Latest News
BETEGY kicks off 2023 with latest innovation – Creative Studio
Winner of EGR and SBC Awards for innovation to showcase latest industry gamechanger at ICE
BETEGY, the award-winning marketing technology provider, has launched Creative Studio, the latest advanced element to its innovative platform, which it will be demonstrating at ICE London 2023.
Targeted at betting, iGaming and sports media verticals, the latest addition to BETEGY’s award-winning platform enables industry professionals to dramatically increase marketing Click Through Rates (CTR) by providing data-driven, fully personalised scalable banner campaigns and video ads.
Creative Studio enables the creation of up to 1000+ ad static and animated creatives from images imported from Figma or Photoshop without coding. It identifies dynamic fields of the ad, automatically feeding all campaign elements with dynamic data, including odds, sports stats and key info.
This drastically raises engagement on the ad campaigns and ensures the audience is provided with a constant incentive to bet, all segmented to unique audiences and demographics, ensuring the most efficient, targeted digital campaigns available on the market.
Once the ad assets have been scaled, the BETEGY platform automatically exports the finalised images to ad platforms (DSP programmatic platforms, affiliate networks, direct media outlets, etc.) through an AWS-powered ad server which is designed to handle high-traffic volumes.
Delivering a truly efficient return on investment for betting, casino and sports media, the enhanced BETEGY platform also includes a built-in analytics suite to track the success of campaigns and reach target KPIs.
To deliver to a global audience, BETEGY also offers multiple unique features including language localisation and geo-compliance, ensuring all content is aligned with local jurisdictions’ laws and regulations, all while being deployed from one centralised source.
Compared to other leading banner systems in a closed experiment, BETEGY’s unique technology has increased marketing viewability by 16% and CTR by over 20%, resulting in a record-breaking increase in view-through conversions, making it a truly unique product launched to the market.
Commenting on the launch of the Creative Studio, Alex Kornilov, CEO at BETEGY, said: “We’re all about game-changing technology at BETEGY. Creative Studio will take industry campaigns to the next level, ensuring any marketing department which deploys our platform will have a true edge over the market.
“With just a few clicks, campaigns are tailored to reach a personalised and segmented set of demographics – this can be everything from viewers’ preferred sports teams to adjusting to any fixture or sporting schedule throughout the calendar year.”
Eugenie Golovina, CMO at BETEGY, added: “ICE is one of biggest expos in the global gaming calendar, and attendees will get a first-hand look at what our game-changing Creative Studio can achieve for them, as well as disrupt their marketing routine in hitting the highest KPIs.”
Latest News
Grand Slam Track™ announces Stats Perform as exclusive global data and betting rights provider
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Grand Slam Track™, the new global home of professional track competition, launched by four-time Olympic Champion Michael Johnson, announced it has selected global sports AI, tech and data leader Stats Perform as its exclusive global data and betting rights distributor and integrity partner.
Grand Slam Track™ is the premier global professional track league, featuring head-to-head matchups between the fastest stars in the sport. Every detail has been designed to unlock the sport’s full potential of storytelling, personalities, and gamification for broadcast and commercial partners and most importantly, for track stars and fans.
Amongst increased prize money, contracted racers, and many other innovations designed to elevate the profile of track racing, only one event will take place at a time at each Slam. The Slams will be broadcast live on linear TV and streaming and across licensed sportsbooks. Together these initiatives are expected to create unprecedented fan affinity and attention for the racers and rivalries.
Stats Perform is a trusted partner to many of the world’s highest-profile professional men’s and women’s sports organizations, with a deep expertise in collecting, creating, and distributing trusted, premium sports data, AI technology, and news and video content to maximize fan and bettor engagement, as well as supplying integrity services across the world of professional sport.
“We’re delighted to partner with a world leader like Stats Perform to help us bring track to more fans across the globe,” said Michael Johnson, Commissioner of Grand Slam Track™.
“We look forward to setting a new standard for our sport with Stats Perform’s extensive network of trusted media and betting partners, eye-opening technology, and their true passion for the power of sport to unify and entertain. After helping leagues like the Premier League, WTA, La Liga and more build their audiences, we’re excited for them to do the same with Grand Slam Track™,” he added.
“This partnership with Stats Perform is important for Grand Slam Track and the entire sport for a few reasons,” said Steve Gera, President of Grand Slam Track. “In addition to co-investing into the development of data and betting infrastructure for the sport, Stats Perform is also ensuring that all of our athletes, partners, and stakeholders enter this space with the highest level of knowledge, education, and integrity. They will be an important asset to the large investment our league is making into this sport.”
“MJ and the Grand Slam Track™ team have created something with astonishing entertainment and commercial potential for men’s and women’s track athletics, built upon his decades of unique experience on all sides of the spectrum, as a racer, as a media professional, and as an entrepreneur,” explained Carl Mergele, Chief Executive Officer at Stats Perform.
“Everyone at Stats Perform is honored to have been selected as Grand Slam Track™’s exclusive data and betting streaming rights provider. We are excited to help them realize their vision of lifting the stories and personalities of track racing to their rightful positions in the hearts and minds of fans and bettors globally,” he said.
Grand Slam Track™ will host four Slams taking place this year between April and June in Kingston, Jamaica, Miami at Miramar, Philadelphia, and Los Angeles. 96 contracted men’s and women’s star athletes will race over three action-packed hours, across 12 event groups for three consecutive nights. All four Grand Slam Track events will be streamed live in the U.S. on Peacock, including exclusive coverage of Slam Fridays, with the CW Network providing broadcast coverage of Slam Saturdays and Sundays. International broadcast information will be announced soon.
The post Grand Slam Track™ announces Stats Perform as exclusive global data and betting rights provider appeared first on European Gaming Industry News.
Latest News
Legion Gold Victory! Marches onto the Reels
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The golden eagle of Rome soars once more as Legion Gold Victory! joins the ranks of Play’n GO’s thrilling slot portfolio. Set against the grandeur of the Roman Empire, this game delivers the spoils of war with its wealth of dynamic features and rewarding mechanics.
The call to arms is clear – players must rally their troops and prepare for conquest as the battle for gold begins. With striking visuals of marble columns, golden eagles, and laurel wreaths, every spin echoes the might of Rome. The empire’s fortune lies within the game’s colossal Mega Symbols, lucrative Gold Re-Spins, and gleaming Instant Prize Coins, ensuring an action-packed experience for every aspiring commander.
Victory demands strategy, and Legion Gold Victory! delivers with its engaging features. The Gold Re-Spins mechanic keeps the momentum alive, as players collect Coins to reset the grid and accumulate prizes, with the ultimate reward being a staggering 1000x payout. When the colossal 3×3 Mega Symbols land, they shift across the reels during Free Spins, boosting potential winnings. Instant Prize Coins bring further rewards, while Gold Bags collect and multiply values for even greater battlefield plunder.
Fans of historical epics and high-stakes battles will revel in Legion Gold Victory!’s immersive gameplay. Players who enjoyed the rich themes of Gates of Troy or the triumphant battles of Rise of Olympus will find themselves right at home in this latest conquest. The game’s masterful design and atmospheric soundtrack ensure that every moment feels like leading a legion to glory.
Head of Game Retention at Play’n GO, George Olekszy, commented: “History and strategy are at the heart of Legion Gold Victory!, and we’ve woven them seamlessly into the game’s mechanics. The Gold Re-Spins feature, in particular, keeps players engaged with its hold-and-spin potential, while the shifting Mega Symbols bring an added layer of anticipation. It’s a slot built for those who love the thrill of ancient battle and adventure.”
With its bold design, thrilling mechanics, and the promise of imperial riches, Legion Gold Victory! is set to command the attention of players worldwide. The empire awaits – who will seize the gold?
The post Legion Gold Victory! Marches onto the Reels appeared first on European Gaming Industry News.
Affiliate Industry
SOFTSWISS Unveils New Cohort Analysis Report at Affilka Platform to Empower Data-Driven Decisions
SOFTSWISS, a leading software provider with over 15 years of experience in iGaming, announces the launch of the Cohort Analysis Report within the Affilka Platform. The new feature enhances how operators monitor and evaluate player behaviour.
Award-winning Affilka by SOFTSWISS, supporting over 440 brands, introduces a new feature to help present data in an intuitive table format, making it easy to interpret critical insights at a glance. The Cohort Analysis Report groups players based on shared characteristics – such as registration, first-time deposit (FTD), or any deposit date – to provide a detailed view of trends, retention rates, and campaign performance over time.
Operators can configure the report with essential filters, including:
- Cohort Type: Segment players by registration, FTD, or deposit dates.
- Cohort Size: Group data by day, week, or month.
- Period Range & Size: Define the analysis period and how data is grouped.
- Metrics: Analyse more than 40 performance indicators.
Additional filters, including Partner IDs, Brands, and Campaign/Promo IDs, enable further customisation, ensuring users can fine-tune their analysis to meet specific strategic goals. This flexibility allows operators to track retention, evaluate marketing campaigns, and make data-driven decisions, optimising overall performance.
“Our goal has always been to empower our partners with actionable insights,” said Gleb Bichan, Product Lead at Affilka by SOFTSWISS. “I’m excited to introduce our new Cohort Analysis feature, a game-changer for understanding player behaviour in iGaming. This powerful tool allows operators to track engagement, measure retention, and optimise marketing strategies by analysing player groups over time. With deeper insights into user activity, businesses can make data-driven decisions that enhance player experiences and drive long-term success. We believe this feature will empower our clients with the analytics they need to stay ahead in the competitive iGaming market.”
Anna, Affiliates Team Lead at 7BitPartners, comments on the efficiency of the new feature: “The new Cohort Analysis Report has streamlined our traffic analysis by consolidating player activity into one clear, easy-to-read report – especially for CPA sources. This tool helps us quickly spot long-term trends and lower-quality traffic, speeding up our decision-making process. The report’s intuitive design and rapid processing have significantly enhanced our overall workflow.”
Current and potential clients can learn more about the latest SOFTSWISS innovations during the upcoming SiGMA Africa in Cape Town by booking a meeting at stand 56P via the link.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Unveils New Cohort Analysis Report at Affilka Platform to Empower Data-Driven Decisions appeared first on European Gaming Industry News.
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