Press Releases
How to Diversify Sports Betting Experience? – SOFTSWISS Presents Jackpot Solution for Sportsbook Projects
Two innovative and multifunctional products designed by the leading iGaming software provider SOFTSWISS are now going live with a cross-product integration. As a result, the clients who choose the Sportsbook solution get simultaneous access to jackpot campaigns – an effective business tool to assist player acquisition, engagement and retention.
This step extends the functionality of the sports betting platform, reinforcing it with engaging jackpot mechanics, and continues the line of bonus proposals. The launch of jackpots in the Sportsbook is expected to increase player retention and, therefore, operator revenue, by capturing the audience attention through exciting storylines and new winning options. At the same time, the Jackpot Aggregator extends its reach beyond the online casino ecosystem, unlocking a new dimension of sports betting to grow into. The combination of these powerful experiences is there to boost the performance of N1 Bet, the first online platform to benefit from the new combo.
To set up a jackpot campaign on the sports betting platform, the operator needs to configure the settings on the both sides:
- The Sportsbook: to define a list of jackpot participants and bet requirements that players need to meet to join a jackpot campaign
- The Jackpot Aggregator: to configure the jackpot campaign settings, such as the jackpot pool size, award rules, etc.
The qualifying players will be automatically added to the campaign, getting the chance to hit the jackpot.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments on the new integration: “We are proud to present a new integration between the two innovative products, the Sportsbook Platform and the Jackpot Aggregator, which is already in use by the first client. The operator runs the integration with the full support of account managers, and clients themselves can customise the processes in the back office. We are sure this offering will add much value to any iGaming business.”
Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, highlights: “This is a new development milestone for our product, and we see the integration coming through in the best possible way. Previously, N1 Bet, the first path breaker of our new integration, used to leverage the Jackpot Aggregator’s functionality to run campaigns on their casino platform to show great player retention results. Now the operator is launching jackpots on their sports betting platform, and we are confident that outstanding results won’t take long to arrive.”
The product heads also note that they are delighted to launch the integration with N1 Bet, highlighting the speed, innovation and ease as the key advantages for the client. The platform players are already exploring the new jackpot functionality and bets, while many exciting features and additions are yet to come.
The N1 Bet team comments: “We strive to improve our product by complementing it with the best offerings available on the market. We already have the experience of launching jackpot campaigns for our online casino, which boosted player interest and delivered excellent results. We are now introducing jackpots on the side of our sports betting platform, and we are confident that this will help diversify the player gaming experience and increase engagement. We are grateful to the SOFTSWISS Sportsbook and the SOFTSWISS Jackpot Aggregator teams for all their hard work and support every step of the way!”
In 2022, SOFTSWISS launched the first cross-product integration between its Sportsbook Platform and the Game Aggregator. This year’s new addition to the already established ecosystem reinforces the SOFTSWISS product offering by extending its reach and functionality, and creates additional value both for operators and players.
Learn more about the integration at ICE London 2023 at SOFTSWISS stand N8-231, where the teams will be presenting the benefits of the latest proposition.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
Paul Gauselmann steps down from the group’s executive management / Michael Gauselmann assumes the roles of Chairman of the Supervisory Board and the Board of Directors of the Gauselmann Family Foundation / Lars Felderhoff is appointed new Chairman of the Management Board
A new chapter is dawning for the Merkur Group as company founder Paul Gauselmann is set to retire as Management Board Chairman on 1 October, stepping back from the company’s executive leadership. For 67 years, he has shaped the destiny of the group, transforming a part-time one-man business into an internationally acclaimed group of companies with total sales revenues of around 4 billion euros and external sales revenues of over 2.7 billion euros. “I have consistently devoted my energy to the company’s welfare, and at the same time to the benefit of our approximately 15,000 employees,” he stated. “Now the time has come to entrust my life’s work to the younger generation,” explains Paul Gauselmann. Lars Felderhoff, 48, CFO of the Merkur Group, will assume the role of Chairman. He will be supported by Jürgen Stühmeyer (64), Management Board member with responsibility for sales, and Manfred Stoffers (70), Management Board member with responsibility for marketing, communications and political affairs, as vice-chairs. “I am delighted that this trio is taking over the helm. They are outstanding leaders with a deep understanding of the company,” adds Paul Gauselmann, who will continue his association with the company as a member of the Gauselmann Family Foundation.
A generational shift is also taking place on another level: Michael Gauselmann (68) is set to assume the role of Chairman of the Supervisory Board from Manfred Grünewald (89) on 1 October. He will also succeed Paul Gauselmann as Chairman of the Board of Directors of the Gauselmann Family Foundation. As the sole shareholder of the group, the Foundation is the hub for all fundamental strategic decisions. “I am thrilled that my son Michael is embracing this important responsibility and will contribute his international experience to our company,” states Paul Gauselmann. Michael Gauselmann, a business administration graduate, joined the group in 1982 and worked across all business segments. He advanced internationalisation by establishing the subsidiary Atronic in 1993, overseeing all foreign operations. For a decade, he served as Vice-Chairman of the Management Board before becoming Co-Chairman of the Group Management Board, sharing responsibilities with Paul Gauselmann from 2004 to 2012. From 2013, he was involved in the then Gauselmann Family Council and, from 2016, in the Gauselmann Family Foundation.
Lars Felderhoff will assume responsibility for executive management as the new Group Chairman. He has overseen the finances and organisation of the Merkur Group since 2018. He started his career in 2000 at the subsidiary Atronic. From 2007 to 2011, he expanded his expertise at the gaming group GTech (now IGT) and at Metro Cash & Carry International, a wholesale group. Felderhoff rejoined Merkur in 2011 as the Commercial Director of the adp Merkur subsidiary. In that capacity, he was in charge of commercial operations for the Merkur business segment, encompassing over 40 companies both in Germany and internationally. As a native of Rahden, he has close ties to the region and understands the roots of the corporate group. “The challenge is immense, and naturally, we will not be able to fill the shoes of an entrepreneur like Paul Gauselmann one-to-one. However, the company is robust and agile enough to continue setting new benchmarks in the future.”
He is assisted by the Management Board’s Vice-Chairs, Jürgen Stühmeyer and Manfred Stoffers. Stühmeyer, who hails from Minden, has dedicated 37 years to the Eastern-Westphalian company, starting as a trainee in 1987 and progressively advancing through the ranks. In his function as the Management Board member responsible for sales, he has directed the strategic orientation and commercial success of the entire Merkur pillar since 2007. Manfred Stoffers joined the company in 2011 as a consultant to the Chairman of Gauselmann AG, and was appointed Management Board member responsible for Marketing, Communications and Political Affairs in 2015.
Paul Gauselmann expressed great satisfaction with the top-level personnel changes, stating, “Reorganising the company by the time I turn 90 has been my wish for some time. We have accomplished this very well and are ideally positioned for the future, particularly as my son Michael, both a member of the Gauselmann family and an experienced entrepreneur, will continue to be involved in the most critical decisions.”
The post Leadership transition within the Merkur Group appeared first on European Gaming Industry News.
Play’n GO, the world’s leading casino entertainment provider, has today announced the release of Midnight Princess to the US market.
Better known as Moon Princess in Europe, as of today Midnight Princess joins another game in the series in the shape of Midnight Princess Power of Love to much fanfare in the US, as fans of the blockbuster series have eagerly awaited its US launch.
Both games will be joined by Midnight Princess 100 and Midnight Princess Trinity later this Fall, releases which come on the back of the wildly successful launch of Midnight Princess Power of Love in the US earlier this year.
Midnight Princess is now licensed in New Jersey, Michigan, and West Virginia.
Saam Hafezi, Head of Region, North America at Play’n GO said: “Launching the Midnight Princess series in the US is exciting for all of us. Early indications suggest that players in the US are already enjoying one of our best-known IP franchises. Our US roadmap in general is cause for real optimism, as we’re already looking forward to Midnight Princess 100 and Midnight Princess Trinity. The growth of quality game franchises like Midnight Princess is what separates us from our competitors and we’re confident this series will live up to the hype in the US.”
Leading distributor teams up with non-traditional specialist to underscore its status as a definitive one-stop-shop for igaming
QTech Games, the leading game distributor for emerging markets, has launched with innovative games developer SmartSoft Gaming in a new deal for the platform which adds more muscle to its definitive product portfolio, allowing its clients to access another multifaceted catalogue.
Founded in Georgia in 2015, SmartSoft Gaming has swiftly cemented its reputation as a unique igaming software studio by creating many sought-after games, as well as delivering top-quality promotional tools with which to acquire new players and deepen players’ engagement in responsible fashion.
SmartSoft is proven across a number of verticals including slots, keno and roulette, alongside a category of crash titles, known as XGames, whose flagship creation is the hugely popular JetX. SmartSoft’s games are designed with immersive narratives, eye-catching design and high-class gamification components.
The developer’s offering features a rich variety of other dynamic games and slots, as well as virtual casino content. It represents just the latest studio to benefit from QTech Games’ unrivalled speed-to-market and the machine-learning excellence of its AI games lobby, which curates targeted portfolios of games for operators across Asia, LatAm, Africa and the CIS-facing markets.
The ascendant crash-games domain continues to go from strength to strength with a truly global fanbase, particularly in breakout territories like LatAm and Africa, where SmartSoft’s innovative and authentic gameplay have placed its premium content, like JetX, in the vanguard of this must-have igaming vertical. Accordingly, these games now all form part of the progressive portfolio made available to QTech Games, its partners and their culturally-diverse appetites of their myriad players.
Accordingly, integrating this content from one of the most innovative and creative online casino game developers adds more muscle to QTech Games’ thriving platform, which is bringing the widest range of online games to emerging territories with established names, such as Evolution and Yggdrasil, sitting alongside the sector’s rising-star providers.
As the fastest-growing distributor in Asia and other growth markets, QTech’s platform boasts the broadest gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.
Philip Doftvik, CEO at QTech Games, said: “We’re pleased to have signed another progressive agreement with a brand like SmartSoft Gaming, whose games need little introduction and are routinely raising the bar for cutting-edge mobile and web gaming.
“SmartSoft produces a range of innovative and interesting titles across a range of gaming verticals, including the in-demand crash format, so it’s fantastic to be able to bring these compelling titles to the QTech Games platform. We firmly believe these games will resonate strongly with our operator partners’ customers around the world and are thrilled to bring SmartSoft aboard.”
The post QTech Games partners with SmartSoft Gaming to strengthen its varied offering appeared first on European Gaming Industry News.
Week 39/2024 slot games releases
Leadership transition within the Merkur Group
Play’n GO announces US release of Midnight Princess
Propping up the prediction game for sports betting
The Star: New Debt Facility Arrangement
BOS/The Swedish Trade Association for Online Gambling commissions Advisense to strengthen efforts against money laundering
Jackson Rancheria Casino Resort and Quick Custom Intelligence Forge a 3-Year Strategic Alliance
Great Canadian Entertainment and Petroglyph Development Group Announce Agreement for Purchase and Sale of Elements Casino Victoria
Coloured coins provide bonus boosters in Evoplay’s latest release Cat’s Blessing
Inspired Launches Latest Online Slots: Jin Tu, Cops ‘n’ Robbers Bigger Big Money and Cherry Power Boost
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