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Wazdan set to return to ICE London with a Mystery Box Giveaway

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Wazdan, the innovative games provider, will be exhibiting at ICE London 2023 at booth N7-420, where it is set to showcase its premium offering and surprise delegates with a Mystery Box Giveaway.

At the booth, operators can expect to learn more about the developer’s engagement-boosting features, promotional tools, and Mystery Drop network promotions with a whopping prize pool of €1,000,000.

To give its partners a sneak peek of how exciting Mystery Drop promotions are for players, Wazdan will be running a Mystery Box Giveaway during the event, giving delegates a chance to win some exciting prizes which include exclusive merchandise, Apple AirPods, fine spirits, such as Glengoyne 30 Year Old Highland Single Malt Scotch Whisky, and even a chance to take part in a luxury trip.

Wazdan will be exhibiting a considerable collection of both new and upcoming games, with its stand also offering a bar for a more casual business setting.

Among the plethora of games on display is Power of Sun™: Svarog. The slot, released in early January, is the first instalment in the new Power of Sun™ series. Proving an early success, it was nominated for the One to Watch category at the SlotsWise Awards 2022.

Various titles from the beloved Hot Slot™ series will be exhibited, including Hot Slot™: 777 Stars, Hot Slot™: 777 Rubies, Hot Slot™: Great Book of Magic, Hot Slot™: 777 Cash Out, and Hot Slot™: 777 Coins. Rounding off the display will be Mystery Kingdom™: Mystery Bells and 12 Coins™, both featuring Wazdan’s top-performing Cash Infinity™ and Hold the Jackpot features.

Coinciding with ICE London, Wazdan will also have a substantial presence at the Global Gaming Awards, taking place on the 6th of February. Top-performing slot 9 Coins™ has been shortlisted in the Game of the Year category. Wazdan will also be sponsoring the Online Sports Betting Operator award, with its CEO, Michał Imiołek, set to be one of the judges to mark the occasion.

Also taking place during the week of the event will be the International Gaming Awards. Wazdan has managed to pick up two nominations: the US Gaming Company of the Year, as well as a further accolade for 9 Coins™ in the Game of the Year category. The winners will be announced at a prestigious ceremony on the 6th of February.

In what is set to be one of the most important weeks of the iGaming calendar, Wazdan will be at booth N7-420 and its team looks forward to welcoming attendees to discuss its state-of-the-art collection.

Andrzej Hyla, Chief Commercial Officer at Wazdan said: “Wazdan is thrilled to announce its return to ICE London 2023. With preparations well underway we have no doubt operators will be spoiled for choice at our stand. ICE London provides an excellent opportunity for us to welcome both current and potential partners as well as shed some light on unreleased titles that are sure to go down a storm. With the Mystery Box Giveaway, we’ll be celebrating the launch of our biggest yet network promotion with a prize pool of €1,000,000.

“Alongside the exhibition, we look forward to receiving the outcome of both the Global Gaming Awards and International Gaming Awards on what promises to be an unmissable night for the iGaming industry.”

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ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24

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ZEAL and Greentube, the digital gaming and entertainment division of Novomatic AG, have joined forces in a new partnership. As part of the collaboration, selected Greentube online games will be gradually integrated into the game portfolio of ZEAL brands LOTTO24 and Tipp24. The partnership officially launched in June 2025.

A key highlight: The internationally acclaimed “Book of Ra” series is now available to customers via ZEAL’s B2C platforms. The slot game franchise is one of the most iconic in online gaming, boasting a loyal global fan base.

This strategic alliance enables ZEAL to expand its digital gaming offering with top-tier titles, while Greentube benefits from ZEAL’s strong market presence and broad customer reach in Germany.

“With the popular titles from Greentube, we’re expanding our portfolio with high-quality games our customers already know and love,” says Alex Green, Vice President Games at ZEAL. “Bringing the ‘Book of Ra’ series to our platforms has been a long-term goal, and we’re proud to have made it happen. We see strong potential in this partnership.”

Julia Schagerl, Regional Manager at Greentube adds: “ZEAL is a strong partner with a loyal customer base. Our games stand for quality, security and entertainment – and this partnership helps us bring them to an even wider audience. It’s a key step in our growth strategy.”

The post ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24 appeared first on European Gaming Industry News.

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Leeds United announce new sleeve partnership with Parimatch

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Leeds United are pleased to announce a new official partnership with Parimatch, who will become the club’s official sleeve partner for the men’s first team.

Parimatch is a global entertainment company with over 30 years of experience in sports betting and gaming. The brand has been seen in the Premier League previously and is a trusted worldwide presence.

Having recently announced our home and away kits for the 2025/26 campaign, Parimatch are excited to add their brand to the club’s shirt for the upcoming Premier League season, which will be seen on the left playing sleeve.

As well as on the club’s first team shirt, Parimatch branding will feature prominently at both Elland Road and Thorp Arch, in addition to the perimeter LED system and club’s media backdrop.

Leeds United and Parimatch will drive brand activity by the creation of innovative partnership activations and digital campaigns which will be promoted through the club and Parimatch’s channels.

Sergey Portnov, CEO of Parimatch spoke about showing commitment to club’s who are looking to shape the future of football.

He said: “This is more than a partnership – it’s a powerful alliance between two brands with the same goal: to win. We believe in strong leadership, and we see that in Leeds United – a club with a proud history, loyal fans, and big dreams for the Premier League 25/26. We don’t wait for change. We lead it. This partnership shows our commitment to working with clubs that shape the future of football.”

Morrie Eisenberg, Chief Business Officer at Leeds United, added: “We’re really pleased to bring Parimatch onboard with the club as our new sleeve partner. They are a trusted brand who have worked within the sporting industry for a long time, showing commitment to the game. We will work closely with the Parimatch team to continue our commitment of delivering innovative campaigns and activations where possible.”

The post Leeds United announce new sleeve partnership with Parimatch appeared first on European Gaming Industry News.

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Red Rake Gaming expands into New Jersey through Caesars partnership

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Red Rake Gaming, a leading developer of premium online casino content, is excited to announce its launch with Caesars Entertainment in the state of New Jersey, further expanding its presence in the regulated U.S. market.

Red Rake Gaming’s top-performing titles are now available across Caesars’ major online casino brands in New Jersey, including Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino.

This partnership marks a major milestone in Red Rake Gaming’s U.S. expansion strategy, aligning with one of the most iconic and trusted brands in the global gaming industry.

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We’re incredibly excited to partner with Caesars Entertainment for our New Jersey . Caesars’ strong brand recognition and extensive reach provide the perfect platform to showcase our diverse content.

We are confident that our titles will deliver a thrilling experience for players in the Garden State.”

This collaboration highlights Red Rake Gaming’s commitment to providing innovative, compliant content tailored to regulated markets. U.S. players can enjoy a wide range of feature-rich slots, interactive bonus games, and immersive gameplay experiences.

The post Red Rake Gaming expands into New Jersey through Caesars partnership appeared first on Gaming and Gambling Industry in the Americas.

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