EveryMatrix has launched EngageSuite – a unified loyalty and gamification ecosystem driving player engagement across verticals.

EngageSuite is an all-in-one loyalty and gamification solution designed to revolutionise how operators engage, reward, and retain their players across verticals.

It empowers brands with a fully customisable toolkit to build hyper-personalised, immersive player journeys that significantly boost loyalty and drive long-term value.

The new product series brings together a powerful combination of retention mechanics, including bonuses, levelling, spendable loyalty currency, tournaments, Challenges, mini-games, and jackpots, all functioning as part of a unified system.

Instead of relying on isolated features, EngageSuite allows operators to combine its components to create an interconnected experience tailored to each brand and player base.

This ecosystem both enhances a player’s journey and offers operators unparalleled flexibility in how they engage their audience.

Operators can manage everything through a single, intuitive back-office, with full control over each component. On the front-end, customisable widgets ensure a branded player experience. Integration is seamless, with a single point to connect to CRMs, marketing, and automation platforms. AI-driven personalisation and churn prevention in real-time.

All EngageSuite products are live with clients, showing significant uplift. This includes Challenges boosting game rounds by 15%; Unique Active Players across included games up 20%; JackpotEngine boosting average bet amounts by 5.4%; number of rounds per session up 8.9%, and session length rising 3.8%.

LoyaltyEngine has seen rapid adoption rates since launch in September 2024, now live across 16 brands and rising.

Stian Enger Pettersen, CEO Casino, EveryMatrix, said: “EngageSuite is more than a gamification toolkit. It’s a transformative engagement solution with strong synergies across all its components.

“Each component is powerful on its own, but they truly shine when used together. Operators set the framework, and players personalise their journey with the benefits they value most.”

New integration empowers operators to reach players on Telegram with context-driven messages that drive engagement 

scoreconnect, an innovative communication platform tailored for sports betting and gaming, announced a new partnership with Optimove, the leader in Positionless Marketing, to enhance personalised content via Telegram.

Optimove’s extensive iGaming partner portfolio can now easily activate scoreconnect’s cutting-edge Telegram integration with just a few clicks. This allows operators to extend their reach and capabilities into Telegram—engaging players where they are, in real time, using scoreconnect’s powerful tools to drive better outcomes.

scoreconnect’s platform connects directly to an operator’s live data via PAM or CRM, enabling intelligent automation that responds to what the player is doing—right now. That accuracy has been proven to improve retention, increase turnover from messaging and boost conversion from sign-up to deposit.

During SBC Summit Americas 2025 in Fort Lauderdale, scoreconnect presented its Telegram Play, a fully functional experience showing players claiming bonuses, placing bets, and receiving updates—all inside a Telegram chat window, with no redirects or delays.

scoreconnect CEO Antonio Ruggeri said: “Partnering with Optimove is a big moment for the business given its standing in the market. This integration means frictionless deployment and faster time to value. With Telegram Play, we’re not just enabling messaging—we’re enabling intelligent, real-time interaction that boosts player engagement where it matters most.”

Optimove Senior Director of Partnerships, Adi Dagan said: “We’re thrilled to welcome scoreconnect to Optimove’s partner ecosystem. Their innovative Telegram solution is a game-changer, and we’re proud to bring it to our clients. Because of scoreconnect, we can now engage more players in real time with powerful, personalised experiences that drive real impact.”

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Scientific Games was recognised with three prestigious honours in the 23rd Annual American Business Awards. The global lottery company won two Gold ABA awards for its retail technology, SciQ and PlayCentral Powered by SciQ, in the Operations Management Solutions and Emerging Technology categories, respectively. Scientific Games’ recently retired VP, Instant Game Production, Joe Bennett, earned a Silver ABA Award for Achievement in Management—Manufacturing, recognising his career contributions in secure lottery instant game production. This year, more than 3700 nominations from organisations of all sizes and industries were submitted to the ABAs. Winners were scored by more than 300 professionals worldwide during a rigorous judging process evaluating innovation, integrity, effectiveness, creativity and growth.

MGM Resorts has announced that it has reached a new employment agreement with CEO & President Bill Hornbuckle through December 31, 2028. As part of his new employment contract, the Company has also agreed to offer Hornbuckle an advisory agreement at the end of the term to assist with its integrated resort project in Osaka, Japan until its opening. As CEO, Hornbuckle oversees all aspects of MGM Resorts’ strategy, operations and hospitality and gaming development projects. He leads the company’s global development efforts and its digital gaming strategy.

Minimum Deposit Casinos (MDC) has released new insights into the tightening regulatory landscape for sweepstakes-based gaming in the US. Recent moves by lawmakers in New York, Louisiana, and Montana suggest a coordinated push to eliminate or restrict these alternative online gambling models. In New York, Senate Bill 5935, introduced by Sen. Joseph Addabbo, has advanced through the legislative process and targets the operation and supply of sweepstakes-style platforms. The bill specifically addresses platforms that use two forms of digital currency — one of which can be redeemed for real-world prizes — a setup now under scrutiny by state regulators.

New Partnerships

Rush Street Interactive (RSI), in partnership with Integrity Compliance 360 (IC360), has launched a new initiative called Gaming Literacy Aiding Decisions (GLAD), an innovative programme designed to assist educators in enhancing high school student gaming literacy and promoting that cohort’s responsible relationship with this ever more socially prevalent activity. The GLAD curriculum will initially launch in New Jersey and Delaware where, this spring, RSI and IC360 have been working with educational districts on a speaker series and educator curriculum delivery. These initial efforts will help define success metrics and gather feedback to shape the programme’s future, which will ultimately be available to educators more broadly to curate the content that resonates best with students.

The Ontario Lottery and Gaming Corporation (OLG) has selected Caesars Entertainment as the Service Provider in the Windsor Casino procurement process. This is the final procurement process in the OLG’s land-based gaming modernisation initiative. Caesars Entertainment and its predecessor companies have partnered with the OLG to operate Caesars Windsor (fka. Casino Windsor) since the opening of the temporary facility in 1994. Caesars Entertainment will assume responsibility for gaming and non-gaming operations of the Windsor casino on behalf of the OLG under a 20-year operating agreement, which is expected to begin in 2026.