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SBC Summit Barcelona doubles in size to meet exhibitor demand

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The leading events and media company SBC is excited to announce the return of its global betting and iGaming exhibition and conference, SBC Summit Barcelona, on 19-21  September.

Over 10,000 influential decision-makers, including 2,000 operator representatives and 1,000 affiliate representatives, will attend the show at the Fira de Barcelona Montjuïc. The event will showcase 300 top exhibitors and feature 80+ hours of conference content delivered by 450 of the industry’s most brilliant minds.

This year, due to popular demand after the overwhelming success of the event’s 2022 edition, SBC will double the size of the exhibition space. The enlarged area will cover an impressive 38,000 square metres, slightly bigger than Espanyol’s RCDE Stadium, which hosted the SBC Football Championship last year.

To help attendees easily locate and connect with the companies they are interested in, SBC will divide the exhibition floor into five distinct zones and run separate conference stages for each vertical. In addition to the zone-specific conference rooms, there will be two additional stages focused on Leadership and Global Gaming (Stage 1) and Sports Sponsorship and Player Protection (Stage 7).

Top industry leaders such as Adi Dhandhania (COO, North America Interactive, Bally’s Corporation), Jesper Svensson (CEO, Betsson Group), Maarja Pärt (CEO, Yolo Group), and Sam Sadi (CEO, LiveScore Group) will be among the speakers covering leadership issues.

Rasmus Sojmark, CEO & Founder of  SBC, said: “The feedback for this event has been extraordinarily positive, making it a must-attend show for the global sports betting and iGaming community. The 2023 floor plan is looking strong, even though the event is still nine months away, and we have already secured some top names as speakers. The Barcelona show covers every vertical, allowing attendees to network with the right people, access top-quality products and content, and experience unforgettable moments!”

In the Sports Betting Zone, attendees will have the opportunity to discover innovative solutions from sports betting leaders such as 1xbet, Altenar, BetConstruct, Delasport, Digitain, Fast Track, IGP, Pinnacle, Soft2bet, Sportingtech, and Stats Perform.

The expert speaker lineup will include Anders Hauberg Nielsen (Global Head of Sportsbook, Betcris), Andreas Bardun (CEO, KTO Group), Andy Wright (SVP Trading, Fanatics), Endre Nesset (President, Coolbet), and Matt Scarrott (Director of Emerging Markets, BetVictor), who will discuss the current and future state of sports betting.

In the Casino & iGaming Zone, event visitors can learn about the keys to creating a successful casino offering by visiting exhibitors such as Alea Gaming, Amusnet Interactive, Codium, EGT Digital, Evoplay, Platipus Gaming, Smartsoft Gaming, Spribe and Softswiss.

Allan Auning-Hansen (CEO, CEGO/Spilnu.dk), Bernd Henning (Chief Casino Director, Bet3000), Jack Anthony (Head of Product, Eyas Gaming), Lucas Lebleu (Casino Director, Betcris), and Tim Parker (CEO, SuperSeven) will be among the panellists who will guide the attendees through the potential and the challenges of various casino products and innovations.

In the Payments & Compliance Zone, visitors can meet exhibitors such as Adyen, AstroPay, Aurum Solutions, BVNK, COLIBRIX, Emerchantpay, IDnow, ISX Financial, Payment Center, and Trustly.

Attendees of the Payment & Compliance conference stage will have the chance to hear from esteemed experts such as Agata Smilgin (Head of Payments, The Luck Factory), Alex Henderson (Chief Compliance Officer, Netbet), Isabelle Delisle (Head of Group Payments, Pinnacle) and Mickael Marceau (Director of Payment Solutions, Kindred Group).

The Affiliate, Media & Marketing Zone will be a hub of activity with operators, affiliates, and media showcasing their products. Exhibitors include 7StarsPartners, 247 Partners, Betcris, Betsson Group, Better Collective, BetWinner, Kaizen Gaming, MegaPari Partners, Pin-Up Global, TonyBet, and VBet.

The speaker lineup for this zone focused on affiliate marketing, SEO, and market research includes professionals such as Andrea Bellezza (VP of EU & Asia Pacific Markets, KaFe Rocks), Asbjørn Bieling-Hansen (Director of Paid Marketing, GIG), Caroline Broman (Head of SEO, Betsson Group), Dmitry Belianin (CCO, PMI), Peter Gunni (CCO, Traffic Lab), and Sebastian Erfurth (COO, Casino.online).

The Emerging Tech, Blockchain & Metaverse Zone will provide a unique opportunity to discuss the technologies shaking up the industry by introducing forward-thinking solutions. Exhibitors in this zone include Blockotech, CoinsPaid, CryptoSnack, Damex, and Incode.

One of the highlights of this zone will be the in-person keynote speech of metaverse trailblazer and best-selling author of ‘The Metaverse: And How It Will Revolutionise Everything,’ Matthew Ball.

Other tech-focused speakers in the impressive lineup include Nick Maroudas (Global CTO, Kwiff), Oron Barber (CEO, CoinPoint Group), Sten Andersen (Chief of Innovation & Future Affairs, ATG) and Stuart Morrison (CEO, Crypto Snack).

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BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

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Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazil’s sports market.

BETesporte, a betting platform that proudly carries “sports” in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way — accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.

Over the last four months, we’ve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. We’ve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, Gaúcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. We’ve also invested in Series A and B of the Brasileirão, placing our brand on Brazil’s biggest football stages and ensuring mass exposure with a high value per impression. It’s a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,” said Thiago Carvalho, CFO at BETesporte.

Among the platform’s most notable recent acquisitions is brand exposure during Brazil’s national team matches in the World Cup Qualifiers — a move that reinforces BETesporte’s presence on the global football stage and strengthens its connection with fans during highly visible moments.

We truly believe in the power of sports as a driver of connection and engagement. At BETesporte, we’re constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazil’s sports scene through active sponsorships in Series A and B of the national league — with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,” added Danylo Campos, CTO of BETesporte.

Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu — an initiative that helps uncover new talent and democratize access to high-performance sports.

The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.

BETesporte’s credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and Macaé — personalities who bring even more legitimacy to the company’s presence in the sports world.

The post BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil appeared first on Gaming and Gambling Industry in the Americas.

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California Gambling Control Commission Advances Licensing, Tribal Partnerships, and Responsible Gaming Initiatives

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Sacramento, CA — In a meeting packed with regulatory updates and licensing decisions, the California Gambling Control Commission (CGCC) convened on April 24 to advance numerous agenda items impacting the state’s gambling landscape—from tribal gaming approvals to responsible gambling programs and operator renewals.

Problem Gambling & Public Health Takes the Stage

The Commission meeting opened with a presentation by Sosha Marasigan-Quintero from the California Department of Public Health, offering an overview and update on the California Problem Gambling Treatment Services Program. While no specific staff recommendations were provided, the update underscores California’s continued focus on behavioral health in gambling.

Tribal Revenue Distribution Approved

The Commission approved the quarterly distribution of payments from the Revenue Sharing Trust Fund to eligible recipient Indian Tribes. This routine, yet vital, procedure ensures the equitable distribution of revenue to support tribal sovereignty and infrastructure across the state.

Cardroom Licensing: Approvals and Extensions

Among key licensing matters:

  • 500 Club Casino (K & M Casinos, Inc.) received both initial and renewal owner-type license approvals through January 2027.

  • Casino Chico, Hollywood Park Casino, and Lake Bowl Cardroom were granted renewals and short-term extensions, some with conditions such as improving record-keeping systems or ensuring regulatory compliance ahead of reopening.

  • Hotel Del Rio & Casino was granted a 60-day extension under several strict conditions, including updated safety plans and the restatement of commingled financial records.

Key Employee Licensing Actions

The Commission approved several initial and renewal key employee licenses. Notably:

  • Jeffrey Thompson was approved with a condition prohibiting involvement in illegal gambling activities.

  • Kevin Lee and George Rahme received 120-day extensions for renewal processing.

Third-Party Proposition Player Services Under Scrutiny

The Commission approved both initial and temporary licenses for Fortune Players Group, Inc., with a lengthy list of conditions tied to the conduct of a former associate, Rene Medina. These conditions highlight the Commission’s ongoing vigilance in monitoring third-party player services and maintaining compliance across operations.

Progressive Gaming, LLC was also approved for an initial license, further expanding third-party service provider capacity.

Gaming Resource Suppliers & Tribal Approvals

Initial suitability findings for several prominent tribal gaming resource suppliers were approved, including:

  • HCAL, LLC

  • JCM Global

  • Konami Gaming, Inc.

  • PDS Gaming, LLC

Dozens of tribal gaming employees were also approved for key positions at tribal casinos across California, reflecting the Commission’s continued support of tribal gaming operations and the necessary workforce to support it.

Notable Withdrawals and Denials

In two notable cases, requests to withdraw license applications—Josephine Hoang and Jesus Bojorquez—were denied, signaling the Commission’s increased scrutiny and emphasis on applicant accountability.


A Broader Look Ahead

With regulatory reform on the horizon and ongoing efforts to promote responsible gaming, the April 2025 CGCC meeting showcased a mix of routine license management and deeper engagement with emerging compliance issues. As the Commission prepares for the next quarter, the groundwork laid in this session will likely influence policy developments and enforcement trends across California’s gambling sector.

The post California Gambling Control Commission Advances Licensing, Tribal Partnerships, and Responsible Gaming Initiatives appeared first on Gaming and Gambling Industry in the Americas.

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Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments

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Affiliate marketing in 2025 has evolved far beyond just boosting traffic or generating clicks — it’s now all about building value-rich ecosystems and partnerships where each user interaction is fine-tuned for maximum relevance and effectiveness.

Boomerang Partners, a rapidly growing global brand behind the annual Golden Boomerang Awards for affiliate teams around the world, shares insights about the key trends of 2025 in the affiliate marketing industry. These trends are driven by advancements in AI, blockchain, and personalization technologies.

AI-powered optimization

Advanced AI tools empower affiliates to launch highly personalized campaigns on a large scale. By analyzing user behavior in real time, these tools help marketers anticipate user intent and deliver customized content that speaks directly to distinct audience needs.

With AI-powered tools, affiliate managers can plan, execute, and evaluate campaigns with minimal human intervention. This saves time when adjusting strategies and making data-driven decisions.

Personalized engagement

Using data on user behavior and preferences, affiliate managers tailor content, advertising campaigns, and product recommendations. This leads to increased engagement and conversions.

AI-powered personalization relies heavily on real-time insights into user behavior. Key elements include maintaining contextual relevance, steering clear of excessive segmentation, and optimizing content dynamically. Instead of relying on fixed strategies, marketers now continuously refine campaigns using live data. To maximize impact, marketers should combine AI solutions with A/B testing processes, forming a feedback loop that enhances content effectiveness with each iteration.

Crypto betting boom

In 2025, integrating cryptocurrencies into iGaming affiliate marketing will become increasingly prominent. This trend is fueled by industry growth and the increasing adoption of blockchain technology. Using cryptocurrencies such as Bitcoin and Ethereum increases the security of transactions and provides exposure to an international audience. Cryptocurrencies also open up new revenue streams and foster innovation in the field.

Affiliates integrating cryptocurrency into their platforms have seen advantages like quicker payment processing, reduced transaction costs, and enhanced security. Built on decentralized technology, crypto promotes greater transparency, helping to foster trust compared to conventional centralized financial systems.

Affiliate tournaments

Industry tournaments boost brand visibility and help build strong affiliate communities. Affiliate tournaments have become a trend in the industry. They are mainly organized by affiliate programs and feature valuable prizes — from iPhones and MacBooks to luxury cars and cash rewards. Boomerang Partners took it a step further by launching the annual Global Boomerang Partners Awards.

This year, Boomerang Partners is hosting its second annual tournament for affiliates worldwide, the Golden Boomerang Awards 2025it runs through May 11. More than 400 teams are participating.  Monthly prizes are given out for completing intermediate tasks. The top 30 contestants will reach the finals and compete for 11 awards, including the Grand Prix. They will also be able to attend the global networking event in Milan at San Siro. Registration for the tournament is open until May 5. There’s still time to register before the final prize drawing on May 3. The organizer will ensure the fulfillment of dreams. The winner will choose how to use the prize – for travel, education, or a top device.

Join Boomerang Partners and the Golden Boomerang Awards 2025.

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.

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