Affiliate Industry
First Look Games and Bragg Gaming join forces
Bragg to utilise the power of affiliate marketing to access First Look Games’ network of over 800 publishers
The First Look Games platform is delighted to welcome power player, iGaming technology and content provider, Bragg Gaming. Bragg has engaged First Look Games for the purpose of affiliate and B2C game promotion for both its in-house and partner studios.
Bragg Gaming is a one-stop-shop for operators, offering technology solutions and support services as well as a packed portfolio of content from its owned and third-party providers.
The deal with First Look Games will allow the iGaming provider to distribute information and assets for the purpose of gaining B2C traction and visibility on game launches from its in-house studios, including Atomic Slot Lab and Indigo Magic, as well as selected powered by Bragg partners. All of whom gain access to more than 800 approved affiliates and publishers around the world.
As a First Look Games partner, Bragg Gaming can upload game sheets, logos, images, videos and even demo games for each of its slot titles to a dedicated library. These assets can then be downloaded by First Look Games-approved affiliates, either individually or in bulk.
Publishers use this information to create game reviews and other traffic-generating content about the studio and its game portfolio, which are then published across a combined global audience of more than 20 million players.
First Look Games puts the power in the studio’s hands, allowing it to manage all information and assets via its Studio Management Centre. Here, developers can highlight any operator exclusivity agreements and even add or remove jurisdictions for each game.
Bragg can also decide what information it shares with affiliates and when that information is made available to them. Compliance is ensured via a suite of tools, including a free age-gate for relevant markets and the automatic accuracy monitoring of published content.
Tom Galanis, Founder of First Look Games, said: “Bragg Gaming is a major iGaming content provider, and we’re thrilled to be helping to ramp up the promotion of games developed on its Remote Gaming Server via our network of 800+ approved publishers.
“Affiliates present a massive opportunity for studios to drive awareness of their titles among huge audiences of engaged online casino players around the world. First Look Games does much of the heavy lifting, allowing the likes of Bragg to engage this significant audience easily and cost-effectively.”
Niklas Mravlje, Director of Product Marketing at Bragg Gaming, added: “This is an important step for Bragg Studios and for our studio partners from the Powered by Bragg range, allowing us to ramp up the visibility of our rapidly expanding games portfolio to an even bigger audience.
“Competition for player attention is incredibly fierce among studios, and First Look Games will help us to be heard above the noise being made by our rivals and to drive awareness of the Bragg name, our collection of studios and the thrilling titles that we produce.”
Affiliate Industry
Increase Redirect Speed by 5 Times with Affilka New Feature
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.
The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Affiliate Industry
Increase Redirect Speed by 5 Times with Affilka New Feature
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.
The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.
Affiliate Industry
QiH Group CEO Jamie Walters supports London move for iGB L!VE and iGB Affiliate Awards
As the international igaming industry prepares for the July 2025 relocation of iGB L!VE to London, show organisers have received another endorsement of the decision to pair the industry’s fastest growing Tier 1 online gaming expo with the iGB Affiliate Awards – the most respected celebration of excellence on the industry calendar.
Following on from the announcement by Richard Moffat, Chief Executive of OLBG, that the company would be supporting iGB L!VE and the iGB Affiliate Awards with its “biggest ever presence at a conference” Jamie Walters, CEO of QiH Group confirmed his support, stating: “Since QiH entered the iGaming affiliate marketplace a decade ago, industry awards and events have been a huge part of our success as a company – both in making meaningful and lasting connections and in discovering new and inventive industry game-changers.
“While Barcelona is a fine city with many merits, I think the continuity provided by the iGB Affiliate Awards remaining in London and running alongside iGB L!VE will maintain the consistent prestige attached to the event. We look forward to attending and seeing everyone there!”
Naomi Barton, iGB Events’ Global Portfolio Director, said: “The decision to run the Awards as part of the iGB L!VE experience was made in collaboration with key igaming and affiliate stakeholders, and I am delighted that it has been so warmly welcomed by the affiliate community.”
She added: “iGB L!VE’s relocation to London, a city that many regard as being the most influential market in the igaming industry,
will provide visitors and exhibitors with access to new markets, new growth opportunities and new partnerships.
“With an industry that’s growing at an exponential rate it’s imperative that we scale ahead of the market. By moving iGB L!VE and the iGB Affiliate Awards to ExCeL London we will be able to attract more of the people who are most critical to the future development of the igaming industry.”
The post QiH Group CEO Jamie Walters supports London move for iGB L!VE and iGB Affiliate Awards appeared first on European Gaming Industry News.
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