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Pariplay® strikes Betsson aggregation deal

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NeoGames S.A  subsidiary Pariplay® has signed an agreement with Betsson that will give the operator giant access to the full Wizard Games portfolio as well as a range of 14,000+ products on its Fusion® aggregation platform.

The comprehensive portfolio contains all Wizard Games titles, as well as thousands of other games from some of the industry’s most sought-after third-party studios. The titles they produce will soon be available to Betsson to offer its customers across its extensive global network, including the key regulated markets of Sweden, Denmark and Spain, as well as numerous other regions within Europe.

The deal marks further growth for the Fusion® platform, which has proven to be a popular option for delivering premium content for operator partners all over the world. It also enhances Betsson’s games catalogue whilst providing a complete suite of player engagement solutions.

Pariplay’s Fusion® offering consists of over 14,000 games from 100+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.

Andrew Maclean, VP of Sales at Pariplay, said: “We are constantly striving to grow within important markets and this deal with Betsson is an important one in strengthening our hand across regulated territories within Europe.

“The Fusion® aggregation platform will serve Betsson’s players with the widest range of games, while also adding value for the operator through a set of cutting-edge engagement tools. It is the next step in what I believe will be a long, successful alliance.”

Laura Perreta, Supplier Relations Manager at Betsson, said: “Pariplay has access to a huge breadth of content from both well-established and ambitious independent studios, so it’s a great moment to sign a deal that increases the options available for our players.

“The variety of content we now have access to is sure to engage our audience in the many established regulated markets in Europe and beyond that we are active in.”

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Lee Hills Joins the International Association of Gaming Advisors

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SolutionsHub is proud to announce that its CEO, Lee Hills, has officially joined the International Association of Gaming Advisors (“IAGA”), the globally respected organization connecting the world’s leading legal, financial, and regulatory advisors through shared experiences and education to influence the advancement of global gaming.

As Director of SolutionsHub, he has been instrumental in establishing the company as a leading authority in licensing and regulatory compliance for innovative and emerging tech businesses. Under his leadership, SolutionsHub has become renowned for its deep understanding of complex regulatory and operational matters affecting gaming business.

“I am delighted to be joining IAGA, an organization I’ve long admired,” said Lee Hills. “This is an exciting opportunity to collaborate with some of the most respected minds in the field, and to contribute insight from our work at the cutting edge of iGaming and blockchain regulation.”

The International Association of Gaming Advisors includes prominent executives, attorneys, financial experts, regulators, and consultants. Membership provides access to high-level dialogue on gaming policy, regulatory challenges, and market evolution.

With Lee joining its ranks, IAGA gains a unique perspective from the Isle of Man, one of the world’s most forward-thinking regulatory environments, as well as specialist insight into Web3, tokenized economies, and esports betting.

The post Lee Hills Joins the International Association of Gaming Advisors appeared first on European Gaming Industry News.

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Promatic Group enters the Irish Market

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Gaming terminals from Polish manufacturer Promatic have made their debut on the Irish market. The company’s first slot machines can now be found in gaming halls and casinos operated by six local operators across 10 Irish cities: Dublin, Cork, Galway, New Ross, Wexford, Tallaght, Dun Laoghaire, Bray, Malahide, and Arklow.

The Polish manufacturer, one of the leading suppliers of gaming equipment for Poland’s state-owned chain slot gaming arcades operated by Totalizator Sportowy, has high hopes for the Irish market.

“The Irish love slot games, and access to them is relatively widespread in this country. That’s why we decided to enter the market and take part in the Irish Gaming Show. It led to a number of promising contracts that we are now looking to expand,” said Kacper Kupczyk, Key Account Manager.

“It’s no secret that many Poles live in Ireland and are already familiar with our games. They are also part of our target audience,” he added.

Currently, the Irish gaming market includes approximately 450 venues (arcades and casinos). In a country of over 5.3 million people, there are around 25,000 gaming machines installed.

Promatic is supplying Irish operators with four machine models: Casino 27, PRO 24, PRO 27 VIP, and PRO 32 VIP. These devices feature game packages such as Energy+Orange – the flagship product of the ENERGY series, Energy+Green, and the latest addition – Pro Selection, a multigame set featuring the best of Promatic’s retail and online titles. Pro Selection has only just debuted in Polish casinos.

Additionally, all Irish operators working with Promatic have opted to implement the Fruitpot Jackpot system – a progressive jackpot solution designed by Promatic for casinos and gaming arcades. The Promatic Group plans further expansion in Ireland and is also developing a local service and technical support base to ensure efficient and comprehensive assistance for operators.

“The initial results and customer feedback from the market are very promising, and all signs point to Ireland being a potentially strong market for us. The competition is tough here – but that’s the case in every mature market where players know what they want. I’m confident we can compete for a significant share of the Irish gaming pie,” concludes Kacper Kupczyk.

The post Promatic Group enters the Irish Market appeared first on European Gaming Industry News.

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St8 enters the United Kingdom after securing B2B licence

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Casino games aggregator St8 has secured a UK Gambling Commission (UKGC) remote gambling software licence, as the company continues its strategic expansion into key regulated markets worldwide.

The newly-granted licence means that St8 can now provide its market-leading casino aggregation platform to UK-licensed operators.

The platform has already won plaudits for streamlining integrations and delivering content with speed, simplicity and reliability.

Vladimir Negine, founder and CEO at St8, said: “Securing a UK licence is another major milestone for St8. The UK remains a benchmark for regulation and player protection, and we’re excited to bring our tech-led approach to this mature and competitive market. We’re absolutely committed to supporting our operator partners in regulated markets around the world, and we’re already working on securing additional licences.”

The UKGC licence adds to St8’s growing list of regulated market approvals, which already includes Romania, Malta, and the Isle of Man, with further jurisdictions in progress as part of its broader European and global growth strategy.

St8 partners in the UK and beyond enjoy the industry’s leading back office, built to offer real-time reporting, deeper insights and simple promo management.

The post St8 enters the United Kingdom after securing B2B licence appeared first on European Gaming Industry News.

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