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What are the Hottest iGaming Trends for 2023? SOFTSWISS shares expert industry report
Local regulation, metaverse gaming and data privacy as a priority – these are some crucial industry trends for the current year according to SOFTSWISS, a leading innovative tech provider for iGaming with 10+ years of expertise. The company has analysed the results and market changes in 2022 to share a data-driven report on the Hottest iGaming Trends for 2023.
The report covers the trends related to payments and licensing, player behaviour, operations, gamification, and security. The insights are based on the data from 600+ SOFTSWISS clients, expertise of the key company specialists, and industry experts survey results.
PAYMENTS AND LICENSING
60% of the third-party experts surveyed by SOFTSWISS named Payments and Licensing as the most crucial category influencing the iGaming industry.
In 2023, more markets worldwide are expected to become locally regulated. This trend is strengthening as certain countries, including Germany, Sweden and the Netherlands, are withdrawing from their registrations with international gaming authorities.
In terms of payments, operators need to ensure:
- Abundance of well-established payment options
- Localisation of financial modules
The integration of Apple Pay and Google Play could serve as a sound springboard to boost an online gambling business on the go.
As for digital coins, even non-pro crypto adopters are expected to continue to offer them as a payment option to tap into new audiences and attract crypto-oriented gamblers. On the whole, cryptocurrencies see a wider recognition, as many countries are beginning to recognise and integrate them into their financial systems. The latest example is Ukraine launching e-hryvnia issued by the NBU.
Andrey Starovoitov, Co-CEO at SOFTSWISS, comments on the future of crypto:
“The SOFTSWISS Crypto Casino Solution statistics demonstrate that Bitcoin, Ethereum, and Litecoin remain the most demanded among crypto players. We also expect USDT to be an upcoming trend in the next few years. Despite the fact that the crypto market is going through turbulent times, operators recognise the importance of crypto payments and their influence on the project attractiveness for the audience and the final casino choice. That explains why in 2023 operators will seek to integrate alternative currencies and reinforce their portfolio with new digital coins.”
PLAYER BEHAVIOUR
When it comes to the player behaviour trends, operators are predicted to shift their focus from product-centric to user-centric business models. The commitment and effort to solve players’ issues will pay off through improved player retention metrics and increased loyalty.
Another sage move is launching mobile and smartwatch versions of casino and sports betting projects to win over new audiences seeking easy and quick access to the online gaming functionality.
One more player trend outlined based on the SOFTSWISS Casino Platform clients’ data is the increasing popularity of live dealer games with crypto users. The market will give preference to this type of games, considering it as a more valuable proposition.
As for sports betting projects, the SOFTSWISS Sportsbook statistics demonstrate that 66% of bets are placed during live events against 34% of those placed in advance. This adds weight to the technical sustainability of platforms and drives the need for high quality live broadcasts.
OPERATIONS
The data-driven decision-making approach will make operators seek ready-made software products offering real-time access to clear and transparent data on their projects.
In 2023, operator will redirect their attention from such exclusively financial KPIs as the first deposit, GGR, and NGR towards the game session length and bet count metrics. Prudent operators will invest to diversify their game portfolio, integrate new bonuses and use free-to-play games to improve loyalty, increase conversions, and establish long-term relationships with players.
Max Trafimovich, Chief Commercial Officer at SOFTSWISS comments: “To run a profitable iGaming business operators need to know what their target audience is concerned about: be it integration of top-performing titles and new game mechanics to diversify their content portfolio, or availability and seamless performance of different payment methods including crypto, or technical sustainability of web and mobile project versions. At SOFTSWISS, we develop technologies allowing our clients to stay one step ahead and keep track of their project progress 24/7 in great detail. To achieve these goals, in 2022 we launched three Business Intelligence tools housed by the SOFTSWISS Casino Platform – BM3, Event Streaming and iGAP.”
GAMIFICATION
In 2023, gamification, being one of the main player engagement growth directions, will continue to proliferate in the industry, bringing in a number of related trends.
Cryptocurrency and NFT are expected to underpin the financial systems in meta-casinos to simplify withdrawing and depositing from different countries. At the same time, the market will be limited to crypto users.
This year, operators are expected to rely more on jackpot campaigns to attract, reactivate and motivate players to engage in the desired type of gameplay. According to the SOFTSWISS Jackpot Aggregator’s clients, 49.6% of jackpot players increased their average bet sum in response to a global jackpot campaign, boosting the operator revenue.
Besides being a player engagement booster, in 2023 bonuses will also find their use in regulating at-risk gambling activities and protecting overspending players. To achieve these, operators will opt for new innovative bonuses with flexible mechanics meeting various player needs. Overall, casino and sports betting projects will have to leverage different engagement tools to deliver outstanding results.
Max Trafimovich, Chief Commercial Officer at SOFTSWISS adds: “However, it is not the innovative technologies only that are capable of engaging the audience. The inclusion of retention and reactivation practices in project operations also affects the growth of key casino metrics. By treating each player as a VIP bettor, we not only maximise the player LTV, but also increase the overall audience loyalty. For example, in 2022 the SOFTSWISS Reactivation team discovered that their outgoing interactions reduced player churn rate by 50%. ”
SECURITY
Following the iGaming industry growth, players want to understand what data operators are collecting about them, and how it will be used.
In the context of GDPR and data security, the main Data Privacy as a priority trend will develop in several sub-trends further detailed in the report.
In 2023, the emphasis will also be laid on the Responsible Gambling practices. Preventing affective behaviour, dealing with already problematic players, and managing marketing activities will allow having a healthy gaming experience free of economic and social risks or traumas.
In addition to the player care security trends, 2023 will see improved fraud prevention with advanced ML-powered tools. The SOFTSWISS Anti-Fraud department, which saved 15+ bln EUR for the company clients in 2022, shares that the most widespread types of fraud look like:
- Bonus abuse – 69.9%
- Money laundering – 9.9%
- Payment system fraud – 5.9%
In 2023 operators will be protecting their reputation and income by strengthening the verification quality with the help of additional analytical tools and services for checking documents and identifying destructive patterns.
Andrey Starovoitov, Co-CEO at SOFTSWISS summarises the report trends: “The fast-growing iGaming market generates plenty of trends stemming from various business areas. And it’s rather a challenge to monitor and follow each of them. To be a leading casino or sports betting operator, we suggest leveraging all existing business opportunities. In 2023, that starts with the integration of innovative solutions for deep project analytics, and player engagement tools. Another thing is to choose a reliable software provider who offers deep data-driven market expertise, flexible products, top-level service, and is capable of ensuring security.”
SOFTSWISS will be showcasing at ICE London 2023 on 7–9 February. Visitors are encouraged to meet with the company experts and Business Development Managers at stand N8-231, where they will be presenting SOFTSWISS technology solutions and product updates.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
Here are this weeks latest slots releases compiled by European Gaming
PG Soft has released Three Crazy Piggies slot, a modern twist on the classic fable that sees the tables turned on the cunning grey wolf. Three Crazy Piggies is a 5-reel (3 rows in reel 3, 4 rows in reels 1, 2, 4 and 5) video slot starring symbol transformations and x10 multiplier. A rocking soundtrack builds the atmosphere in Everloom Forest, as the youngest brother’s stone house is challenged to stand against the wolf’s might.
Get set for a party in the USA as Relax Gaming, the iGaming aggregator and supplier of unique content unveils its latest release, Quackin’ Reels. This 3×3 slot is populated by birds who are enjoying life at a backyard party in true American style! Quackin’ Reels’ cast ofcolourful characters enhances the feature-filled gameplay which can potentially see players win a maximum of 8,850x their stake.
Stakelogic invites players to enjoy the thrill of the Super Wheel™ once again with the launch of the Big Cash Super Wheel™ slot. From the moment Big Cash Super Wheel™ loads up, it is clear this isn’t your typical online slot. The title puts a unique spin on the standard game grid, using a 2x3x4x5x6 reel shape with a connected ways win system to captivate audiences, while also offering wins of up to 5,000x their stake.
Inspired Entertainment, Inc. in partnership with William Hill announces the launch of William Hill Vegas Gold Cash Freespins™. This bespoke game combines renowned William Hill Vegas imagery with the engaging mechanics of Inspired’s popular Gold Cash Freespins theme.
Nolimit City is back behind bars with San Quentin 2: Death Row. It’s been nearly 4 years since the OG San Quentin xWays® escaped into the world, and the fans have been hungry for more ever since. Well, the wait is over. It’s time to do hard time… again.
Thunderkick has launched The Gunman of Goldwood, the latest addition to its distinctive product portfolio that places players at the heart of a duel on the American frontier. The titular Gunman is the game’s highest-paying symbol, surrounded by revolvers, knives, and whiskey bottles.
Players can expect ghosts, ghouls and big wins in Boo, the frightening new slot from Big Time Gaming set to hit operator game lobbies in time for Halloween. Only the bravest of players will dare to gather around as the reels spin amidst the haunting air, conjuring excitement with every ghostly apparition. Spines will tingle as each winning symbol triggers a hair-raising reaction that promises to put players on the edge of their seats.
Everygame Casino‘s new Clue Chronicles: Mirror Mansion is a high-stakes whodunit with a Reel Copy feature and a choice of up to four modes for its Free Games bonus round. In the new Clue Chronicles: Mirror Mansion, players enter the world of candlesticks, daggers, and clues to solve the mystery of Mirror Mansion and spin their way to stacks of cash.
Play’n GO dares players to brave the inferno and uncover untold treasures in the newest slot adventure, Kingdom Below. Set in the blistering heart of Hell, Kingdom Below challenges players to join Ignis, the fearsome ruler of the underworld, in a quest for mystery prizes and hidden treasures. In this treacherous 5×4 grid slot, the line between danger and reward blurs, offering thrill-seekers a chance to face the flames and emerge victorious with the spoils of the inferno.
Spinomenal has enhanced its Wildlife Slot Series with the release of Buffalo Rampage Hold & Hit. This latest title from Spinomenal is set across a vast landscape that stretches along a rugged tapestry of towering mountains and sweeping plains. The medium symbols include an Eagle, Black Bear, Wolf, and Big Cat. A powerful Buffalo represents the Wild and three or more pay when followed by a free spin or a bonus symbol. The Wild substitutes for any symbol except free spins and bonus symbols.
Evoplay is taking players to the Colosseum in its new slot Chained Fighters, where wilds unlock the key to big wins. With a backdrop of Ancient Rome, the 5×4 slot sees wilds land in stacks of up to four per reel to boost reward potential in the base game whilst multi-coloured gladiators make up the high-paying symbols.
Booming Games’ latest slot title sets the gold standard with its gilded gameplay and shimmering big win potential. Gold Gold Gold 5000 is the follow-up to the hugely popular Gold Gold Gold, but with an even bigger max win potential. Gold Gold Gold 5000 is set across five reels and three rows with 20 paylines active in the base game.
Playson marks the eagerly anticipated return of its iconic jester in Pink Joker: Hold and Win, offering a host of in-game jackpots, a special Pile of Gold feature and a lavish Bonus Game offering Stacked Multipliers. Donning a deep pink outfit in Playson’s refreshing take on its player-favourite Hold and Win series, the joker unleashes a thrilling adventure on the 3×3 matrix, accompanied by a feast of classic fruit, electric and jackpot-style coin symbols.
Blueprint Gaming’s player-favourite gorilla marks his comeback in style through the company’s latest release King Kong Cash™: Even Bigger Bananas 2, offering slot enthusiasts a host of new features to explore. The 4,096 ways to win slot sees the notorious Kong take centre stage on the 6×4 grid, accompanied by fellow jungle inhabitants and a series of specially themed-bonus icons.
CryptoSlots proudly announces the launch of its latest title, Spartan Conquest, inspired by the heroic Spartan warriors of Ancient Greece. This cutting-edge Mega Matrix 5×4 video slot with 28 paylines is the first on CryptoSlots to introduce Colossal Symbols. Players can take advantage of enticing deposit bonuses until October 4. In Spartan Conquest, players can embark on a journey through ancient battlefields, where epic symbols such as war elephants, Spartan helmets, shields and crossed swords populate the reels.
The new release from MGA Games will take players to the top of Mount Olympus to accompany the mighty Zeus, king of the gods. This new 5×3 game with 25 prize lines also features an epic soundtrack that will immerse the player in a divine atmosphere as the reels spin and fortune is unleashed. The themed symbols on the reels are inspired by the myths of classical Greece.
TaDa Gaming is dishing out the treats with new release Lucky Doggy. Wilds, Scatters, Multipliers and generous Free Spins are further enhanced with a superb bonus game in this six rows, five reels, 50 fixed paylines slot. There are two Scatters in Lucky Doggy. The Bonus Scatter can only appear on reels two and three and the Gamble Scatter on reel four.
Would you dare to summon the most terrifying of Egyptian plagues? That is exactly what’s being asked of players in Fantasma Games’ latest blockbuster slot, Shadow Summoner Egypt, already showing outstanding player engagement KPIs from its initial limited market release. Shadow Summoner Egypt is scheduled for general market release in the very near future.
The post Week 39/2024 slot games releases appeared first on European Gaming Industry News.
Paul Gauselmann steps down from the group’s executive management / Michael Gauselmann assumes the roles of Chairman of the Supervisory Board and the Board of Directors of the Gauselmann Family Foundation / Lars Felderhoff is appointed new Chairman of the Management Board
A new chapter is dawning for the Merkur Group as company founder Paul Gauselmann is set to retire as Management Board Chairman on 1 October, stepping back from the company’s executive leadership. For 67 years, he has shaped the destiny of the group, transforming a part-time one-man business into an internationally acclaimed group of companies with total sales revenues of around 4 billion euros and external sales revenues of over 2.7 billion euros. “I have consistently devoted my energy to the company’s welfare, and at the same time to the benefit of our approximately 15,000 employees,” he stated. “Now the time has come to entrust my life’s work to the younger generation,” explains Paul Gauselmann. Lars Felderhoff, 48, CFO of the Merkur Group, will assume the role of Chairman. He will be supported by Jürgen Stühmeyer (64), Management Board member with responsibility for sales, and Manfred Stoffers (70), Management Board member with responsibility for marketing, communications and political affairs, as vice-chairs. “I am delighted that this trio is taking over the helm. They are outstanding leaders with a deep understanding of the company,” adds Paul Gauselmann, who will continue his association with the company as a member of the Gauselmann Family Foundation.
A generational shift is also taking place on another level: Michael Gauselmann (68) is set to assume the role of Chairman of the Supervisory Board from Manfred Grünewald (89) on 1 October. He will also succeed Paul Gauselmann as Chairman of the Board of Directors of the Gauselmann Family Foundation. As the sole shareholder of the group, the Foundation is the hub for all fundamental strategic decisions. “I am thrilled that my son Michael is embracing this important responsibility and will contribute his international experience to our company,” states Paul Gauselmann. Michael Gauselmann, a business administration graduate, joined the group in 1982 and worked across all business segments. He advanced internationalisation by establishing the subsidiary Atronic in 1993, overseeing all foreign operations. For a decade, he served as Vice-Chairman of the Management Board before becoming Co-Chairman of the Group Management Board, sharing responsibilities with Paul Gauselmann from 2004 to 2012. From 2013, he was involved in the then Gauselmann Family Council and, from 2016, in the Gauselmann Family Foundation.
Lars Felderhoff will assume responsibility for executive management as the new Group Chairman. He has overseen the finances and organisation of the Merkur Group since 2018. He started his career in 2000 at the subsidiary Atronic. From 2007 to 2011, he expanded his expertise at the gaming group GTech (now IGT) and at Metro Cash & Carry International, a wholesale group. Felderhoff rejoined Merkur in 2011 as the Commercial Director of the adp Merkur subsidiary. In that capacity, he was in charge of commercial operations for the Merkur business segment, encompassing over 40 companies both in Germany and internationally. As a native of Rahden, he has close ties to the region and understands the roots of the corporate group. “The challenge is immense, and naturally, we will not be able to fill the shoes of an entrepreneur like Paul Gauselmann one-to-one. However, the company is robust and agile enough to continue setting new benchmarks in the future.”
He is assisted by the Management Board’s Vice-Chairs, Jürgen Stühmeyer and Manfred Stoffers. Stühmeyer, who hails from Minden, has dedicated 37 years to the Eastern-Westphalian company, starting as a trainee in 1987 and progressively advancing through the ranks. In his function as the Management Board member responsible for sales, he has directed the strategic orientation and commercial success of the entire Merkur pillar since 2007. Manfred Stoffers joined the company in 2011 as a consultant to the Chairman of Gauselmann AG, and was appointed Management Board member responsible for Marketing, Communications and Political Affairs in 2015.
Paul Gauselmann expressed great satisfaction with the top-level personnel changes, stating, “Reorganising the company by the time I turn 90 has been my wish for some time. We have accomplished this very well and are ideally positioned for the future, particularly as my son Michael, both a member of the Gauselmann family and an experienced entrepreneur, will continue to be involved in the most critical decisions.”
The post Leadership transition within the Merkur Group appeared first on European Gaming Industry News.
GameplAI is harnessing the gains in automation seen in other tech sectors and bringing them to the sports betting industry, with more accurate pricing and automation which reduces the manual overhead of risk-management for trading teams. Its growing group of partners are benefiting from a series of never-before-seen, player-focused markets that engage fans both pre-game and in-play.
Gaming Americas caught up with their Co-Founder, Graham Savage, the man at the helm of a company on the road to becoming the premium supplier of automated and quantitative-driven sports solutions for the sector.
After GameplAI’s defining Q1 raise earlier this year, how have you been deploying the funds?
There are two core priorities for the deployment of our capital. The first is the expansion of our team. We have already doubled the size of the team since January and we are still looking to hire additional technology and sports-modelling expertise. The second strand is a focus on licensing. Given the global footprint of our expanding customer base, we are actively pursuing licences in multiple U.S. states in addition to emerging LatAm regions such as Peru and Argentina.
What does adding Marco Blume as an investor do for the company?
Marco provides fantastic insight and context in terms of what is most important to operators when assessing third-party products. Under his tenure, Pinnacle became a global leader in terms of sports product and pricing and this is the equivalent position that we are keen to assume within the suppliers’ sphere.
How do you see the supply market changing in the year ahead?
We see a strong emphasis being placed by operators on both in-play and props products. We feel this will be a dual responsibility to solve, with the onus being on companies like ourselves to create innovative products bolstered by compelling and accurate pricing, whilst our B2C partners will prioritise delivering intuitive and engaging front end UI to further embellish the product experience.
How were the Euros/Copa America for you and your recent operator deals?
We used both tournaments as a test bed. Betano, the premium online sports betting and gaming brand, launched a segment of the football player props product that we have developed in conjunction with Opta data. These markets proved to be hugely popular and we will roll out our extensive football props solution with Betano over the coming weeks.
In parallel, we launched a proof of concept of our football narrator product with a leading UK operator, which generates contextual markets in-play, relative to the most recent game state. These markets were really well-received by UK-based customers and we will look to broaden the scope of that collaboration, now that the domestic season has resumed.
What are the opportunities for GameplAI right now in the medium to long-term?
We have been very fortunate with the stature of partners with whom we are working. Their respective product and trading teams have been a fantastic support and resource for us – and working with people of that calibre will only serve to further enhance the quality of our product offering.
Broadening our international footprint is also hugely exciting and by the end of year we will be live with market-leading partners across three separate continents, which represents incredible progress in 12 months. We are hugely enthused at the prospects ahead and firmly believe GameplAI will be at the forefront of driving new product innovation in sports in 2025 and beyond.
Week 39/2024 slot games releases
Leadership transition within the Merkur Group
Play’n GO announces US release of Midnight Princess
Propping up the prediction game for sports betting
The Star: New Debt Facility Arrangement
BOS/The Swedish Trade Association for Online Gambling commissions Advisense to strengthen efforts against money laundering
Great Canadian Entertainment and Petroglyph Development Group Announce Agreement for Purchase and Sale of Elements Casino Victoria
Coloured coins provide bonus boosters in Evoplay’s latest release Cat’s Blessing
Inspired Launches Latest Online Slots: Jin Tu, Cops ‘n’ Robbers Bigger Big Money and Cherry Power Boost
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