Latest News
THE UNIT BRINGS ANDY CLERKSON AND ROB EGAN’S STRONG INDUSTRY NOUS TO ITS TEAM
The Unit, the leader in product development and digital marketing for betting and igaming, has added two industry stalwarts in Andy Clerkson and Rob Egan to its team as Strategic Advisor and Business Development Director respectively.
Clerkson joins the business having built up a wealth of industry experience. In 2007, he founded influential digital agency Grand Parade, which worked for the great and the good of the online sports betting world, before being acquired by William Hill in 2016. Subsequently, he helped The Stars Group and FOX Sports set up operator FOX Bet in the USA, while he is also the former Chairman of free-to-play (F2P) sports game provider SportCaller. Elsewhere, Clerkson is a Partner at leading investment and advisory firm Tekkorp Capital.
Egan was a colleague of Clerkson’s during his time at SportCaller, where Egan worked across a series of progressively responsible positions, culminating at Business Development Director. This was followed by a stint as Head of Free-to-Play North America for Bally’s Interactive after the US powerhouse acquired SportCaller in 2021.
The appointment of Clerkson also reunites him with The Unit’s Co-Founder, Paddy Casey, who worked under Clerkson at Grand Parade and boasts extensive expertise in betting and gaming, having held a succession of senior product and commercial roles for brands such as BoyleSports, Paddy Power and Gala Coral Group.
These notable additions cement The Unit’s position as a world-class service provider for the sports betting and igaming sector across global markets over the past five years. The team specialises in developing products across a range of industry domains, including Sports, Casino, Free to Play and Gamification Platforms.
Among The Unit’s growing list of partners are brands such as Low6, 10star and PlayStar Casino. Its unwavering focus on creating world-class products that are as efficient as they are scalable sets The Unit apart in the core competencies of product development, innovation and MarTech integration.
Paddy Casey, Co-Founder of The Unit, said: “I am thrilled to add two such senior and successful industry executives to our team. Andy built a terrific business in exactly the space The Unit is in and I had the good fortune to work with him there at Grand Parade and witness the incredible growth. Rob was instrumental in building SportCaller, the most successful free-to-play gaming company in the industry. Both have worked with global operators for many years , and I’m certain their eclectic know-how will allow us to continue to be industry leaders in product, both innovation and development, as well as MarTech, as we grow our worldwide footprint into new territories.”
Andy Clerkson, Strategic Advisor at The Unit, commented: “It’s a pleasure to link up with both Paddy and Rob again; we’ve had some brilliant successes together over the years. The Unit is an exciting proposition. Ever since Grand Parade was consumed by William Hill, there has been a lack of resource for specialist sports betting and igaming design and development, with front and backend disciplines, all available in teams of anything from 4 to 40. Our industry knows that there’s a steep learning curve when it comes to building sports betting and gaming products, alongside working with large platforms. The Unit has the product smarts and the developer heft. I am relishing the chance to help Paddy and Rob scale this business up.”
Rob Egan, Business Development Director at The Unit, added: “With any supplier, it’s important to have a strong and experienced team to deliver quality products at scale, on time and add value. The Unit have that team and have been offering some of the best software in the gaming space, so this was an opportunity I could not turn down. They’ve already built up a strong track record over the past five years of operation and are the best-kept secret in the space, to my mind. Of course, I now look forward to changing that in my biz dev capacity, helping The Unit on their way to sustained growth.”
Latest News
Major Atlaslive Achievements and Innovations to Share at ICE Barcelona 2025
From January 20 to 22, 2025, Barcelona lights up as the center of iGaming innovation, with Atlaslive leading the charge. Visit us at Stand 4C36 during ICE Barcelona 2025 to immerse yourself in a world where fresh ideas, cutting-edge technology, and strong partnerships come together to craft the future of the industry.
This year, we’re excited to share our latest achievements and updates. Atlaslive will be represented by our forward-thinking C-level executives and an energetic sales team, eager to demonstrate how our responsive and adaptive technology helps businesses excel and lead in the iGaming sector. Our solutions are designed to foster growth, spur innovation, and command market leadership, all customized to adapt to the industry’s evolving demands.
At ICE Barcelona, we’re set to reveal thrilling product enhancements, extend our global reach, and announce groundbreaking partnerships that will mark the beginning of a new chapter in iGaming. Expect exclusive news and bold moves as we aim to redefine industry standards.
This is a unique opportunity to witness leadership in action and explore the future of iGaming. Book a meeting today and connect in Barcelona with the Atlaslive team.
Atlaslive continues strengthening its position as a leader in iGaming innovation, with expanded analytical capabilities that now include a comprehensive database of essential market metrics. These insights have been instrumental in fine-tuning the platform and services to deliver greater efficiency and unmatched market adaptability.
The company is happy to announce its nomination for the prestigious Global Gaming Awards EMEA 2025 in the “Breakthrough Company of the Year” category. This nomination is a testament to the relentless progress and commitment propelling our B2B iGaming platform, gaining recognition and esteem from our industry peers.
We’ve also reached another significant milestone by securing ISO and IGL Certifications, emphasizing the platform’s dependability and the confidence it instills within the iGaming community. These achievements signify a new era in redefining excellence standards in the industry.
Lidiia Vakulenko shares, “ICE Barcelona takes the spotlight as the top industry gathering — a must for anyone passionate about the industry. The achievements showcased this year are a testament to the strong partnerships, valued clients, and meaningful connections that have been built over time. It’s also the enduring devotion to innovation and the teams’ dedication that make the exceptional software from Atlaslive a reality.
The event is an exciting opportunity to reconnect with industry leaders and build new relationships while presenting a bold vision and unveiling groundbreaking plans for the next year. See you at ICE!”
Don’t miss this opportunity to explore the innovations driving the development of iGaming — visit Atlaslive at Stand 4C36, book a meeting in advance via https://atlaslive.tech/events, and lead with Leave Tech.
The post Major Atlaslive Achievements and Innovations to Share at ICE Barcelona 2025 appeared first on European Gaming Industry News.
eSports
DATA.BET Reflects on 2024 Milestones, Growth, and Achievements
With the start of the year behind, the company reflects on the key milestones.
Business Development
In 2024, the company experienced significant expansion, reflecting the increasing demand for progressive esports betting solutions. The total volume of bets processed grew by 74.2%, aided by the efficiency and dynamic scalability of the company’s trading team, alongside new collaborations from partners and clients. Otto Bonning, Head of Sales, said: “Our new partnerships with companies such as Altenar, NuBet, Airhead Ventures, and TurboStars have significantly strengthened the portfolio. These collaborations demonstrate our expanding influence and commitment to delivering exceptional solutions in the esports betting industry”. Clients also experienced an improvement in GGR, demonstrating the impact of the solutions on profitability.
The company’s user engagement rates also reflected the sizable uplift seen in 2024, with active users rising by 97.3% and average bet size increasing by 7%. Meanwhile, DATA.BET continued to broaden its presence in key markets, including Canada, Brazil, Finland, and Poland, further strengthening its global reach.
Esports Trading and Content Coverage
DATA.BET focused on strategic growth, enhancing its esports content to offer prosperous and dynamic opportunities for clients and their users.
Making focused improvements in popular markets resulted in growth. “We’ve expanded our offerings by adding 38 new markets, creating more opportunities for bettors and driving engagement,” said Thomas Donson, Head of Trading. “Our event coverage has also grown by 11%, adding over 10,000 events to ensure a more diverse and comprehensive experience. Ensuring 24/7 trading process, DATA.BET offers the highest quality market availability.”
The trust earned through high-quality product features, including the new Scoreboard and Pitch Tracker widgets, as well as the Bet Builder based on official data, all launched in 2024, has been instrumental in enhancing the customers betting experience. Scoreboards deliver detailed statistics, interactive visualizations, and comprehensive insights, helping users make informed decisions while boosting engagement through features like live betting, analysis, and availability for LoL, CS2, Valorant, and Dota 2.
Pitch Tracker, supporting our top tier titles, offers a 2D map as a visual representation with advanced tools for data analysis and in-game tracking, delivering detailed insights that enhance user engagement and decision-making. Additionally, the Bet Builder enables personalized betting by allowing users to combine multiple selections into a single wager, meeting the demand for tailored and dynamic betting experiences.
DATA.BET also broadened the scope of disciplines, adding 6 new games, such as Deadlock, Street Fighter 6, GeoGuessr, Teamfight Tactics, Hearthstone, Apex Legends, complementing client content with distinctive choices that amplified diversity and engagement.
Customer Support & Risk Management
The company provides a seamless customer experience and robust Risk Management, continuing to deliver swift and practical assistance.
With an average response time of up to 5 minutes, the dedicated team remains extremely efficient, addressing client concerns promptly while maintaining the highest quality standards. Between Q2 and Q4, handled around 1,500 client requests and completed more than 150 technical tasks effectively and precisely, ensuring high-quality 24/7 support and maintaining consistent service standards.
This is due to our proprietary trading platform that enables the generation and customization of content – specifically, markets – to align precisely with each partner’s distinctive requirements while accommodating their existing settlement rules. This approach ensures a seamless transition to the solution, eliminating the need for adjustments or reconfiguration after working with a previous data provider.
DATA.BET’s Risk Management team efficiently handled over 1,700 client requests. Over time, the number of requests from long-term clients noticeably decreased. The team’s familiarity with clients’ audiences and operations reduces risks through proactive measures. By identifying patterns early, the team prevents issues, ensures smooth operations, reduces reactive interventions, and builds client trust while improving system efficiency.
In 2024, DATA.BET strengthened its presence in the esports betting industry by showcasing its solutions and engaging with audiences at premier exhibitions, immersing attendees into the vibrant world of esports. Moving into 2025, DATA.BET remains focused on leveraging this momentum to drive further success and prospects for everyone involved in esports betting.
The post DATA.BET Reflects on 2024 Milestones, Growth, and Achievements appeared first on European Gaming Industry News.
Latest News
Week 3/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Relax Gaming has kick-started the year with the launch of Kraken’s Cove, its latest cluster pays game that can see players loot up to 10,000x their stake. At the core of the gameplay is Ship Wild, a special symbol that is present on every spin that moves closer to the central hot spot with each winning spin. Upon reaching the hot spot, it expands into a 2×2 to 5×5 Wild, with a multiplier that increases every time it contributes to a cluster win.
GAMOMAT is gearing up to release the second instalment of The Book Beyond: The Quest for the Cipher Stone on Thursday 23rd January 2025. The game presents a classic 5×3 layout with 10 paylines and the possibility of two exciting Free Game levels. A shimmering gold-leafed book represents both the Scatter and Wild. An intriguing twist in the game involves the special Book Feature, where instead of ‘stamping’, the reels move up and down to uncover full stacks of bonus symbols.
ICONIC21’s just launched live slot portfolio now stands at seven titles as the provider continues to enhance its market leading offering, laying the foundation for its place at the front of a vertical set for long-term growth andsuccess. The new releases — Dao Riches, Fiesta Wilds and Vitamin Joy 25 — all take the classic slot format, which is highly sought-after by players in both real money gaming and sweepstakes markets.
Karen’s back, and she’s as greedy as ever. Nolimit City is diving headfirst into the post-apocalyptic chaos once again with xWays Hoarder 2—a sequel to the wildly popular xWays Hoarder xSplit. This game follows in the footsteps of sequels like San Quentin 2, Punk Rocker 2, and Fire in the Hole 2, proving once more that the end of the world is just the beginning when it comes to our games. When survival is the name of the game, desperation leads to chaos. Betrayal, looting, and backstabbing are all fair play in this wasteland—but it’s all worth it for that sweet, sweet loot.
Belatra Games has crafted an intriguing alchemical adventure slot titled Make it Gold. The first release of 2025 is a captivating and visually stunning slot that welcomes players into the mysterious world of alchemy on a quest for the legendary Philosopher’s Stone. Set within an alchemist’s laboratory, the game’s key feature is the cascading reels where winning combinations vanish, allowing new symbols to drop and fill the spaces.
Playson, the renowned digital entertainment supplier, guides players on an enchanted adventure in 3 Luxor Pots: Hold and Win, with the stylish new release offering bountiful opportunities to win via golden Bonus symbols, Scarab coins and the iconic Hold and Win bonus game.
Feel the rhythm of the streets in Spin City Beats, the latest slot from in-demand provider Silverback Gaming. This is a highly volatile game where players come across infamous characters including a Rapper, DJ and Skater. These characters act as Expanding Wilds and have different triggers and rewards. When a single Rapper Wild appears on the board and the Boombox symbol is present, the Rapper Wild Expands to cover reel two.
Prepare to embark on an epic battle as Play’n GO releases Tower Quest Legacy, the much-anticipated sequel to Tower Quest. This 5×3 slot with 20 paylines invites players into a mystical realm where glowing flasks, powerful Wilds, and a towering dark fortress dominate the reels. With captivating mechanics and the chance to take on the Wizard in a thrilling card-based Bonus Battle, Tower Quest Legacy delivers an unforgettable fantasy experience.
Push Gaming has leveraged its past successes to drive the creation of its latest feature-rich cluster pays slot, Dragon Hopper. Boldly combining the best elements of the hit game Fire Hopper, with a sprinkling of flavour from some of its other fan favourite slots such as Retro Tapes, Dragon Hopper provides an exhilarating journey through a far-eastern lantern festival.
Pack your safe cracking tools and get ready to raid a maximum-security vault for precious gems worth up to 3,000x the bet in Ruby Robbery – the exciting heist-themed slot from Twin Win Games that marks the studio’s third release via the SwinttStudios programme. A five-reel, 50-payline title with a medium level of volatility, Ruby Robbery takes place in a heavily fortified strongroom and features all manner of treasures among its high-value symbols, with golden crowns, Fabergé eggs and piles of cash all accounting for the base game’s biggest prizes.
Booming Games are lighting up the world of online casinos once again, turning up the heat with the January launch of the brand new Wild Wings of Phoenix DELUXE. Booming’s Wild Wings of Phoenix slot is legendary in its own right, but this sizzling sequel rises from the flames to deliver something truly iconic. This 5×3 reel, 20-payline game reaches new heights, following the Aztec theme of its popular predecessor – while delivering more features than ever before.
ELA Games is proud to announce the release of Cash of Egypt, a new mythical slot game that combines high-quality aesthetics with exciting gameplay mechanics. Players can now demo the game on ELA Games’ website to explore all the game has to offer. The 5×4 slot includes 1024 paylines, ensuring the player can enjoy frequent action both during the base game and the bonus feature.
The post Week 3/2025 slot games releases appeared first on European Gaming Industry News.
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