Latest News
SOFTSWISS Jackpot Aggregator Powers First Entire Casino Group
The Jackpot Aggregator, an innovative solution by SOFTSWISS aimed at player retention, is thrilled to announce running a jackpot campaign for Cleopatra Group. This is the first time the Jackpot Aggregator powers the entire group, which means that players of six casinos run by the same operator have a chance to hit the jackpot.
Cleopatra Group includes six fully licensed and regulated online casinos, including the well-known Cleopatra Casino, Paradise Casino and Bitcoincasino. Since the launch of its first casino in 2017, the operator has been famous for its variety of themes and games, engaging storylines and regular updates. The group also offers a wide range of bonuses and best-in-class customer support. Now, with the launch of the jackpot campaign in tandem with the SOFTSWISS Jackpot Aggregator, Cleopatra Group leverages the progressive solution to offer users a new gaming experience and boost its player retention rates.
The jackpot campaigns will cover all slots, as well as live and table games of Cleopatra’s six casinos. The jackpot pools are progressive and come in three independent jackpot levels: Major (or Mini in Bitcoincasino), Grand, and Mega. This jackpot campaign has an easy entry threshold for players, with a minimum bet of 0.50 EUR. What is more, two casinos in the group – Kingdom Casino and Rollers Casino – run a shared jackpot activity called Lucky Strike, with a common prize pool available for both casinos’ players.
Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, comments: “Running a campaign for the entire casino group is an exciting experience with a high level of responsibility, and we are delighted that it is going extremely well. Even though the jackpot campaign covers six brands simultaneously, the launch was speedy due to the great communication with Cleopatra Group and our managers’ efforts. We are grateful to the partners for their trust in our product.”
Cleopatra Group notes: “We are excited about running jackpot campaigns in our casinos, as we always strive to improve our users’ gaming experience. We are confident that working with the SOFTSWISS Jackpot Aggregator will bring significant results for our players and us. Right from the start, at the jackpot set-up phase, we received high-quality support from the partner, and the launch of these campaigns for the six casinos went very quick and smooth.”
The Jackpot Aggregator is a multifunctional solution produced by technology company SOFTSWISS, which helps attract new players and retain them in online casinos. The product is regularly updated and recently started supporting jackpot campaigns with a wide range of cryptocurrencies and jackpots on sports betting platforms.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
Latest News
IGT Improves Score in S&P Global Corporate Sustainability Assessment for Fifth Consecutive Year
International Game Technology PLC announced that it achieved an improved score for the fifth consecutive year in the 2024 S&P Corporate Sustainability Assessment (CSA), demonstrating strong year-over-year environmental, social and governance (ESG) performance.
As one of 70 companies assessed in the casinos and gaming category, IGT received an overall CSA score of 62 on Dec. 6, 2024, reflecting an improvement of eight points over the previous year, and a perfect score in the area of transparency and reporting. This score places IGT in the top decile in the casinos and gaming industry.
“Achieving an improved S&P Global CSA score for the fifth consecutive year showcases IGT’s continuous commitment to leading the lottery and gaming industries in global sustainability. IGT’s Sustainable Play program illustrates our commitment to valuing and protecting our people, advancing responsibility, supporting our communities, and fostering sustainable operations. By focusing our efforts on these four pillars, we will continue our aim of building a more sustainable future for our people and planet,” said Wendy Montgomery, IGT SVP, Marketing, Communications and Sustainability.
The post IGT Improves Score in S&P Global Corporate Sustainability Assessment for Fifth Consecutive Year appeared first on European Gaming Industry News.
Asia
DigiPlus Secures Three Honours at the 60th Anvil Awards
DigiPlus Interactive, the company behind leading digital entertainment platforms BingoPlus, ArenaPlus and GameZone, secured three honours at the 60th Anvil Awards. Recognised as the gold standard of public relations excellence in the Philippines, the Anvil Awards celebrate outstanding programmes and tools that elevate the field of communications and public relations.
DigiPlus was honored with a Gold Anvil for its transformative corporate rebranding campaign, “DigiPlus Reimagined: Pioneering Fun, Technology, and Community”, which highlighted the company’s evolution from a traditional leisure and resorts operator to a leader in digital entertainment. Additionally, DigiPlus garnered two Silver Anvils: one for its 2023 Integrated Report, “Ushering a New Era of Digital Entertainment”, and another for BingoPlus Foundation’s “FutureSmart” programme, an initiative dedicated to empowering the next generation of innovators through education.
The rebranding initiative, developed in collaboration with global brand specialist Landor, encapsulated DigiPlus’ commitment to harness technology and innovation to deliver new forms of entertainment for Filipinos. This strategic transformation not only revitalized the company’s visual identity but also reinforced its mission to deliver immersive and enjoyable experiences through its products. The 2023 Integrated Report chronicles DigiPlus’ strategic direction, financial and operational performance, as well as its performance around environmental, social and governance metrics. The report follows the Integrated Report framework, which adheres to the highest global standards of annual reporting.
“These accolades from Anvil highlight DigiPlus’ commitment to innovation, transparency, and building strong connections with our stakeholders. The award for our corporate rebranding celebrates our bold transformation into a digital entertainment leader, while the recognition for our Integrated Report underscores our dedication to global standards of accountability and transparency. These achievements inspire us to deliver even greater value to our customers, investors, and communities” said Celeste Jovenir, Vice President for Investor Relations, Corporate Communications and Sustainability.
BingoPlus Foundation’s FutureSmart Programme was recognised for its transformative impact on marginalised communities. In 2024, the programme reached 5332 individuals, focusing on IT education, digital literacy and inclusive livelihood powered by technology. Initiatives included providing 60 scholarships to IT students across 20 universities nationwide and introducing the P.L.U.S. Factor development programme to equip scholars with critical workplace skills. The Coding for Kids initiative brought robotics and programming to 4853 students in the Visayas, alongside training for 213 teachers. The programme also launched PLUS Tech Centers, providing computers and digital skills training to underserved communities. These centers aim to bridge the digital divide and create more inclusive job opportunities for marginalized sectors, reinforcing BingoPlus Foundation’s commitment to education, technology and livelihood empowerment.
“We are honored to receive an Anvil for BingoPlus Foundation’s FutureSmart Program. This recognition reaffirms our commitment to uplifting communities through education, technology, and livelihood opportunities. FutureSmart is a testament to how we aim to create lasting, positive change by preparing individuals for a brighter and more sustainable future,” said Angela Camins-Wieneke, Executive Director of the BingoPlus Foundation.
The post DigiPlus Secures Three Honours at the 60th Anvil Awards appeared first on European Gaming Industry News.
Latest News
Genius Sports partners with Index Exchange
Genius Sports announced a strategic partnership with Index Exchange, one of the world’s largest independent supply-side platforms, to create a marketplace via Index Marketplaces. This collaboration enhances FANHub, the activation platform purpose-built to reach sports fans, by expanding access to premium, brand-safe advertising inventory across the web, mobile and streaming TV.
The partnership connects FANHub’s sophisticated sports advertising capabilities with Index Exchange’s extensive publisher network, encompassing over 1300 display and video publishers, 1000 mobile apps and 120+ streaming TV publishers.
This integration enables sports marketers to leverage FANHub’s real-time sports data and fan-targeting capabilities, with advanced audience curation to reach first- and third-party audiences at scale.
“By partnering with Index Exchange, we’re expanding FANHub’s reach while maintaining our commitment to premium inventory and transparent reporting. This collaboration gives our partners access to high-quality placements across channels, powered by our real-time sports data and fan-focused platform features,” said Josh Linforth, CRO at Genius Sports.
A FANHub Marketplace via Index Marketplaces allows marketers to:
• Maintain full control over media packages and targeting
• Activate deal IDs to enable matchable audiences to tailored inventory
• Maximize campaign efficiency with no additional platform fees
• Benefit from transparent performance reporting
“Media buyers who want to reach sports fans require both scale and precision to effectively engage their audience across their entire consumer journey. Our partnership with Genius Sports combines FANHub’s innovative sports features with our trusted publisher ecosystem, empowering sports marketers to deliver impactful, contextually relevant campaigns during the most critical and engaging events–unlocking new possibilities in programmatic advertising,” said Daniel Fairclough, Vice President, Independent Demand, at Index Exchange.
FANHub clients can now activate campaigns across Index Exchange’s inventory through a streamlined workflow, combining sports-specific targeting and optimisation with premium publisher reach.
The post Genius Sports partners with Index Exchange appeared first on European Gaming Industry News.
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