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Dimitar Berbatov renews his multi-year association with JBO as its Regional Brand Ambassador

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Footballing icon Dimitar Berbatov has renewed his multi-year position as official brand ambassador for JBO (Just Bet Online), the leading Asian sports and eSports betting operator.

In his ongoing role for JBO, Berbatov will continue to be the face and force behind a series of dedicated promotions and activations for one of the most recognised and well-regarded digital sportsbooks and eSportsbooks in Asia. This progressive partnership rolls on seamlessly with a dedicated long-term scope for collaboration.

Roundly considered the greatest Bulgarian footballer of all time, Berbatov’s engaging appeal and timeless track-record of on-field ingenuity has matched up perfectly with JBO’s own innovative brand values over the past few years. Indeed, having played for many of the world’s most storied football teams – including Manchester United, Tottenham Hotspur, Bayer Leverkusen, Fulham and Monaco – Berbatov has formed an immediate rapport with football fan-bases worldwide.

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JBO enjoys a rich heritage in football and international sports, with a sponsorship portfolio to match. Having successfully worked with Bologna FC in Serie A and secured the title sponsorship of the Dota 2 eSports property for the JBO Asian Masters League event, JBO is also the Official Regional Partner of Olympique de Marseille in France’s Ligue 1. Away from Europe, JBO has also partnered with VICI Gaming (one of the top esports organizations in China), Keen Gaming, Killer Angel, 5POWER Gaming and 496 Gaming previously.

The extension on Berbatov’s deal further underlines JBO’s progressive and ambitious expansion over the years, growing its global footprint into more emerging markets, empowered by the operator’s aim to engage, educate, and entertain.

A JBO spokesperson praised the brand’s flagship ambassador: “We’re thrilled to have extended Dimitar Berbatov contract with our team as JBO’s original and long-standing brand ambassador. Dimitar is a natural entertainer, both on and off the field, so we look forward to launching more exciting promotions and broader content framed around this unique character and his wise insights into the game. We both like to achieve our goals in the most creative way and playing style possible. Naturally, there’ll also be the chance for our customers to gain further exclusive analysis and game previews from one of the brightest minds in football.

“JBO intends to supplement this global partnership to drive awareness and participation around our progressive brand values across both mature and developing Asian territories. We are invariably looking for new creative ways to engage with our customers across digital channels and betting verticals as varied as sportsbook, esports and casino. Dimitar is a dream fit for the energy and expertise that JBO is spreading across varied local markets, raising the technological bar to elevate the game for the fan experience and social traction.

“JBO has pioneered a truly unified and gamified betting experience. Our players remain incredibly loyal and proud of JBO’s brand values which resonate with them for fair play and creativity, helping foster a responsible recreational community.”

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Berbatov, Bulgaria’s all-time leading goalscorer, added: “I’m thrilled to be renewing terms with JBO across Asia and the Far East. As I’ve come to witness first-hand over the past couple of years, they’re a brand which perfectly aligns with my footballing history and sporting passions, underscored by a desire to fuse fun with fairness and flair across wider sport. It’s a combination that’s vital to winning any game and also entertaining your audience. JBO is also a young vibrant brand, providing a safe and secure platform for its users. I can’t back a better storyline than that.

“As a result, I look forward to bringing more high-quality content and activity to Asian markets with my signature style and professionalism, helping fans discover new and deeper ways in which to engage with and enjoy the sports they love.”

While JBO continues to develop its online offerings for football fans around the world, this latest landmark signing highlights its commitment to international representation and fostering a football-friendly environment within a responsible gaming culture.

JBO provides one of the broadest offerings of markets and odds for the sports bettor. With customer engagement and entertainment at its core, it provides an innovative and holistic end-user experience via the latest technology and games, allied to trusted and personalized customer service.

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INTEGRATED RESORTS FUEL ECONOMY, LOCAL TOURISM – PAGCOR

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The country’s integrated resorts and casinos remain as one of the main growth drivers of local tourism, in the process creating a multiplier effect across various industries, according to the Philippine Amusement and Gaming Corporation.

This was emphasized by Ma. Vina Claudette Oca, PAGCOR Assistant Vice President for Gaming Licensing and Development Department, during a panel discussion at the 1st Philippine Tourism and Hotel Investment Summit held over the weekend.

Oca, one of the panelists on the topic, “Navigating Challenges and Opportunities for Casino Hotels in the Philippines”, said casinos are just a small component of the many attractions offered by integrated resorts in the country.

She said that this is because PAGCOR mandates all integrated resorts to offer more non-gaming attractions and resort facilities, including dining and shopping destinations.

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“In fact, they are only allowed to allocate 7.5% of their facility’s total floor area to gaming,” she said. “The rest of the floor area is allocated for non-gaming facilities such as hotel rooms, retail areas, dining and other attractions.”

Ms. Oca added that currently, integrated casinos employ over 20,000 Filipinos, helping provide livelihood opportunities to locals.

Meanwhile, close to 80% of PAGCOR’s revenues from regulated gaming are remitted to the government to fund significant socio-civic projects, she said.

Tourism Secretary Christina Garcia Frasco also graced the 1st Philippine Tourism and Hotel Investment Summit as keynote speaker. The event was held at the New World Makati Hotel last June 21.

The event was co-presented by the Department of Tourism’s attached agency, Tourism Infrastructure and Enterprise Zone Authority along with PAGCOR and the Tourism Promotions Board as government agency sponsors.

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The post INTEGRATED RESORTS FUEL ECONOMY, LOCAL TOURISM – PAGCOR appeared first on European Gaming Industry News.

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Fintechs in Kazakhstan Raises Concerns Over Proposed Gambling Regulation

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Fintech companies in Kazakhstan are urging greater scrutiny of a proposed law intended to regulate betting transactions in the country.

The submitted legislation, currently in its final reading, would form a monopoly entity, the Unified Accounting System (UAS), the firms said in a joint press release. The UAS would be used to determine market participants, process payments, maintain a single “electronic wallet” and make settlements with clients. A critical concern is that it could charge up to 1.5% in commissions on all market transactions, within a market where regulated transactions exceed KZT1.2tn ($2.6bn) annually.

Irina Davidenko, a spokesperson for Kazakhstan’s payments industry, commented: “The proposed legislation would be a step backwards for Kazakhstan, harming competition in the country’s vital payments sector and signaling to the outside world that necessary business reform is being driven by shadowy interests, rather than what’s right for industries and consumers.”

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The proposal, partly billed as a public health move against problem gambling, resembles a previous initiative, the Betting Accounting Centre (BAC). It was shelved in 2021 after a scandal involving a deputy minister who was dismissed for accepting bribes from BAC lobbyists, according to the press release.

The lack of transparency on the UAS structure and ownership as outlined in the legislation is another aspect of the change that is seen by critics as troubling.

The reintroduction of a UAS model occurred as late as the second reading of the legislation. If passed by parliament, it will become law without the comprehensive impact analysis and scrutiny typical for such significant regulatory change.

Observers argue the new regulation duplicates existing regulatory functions already managed by Kazakh state bodies and was proposed without the cooperation of the National Bank of Kazakhstan. The central bank has previously developed its own reform proposal that avoids introducing a monopolistic entity.

Opponents further contend that the regulation could cause “significant economic damage”. National Bank of Kazakhstan representatives and the payments industry have sounded alarm bells, but the issues have not been adequately addressed, the press release added.

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The concerned fintech and payment companies want the legislation to be reconsidered. They are advocating for it to be sent back to the lower house of the legislature for a full regulatory impact analysis and thorough examination to ensure that it does not adversely affect industry or the economy.

Ilya Efimenko, commercial director of the payment organisation PayDala, said: “I appeal to the Senators, who need to know the true purpose of why the UAS has made a comeback in the bill.

“This is a re-emergence of the ‘Betting Accounting Center’ (BAC), a strikingly similar entity that was withdrawn before, and behind which, as the deputy from the Amanat party Elnur Beisenbayev said, are the powerful forces of ‘Old Kazakhstan.’

“Before our eyes, a monopolist, a private operator, is being created. The emergence of monopolies such as the UAS threatens the principles of a Fair Kazakhstan. Now everything is being done to break the financial system of Kazakhstan, recognized by experts as one of the best in Central Asia.”

The post Fintechs in Kazakhstan Raises Concerns Over Proposed Gambling Regulation appeared first on European Gaming Industry News.

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Chinese Embassy Urges Philippines to Ban POGOs

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The Chinese Embassy in the Philippines has urged the Philippine government to ban its offshore gaming industry, claiming that the “vast majority” of Chinese citizens involved in their operations are victims.

In an official statement attributed to a spokesperson, the embassy also denied any involvement in the Philippine Offshore Gaming Operators (POGO) industry after uniforms of the Chinese People’s Liberation Army (PLA) and the Chinese People’s Armed Police Force were discovered during a raid on a POGO compound in Pampanga earlier this month.

“We appeal to the Philippines to ban POGO at an early date so as to root out this social ill. And we firmly oppose any baseless accusation and smearing against China in connection with POGO,” the statement said.

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The statement went on to say, “Chinese law prohibits all forms of gambling. The Chinese government strictly cracks down on Chinese citizens engaging in gambling business abroad including POGO. Ample evidence shows that POGO breeds serious crimes such as kidnapping for ransom, human trafficking and murder. POGO is detrimental to both Philippine and Chinese interests and images as well as China-Philippines relations.

“In recent years, the Chinese and Philippine law enforcement agencies have maintained close communication and cooperation and conducted multiple joint operations to bring down cross-border gambling and telecom fraud. Since 2018, nearly 3000 Chinese citizens implicated in the cases have been repatriated with joint efforts of both sides. In the past year alone, China has assisted the Philippines in shutting down five POGO hubs and repatriated nearly 1000 Chinese citizens.

“The vast majority of the Chinese citizens involved in these cases are victims of the Philippine offshore gambling industry. The Chinese government is committed to protecting the legitimate rights and interests of Chinese citizens.”

The post Chinese Embassy Urges Philippines to Ban POGOs appeared first on European Gaming Industry News.

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