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Stake announce major new sporting partnership as brand moves into Formula One with Alfa Romeo F1 Team Stake

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Stake, one of the world’s leading entertainment and lifestyle brands, has made another major addition to its sporting portfolio by announcing a partnership with Sauber Motorsport’s Alfa Romeo Formula One Team for 2023 and beyond.

Since being formed in 2017 by a group of technology and betting experts, Stake has established a powerful presence throughout world sport, and the move into motorsports is a significant step in their aspirations to position themselves internationally.

In doing so, the relationship will increase Stake’s recognition to a broader demographic that will enable the brand to diversify its fan base.

The brand already boasts an extensive global sponsorship portfolio including partnerships with Canadian superstar Drake, Premier League club Everton Football Club, Argentine football legend Sergio Aguero and MMA organisation UFC.

With a 24-race calendar across 22 countries, Stake is already looking at ways to activate across territories with targeted campaigns – such as a special livery in one of the brand’s key markets and a street-demo around another race weekend.

Stake will support the fans of Alfa Romeo F1 Team Stake by creating a calendar of worldwide experiences and events alongside the F1 calendar,

Bijan Tehrani, Co-Founder of Stake: “We could not be more thrilled to join a legendary F1 team that shares with us the same ambitions of growth and success. Alfa Romeo F1 Team Stake will expand our opportunities for fan engagement through brand integration and activation. We are fully committed to enhancing race weekends by creating unique experiences for all Alfa Romeo F1 Team Stake fans, growing audience engagement in the digital arena.”

Andreas Seidl, CEO of Sauber Group: “We welcome Stake as a new title partner for the team in what represents the start of a new era for us both. Formula One has seen a huge increase in interest over the last few years and the arrival of brands such as Stake are representative of the massive exposure our sport can offer. We are excited to join such a portfolio of sports and entertainment brands and we’re looking forward to the activation programme that Stake will unveil for our fans.”

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CT Interactive Enters into Strategic Partnership with VIXIO

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CT Interactive, a leading provider of innovative online gaming content, has entered into a strategic partnership with VIXIO, a globally trusted provider of regulatory intelligence and compliance solutions for the gaming industry.

“We are excited to join forces with VIXIO, a partner known for their unmatched expertise in regulatory compliance. This partnership will empower our teams with the intelligence needed to stay ahead of regulatory changes, support our entry into new jurisdictions, and ensure we continue to deliver reliable, compliant solutions to our partners and players worldwide,” said Dimitar Gelev, Compliance Manager at CT Interactive.

“VIXIO is delighted to partner with CT Interactive. Our mission is to provide our clients with the regulatory clarity they need to grow confidently, and we look forward to supporting CT Interactive as they expand their global footprint,” said Mike Woolfrey, CEO of Vixio.

This partnership represents a powerful synergy between technological innovation and regulatory intelligence, strengthening CT Interactive’s position as a trusted and forward-thinking leader in the iGaming industry.

The post CT Interactive Enters into Strategic Partnership with VIXIO appeared first on European Gaming Industry News.

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Thunderkick expands popular franchise with Midas Golden Touch 3

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Studio unveils Power Recharge and Retrigger Boost mechanics to enhance bonus round

Independent slots studio Thunderkick has launched Midas Golden Touch 3, the latest addition to its successful series that elevates gameplay to new heights with fresh features and greater player control.

The famous King Midas graces the opulent reels once more, where between one and five wilds on a payline boost wins with multipliers from 2x up to 32x. The Gift of Midas feature also returns in the base game, randomly distributing one to five wilds or scatters across the reels.

Similarly to its predecessors, landing three or more scatters in the new release activates the bonus round, this time with five free spins. However, in the third instalment, the number of triggering scatters determines the starting Epic Wild Multiplier: three, four, or five award a 2x, 5x or 10x base multiplier respectively.

Thunderkick has revamped the bonus round with an all-new Power Recharge mechanic, which is activated at the end of every respin sequence, increasing the Epic Wild Multiplier by 1x and adding two extra spins to the meter.

The studio has also introduced a Retrigger Boost, which resets the number of free spins to five and increases the Epic Wild Multiplier by between 3x and 8x when three to five additional scatters land, unlocking 15,000x win potential.

Thunderkick has continued to align with a trend toward heightened player control within gameplay, with the integration of six bonus buy and ante bet options catering to a variety of playstyles and further refining the user experience.

Johannes Polbring, Game Product Owner at Thunderkick, said: “It has been over half a decade since we launched the original Midas Golden Touch, and the brand has continued to resonate with players across the globe since.

“Our goal was to push the boundaries with Midas Golden Touch 3 to make it the most entertaining release to date. By introducing two distinct ways to build the Epic Wild Multiplier, we have delivered a game that harnesses the popular aspects of the franchise while introducing refreshed gameplay to appeal to both new and existing players.”

The post Thunderkick expands popular franchise with Midas Golden Touch 3 appeared first on European Gaming Industry News.

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WATERHOUSE VC SECURES OPTION IN MAINCARD, THE “SHOPIFY OF ONLINE BETTING”

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Waterhouse VC, an investment fund specialising in the technology layer of the global gambling industry, has secured an option in Maincard, a “Shopify of Online Betting” platform targeting the launch of fully customisable licensed online betting sites in under 30 minutes.

Maincard targets the $1 trillion iGaming market by replacing months of development work, cumbersome licensing and complex integrations with a subscription-style workflow. Crypto-native founders, influencers and digital communities can spin up branded betting sites, monetise their audiences and retain full upside ownership from day one.

“iGaming still suffers from high startup costs and significant technical and regulatory friction,” said Tom Waterhouse, Chief Investment Officer of Waterhouse VC. “We’re seeing strong potential in platforms that can streamline development, similar to how Shopify revolutionised e-commerce. The sector is ripe for innovation that allows new entrants to focus on player acquisition and retention rather than backend development.”

“Waterhouse VC’s deep domain knowledge and network will accelerate our go-to-market,” said Valerii Makovetskii, Founder and CEO of Maincard. “We’ve developed strong technical foundations with our crypto-friendly payments gateway already powering third-party casinos. The next step is to make launching a betting site as easy as launching an online storefront.”

The investment aligns with Waterhouse VC’s approach of identifying promising B2B technology companies serving the wagering industry and negotiating options to acquire stakes in these businesses.

Maincard platform vision:

  •     Launch in <30 minutes — drag-and-drop, no code required
  •     End-to-end compliance — licensing, KYC/AML, fraud, payments, customer support and marketing handled by Maincard
  •     15,000+ casino games & 1,000+ sportsbook markets out of the box

Maincard is currently raising USD $3M to scale its sales team and launch multiple brands from the waiting list by the end of Q3 2025.

The post WATERHOUSE VC SECURES OPTION IN MAINCARD, THE “SHOPIFY OF ONLINE BETTING” appeared first on European Gaming Industry News.

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