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SBC Summit Barcelona doubles in size to meet exhibitor demand

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The leading events and media company SBC is excited to announce the return of its global betting and iGaming exhibition and conference, SBC Summit Barcelona, on 19-21  September.

Over 10,000 influential decision-makers, including 2,000 operator representatives and 1,000 affiliate representatives, will attend the show at the Fira de Barcelona Montjuïc. The event will showcase 300 top exhibitors and feature 80+ hours of conference content delivered by 450 of the industry’s most brilliant minds.

This year, due to popular demand after the overwhelming success of the event’s 2022 edition, SBC will double the size of the exhibition space. The enlarged area will cover an impressive 38,000 square metres, slightly bigger than Espanyol’s RCDE Stadium, which hosted the SBC Football Championship last year.

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To help attendees easily locate and connect with the companies they are interested in, SBC will divide the exhibition floor into five distinct zones and run separate conference stages for each vertical. In addition to the zone-specific conference rooms, there will be two additional stages focused on Leadership and Global Gaming (Stage 1) and Sports Sponsorship and Player Protection (Stage 7).

Top industry leaders such as Adi Dhandhania (COO, North America Interactive, Bally’s Corporation), Jesper Svensson (CEO, Betsson Group), Maarja Pärt (CEO, Yolo Group), and Sam Sadi (CEO, LiveScore Group) will be among the speakers covering leadership issues.

Rasmus Sojmark, CEO & Founder of  SBC, said: “The feedback for this event has been extraordinarily positive, making it a must-attend show for the global sports betting and iGaming community. The 2023 floor plan is looking strong, even though the event is still nine months away, and we have already secured some top names as speakers. The Barcelona show covers every vertical, allowing attendees to network with the right people, access top-quality products and content, and experience unforgettable moments!”

In the Sports Betting Zone, attendees will have the opportunity to discover innovative solutions from sports betting leaders such as 1xbet, Altenar, BetConstruct, Delasport, Digitain, Fast Track, IGP, Pinnacle, Soft2bet, Sportingtech, and Stats Perform.

The expert speaker lineup will include Anders Hauberg Nielsen (Global Head of Sportsbook, Betcris), Andreas Bardun (CEO, KTO Group), Andy Wright (SVP Trading, Fanatics), Endre Nesset (President, Coolbet), and Matt Scarrott (Director of Emerging Markets, BetVictor), who will discuss the current and future state of sports betting.

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In the Casino & iGaming Zone, event visitors can learn about the keys to creating a successful casino offering by visiting exhibitors such as Alea Gaming, Amusnet Interactive, Codium, EGT Digital, Evoplay, Platipus Gaming, Smartsoft Gaming, Spribe and Softswiss.

Allan Auning-Hansen (CEO, CEGO/Spilnu.dk), Bernd Henning (Chief Casino Director, Bet3000), Jack Anthony (Head of Product, Eyas Gaming), Lucas Lebleu (Casino Director, Betcris), and Tim Parker (CEO, SuperSeven) will be among the panellists who will guide the attendees through the potential and the challenges of various casino products and innovations.

In the Payments & Compliance Zone, visitors can meet exhibitors such as Adyen, AstroPay, Aurum Solutions, BVNK, COLIBRIX, Emerchantpay, IDnow, ISX Financial, Payment Center, and Trustly.

Attendees of the Payment & Compliance conference stage will have the chance to hear from esteemed experts such as Agata Smilgin (Head of Payments, The Luck Factory), Alex Henderson (Chief Compliance Officer, Netbet), Isabelle Delisle (Head of Group Payments, Pinnacle) and Mickael Marceau (Director of Payment Solutions, Kindred Group).

The Affiliate, Media & Marketing Zone will be a hub of activity with operators, affiliates, and media showcasing their products. Exhibitors include 7StarsPartners, 247 Partners, Betcris, Betsson Group, Better Collective, BetWinner, Kaizen Gaming, MegaPari Partners, Pin-Up Global, TonyBet, and VBet.

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The speaker lineup for this zone focused on affiliate marketing, SEO, and market research includes professionals such as Andrea Bellezza (VP of EU & Asia Pacific Markets, KaFe Rocks), Asbjørn Bieling-Hansen (Director of Paid Marketing, GIG), Caroline Broman (Head of SEO, Betsson Group), Dmitry Belianin (CCO, PMI), Peter Gunni (CCO, Traffic Lab), and Sebastian Erfurth (COO, Casino.online).

The Emerging Tech, Blockchain & Metaverse Zone will provide a unique opportunity to discuss the technologies shaking up the industry by introducing forward-thinking solutions. Exhibitors in this zone include Blockotech, CoinsPaid, CryptoSnack, Damex, and Incode.

One of the highlights of this zone will be the in-person keynote speech of metaverse trailblazer and best-selling author of ‘The Metaverse: And How It Will Revolutionise Everything,’ Matthew Ball.

Other tech-focused speakers in the impressive lineup include Nick Maroudas (Global CTO, Kwiff), Oron Barber (CEO, CoinPoint Group), Sten Andersen (Chief of Innovation & Future Affairs, ATG) and Stuart Morrison (CEO, Crypto Snack).

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Gambling in the USA

Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest

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To celebrate the Big Game, Gila River Resorts & Casinos is offering one lucky player the chance to win a $5.9 million prize by correctly predicting the outcome of 26 Big Game prop plays through its $5.9 Million Prop Play Contest.
“Nobody does full gaming entertainment like Gila River Resorts & Casinos, and we’re proving it with an unprecedented chance to win $5.9 million,” said Dominic Orozco, President and Chief Marketing Officer, Gila River Resorts & Casinos. “As a sports-centric gaming brand, we’re not just offering the largest casino sportsbook in the state—we’re delivering a complete Las Vegas-style entertainment experience across four incredible properties. This isn’t just another game day promotion; this is our way of making the Big Game bigger and better for everyone. Let’s make history together.”
In addition to traditional game predictions, the 26 prop plays span the entire Big Game experience. From predicting which team will win the coin toss to the game MVP, the contest brings an immersive way to engage with the game. In addition to the $5.9 million jackpot prize, there will be lower-tier prizes and other instant win opportunities.
Players can enter the contest by completing a prop card online and activating it at any Gila River Resorts & Casinos property. Entry is free; players will need to provide their full name, email and date of birth. Guests must be 21 or older to play. Entries and activations will be accepted from Jan. 27 to Feb. 8 at 11:59 p.m. The winner(s) will be announced on Monday, Feb. 10.

The post Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest appeared first on Gaming and Gambling Industry in the Americas.

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Gambling in the USA

Spinomenal makes US debut with New Jersey market entry

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Spinomenal, the leading iGaming content provider, has made its US debut after launching an exciting collaboration with a leading operator in the state of New Jersey, and is anticipating many more valuable collaborations with top tier online casinos.

Following impressive growth rates, Spinomenal is making a major move into the New Jersey iGaming market, marking a key step in its global expansion. By entering this crucial U.S. region, Spinomenal will bring its innovative games to a new audience, strengthening its presence and leadership in the iGaming industry.

Spinomenal’s specially selected titles will be going live via Pariplay’s Fusion aggregation platform in the New Jersey market. Some of the outstanding titles being made available for NJ players are Demi Gods II, Majestic Wild Buffalo and Kitsune’s Scrolls.

This marks a major milestone in Spinomenal’s strategic expansion plan, as this debut establishes the company’s initial presence within the New Jersey market, with further growth anticipated across the US iGaming ecosystem. This move underscores Spinomenal’s commitment to expanding its global footprint and further solidifying its position as a leader in the online casino industry.

Lior Shvartz, CEO for Spinomenal commented: “After a decade of establishing and positioning Spinomenal as a leading provider in the iGaming industry, we have now taken a big leap and will provide our exciting content to the esteemed New Jersey audience. We are highly optimistic about entering this prominent market, following the process of obtaining approval from the DGE.”

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Hard Rock International

Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards

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Hard Rock International announced that Hard Rock Bet is now fully integrated into Unity by Hard Rock, a one-of-a-kind loyalty program that rewards members for doing the things they love across Hard Rock’s portfolio of more than 200 locations including hotels, casinos, cafes, and Rock Shops around the world.

Hard Rock Bet, Hard Rock International, and Seminole Gaming’s top-rated sports betting and online casino platform, will maintain its free online Loyalty Rewards program, which gives players the opportunity to earn points and one-of-a-kind rewards for their play. With the Unity integration, players will earn Tier Credits for both programs with their online play at Hard Rock Bet and can seamlessly transfer points between the two programs for online and on-property rewards. Upon signing up for Hard Rock Bet, players will automatically be registered for a Unity by Hard Rock account if they aren’t already a member.

The complimentary Unity by Hard Rock global loyalty program offers an array of benefits and services at participating Hard Rock locations where members can earn and redeem Unity Points toward free nights, dining experiences, great merch, and free play. Hard Rock also embarked on a partnership with Royal Caribbean International and Celebrity Cruises to reward travelers on land, sea and at ports of call with reciprocal benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club. Now inclusive of Hard Rock Bet players, members gain exclusive access to offers, promotions, and rewards, as well as discounts to participating Hard Rock properties.

“Integrating Hard Rock Bet into Unity will be a game-changer for guest engagement. This enhancement not only offers a fun, interactive way for guests to earn points when placing bets, but also significantly boosts loyalty. By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at Hotels, Casinos, Cafes, Rock Shops and entertainment venues,” said Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming.

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The post Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards appeared first on Gaming and Gambling Industry in the Americas.

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