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The Pinball and Modern Art Museum “Dino Merluzzi” A SPACE WHERE CULTURE, EDUCATION AND ENTERTAINMENT MEET
A space where culture, education and entertainment meet. All of this is enclosed in the “Dino Merluzzi” Pinball and Modern Art Museum, which celebrates its debut on Saturday, February, the 18th, in an official ceremony crowned by the patronage of the Ministry of Culture and the Umbria Region. The Museum is dedicated Dino Merluzzi, one of the first Italians collector of vintage gaming machines, nurturing the dream of being able to put them in a museum one day. Today that dream is being realized by the Ifpa Italia Association, in cooperation with the Municipality of Terni, the Marmore turist office and the ARCI of Terni, which thanks to the contribution of the Fondazione Carit, has managed to make the Pinball and modern ant museum real, dedicated to the passed away collector from Terni, in the spaces of the former elementary school of Marmore, in Via Montesi 59.
Today, the Museum is a unique place in Italy and aims to perform various functions, in the cultural, educational and recreational fields. Promising to obtain a role of attraction at national and international level, since it is in an already tourist context such as that of the Marmore Falls, going to be one more reason to go to this wonderful place, contributing to the further enhancement of the territory.
From a cultural point of view, it is a real museum of modern art, able to offer a series of pinball machines from different eras: from the very first examples of the 1950s to the current ones of our times, covering all the different eras that have occured (60s and 70s electo-mechanical ones, 80s and 90s electronic ones, modern, 2000s), in a thematic itinerary in which set the technological progress that has taken place over the last seventy years, describing in detail the change of the customs and traditions of society during the same period, described through the settings of pinball machines and other material of the time proposed together with the gaming machines (posters, window decals, records, books, vintage juke boxes and various vintage material). In addition to offering old movies on the history of the pinball machine.
From an educational point of view, the Museum offers a permanent location that aims to become a point of reference for schools and institutes in the area (and beyond), for a real and concrete approach to understanding science, technology, engineering and mathematics. Creating a “EduFun” program that would provide an exciting opportunity for teachers, students and various stakeholders to look at the inner operation of real, working pinball machines and learn how thousands of files and of electronic and mechanical parts work together to create complex electromechanical systems.
From a recreational and social point of view, the Museum offers a permanent location for organizing entertainment events, which perfectly fit with the tourist destination of the area. Also hosting international pinball tournaments, through the permanent activity of Ifpa Italia. All this in order to exploit the unique power of the pinball machine, which is one of the few games capable of being used by both children and the elderly people, belonging to practically any era.
Over 25 amusement machines are inside the building, including pinball machines, juke boxes and various types of vintage games, together with other collector’s items, including rare ones. But the permanent collection will be continuously enriched and updated thanks to loans and donations. The Museum is a non-profit one and even the recreational activities do not require payment for the game to play, but can be freely tested by visitors. It is therefore an ideal location for families and for any type of user. The entrance is totally free, by reservation only. The facility is temporarily not open to the public.
THE ORGANIZATION OF THE MUSEUM
The museum is spread over a total area of over 260 square meters, located on the first floor of the building of the former Marmore elementary school. The structure consists of six different rooms, thematically organized.
The first is the “Electromechanical Room”, dedicated to these games, hosting pinball machines from the 60s and 70s and other vintage games (such as Rotamint and Rotomat and other automatic games).
The second, which represents the main room, is the “Electronic Room”. Here you can find over 15 games from the 70s to the 2000s, with some collector’s items.
The third is the “Projection and Conference Room”, where there is a multifunctional space used as a cinema and conference center, where movies, documentary or historical movies, presentations, debates and various activities are held.
In the “Arcade Space” there are some video games from the 80s and 90s, available to the visitors of the Museum.
The Museum is also equipped with a “Restoration Room”, located next to the Electromechanical Room, where repairs and maintenance of individual devices are carried out.
While in the “warehouse room” games and various materials are kept for future installations and updates of the permanent collection.
All the games shown in the Museum are fully working and can be evaluated in terms of their game dynamics. The venue does not pursue any profit: it is not a game room or a private club and does not require the payment of any ticket.
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Play’n GO, the world’s leading casino entertainment provider, has today announced its latest US operator partnership, with Resorts Digital Gaming, in the state of New Jersey.
Resorts Digital Gaming was acquired by Boyd Interactive in September 2024, and this announcement sees the group’s players on the www.resortscasino.com and www.mohegansuncasino.com brands in New Jersey gain access to a multitude of classic Play’n GO game titles, such as the legendary Book of Dead, Rise of Merlin, and Rise of Olympus.
Play’n GO entered New Jersey in September 2022, shortly after first launching in the US via the state of West Virginia in July of that year. It has since seen its games live in Michigan, Pennsylvania, and most recently, Connecticut.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “New Jersey has been of crucial importance to our US operations for over two years now, so it is with great pleasure that we make this announcement in conjunction with Resorts Digital Gaming.
“The company joins together two instantly recognizable operator brands, and the addition of Play’n GO’s games will be of enormous mutual benefit. We confidently describe ourselves as the world’s leading casino entertainment provider, and partnerships like this one are of great importance to us in establishing that idea. We’re excited to see this partnership flourish.”
Jim Ryan, Chief Executive Officer at Boyd Interactive, added “The whole Resorts Digital Gaming team is excited to bring Play’n GO games to our players. Play’n GO is one of the world’s leading iGaming brands, and we’re confident that our players are as excited as we are to see those Play’n GO titles on both www.resortscasino.com and www.mohegansuncasino.com.”
Match Hype has just won two industry competitions. Talk us through your product.
Match Hype brings engagement from social media platforms like TikTok and Instagram into the sportsbook. Our technology automatically turns raw sports data into short videos full of sports and betting insights. We have the capacity to create up to a million videos daily in more than 30 languages. We also provide hosting and streaming of the videos, and we track everything in the video thanks to our own player. The high level of video experience and the scale make us unique in the market, and we believe that this innovation is extremely needed in the industry—and the judges in the competitions probably agree with us.
What technologies are you leveraging to deliver such a cutting-edge tool/product?
We have more than six years’ experience in developing dynamic video solutions for clients like Microsoft, HBO, and SAP, and a decade in high-end video production for similarly well-known clients. Match Hype is the essence of this. We have developed our own robust cloud infrastructure that enables us to work on a huge scale. We can also leverage the integration of third-party solutions that help us make the video content rich and engaging. The AI boom came at the right time to help us make the experience for the viewer even better.
Who is Match Hype aimed at?
We focus mostly on sportsbook operators, where we think we can bring the biggest value. But we also have clients on the affiliate and media side. Our “competition” at the moment are creative professionals who are able to create one video at a time. To cover hundreds or thousands of events daily, you need huge manpower. With Match Hype, you don’t need that—it’s all automated. Anybody who appreciates this level of efficiency will benefit.
The end users are any sports fans who enjoy engaging videos. So basically everybody.
Has this industry been slow to embrace video content and unlock the potential it offers? If so, why?
It’s hard for us to talk about the whole industry, as we haven’t been part of it for that long. But iGaming feels like a conservative industry where only truly meaningful innovations make it. Fingers crossed for Match Hype being one of them. We are confident because of our track record in other industries, and mostly thanks to the results of our dynamic videos that are already used by significant igaming industry players.
What makes video content so effective at customer acquisition? How can Match Hype be used in this regard?
People just love video content. In the last review, TikTok said that the average user spends around 90 minutes a day on their platform. Platforms like Spotify used to be music and podcasts only; now they are full of videos. You just can’t ignore that. Video killed the radio star, and a static sportsbook is next to die.
And what about retention? How can it be used to keep players engaged and coming back for more?
Imagine that a 30-second video gives you the exact insights to help you make a betting decision without spending dozens of minutes on different resources to gather all the information. People don’t want to read anymore. This is probably an even bigger strength of Match Hype than user acquisition.
What can we expect from Match Hype in the coming months?
We will establish Match Hype as an industry standard for dynamic video content. We’ll bring many more sports like tennis, basketball horse racing and. We are preparing real-time video use cases—for example, half-time updates in football—and new distribution channels like integration directly into streams. The potential is huge. Stay tuned.
Any final thoughts?
For the last year, we have talked with literally hundreds of iGaming experts, investors, and executives. Almost every one of them sees fan engagement as a huge topic in the upcoming months and years. And video will definitely play a key part in it.
Video says more than a thousand words. Give it a go—watch one of our 30-second videos and see for yourself.
The post Exclusive Q&A w/ Radek Pšurný, CEO at Match Hype appeared first on European Gaming Industry News.
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Huge Jackpot at King Billy Casino: C$3,658,306!
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