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BetCity signs deal with Enteractive for Netherlands retention
Reactivation campaigns will focus on regulated Dutch market
Enteractive, the leader in retention services, today announced it has been selected to deliver reactivation campaigns in the regulated Dutch market by BetCity, part of Entain Group. BetCity was one of the first online casinos to receive a licence from the KSA, and one of the Netherlands’ leading online sports betting and gaming operators.
Enteractive complements the CRM strategies and activities of sportsbook and iGaming operators around the world, delivering personalised retention and reactivation services to optimise revenue generation from the churned segments of their player base.
Headquartered in Amsterdam, BetCity received an online sports betting and gaming licence from the KSA (Kansspelautoriteit), the Dutch Gaming and Gambling Authority, in October 2021, and has delivered rapid growth, establishing a leading position in the Dutch iGaming sector, with around 20 per cent market share by early 2022. The company was acquired by Entain in late 2022.
Enteractive’s campaigns will be focused on increasing player retention and loyalty for the BetCity.nl brand, using Enteractive’s proprietary (Re)Activation Cloud technology platform, allowing a fast and seamless integration of selected player databases, with native-speaking sales agents able to engage players in each market with real-human one-to-one outreach.
This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature.
Robert Kooiman, Marketing Director at BetCity, commented: “We’re delighted to join forces with Enteractive, giving us the edge over competitors in the Dutch sector. Enteractive’s personalised one-to-one solutions enable us to grow the relationship with our players as well as ensuring that we’re the responsible choice for players. To generate revenues from previously dormant segments only anticipates a long-term fruitful relationship.”
Francesca Raniolo, Senior Business Development Executive at Enteractive, added: “We’re thrilled to be working with BetCity, an innovative and exciting brand, as they continue to grow in the lucrative Dutch marketplace. With the untapped potential of lapsed player accounts and the positive response we are receiving from the players, Enteractive is looking forward to making a considerable difference in active player revenues.”
With native speaking call agents supporting iGaming brands across the globe, Enteractive reactivates more than 13,000 players per month for a variety of leading operators.
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Spinmatic’s premium Slots now live with ElaBet in Greece

Spinmatic, leading developer of premium casino games and part of Softquo Holding, is proud to announce its latest strategic partnership in Greece. The company’s most popular Slots and Crash games are now live on ElaBet, the fast-growing online platform operated by Soft2Bet.
This collaboration marks a key milestone in Spinmatic’s European expansion. Following the successful certification of its games for the Greek market last year, Spinmatic has continued to build its local presence. The partnership with ElaBet strengthens that growth, bringing Spinmatic’s high-quality titles to an even broader Greek audience.
ElaBet has quickly earned a reputation for delivering localised content and gamified player experiences tailored to the Greek market. This shared focus on innovation, quality and entertainment makes it an ideal partner for Spinmatic.
“Greece is a competitive market, no doubt – but we believe in the quality of what we do. Partnering with ElaBet is a fantastic step forward. They’re building something innovative and powerful for local players and we’re proud to be part of that growth,” said Norbert Mathies, Managing Director at Spinmatic.
Thanks to Spinmatic’s Remote Gaming System and seamless API integration, ElaBet can now offer players a smooth, mobile-first experience that meets all local compliance requirements while enhancing user satisfaction.
“This launch with ElaBet Greece marks a fresh and exciting chapter for Spinmatic’s premium content. ElaBet is a brand on the rise – bold, modern, and sharply focused on what Greek players want – and that makes them the perfect partner for us at this stage of our journey. Through this collaboration, we’re bringing into the hands of the Greek players community, tailored content, certified under HGC and built for mobile-first entertainment. This is more than just a content launch – it’s a statement of intent. We’re here to grow, engage and contribute to a stronger, more dynamic igaming scene in Greece. The best is yet to come.”
Vassileios Efthymiou, Softquo’s Country Director for Greece.
Through this partnership, Greek players now have access to a range of Spinmatic’s top-performing titles, including 3 Amigos Jackpot, Cosmomix, Egyptian Stone, Ed Jones and the Book of Bastet Deluxe and the high-speed crash game Meteoroid Deluxe. Each title is designed to deliver immersive, cinematic gameplay optimised for mobile devices.
Spinmatic’s presence in Greece continues to grow, with additional partnerships and localised content set to follow. For more information about Spinmatic’s offering in Greece, visit their website.
The post Spinmatic’s premium Slots now live with ElaBet in Greece appeared first on European Gaming Industry News.
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Kind request for publication of a press material regarding EGT Digital’s partnership with Pepeta (Kenya)

EGT Digital is thrilled to announce its collaboration with the prominent Kenyan operator Pepeta. Thanks to the provider’s Gaming Aggregator, pepeta.com customers can now enjoy the hit slot titles from the Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, and Gods & Kings Link jackpots.
“We are very impressed with the performance of EGT Digital’s products, especially Bell Link and Clover Chance, which immediately caught the attention of our players and became their favorites,” said Joseph Mbugua, Kenya Country Manager of Pepeta. “I believe that our cooperation with the Bulgarian company will fully unleash its potential in the coming months, continuing to deliver remarkable results for us and our clients.”
Zsuzsanna Zeibig, Sales manager for Africa at EGT Digital, also shared her positive expectations regarding the partnership, stating that “it is of strategic importance for positioning our company as a leader not only in Kenya, but also in the region as a whole.” She concluded: “I would like to thank Pepeta for placing their trust in us. I am confident that together we will be able to further enhance the gaming experience of local players, providing them with access to innovative gaming solutions at a world-class level.”
The post Kind request for publication of a press material regarding EGT Digital’s partnership with Pepeta (Kenya) appeared first on European Gaming Industry News.
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PG Soft named as key sponsor at SiGMA Euro-Med 2025

PG Soft, a world-class digital mobile games company, has been confirmed as a key sponsor for SiGMA Euro-Med 2025, taking place from September 1st – 3rd at the Mediterranean Maritime Hub (MMH).
The sponsorship ensures PG Soft’s brand takes centre stage across the three-day event, with prominent visibility at the registration desk, the Welcome Arch, and on large HD entrance screens.
PG Soft will also serve as Title Sponsor for the SiGMA Gaming Awards, with branding featured throughout the ceremony and across SiGMA’s digital channels.There will be more than 12,000 delegates attending Valletta’s event for what promises to be an invaluable meeting of the minds, connecting the global iGaming community in the heart of the Mediterranean.
PG Soft’s spokesperson commented: “SiGMA Euro-Med is a major date on the iGaming calendar each year that draws industry leaders from across the globe. We’re proud to sponsor such a prestigious event and look forward to showcasing our brand to this influential audience.”
The post PG Soft named as key sponsor at SiGMA Euro-Med 2025 appeared first on European Gaming Industry News.
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