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Deep Industry Survey: 86% Clients Highly Satisfied with the SOFTSWISS Casino Platform

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Transparent cooperation, top service level, simple and quick communication and variety of game providers are the most crucial characteristics for choosing an iGaming provider in 2022. These are the insights discovered during a deep client research held for SOFTSWISS, a leading innovative tech company for iGaming.

The survey was conducted by the marketing research leader Kantar Ukraine on behalf of SOFTSWISS to gain a deeper knowledge of the iGaming industry, figure out the most significant criteria for сhosing a casino platform provider, and gauge the level of client satisfaction with the SOFTSWISS Casino Platform compared to competitor products.  

The business research covering the period from July to October 2022 is a continuation of the last year’s similar undertaking.

WINNING IGAMING PROVIDER PORTRAIT 

The respondents point out that in 2022 the most important characteristics of an iGaming partner are the following: 

  • Transparent cooperation
  • Services and products that meet the needs of your company
  • Support in income generation activities

‘Provider is truly your financial partner today’ has climbed up the importance charts. This time, 93% of operators voted for the importance of this criterion against 63% in 2021. 

The survey results demonstrate that ‘Prompt resolution of tech issues and response’ and ‘Flexibility when discussing the terms of cooperation’ remained unshakable.

As for the personal touch aspects impacting the decision-making process,  SOFTSWISS clients highlighted:

  • Provides top service level
  • Simple and quick communication with managers

The last year’s medium priority ‘Attentive attitude to each client’ criterion moved to the higher priority section.

Same as in 2021, the lowest priority is still given to such attributes as an iGaming leader status, positive effect of cooperation on the operator image, and provider influence on the entertainment and gambling industry development.

 

According to the research, every second client has been working with SOFTSWISS for more than 3 years, and the company is generally described as a long-term partner with expertise in the entertainment industry and deep understanding of the market.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, comments on the survey results: “The shift in operator preferences towards flexibility in cooperation, business profitability, and high-quality communication demonstrates that a high-end software offering is not enough to be No.1 iGaming provider. Operators require more high-touch engagement and strategic interaction in partnership. That’s what we are focused on. The SOFTSWISS team appreciates all operators for choosing us as a business partner. In 2023, we’ll continue to give our clients the confidence, security and reliability they need to grow their business.”

CLIENT OPINION: СASINO PLATFORM CHARACTERISTICS

Another part of the survey was dedicated to exploring top priority features for  choosing an online casino platform – the core product for launching an iGaming project. Respondents noted the following crucial characteristics:

  • Variety of game providers
  • Flexibility of bonus settings
  • Player reporting
  • Support for various payment system
  • Promo activity settings

The ‘Payment systems management’ and ‘Supported currencies’ criteria remained equally important for operators this year. However, respondents gave more prominence to financial reporting and licensing, mainly due to the growing  number of regulated markets. Since this trend is expected to grow even stronger in the future, licensing will also continue to gain its score as it carries significant competitive advantages for industry players.

Placed at the lower end of the scale, game descriptions appear to be less important for operators in 2022.

 

SOFTSWISS VS IGAMING MARKET DEMANDS

In assessing their satisfaction with the SOFTSWISS Casino Platform, operators highlighted its technical and functional benefits. 86% of the respondents gave positive feedback of 7-10 points, while 14% of operators stayed below 7. In total, the platform scored 7.6 points out of 10, which is 0.2 points above the 2021 result.

According to the survey, clients choose the SOFTSWISS Casino Platform for its expanded roster of game providers, licences, and supported currencies.

Analysing the survey results Darya Avtukhovich, Head of SOFTSWISS Casino Platform, summarises: “To date, the team behind the SOFTSWISS Casino Platform has launched almost 400 successful projects, which makes this product the biggest and most meaningful offering in the company’s portfolio. Since 2021, the number of highly satisfied operators has increased. It’s a strong drive for the team to develop new breakthrough product updates and raise the satisfaction level to new heights.”

Speaking of the service support level, SOFTSWISS has outperformed its competitors by 1.6 points on a 10-point scale. Gaining 0.4 points year-on-year, this figure is an important performance indicator for SOFTSWISS as the team aims to deliver the best-in-class client service.

Clients emphasise that one of the most significant SOFTSWISS advantages compared to competitors is simple and quick communication with business account managers.

 

KEY TAKEAWAYS

The results of the survey show that client priorities in choosing a business partner and casino platform products are changing following general business and industry trends. Considerably more prominence is now given to trust-based and quick communication, flexibility in partnership as well as unwavering commitment to top service level. As for product expectations, operators seek diversity in game portfolios, gamification tools and features, availability of various payment systems, and deep analytics in finance and customer behaviour.

Summarising the SOFTSWISS results, the increase of the overall client satisfaction score is the most important measure of  consistent growth across major performance characteristics. Partnership with SOFTSWISS is associated with confidence, security and reliability.

“In order to strengthen the SOFTSWISS brand position as a leading tech company for iGaming, we need to foresee tomorrow’s market needs and requirements. Client surveys form the basis for achieving this goal. The results of the 2022 survey show that operator expectations are changing rapidly. We are proud that this year we’ve managed to meet client expectations, and increased their satisfaction level. Doing deep marketing research is becoming our annual tradition and we’ll continue to share industry insights with the market in the future”, comments Valentina Bagniya, Chief Marketing Officer at SOFTSWISS.

 

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

 

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Press Box PR strengthens team with addition of ex-Betway and Stats Perform content editor Will Rook

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Fast-growing digital PR agency has offices in London and Manchester 

Digital PR agency Press Box PR has strengthened its content team with the appointment of Will Rook as Senior Creative Content Manager.

Rook spent seven and a half years at Betway Group in various editorial roles between 2016 and 2023. He later worked with Stats Perform as Project Manager and Content Editor to help manage the delivery of its sports betting editorial content for their clients and produce much of the English language content himself.

He joins the content team at Press Box to develop engaging sports campaigns that leverage global trending topics from ideation through to execution, to earn top-tier media coverage for clients across multiple sectors, including sports, betting and gaming.

Press Box is an earned-first digital PR and content agency, delivering B2C and B2B communications, with specialisms in sport, betting and gaming, finance, consumer lifestyle and hospitality and catering brands.

Founded in 2019 by former Ladbrokes PR manager Alex Donohue, Press Box PR now employs more than 40 people across its offices in London and Manchester.

Rook said: “I’m really grateful for the opportunity at this stage of my career and can’t wait to get started. I’m excited to be joining a team that is growing and am looking forward to contributing to the success of the agency and our clients.”

Greg Johnson, Head of Content at Press Box PR, said: “Brilliant content is at the heart of what we do at Press Box and Will’s arrival further strengthens our team. His deep knowledge of sport and betting, combined with his proven ability to come up with great ideas and produce relevant and newsworthy content will help us continue to exceed expectations for our clients.”

The post Press Box PR strengthens team with addition of ex-Betway and Stats Perform content editor Will Rook appeared first on European Gaming Industry News.

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ELA Games Unveils ‘John’s Book’: An Epic Quest Through the Sands of Egypt

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Classic “Book of” theme meets the studio’s modern art and mechanics

ELA Games, a dynamic game development studio, announces the release of John’s Book, its modern take on timeless themes and mechanics.

The game invites players to join John the Explorer to hunt for ancient treasures buried in a Pharaoh’s tomb. Rich with iconic symbols and familiar mechanics, John’s Book is a tribute to the well-loved “Book Of…” format that’s prevalent in the industry while adding its twists. With high replayability, easy-to-understand features, and an immersive design, this title appeals to both veteran and casual players.

At the heart of the game is the Book symbol. Land 3 or more to enter the lucrative Free Spins round, where Special Expanding Symbols drop randomly to supercharge your wins. The Free Spins round can be retriggered by landing another 3 Book symbols during the bonus. Stack up to 9 expanding symbols for a big payday!

The  game showcases ELA Games’ art and design, featuring a lush environment, eye-catching symbols, attractive animations, and engaging sound design. John’s Book immerses players in a game where they can connect with the protagonist and enjoy action-packed gameplay.

Marharyta Yerina, ELA Games’ Managing Director, commented on the game’s release, “John’s Book is an homage to a format we know players love. ‘Book Of…’ games are wildly popular for a good reason, but we wanted to refine them with ELA Games’ signature high-quality art and technical development. The result is a game that feels familiar yet fresh as it pushes the boundaries of the format with revitalised mechanics. We’re excited to see our players enjoy our take on a timeless classic.”

John’s Book is the latest addition to ELA Games’ rapidly growing portfolio as the studio continues to innovate and evolve well-known themes and formats in the industry.

John’s Book features:

  • RTP: 94%
  • Volatility: Medium
  • Format: 5×3
  • Paylines: 10
  • Max win: 5,000x
  • Free Spins with Special Expanding Symbols
  • Retriggerable bonus rounds

The post ELA Games Unveils ‘John’s Book’: An Epic Quest Through the Sands of Egypt appeared first on European Gaming Industry News.

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QTech Games adds to its growing numbers with 77 Gaming

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Emerging-markets leader expands its offering with new games from rising star

QTech Games, the leading game aggregator for emerging markets, has maintained the strong momentum in its deal-flow, thanks to its latest integration with rising star supplier, 77 Gaming.

Integrating content from one of the more innovative and creative online slots providers adds yet more muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, such as Playtech and Aviator, sitting alongside the industry’s most exciting up-and-coming providers.

Recognised for its growing library of visually rich, mobile-first games, 77 Gaming is now layering daring narratives onto some cutting-edge mechanics, offering global operators varied content with which to captivate modern players. And by fusing unique maths modelling, which spans the volatility spectrum, with eye-catching storytelling, these games are fostering some truly engaging gameplay for a new cohort of QTech players.

77 Gaming’s portfolio of slots titles has been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.

The deal organically broadens 77 Gaming’s international footprint, unlocking untapped jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America.

Philip Doftvik, QTech Games’ CEO, said: “77 Gaming create world-class slots provision for worldwide customers, opening up an expansive range of slots for every type of player and market. They are always looking to redefine the existing ecosystem and reimagine more traditional gaming experiences with every play.

“Similarly, we’re committed to rolling out first-class content that drives revenue for our partners. So, teaming up with 77 Gaming reflects our dedication to curating standout content from every niche of the industry. This deal extends our impressive sequential pipeline for 2025 – and we’ve thrilled to now have 77 Gaming aboard our dominant aggregation platform for emerging markets.”

Vicky Luo, Spokeswoman of 77 Gaming, added: “At 77 Gaming, we’re committed to raising the bar in the igaming sector and pushing the boundaries of how these games look and feel. With world-class mechanics, our games generate an unparalleled gaming experience, to our mind. Our unique design style and rapid production pace make them a strong fit for the leading aggregation models on the market, so this QTech integration is a real validation for us.”

“Furthermore, this collaboration with QTech Games represents a fantastic opportunity to strengthen our product distribution across emerging territories and deliver our great games to a range of top-tier partners.”

The post QTech Games adds to its growing numbers with 77 Gaming appeared first on European Gaming Industry News.

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