Latest News
Revolutionising Online Betting: How MeridianBet’s ‘Empty Bet’ Changes the Game
- An opportunity to bet on any conceivable and measurable human interaction event, Empty Bet is unique to MeridianBet and not available to consumers elsewhere
- From sports to politics, to showbusiness and special events, you can place a bet on any opportunity, and MeridianBet will give you the odds
- Empty Bet creates the ability for customers to tap into their own expertise and creativity to create custom wagers that are not available on traditional betting markets
- This is a long-standing product of MeridianBet’s: content remains a crucial driver of growth and success within the iGaming industry, and MeridianBet have been pioneers in product development, creating and offering consumers novel products years before they become industry common offerings
- While a traditional bet builder allows customers to combine several selections from different markets within a game into one custom bet, the Empty Bet service allows customers to submit their own unique wager ideas
Sport and Gaming are a powerful combination for consumers, closely intertwined in their minds and with content in the sports betting and iGaming industries more important than ever. MeridianBet Group has been implementing a content-led strategy for two decades, long before it became mainstream.
In order to carve out its own niche and expand its prominent position in the sports betting market in the territories in which it operates, the MeridianBet Group has been building its brand identity through, among other services, Empty Bet.
Empty Bet is a unique offering and differs from a typical and more common place bet builder offer from a bookmaker. While a traditional bet builder allows customers to combine several selections from different events or markets within a game into one custom bet, the Empty Bet service takes it a step further by allowing customers to submit their own unique wager ideas. Whatever its nature might be, provided it fulfills legal, ethical and industry good practice standards, the over 3.2 million players acquired by MeridianBet worldwide (via both retail and online channels) can formulate the bet and wager on it either online (desktop and mobile) or by virtue of its global retail network of 735 shops throughout the Europe, the Americas, and Africa.
This allows for a greater and a very unique level of customisation and the ability for customers to tap into their own expertise and creativity to create custom wagers that are not available on traditional betting markets. This feature is not limited to sports betting and can be applied to any measurable event, as long as it is legal and ethical. This is the feature setting MeridianBet apart from other, both traditional and digital, betting platforms and provides a unique and engaging experience to sports bettors.
MeridianBet is committed to providing a unique and engaging experience for its customers, and to continuously innovate in order to stay ahead of the competition. This is a part of Group’s approach to constantly broadening the product and content portfolio, driven by a passion for invention and delivering both the betting services customers ask for, and those the customers didn’t know they wanted but make their entertainment experience meaningfully better.
With the iGaming industry is forecast to experience significant growth in the coming years, it is more important than ever for companies to offer a diverse range of content options to attract and retain customers. As announced on 12 January 2023, MeridianBet has entered into a conditional definitive acquisition agreement with Nasdaq traded Golden Matrix Group. On completion, with Golden Matrix’s extensive portfolio of games and white-labeled solution, and MeridianBet’s unique Empty Bet feature, the combined group will be in a strong position to capitalise on the forecasted growth in the iGaming industry.
LeoVegas Group is happy to announce a new multi-year partnership with Premier League club Wolverhampton Wanderers F.C., which will see the leading sports betting brand BetMGM becoming the club’s Official European Betting Partner. The Group has been a partner of the club since the 2023/2024 season, successfully boosting international brand awareness and recognition of the Group’s brands.
The new partnership will see BetMGM feature on Wolves’ double row pitch-side LED advertising system, static branding sites, and media interview backdrops at Molineux Stadium and the Sir Jack Hayward Training Ground for the 2024/2025 and 2025/2026 seasons.
Russell Jones, GM Marketing & Commercial Growth at Wolverhampton Wanderers F.C. said “We’re delighted to announce this partnership with BetMGM UK, and thank them for their support as we head into the 24/25 Premier League season.
“Their support is invaluable to the club as we look to expand our portfolio of commercial partners and we look forward to working with the BetMGM team over the next two seasons.
Sam Behar, UK Director BetMGM, said “It’s been almost a year since we started collaborating with Wolves, and we are very excited to continue this successful, awareness-boosting partnership for the next two years. Wolves are one of the most established clubs in the Premier League, and we can’t wait to see them in the first game of the season against Arsenal in August!”
The post BetMGM UK partners with Premier League club Wolverhampton Wanderers F.C. appeared first on European Gaming Industry News.
BETBY, a leading provider of B2B sportsbook solutions, has unveiled a detailed analysis of betting trends observed during the Champions League 2023/2024 season, focusing extensively on the climactic final match between Real Madrid and Borussia Dortmund. This report offers valuable insights into the intricate relationship between player behavior and betting activities within one of football’s most prestigious tournaments.
Of particular interest is the scrutiny of the final showdown between Real Madrid and Borussia Dortmund.
The report covers various key aspects, including:
Segmentation of Overall Betting Volume: Analysis of the total volume of bets placed throughout the Champions League 2023/2024 season.
Types of Bets: Examination of the most popular types of bets placed by viewers and bettors during the tournament.
Evolution of Betting Odds: Insights into how betting odds fluctuated across different stages of the tournament, including pre-match and live betting markets.
Player Performance Impact: Assessment of how individual player performances influenced betting patterns and market dynamics.
Final Match Focus: Detailed exploration of betting behaviors and market shifts during the high-stakes final match between Real Madrid and Borussia Dortmund.
The post BETBY RELEASES REPORT ON CHAMPIONS LEAGUE 2023/2024 BETTING TRENDS appeared first on European Gaming Industry News.
Latest News
Huawei Mobile Services Launches Summer-Exclusive AppGallery and HUAWEI Mobile Cloud Deals
To ring in the summertime celebrations, HUAWEI Mobile Services is hosting two exclusive campaigns for AppGallery and HUAWEI Mobile Cloud users.
AppGallery, a top 3 app distribution platform worldwide, is offering a promotion for all Android users. Split into two seasons, Season 1 runs from 20 June to 23 July, while Season 2 runs from 24 July to 28 August, with over 100k prizes up for grabs!
What’s more, leading cloud service brand, HUAWEI Mobile Cloud, is treating non-paid active users to an early Cloud Christmas. From 1 July to 4 August, Santa is leaving out gifts for everyone in a sure-win lucky draw – whether you have been naughty or nice.
A Summer of Gifts on AppGallery for Android Users
Celebrate the summer with AppGallery with a choice between downloading a set of apps on AppGallery to collect points and directly exchanging them for gifts; or downloading a set of apps in AppGallery to participate in the lucky draw!
In Season 1, prizes include the Huawei Matebook Series, Huawei smartphones, and Huawei Watch Series. Come Season 2, you have rewards like a Dyson Airwrap, DJI Mini 4K (Drone), and all the latest Huawei products including the Huawei Watch Fit 3.
Wondering how to participate? All Android users simply have to do is download AppGallery and HMS Core, and create an ID. The campaign is open to a whopping 26 countries – more details at the end.
Christmas Comes Early for HUAWEI Mobile Cloud Non-Paid Users
This July, HUAWEI Mobile Cloud is manifesting a very merry Christmas with something in store for every non-paid user who joins in.
In the sure-win lucky draw, everyone walks away a winner – simply purchase any Cloud plan to participate! The incredible Cloud Christmas draw will offer 82 HUAWEI devices and more up for grabs. Santa’s gift list includes the HUAWEI Nova 11 Pro, HUAWEI Matepad 11, HUAWEI Watch GT 4, HUAWEI Watch GT 2 Pro, and UK Paysafecards worth up to 100£.
Finally, a sweet Package Offer is also available, including up to 50% off on a 2TB Monthly Plan, 30% off on a Yearly Plan, a free 200GB Plan for the first month, and much more!
For further information on Season 2 of the Summer Campaign, stay tuned to updates on AppGallery, the official Huawei app store.
The post Huawei Mobile Services Launches Summer-Exclusive AppGallery and HUAWEI Mobile Cloud Deals appeared first on European Gaming Industry News.
HelicopterX: Another innovation from Smartsoft
BetMGM UK partners with Premier League club Wolverhampton Wanderers F.C.
BETBY RELEASES REPORT ON CHAMPIONS LEAGUE 2023/2024 BETTING TRENDS
Huawei Mobile Services Launches Summer-Exclusive AppGallery and HUAWEI Mobile Cloud Deals
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