Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)

Latest News

BETEGY kicks off 2023 with latest innovation – Creative Studio

Published

on

Reading Time: 2 minutes

 

Winner of EGR and SBC Awards for innovation to showcase latest industry gamechanger at ICE

 BETEGY, the award-winning marketing technology provider, has launched Creative Studio, the latest advanced element to its innovative platform, which it will be demonstrating at ICE London 2023.

Targeted at betting, iGaming and sports media verticals, the latest addition to BETEGY’s award-winning platform enables industry professionals to dramatically increase marketing Click Through Rates (CTR) by providing data-driven, fully personalised scalable banner campaigns and video ads.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Creative Studio enables the creation of up to 1000+ ad static and animated creatives from images imported from Figma or Photoshop without coding. It identifies dynamic fields of the ad, automatically feeding all campaign elements with dynamic data, including odds, sports stats and key info.

This drastically raises engagement on the ad campaigns and ensures the audience is provided with a constant incentive to bet, all segmented to unique audiences and demographics, ensuring the most efficient, targeted digital campaigns available on the market.

Once the ad assets have been scaled, the BETEGY platform automatically exports the finalised images to ad platforms (DSP programmatic platforms, affiliate networks, direct media outlets, etc.) through an AWS-powered ad server which is designed to handle high-traffic volumes.

Delivering a truly efficient return on investment for betting, casino and sports media, the enhanced BETEGY platform also includes a built-in analytics suite to track the success of campaigns and reach target KPIs.

To deliver to a global audience, BETEGY also offers multiple unique features including language localisation and geo-compliance, ensuring all content is aligned with local jurisdictions’ laws and regulations, all while being deployed from one centralised source.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Compared to other leading banner systems in a closed experiment, BETEGY’s unique technology has increased marketing viewability by 16% and CTR by over 20%, resulting in a record-breaking increase in view-through conversions, making it a truly unique product launched to the market.

Commenting on the launch of the Creative Studio, Alex Kornilov, CEO at BETEGY, said: “We’re all about game-changing technology at BETEGY. Creative Studio will take industry campaigns to the next level, ensuring any marketing department which deploys our platform will have a true edge over the market.

“With just a few clicks, campaigns are tailored to reach a personalised and segmented set of demographics – this can be everything from viewers’ preferred sports teams to adjusting to any fixture or sporting schedule throughout the calendar year.”

Eugenie Golovina, CMO at BETEGY, added: “ICE is one of biggest expos in the global gaming calendar, and attendees will get a first-hand look at what our game-changing Creative Studio can achieve for them, as well as disrupt their marketing routine in hitting the highest KPIs.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading
Advertisement

Latest News

Week 46/2024 slot games releases

Published

on

week-46/2024-slot-games-releases
Reading Time: 3 minutes

 

Here are this weeks latest slots releases compiled by European Gaming

Spinomenal has welcomed another title into its Wildlife Series, Majestic Bison. Set in the Wild West, Majestic Bison surrounds players in a landscape populated with wild wolves, elegant eagles, fearsome snakes and formidable goats. A stripped back soundtrack captures the essence of the Wild West, with banjos and harmonicas immersing players in the action as they hunt for gold.

Spinomenal introduces Majestic Bison title

 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

PG Soft, a world-class digital mobile games company, is celebrating the magic of the Rio de Janeiro Carnival with the release of its new slot, Rio Fantasia. A young dancer named Isabella is the star of the show as players join in the rhythm and passion of one of the world’s most spectacular parties. Rio Fantasia is a 3-reel, 3-row video slot featuring Stacked Wild symbols, multipliers, and respin until win.

Join in the carnival celebrations with PG Soft’s Rio Fantasia

 

Hölle Games has released Jumpin’ Jacks, a new Classic title featuring a special Duplicating Wilds mechanic. This 5×3, 15 payline slot has a theme of Halloween harvest, with scarecrows, pumpkins, corn, crows and a creepy midnight sky completing the picture. The atmosphere is there to match, with a cosy yet somewhat spooky soundtrack.

JUMPIN’ JACKS HITS HÖLLE THIS HALLOWEEN

 

Belatra Games, the specialist online slots developer, has served up Cafe Pin-Up, a slot that whisks players away to a vibrant 1950s diner, where retro glamour meets thrilling gameplay. Players take a seat inside a charming cafe, where pin-up girls are on hand to deliver delicious dishes in a raucous atmosphere created by a jukebox playing toe-tapping tunes. The game is presented in a 5×4 grid with 20 paylines with the Pin-Up Girl Wild symbol playing the key role.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Belatra serves up delicious new release Cafe Pin-Up

 

New from Peter & Sons comes Muddy Waters, a game that will send your Geiger counter up to 11. This high-volatility and highly radioactive slot comes packed with symbol multipliers, power-ups and a unique fishing mechanic. Muddy Waters riffs on the popular fishing-slot genre, but since this is the weird and wonderful world of Peter & Sons, it gets flipped on its head, because this game is about reeling in radioactive fish.

Peter & Sons’ Radioactive Fishing Game ‘Muddy Waters’ Hits November 14

 

Relax Gaming, the iGaming aggregator and provider of unique content, is getting players into the festive spirit with its latest release, Money Sleigh, a Christmas-themed slot guaranteed to deliver stocking-filled fun and the chance to unwrap big wins. Santa and his team of loyal helpers are ready to guide players through this exciting holiday adventure, with the potential to win up to 10,000x their stake.

Relax Gaming brings Christmas cheer with the release of feature-packed Money Sleigh

 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

 

The post Week 46/2024 slot games releases appeared first on European Gaming Industry News.

Continue Reading

Latest News

AGREEMENT BETWEEN ZITRO AND GRUPO OSGA TO PROMOTE THE LABOT INTEGRATION OF PEOPLE WITH DISABILITIES

Published

on

agreement-between-zitro-and-grupo-osga-to-promote-the-labot-integration-of-people-with-disabilities
Reading Time: < 1 minute

 

Zitro, a leading company in the gaming industry, has signed a collaboration agreement with Grupo OSGA, a business group committed to promoting the employment of people with disabilities. Grupo OSGA offers job opportunities to people with disabilities and supports their professional development in inclusive and accessible environments.

Through this alliance, Grupo OSGA will provide Zitro with a parcel and documentation service between its offices, optimizing Zitro’s operational efficiency and strengthening its social commitment to creating a more inclusive work environment.

At Zitro, we firmly believe in the power of diversity as a driver of growth and development. This collaboration with Grupo OSGA not only enriches our company but also reinforces our commitment to contributing to a fairer and more inclusive society,” said Albert Zorrilla, Managing Director of Zitro for Spain.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“The collaboration with a prestigious international company like Zitro not only constitutes recognition of the work that Grupo OSGA has been carrying out but also contributes to the generation of real opportunities for people with disabilities to achieve effective and stable integration in the labor market,” said Oscar Galilea, President of Grupo Osga.

The post AGREEMENT BETWEEN ZITRO AND GRUPO OSGA TO PROMOTE THE LABOT INTEGRATION OF PEOPLE WITH DISABILITIES appeared first on European Gaming Industry News.

Continue Reading

Balkan's

EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers

Published

on

egt-digital’s-igaming-platform-x-nave-and-successful-titles-to-deliver-high-quality-experience-to-bethub’s-customers
Reading Time: < 1 minute

 

BetHub and EGT Digital have started their successful partnership, as a result of which the leading Bulgarian operator is now using the iGaming platform X-Nave. Its 4 main modules: CRM Engine, Sport product, Gaming Aggregator and Payment Gateway, enable the betting site to effectively manage all online gaming business verticals and further improve its performance.

CRM Engine provides a wide range of player management tools and bonus features, allowing the operator to create more personalized offerings for its customers, based on their preferences and behavior.

Through X-Nave’s Sport product BetHub will enrich even more the sport content it offers.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The Payment Gateway gives access to numerous payment methods and thanks to the Gaming Aggregator EGT Digital’s slot games are already at the disposal of the website’s visitors. The top-performing titles from Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, as well as the multiplayer game xRide quickly gained popularity among BetHub’s customers.

“We are very glad with our collaboration with EGT Digital so far,” commented Kiril Naldzhiev, CEO at BetHub. “The platform has made the management of our business much easier, and the company’s gaming content has shown impressive results that have not only met but exceeded our expectations.”

Tsvetomira Drumeva, Head of Sales at EGT Digital, also gave a positive evaluation to the cooperation. She said: “Partnering with a prominent operator like BetHub is very valuable for us, as it gives us the opportunity to demonstrate the enormous potential of our developments and consolidate our status as a leader in the local market. I am confident that this is the beginning of a very successful collaboration that will bring a lot of positives to both companies and the players themselves.”

The post EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Trending