with an organisation that has built the foundation for further growth and capturing larger market opportunities,” said Jason Su, Chief Investment Officer of Farquhar Venture Capital.

Neil Su, the Managing Partner of Arcane Group, added “As we have identified various top-notch and innovative organisations to back under our portfolio , we can see the enormous potential that EMERGE Group is able to grow in key markets. Their continuous dedication and hard work in boosting the esports industry as well as their unwavering efforts have definitely earned our trust and support.”

“Despite the tumultuous times and uncertainties due to market factors, we are grateful to our investors and backers for recognising the potential in EMERGE Group. Having achieved over US$2 million in revenue since we started in 2020, and amassing renowned esports teams all over the world to work with us as their preferred commercialisation partner has been no easy feat for the team. We believe that with innovation at the forefront of what we do, we will be able to bring on more opportunities and creative solutions that effectively transform the way our industry functions and how it is being perceived by others.” shared Roy Kek, Chief Executive Officer of EMERGE Group.

Since its launch in 2020, EMERGE Group has made several notable achievements and have become known to continuously make its impact on the esports industry. The Group has garnered a total audience of over 580 Millions through their network of thousands of content creators and players from renowned esports teams, including Bren Esports, Talon Esports, Boom Esports and more.

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Aristocrat Technologies

Hasbro Strikes New Multi-Year Casino Licensing Partnerships

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July 7, 2025

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Hasbro, a leading games, IP, and toy company, announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay.

The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.

“We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences,” said Claire Hunter Gregson, Director of Gaming Relationships.

Hasbro has a nearly 30-year history of licensing its age-appropriate IP to the gambling sector. With this new lineup of partners, the company is expanding access to entertainment experiences that reimagine its brands for a growing base of adult fans and gamers.

Following is the list of partners:

• Aristocrat Technologies – B2B manufacturer land-based slot machines (MONOPOLY)

• Evolution – B2B developer for online slots and live casino (MONOPOLY, Hasbro Games)

• Galaxy Gaming – B2B developer and manufacturer for casino table games (MONOPOLY, YAHTZEE, BATTLESHIP)

• Bally’s – B2C Online casino operator (MONOPOLY)

With new titles launching in January 2026, adult fans will see some of Hasbro’s beloved brands integrated into new and existing casino formats, including land-based gaming slots, online gaming slots, casino table games, and online casinos.

The post Hasbro Strikes New Multi-Year Casino Licensing Partnerships appeared first on Gaming and Gambling Industry in the Americas.

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“Rock the Month”: Spinmatic’s monthly promos to power operator growth

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July 7, 2025

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As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign – a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.

After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.

For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summer’s most critical weeks.

This August’s promotions offer Spinmatic’s partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details – including game selection and placement requirements – are reserved exclusively for Spinmatic’s operator network.

“Our goal with Rock the Month is to bring consistent value to our partners,” said Norbert Mathies, Managing Director at Spinmatic. “We know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something that’s genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, we’re helping them get more out of their campaigns and explore new games with reduced risk.”

Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.

The post “Rock the Month”: Spinmatic’s monthly promos to power operator growth appeared first on European Gaming Industry News.

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Apollo

Apollo Funds Complete Acquisitions of International Game Technology’s Gaming & Digital Business and Everi; Combined Enterprise to Operate as IGT

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July 7, 2025

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Apollo announced the completion of the previously announced acquisitions of International Game Technology PLC’s (doing business as Brightstar Lottery) Gaming & Digital Business and Everi Holdings Inc. (Everi) by a holding company owned by funds managed by Apollo affiliates (the Apollo Funds). The all-cash transaction, valued at approximately $6.3 billion, brings together complementary businesses to form a privately held global leader in gaming, digital and financial technology solutions.

The two companies will be integrated into a combined enterprise in the coming months. Headquartered in Las Vegas, the combined enterprise will operate under the IGT name, while retaining the Everi brand in select markets and product lines. IGT will be organized into three business units: Gaming, Digital, and FinTech, creating a customer-first enterprise supported by a people-first culture that values talent, collaboration, and innovation.

“This is a defining moment for our industry. By uniting two leading organizations, we are building an enterprise with the scale, talent and technology to lead the future of gaming. With Apollo’s support, we are very well-positioned to deliver exceptional content across land-based and digital experiences, along with integrated financial solutions and casino management that enhance the player journey and drive value for our customers. I’m honored to be part of this exciting chapter and to help shape the future of IGT,” said Nick Khin, Interim CEO of IGT.

As previously announced, Hector Fernandez is expected to assume the role of CEO of IGT in the fourth quarter of 2025, following the expiration of a customary non-compete period. Until then, Mr. Khin will lead the organization and transition into the role of CEO of IGT’s Gaming business unit upon Mr. Fernandez’s arrival.

“Bringing together highly complementary businesses creates a more competitive, agile and well-capitalized platform built for long-term growth. We are confident that IGT is well positioned to deliver differentiated content and capabilities that better serve customers across the globe. We look forward to working closely with Hector, Nick and the rest of the talented IGT team to lead the industry forward,” said Daniel Cohen, Partner at Apollo.

The post Apollo Funds Complete Acquisitions of International Game Technology’s Gaming & Digital Business and Everi; Combined Enterprise to Operate as IGT appeared first on Gaming and Gambling Industry in the Americas.

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