7777 gaming, a leading online casino game provider, is thrilled to announce its strategic partnership with Novibet, a prominent online gaming operator. This partnership marks a significant milestone in the expansion of 7777 gaming’s global reach, with a focus on delivering high-quality casino content to players in Mexico, Canada, Brazil, Chile, Ecuador, and Ireland, all under the esteemed jurisdiction of the Malta Gaming Authority (MGA).

Novibet, known for its commitment to offering a premium gaming experience, is excited to integrate 7777 gaming’s diverse portfolio of casino games. Players in the aforementioned markets will soon have access to a wide range of captivating and certified titles, including more than 50 games specifically tailored for MGA jurisdictions.

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7777 gaming’s CCO, Elena Shaterova, expressed enthusiasm about this partnership, stating: “We are thrilled to team up with Novibet to expand our presence in these key international markets. Novibet’s dedication to providing top-notch gaming experiences aligns perfectly with our commitment to delivering high-quality casino content. We look forward to seeing our games entertain and delight players in Mexico, Canada, Brazil, Chile, Ecuador, and Ireland.”

Foteini Matthaiou, Casino Product & CRM Director at Novibet shared: “Our partnership with 7777 gaming represents a significant step forward in our mission to offer the best online casino experience to our players. With 7777 gaming’s impressive portfolio of MGA-certified games, we provide an even more thrilling and diverse gaming experience for our international audiences.”

Both companies are confident that this partnership will create a mutually beneficial synergy, leveraging their respective strengths to drive growth in these international markets. With 7777 gaming’s well-established reputation for crafting engaging and certified casino games, and Novibet’s commitment to player satisfaction, this collaboration is poised to be a game-changer in the global online gaming industry.

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Spreadex has committed to making Sunderland AFC 2024-25 adult home shirts available to supporters without their front-of-shirt branding.

The UK-based financial trading and sports betting firm has been the Club’s principal partner since 2022 and they will continue to take pride of place on all men’s playing kits throughout the new campaign.

Following collaborative discussions with Spreadex throughout last season, fans will now have the option of purchasing 2024-25 adult home shirts without front-of-shirt branding.

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The Club’s principal partner recognises that for some people, gambling can become a problem, and they continue to be committed to providing safe and responsible gambling within a regulated environment.

Spreadex’s Head of Marketing, Andy MacKenzie, said: “We have a fantastic relationship with the Club and were only too happy to work on making some replica kits available to fans without our logo on the front. We appreciate some supporters may want the choice of having non-branded shirts to buy and are delighted to have been able to help make this happen. We look forward to continuing our support for the Club and fans with this initiative and in growing the partnership with continued competitions and giveaways to supporters throughout the season.”

For the 21st time, the European Brand Institute has presented the most valuable and sustainable brand companies in Austria. The international gaming technology group with more than 25,300 employees worldwide and activities in more than 120 countries secured the top positions in both the EBI’s Brand Value and Sustainable Brand Ranking.

With a brand value increase by +8.7% to EUR 3.745 billion, NOVOMATIC took an excellent second place in the brand value study and also recorded the largest increase in value within one year among the country’s top 10. Once again this year, only Red Bull ranks ahead of the Lower Austrian global player.

Significant factors for the brand value assessment were not only the high level of innovation, but also the international expansion course, sales growth and the comprehensive corporate responsibility and ESG programme, which is confirmed by international ESG rating agencies. Against this background, NOVOMATIC was also able to impress in the Sustainable Brand Ranking, in which the company took third place for the first time. This ranking underlines NOVOMATIC’s contribution to sustainable economic development in Austria.

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“The renewed top position in the Brand Value Ranking 2024 is confirmation of the long-term success of our global brand strategy, which has enabled us to sustainably consolidate our leading position on the international markets. The rise to third place in the Sustainable Brand Ranking is particularly pleasing and shows that we are also setting new standards in the area of social and ecological responsibility with our comprehensive ESG commitment,” said NOVOMATIC Executive Board Member Stefan Krenn.

The Austrian Brand Value Study, which is based on the annual “trend-TOP500 of Austria’s top-selling companies” and identifies those Austrian corporate brands with more than 45% of their shares in Austrian hands, evaluated a total of 180 Austrian brand companies from 16 sectors in 2024. The brand value is determined in accordance with the international standards ISO 10668 and ISO 2067.

The top rankings in the Austrian Brand Value Study and in the Sustainable Brand Ranking confirm NOVOMATIC’s position as one of Austria’s leading brand companies. The gaming technology group is thus once again setting a strong example for sustainable business practices.