partnerships
PRAGMATIC PLAY’S SLOTS AND LIVE CASINO PORTFOLIO GOES LIVE WITH BETPOINT
Pragmatic Play, a leading content provider to the iGaming industry, has partnered with Betpoint s.r.l., in a deal that will expand its distribution of Slots and Live Casino games in the Italian regulated market.
Betpoint’s customers will now be able to enjoy award-winning Slots from Pragmatic Play, including major hits like Gates of Olympus™ and more recent titles such as Candy Stars™, Muertos Multiplier Megaways™, and Firebird Spirit™.
Pragmatic Play will also supply its Live Casino titles to the operator. These include traditional games like Blackjack and Roulette, in addition to more pioneering titles such as Boom City™ with its elevated features, and Sweet Bonanza CandyLand™ with its popular slot-inspired mechanics.
The simultaneous delivery of two leading verticals from Pragmatic Play further strengthen its position in the Italian market, while Betpoint is the latest operator to benefit from the provider’s high-quality multi-vertical offering.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “We’re delighted to be taking our popular Slots and Live Casino range live with Betpoint in Italy – a key strategic market for Pragmatic Play. Bringing quality, choice and premium entertainment to Betpoint players, we’re looking forward to a long and prosperous partnership with one of the country’s top operators.”
Giuseppe Simone, Director of Betpoint, said: “Betpoint continues its path of selective enrichment of its offer. We are not interested in indiscriminately increasing the number of our slots but, on the contrary, we aim for a quality offer that represents the best standard on the market, so we are happy to have added Pragmatic games to our public games offering.”
Pragmatic Play currently produces up to seven new Slots a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.
ELA Games, a supplier of innovative games in the iGaming industry, has partnered with RoyalCasino to enter the Danish market.
Royal Casino is Denmark’s only land-based and online casino with over 33 years of experience in the gambling industry. The Danish RoyalCasino Group operates the land-based casino in their top-rated Hotel Royal, offering Danish players an elevated gaming experience.
ELA Games’ collaboration with the prestigious Danish brand marks a significant milestone for the development studio, as they are entering the Danish market. As a result, ELA Games’ innovative content, such as hallmark titles like Cash of Gods, It’s Shark Time and Lucky Dwarfs, will be hosted on the RoyalCasino.dk platform.
David Fall, ELA Games’ Business Development Manager, commented on the partnership, “RoyalCasino is an illustrious figure in the Danish gaming scene, and we’re excited to partner with them to provide our content on their platform. RoyalCasino.dk, despite its pedigree, is a rapidly growing brand. With the various promotions prepared in tandem with this announcement, ELA Games looks forward to expanding in Denmark.”
Jonas Madsen, RoyalCasino’s Director of Retention Marketing, added, “We’re very excited about the addition of ELA Games to our portfolio of games at RoyalCasino.dk. ELA Games is an up-and-coming game provider who, in just a few years, has managed to create captivating games with quality graphics, and we’re confident that their content will cater to the preferences of our growing database of players.”
The post ELA Games Enters the Danish Market Through New Strategic Collaboration With RoyalCasino appeared first on European Gaming Industry News.
SCCG Management has announced the expansion of its strategic partnership with Major League Rugby (MLR). Building on their focus on sports betting opportunities and pathways to integrate betting, the collaboration will include market analysis, audience engagement strategies, deepening relationships with operator partners, and developing strategies to fully tap into rugby’s potential as the US prepares to host the 2031 Rugby World Cup.
This partnership creates opportunities for gaming operators to connect with MLR’s growing fanbase while aligning with the league’s efforts to expand its reach and enhance engagement across multiple platforms and experiences.
Through this expanded partnership, SCCG will utilize its extensive expertise and global network to help MLR unlock new revenue streams and grow its fanbase. Key initiatives include analyzing fan demographics, digital engagement trends, and regional growth potential, as well as developing partnerships with sports betting operators, sponsors, and other stakeholders. Additionally, SCCG will assist in integrating betting and gamification initiatives that enhance the fan experience while driving audience engagement.
“Major League Rugby’s commitment to innovation and growth makes them an ideal partner for SCCG. This expanded collaboration demonstrates our shared vision to elevate rugby in North America by creating dynamic engagement opportunities for fans and stakeholders alike. We’re excited to continue supporting MLR’s journey to become a global rugby powerhouse,” said Stephen Crystal, Founder and CEO of SCCG Management.
“At Major League Rugby, we are always looking to find innovative, engaging ways to meet fans where they are, and our partnership with SCCG best equips us to do just that. By deepening our collaborative relationship with one another, we can draw from SCCG’s expertise and experience to help grow the game in the U.S. as we prepare for the country to host the Olympics, the Rugby World Cup and more,” said Lucas Reid, CRO of MLR.
As MLR enters its next phase of growth, the partnership will also focus on delivering a detailed implementation roadmap. This roadmap will outline specific actions, timelines, and milestones designed to drive immediate impact and prepare the league for long-term success. With insights drawn from comparable sports and markets, SCCG aims to position MLR as a leader in fan engagement and innovation.
The post SCCG Expands Strategic Partnership with Major League Rugby appeared first on Gaming and Gambling Industry in the Americas.
NIP Group subsidiary Ninjas in Pyjamas (NIP), a legendary esports organisation founded in Sweden in 2000, has officially renewed their partnership with iconic energy drink brand Red Bull. Originally teaming up in November 2022, NIP and Red Bull will strengthen operations, drive growth and expand their reach in esports. Red Bull’s global reputation opens new doors across content creation, fan engagement and operational stability for NIP, whilst Red Bull can reach NIP’s young and engaged audience as part of their continued commitment to the esports industry.
This renewed agreement will engage esports fans through exclusive player content – such as behind-the-scenes tournament footage – alongside the integration of Red Bull branding in Ninjas in Pyjamas’ social media, streams, player jerseys across multiple teams and events.
NIP and Red Bull will also work together on various activations, including the annual [SWE] CS Summit held at Red Bull Gaming Sphere in Stockholm, which sees leaders in the Swedish Counter-Strike scene come together to discuss and shape the future of their national scene. Supporting the Swedish esports scene and driving positive change at a national level is a key pillar of this partnership, which both will take steps to achieve through various activations.
Hicham Chahine, Co-CEO of NIP Group, said: “It has been a pleasure working with Red Bull over the past two years, collaborating on a series of highly successful projects. The more we work together, the clearer it has become that we align strongly on values and how to create meaningful experiences for our fans. We are truly delighted to continue this journey with them. Their passion for innovation and excellence aligns perfectly with our vision, and together, we look forward to pushing the boundaries of this industry even further.”
The post Ninjas in Pyjamas Renews Partnership with Red Bull appeared first on European Gaming Industry News.
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