

Affiliate Industry
Five Years since Launch Affiliate Annual GGR Grows 60%: Affilka by SOFTSWISS Takes Stock of 2022
This winter Affilka by SOFTSWISS celebrates a five-year partnership with its first client – N1 Casino. On this landmark occasion, the team behind the award-winning affiliate tracking platform reflects on the product performance and reviews the most significant updates for 2022.
With its client portfolio increased by 60% and 56,000 new affiliate accounts registered in 2022, Affilka now provides reliable support to 200+ live brands. Alongside this, affiliates brought 10 million new players to operators during the same timeframe.
AFFILKA’S GROWTH IN NUMBERS
On the whole, 2022 was a rewarding year for Affilka with the following YoY metrics:
- Total affiliate GGR increased by 60%
- Total player deposits amount increased by 53%
- Total affiliate payments increased by 46%
In addition, the previous year was award-winning for the platform. SiGMA Balkans & CIS recognised Affilka as the Best Affiliate Tracking Software of 2022.
Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, comments: “We have come a long way since signing our first client, N1 Casino, and we’re very proud of what we have achieved. Not only do we continue to grow our platform’s capabilities, but we have also improved our partner retaining skills. This is evidenced by the fact that N1 Partners Group is still our active client running six projects on our affiliate platform. Affilka shows significant client growth every year, and we are confident that we will perform even better in 2023.”
KEY PRODUCT UPDATES
First off, clients are now offered to leverage a CPL commission model. Compared to the CPA option, which requires specific actions from players upon registration, the CPL model includes payments for all registrations with the possibility to exclude commissions on certain terms. For example, if a player has not been verified or has another account with the casino.
Another significant update is the Reports API tool giving access to real-time statistics on brands, marketing campaigns and player activity via easy-to-use API calls. The tool makes the reporting process quicker and more transparent, giving partners deep project data for making timely adjustments if necessary.
In 2022 the Affilka team made an important addition to its toolbox by launching the Poker Module, which expanded the platform reach by enabling online poker sites in addition to online casinos and sportsbooks.
Affilka’s frontend features have also undergone changes. Now the platform offers a flexible application interface configurator and partner program customisation to match key brand visuals. The most demanding clients can use the Frontend API and build an entire interface from scratch.
WHAT COMES FOR 2023
Despite the fact that the cryptocurrency market faced certain changes in 2022, Affilka’s team highlights the growth of partners’ interest in crypto support and is expanding affiliate platform functionality in this direction. Another trend, based on Affilka’s data, shows that more and more affiliates chose stable coins as USDT for the affiliate payment currency.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, highlights: “The Affilka team is constantly improving the platform functionality to meet market demands. For those who prefer crypto, in 2022 we launched a cryptocurrency affiliate cashout option in partnership with Cryptoprocessing .com by CoinsPaid. Previously, partners could make payments to affiliates’ crypto wallets in digital coins only. The new feature allows making payments from operators’ fiat bank accounts to affiliates’ crypto wallets. For example, it is possible to pay EUR to USDT wallets or USD to ETH.”
Besides that, in 2023 operators would seek tools generating detailed player reports and audience behaviour forecasts, to be able to quickly respond to the change. Another trend typical of Affilka’s partners is obtaining local and exotic licences such as Greek, Bulgarian and Comorian.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
Affiliate Industry
Galaxsys Joins Forces with First Look Games to Boost Global Reach

Fast and slot games developer Galaxsys taps into First Look Games’ affiliate network to drive growth across key markets.
First Look Games, the London-based B2B platform that helps game studios connect with over 1,000 trusted publishers, has teamed up with award-winning fast and slot game developer Galaxsys to bring its entire portfolio to a global audience.
Thanks to the new partnership, Galaxsys’ fast, slot, and skill games—including hits like Tower Rush and Olympian Legends — are now available to First Look Games’ network of more than 1000 affiliate publishers, reaching over 20 million players across Europe, LatAm, and Asia.
Affiliates will get exclusive access to game assets, certified marketing materials, and playable demos through First Look’s platform, making it easier than ever to promote Galaxsys’ high-performance titles.
Tom Galanis, CEO at First Look Games, said: “Fast games are having a real moment right now, and Galaxsys is right at the heart of that trend. Their titles not only grab players’ attention but keep them coming back. It’s exactly the kind of content our publishers love.”
Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, commented: “Partnering with First Look Games is a great opportunity for us to put our games in front of a wider global audience. Their platform gives affiliates everything they need to promote our titles effectively, from marketing tools to demo access. We’re excited to work with a partner that truly knows how to amplify a studio’s presence in the market.”
Galaxsys enters the partnership with strong industry momentum, having recently picked up several major awards. Known for its focus on skill-driven, short-format gameplay, the studio is tapping into a growing player demand for fast, engaging experiences that offer more than just chance.
First Look Games, meanwhile, continues to be the go-to platform for game studios looking to scale their affiliate marketing. To date, the company has helped over 50 studios extend their reach and level up the quality of their campaigns.
The post Galaxsys Joins Forces with First Look Games to Boost Global Reach appeared first on European Gaming Industry News.
Affiliate Industry
Amusnet Enters into Partnership with Casino.Online

Amusnet has entered into a partnership with Casino.online, an affiliate dedicated to delivering in-depth reviews and comparisons of online casinos targeting players in multiple languages and regions, including Bulgaria, Spain and Portugal. This collaboration will focus on showcasing comprehensive reviews of Amusnet’s extensive portfolio of premium casino titles to a broad global audience, starting with the slot Extra Crown Deluxe.
The slot’s is a sophisticated evolution of the company’s signature and top-performing slot Extra Crown, highly recognised in various markets. Extra Crown Deluxe stands out with its 5 reels, 20 fixed paylines and top-notch sound effects complemented by a number of special features including the popular Gamble feature, allowing players to multiply their winnings, as well as the Jackpot Cards bonus game, where players have the chance to win one of four progressive jackpots.
“Partnering with Casino.online presents an opportunity to expand the reach of our games and connect with an audience that values high-quality gaming experience. We’re thrilled to highlight top-performing titles like Extra Crown Deluxe and deliver even more engaging content designed to enhance the player experience across all platforms. Casino.online’s solid reputation and deep insight into local player preferences – particularly within our valued Spanish, Portuguese, and Bulgarian markets – make them an ideal partner as we expand our international presence,” said Liliya Chatalbasheva, Chief Marketing and Communications Officer at Amusnet.
“At Casino.online, we genuinely care about our audience and are committed to connecting them only with the best brands in the industry. Amusnet stands out as one of the top gaming providers worldwide, and we’re proud to do everything we can to support their brand awareness and bring their exceptional games to more players,” said Joshua Rawlings, Head of Strategy at Casino.online.
The post Amusnet Enters into Partnership with Casino.Online appeared first on European Gaming Industry News.
Affiliate Industry
Comic Con India and IICT Sign MoU to Advance Talent Development in the AVGC-XR Sector

In a move that bridges academia and the creative industries, Comic Con India and the Indian Institute of Creative Technologies (IICT) have signed a Memorandum of Understanding (MoU) to collaborate on initiatives across animation, gaming, comics, and extended reality (AVGC-XR). The agreement was signed by Ashish Kulkarni, Board Member, IICT, and Shefali Johnson, CEO of Comic Con India, during the inauguration of the IICT-NFDC Campus and the release of the WAVES Outcome Report in Mumbai.
The event was attended by senior government leaders including Shri Devendra Fadnavis, Honourable Chief Minister of Maharashtra; Shri Ashwini Vaishnaw, Honourable Minister for Railways, Information & Broadcasting, and Electronics & Information Technology, Government of India; and Shri Sanjay Jaju, Secretary, Ministry of Information & Broadcasting, Government of India.
Comic Con India is the country’s premier pop culture celebration and the largest platform for fans and creators of comics, gaming, animation, cosplay, movies, and all things geek culture. Since its inception, it has become a cultural phenomenon, bringing together millions of fans through annual events across multiple cities.Now part of NODWIN Gaming’s growing portfolio of youth-focused IPs, Comic Con India continues to champion original content and homegrown talent, playing a pivotal role in shaping India’s pop culture landscape and providing young creators with a vibrant stage to showcase their work.
IICT, a National Centre of Excellence exclusively dedicated to the AVGC-XR sector, was announced in May 2025 by the Ministry of Information and Broadcasting in collaboration with industry bodies FICCI and CII.
Positioned to be a game-changer for India’s creative industries, IICT is envisioned to follow the successful model of India’s prestigious IITs and IIMs, offering world-class education, training, and industry exposure to aspiring students.
This strategic partnership brings together Comic Con India’s legacy of building fan-first platforms for creators with IICT’s national mandate to foster next-generation talent across creative disciplines. The collaboration aims to offer students immersive opportunities to showcase their work, engage with industry leaders, and participate in real-world creative environments.
Key highlights of the MoU include:
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Student engagement at Comic Con India events, with a dedicated IICT Creative Showcase zone
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Masterclasses and guest lectures by industry professionals from the comics, gaming, animation, and XR fields
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Hackathons, design jams, and content showcases to promote original IP development
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Internships and behind-the-scenes learning opportunities for IICT students at Comic Con India
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Initiatives to grow India’s grassroots creator ecosystem, with a focus on youth, fan art, and indie content.
Shefali Johnson, CEO of Comic Con India, said, “We are proud to collaborate with IICT as part of the broader AVGC-XR vision for India, and we are excited about the positive impact this partnership will have in nurturing homegrown creative talent—especially in the field of comics. This collaboration is about creating meaningful pathways for IICT students to engage directly with the industry. Through Comic Con India, students will be able to gain valuable mentorship from leading creators and professionals, connect with the wider pop culture community, enhance their creative skills, and understand the commercial aspects of their craft. We also aim to contribute to building a curriculum that reflects the practical needs of the industry, ensuring students are fully prepared to step confidently into their professional careers.”
Ashish Kulkarni, Board Member, IICT, added, “Our goal is to make India a global hub for creative content creation & build the leadership through Indigenous Intellectual Property for AVGC-XR and Film making. I believe this partnership perfectly aligns with the government’s AVGC-XR vision of building a globally competitive talent pool, and it will pave the way for Indian creators to make their mark not just nationally but on the world stage. Together with Comic Con India, we look forward to building a vibrant pipeline of storytellers, innovators, creators, publishers, and cultural ambassadors from India, carving the pathways for Indigenous IPs using transmedia eco-system.”
According to the FX & Beyond: Shaping India’s AVGC Landscape report, India’s AVGC XR sector currently represents nearly 20% of the broader media and entertainment industry, with revenues expected to grow from around US $3.9 billion in 2023 to US $6.8 billion by 2026. The sector is projected to generate over 160,000 new jobs annually, building toward more than 2 million direct jobs by 2030.
The MoU reflects a shared commitment to nurturing talent, accelerating IP creation, and building a sustainable pipeline of skilled professionals in AVGC-XR fields. Specific programs and activations under the agreement will be announced in the coming months.
The post Comic Con India and IICT Sign MoU to Advance Talent Development in the AVGC-XR Sector appeared first on European Gaming Industry News.
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