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Greco Secures Partnership with Leading iGaming Company, Betsson Group

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Gameplay risk management platform, Greco, is proud to announce that it has secured a partnership with Betsson Group, a premier iGaming company. The partnership will provide Betsson Group with Greco’s cutting-edge gameplay risk engine to improve player management and bring further efficiency to their customer engagement strategy.

“Our Analytics team has worked with Greco on numerous occasions. We value their advanced and groundbreaking approach to detecting unfavorable player behaviour and developing better strategies on mitigating such risks. We are thrilled to be early adopters of their new technology and we are excited for the future of our partnership with Greco,” said Dragica Krsteva, Director of Analytics at Betsson Group.

The partnership allows Betsson Group to leverage the power of Greco’s gameplay risk engine to facilitate real-time behavioural risk-based segmentation, player account actions and player communications that can prevent high-risk behavior at first sign.

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“We are incredibly thrilled to welcome Betsson Group as a partner,” said Ozric, CEO and co-founder of Greco. “Our goal is to determine the behavioural risk and theoretical value of every player under every circumstance. These metrics have the power to reshape the industry. Betsson has a world-class analytics team, and as we continue to develop the Greco platform and sandbox new features, their feedback is going to be invaluable.”

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New ProgressPlay Brand Launches with Delasport’s Sportsbook

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Delasport, a leading global provider of iGaming and Sportsbook solutions, is powering up yet another brand with its advanced sportsbook. The award-winning solution is now integrated with ProgressPlay’s renowned gaming platform.

This collaboration underscores the shared commitment of both companies to innovation, excellence, and delivering unparalleled gaming experiences.

ProgressPlay, a pioneer in providing high-quality, fully tailored turnkey solutions since 2012, has consistently set industry standards. By integrating Delasport’s award-winning sportsbook solution, ProgressPlay continues to strengthen its offering, empowering operators with the most advanced sports betting solution in the UK and beyond.

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“We are happy with expanding our partnership further with ProgressPlay and to be live soon with them soon in the United Kingdom as well,” said Rosaire Cavallaro, VP of Business Development at Delasport. “ProgressPlay’s mission aligns perfectly with ours to innovate and redefine the online gaming experience. Together, we aim to help operators exceed player expectations and achieve remarkable success in sports betting.”

ProgressPlay’s platform offers a comprehensive suite of services mainly in the United Kingdom, including Operations, CRM, Gambling Licenses, Player Management, Payment Processing, and Customer Care, supported by robust security measures and a commitment to regulatory compliance.

By incorporating Delasport’s modern sportsbook solution, ProgressPlay partners in the UK and beyond, can now access an unmatched sports betting experience, designed to engage players with personalization, unique betting features, and a seamless multi-device experience.

The post New ProgressPlay Brand Launches with Delasport’s Sportsbook appeared first on European Gaming Industry News.

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Dennis Ramirez

Mechoopda Casino to Suspend Operations Effective January 31, 2025

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The Mechoopda Indian Tribe has announced that the Mechoopda Economic Gaming Authority (MEGA) Board has made the decision to suspend operations at Mechoopda Casino. The final day of operations will be Friday, January 31, 2025.

The Mechoopda Casino says this decision comes after months of deliberation and efforts to address the various challenges affecting the casino’s operations.

Dennis Ramirez, Tribal Chairman of the Mechoopda Indian Tribe, said: “Suspending operations at the Casino is a heart-wrenching decision that affects not only our Tribe but also our valued employees, customers, and the surrounding community. While this chapter is closing, our commitment to the Casino’s long-term vision remains steadfast. For over 25 years, this project has been a cornerstone of our economic development goals, and we will continue to work toward its future reopening.”

The Tribe is taking steps to support both its employees and community partners during this transition period:

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Employee Support: The Tribe is committed to offering resources and guidance to assist team members through this difficult time.

Remaining Open Until January 31: The Casino will remain open through its final day of operation, giving guests the opportunity to enjoy the remaining days of service.

The post Mechoopda Casino to Suspend Operations Effective January 31, 2025 appeared first on Gaming and Gambling Industry in the Americas.

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Flavio Maria

Versus Systems Expands into Brazil, One of the World’s Largest Gaming Markets

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Versus Systems Inc. announced its expansion into Brazil, one of the largest global gaming markets with more than 100 million users and a reputation for embracing cutting-edge technologies. This expansion marks a significant milestone as the company continues growing its international footprint and leveraging its gamification platform to transform audience engagement across industries.

Heading the company’s Expansion into Brazil

Versus Systems has appointed Flavio Maria as the Country Manager. Mr. Maria brings extensive expertise in leadership and business strategy, with a strong background in marketing, gaming, startups, and business innovation. Previously Mr. Maria served as a Managing Partner at the M/Challenger Startup, Accelerator; the Founder & Chief Operating Officer of 1st11 Gaming Entertainment; and the Founder & Chief Executive Officer of Future Group.

He has also held senior leadership roles as the Chief Marketing Officer for PSN Network and Senior Vice President of Marketing – Latin America at Pepsi International. His deep understanding of local dynamics and his track record of driving business growth make him the ideal choice to lead Versus Systems’ Latin American expansion.

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“Mr. Maria’s appointment reflects our commitment to unlocking Brazil’s immense potential as a global gaming powerhouse. We’re thrilled to have him lead our efforts connecting with Brazilian gamers and delivering solutions that resonate with their passion for innovation,” said Luis Goldner, Chief Executive Officer of Versus Systems.

Unlocking Brazil’s Gaming and Innovation Potential

Brazil is one of the largest and most dynamic gaming markets worldwide, with a diverse consumer base ranging from casual mobile players to dedicated esports enthusiasts. With gaming revenues and digital engagement on the rise, the Brazilian market presents a significant opportunity for companies looking to innovate and connect with highly engaged audiences.

“Brazil is a cultural and technological hub that thrives on creativity and interaction. Its gaming community is not only vast but also deeply passionate about new and innovative experiences. We are excited to bring our gamification platform to Brazil, enabling brands to engage their audiences in ways that are both meaningful and memorable,” said Luis Goldner, Chief Executive Officer of Versus Systems.

A Platform Built for Engagement

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Versus Systems’ platform allows brands to offer rewards-based interactive experiences, enhancing engagement by making every interaction more dynamic and rewarding. By integrating into apps, games, and digital content, the platform provides unique opportunities for companies to connect with consumers, driving loyalty, and satisfaction. The platform also presents significant potential for brands to gamify campaigns around major sports and cultural events.

Versus Systems plans to tailor its offerings to local trends and consumer behaviors. In Brazil this includes tapping into the country’s vibrant esports scene, mobile gaming growth, and love for social and interactive experiences.

The post Versus Systems Expands into Brazil, One of the World’s Largest Gaming Markets appeared first on Gaming and Gambling Industry in the Americas.

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