BETBY, a premium supplier of cutting-edge sportsbook solutions, has unveiled a game-changing addition to its product portfolio: a proprietary trading model for soccer, developed entirely by the provider’s in-house trading experts. This tool leverages advanced mathematical models to deliver exclusive, localized markets across all league tiers, offering significant competitive advantages to BETBY’s network of operators.

The new semi-automated model allows BETBY to generate precise and dynamic odds from raw data inputs, significantly reducing reliance on third-party feed providers. Once the data is inserted, the model autonomously creates accurate odds that require only minimal monitoring from the trading team. This streamlined process empowers operators to achieve new levels of efficiency, while unlocking unique markets that would otherwise be inaccessible.

Designed to support both top-tier leagues and underexplored competitions, the model opens the door to a broader and more customizable betting offering. With greater control over market creation, operators can now launch exclusive tournaments and leagues tailored to their user base, enhancing conversion, retention, and engagement.

The rollout of BETBY’s in-house soccer trading model coincides with the start of most European soccer seasons, giving operators an immediate edge as betting activity surges.

“Our in-house soccer trading model marks a significant advancement in sportsbook flexibility and performance,” said Andris Backovs, Head of Trading at BETBY. “By combining expert insights with advanced automation, we’re helping our partners strengthen their market offering, improve trading margins, and unlock the potential for exclusive tournament experiences, just in time for the kickoff of Europe’s top leagues.”

This latest product launch underscores BETBY’s ongoing commitment to technological excellence and market adaptability. It reinforces the provider’s position as a forward-thinking partner for operators seeking smarter solutions in the iGaming industry.

Blueprint Gaming™, the leading UK slot supplier and member of the Merkur Group, has strengthened its long-term partnership with globally renowned operator bet365 through the exclusive release of bet365 Kong 3 Even Bigger Bonus.

The latest move from Blueprint marks a standout moment in its exclusive content rollout for bet365, elevating its comprehensive library with its most compelling title yet.

The stylish new variant combines gameplay from the hit March 2025 release, Kong 3 Even Bigger Bonus, alongside the iconic bet365 name, with its first-class casino offering enjoyed by millions of players worldwide.

The collaborative title has already achieved impressive numbers since its launch, with bet365 confirming that player stakes have significantly exceeded company expectations across all live markets. Its initial standout performance ranks it first in comparison to all previous Blueprint titles launched with the operator since 2023.

The 6×4, 4,096-way to win slot provides an intriguing update to the beloved Kong series, with revamped cash harvests and a new-look bonus trail. The latter concludes with the Super Kong bonus feature, which presents players with a choice of three modifiers promising extra bonus spins, frequent collects or a boosted trail.

Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming, said: “This exclusive release with our long-term partner bet365 marks a new phase of tailored content that will run alongside our dazzling monthly releases.

“Kong 3 Even Bigger Bonus has been a standout launch for us in 2025, and this exclusive version is already proving that customisation, when combined with strong brand recognition, can drive exceptional results.”

A spokesperson at bet365, said: “Thanks to our partners at Blueprint Gaming, Kong has returned to bet365 Casino in bespoke style. Stomping his way onto our platform, we’re thrilled to launch bet365 Kong 3 Even Bigger Bonus across multiple territories globally.

“Players can go bananas in this exclusive offering and unlock the King Treasure Blitz and even Bigger Bonus features!”