Africa
SA20 and Betway announce landmark multi-year title sponsorship partnership
Leading global online betting and gaming brand Betway, has been announced as the title sponsor of SA20, bringing to life the Betway SA20. The strategic multi-year partnership will amplify both brands in key territories around the world, giving the Betway SA20 a global footprint in its inaugural year.
SA20 joins Betway’s enviable sponsorship portfolio that includes agreements with Cricket South Africa and Cricket West Indies. The Super Group-owned brand also have a brand ambassador agreement with globally renowned voice of the game, Kevin Pietersen, who regularly writes a column on the Betway Insider; the brand’s editorial hub.
With the end goal of being South Africa’s number one sport and entertainment brand, Betway SA20 also has ambitions to be the biggest cricket league in the world outside of India and aims to inspire a new generation of players and fans.
The agreement comes as the excitement continues to build for the tournament before the first ball is bowled between MI Cape Town and Paarl Royals at Newlands on January 10.
Anthony Werkman, CEO of Betway said:
“It’s a great privilege for Betway to become the title sponsor of the inaugural Betway SA20 as we continue to position ourselves as a market leader with our cricket offering on our sportsbook.
“With the competition drawing attention from all corners of the world and with the huge excitement building for the launch of the tournament, we are delighted to see the Betway brand continue to showcase its long-standing commitment to the sport with another top-tier sponsorship.”
Graeme Smith, Betway SA20 League Commissioner, said:
“This is another significant milestone for us as we welcome Betway to our growing list of invested partners.
“They are a global brand with a passionate interest in cricket around the world and we look forward to seeing the Betway SA20 scale new markets and audiences globally.”
South Africa’s premier T20 league will kick off on January 10, with 33 matches taking place in six iconic locations in South Africa: Pretoria, Johannesburg, Durban, Gqeberha, Cape Town and Paarl. The Grand Final is set for the Wanderers in Johannesburg on February 11, where the inaugural Betway SA20 champions will be crowned. Some of the world’s best T20 players will be on show including the World Cup-winning stars, Jos Buttler, Adil Rashid, Eoin Morgan and the Proteas’ world class talent.
The tournament will be contested by teams linked with famed IPL franchises and has already wrapped up a 10-year broadcast agreement with ViacomSports 18 in India; one of the country’s premium sports networks.
The teams involved are: Durban’s Super Giants, Joburg Super Kings, MI Cape Town, Paarl Royals, Pretoria Capitals and Sunrisers Eastern Cape.
Africa
Altenar obtains National Manufacturer licence in South Africa
Leading sportsbook provider prepares to debut in African market after rigorous certification process
Altenar, a leading sportsbook and iGaming software provider, has successfully obtained a licence from the Western Cape Gambling and Racing Board (WCGRB), marking a significant milestone in its expansion into the burgeoning South African market.
Altenar is now a registered and licenced National Manufacturer in the thriving jurisdiction, following a rigorous process. During the initial stages, several stakeholders were required to complete detailed KYC and compliance checks, as well as fill in significant paperwork to demonstrate the provider’s suitability.
This latest market debut demonstrates Altenar’s position as a sought-after partner with a flexible and localised solution. The opportunity opens up the doors to further expansion on the African continent and demonstrates its appeal to operators across multiple continents.
Sam Hill, Sales Director at Altenar, said: “Altenar is delighted to receive our licence to supply our sportsbook solution into South Africa. It is another significant step for us globally and is a key target market for us to further establish our product. We’re confident we have all the necessary product features and quality to offer the best solution on the market. This is across core sports such as football and racing, as well as offering customers the ease to prioritise key local content and sports via our highly flexible UI/UX.
“There are also a variety of ways that we support seamless cross-sell between products, which in a market such as South Africa, with the popularity of all verticals, will stand us and our customers in good stead. We are looking forward to the future in South Africa and the wider African market.”
The post Altenar obtains National Manufacturer licence in South Africa appeared first on European Gaming Industry News.
Africa
BMM Testlabs Promotes Obed Mathabe to Vice President ─ Operations, Africa
BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance services, today announced the promotion of Obed Mathabe to Vice President ─ Operations, Africa. This promotion recognizes Mathabe’s outstanding contributions and leadership in the gaming industry, as well as his proven ability to drive operational excellence across the African region.
In his new role, Mathabe will oversee all operations within the African market, continuing to lead strategic initiatives and enhance BMM Testlabs’ service offerings. His extensive experience in operational management, business development, and regulatory compliance positions him as an ideal leader for the Company’s growth in Africa.
Kirk White, President, Land-Based Gaming & Inspections at BMM Testlabs, said, “Obed has been instrumental in driving BMM Testlabs’ success in Africa, and we are confident that his leadership in this new role will continue to propel the company forward. His blend of technical expertise, business acumen, and leadership experience makes him an asset for BMM as we continue to grow and expand our presence across the continent.”
Mathabe has a long history with BMM Testlabs, having most recently served as Operations Manager at BMM Testlabs South Africa. In this capacity, he successfully planned and directed operational activities to meet the Company’s business objectives in technical services, local management information systems (MIS), and project office administration. His ability to balance strategic planning with day-to-day leadership has been a key factor in his success.
“I am thrilled to take on this new role at BMM Testlabs and further contribute to the success of BMM,” Mathabe said. “Having worked closely with our teams across Africa, I’m committed to expanding our footprint, enhancing operational efficiency, and ensuring we continue to deliver world-class services to our clients.”
Additionally, Mathabe has held key roles within BMM Testlabs, including Business Development Manager, where he collaborated with senior leadership to create and implement market access and sales strategies for the African region. He also served as Technical Compliance Manager, providing expert technical compliance consultancy services while working closely with regulators and clients to expand BMM’s services.
In other career roles, Mathabe was the Founder and Director of Gaming Sight (Pty) Ltd., where he played a pivotal role in growing the company and establishing it as a leader in the African gaming market.
He also held influential roles at Tsogosun and Royal Caribbean International, where he managed technical departments, ensured regulatory compliance, and enhanced customer satisfaction.
Mathabe’s promotion comes as part of BMM Testlabs’ ongoing commitment to strengthening its leadership team and enhancing its operational capabilities in key markets. With his vast experience, Mathabe will help guide BMM Testlabs toward maintaining its position as a global leader in online and land-based compliance testing, inspections, training, and support for regulators and operators.
The post BMM Testlabs Promotes Obed Mathabe to Vice President ─ Operations, Africa appeared first on European Gaming Industry News.
Africa
SYNOT Games Expands to the Nigerian Market Through a Strategic Partnership with betBonanza
SYNOT Games, a leading global casino game developer, has announced its expansion into the Nigerian iGaming market through a new partnership with betBonanza.
As a result of this collaboration, betBonanza players will have access to SYNOT Games‘ acclaimed portfolio of over 150 unique and engaging titles. The initial launch will feature ten highly popular games, including Aztec Jaguar Megaways, All Ways Queen, Forest Maiden, and Rio Mystery Night. The operator will continue to expand its offering, adding five new games each week until the full portfolio becomes available.
By joining forces, SYNOT Games and betBonanza aim to meet the growing demand for premium gaming content in Nigeria’s thriving market, setting a new standard for entertainment and innovation.
Unity Nwanze, Business Operations Manager at betBonanza, said: “We are excited to expand our Casino game portfolio with the addition of SYNOT Games! It’s a great opportunity to present our players with fun games and thrilling ways to win. We look forward to a rewarding partnership.”
Kristína Ďaďová, Sales Manager at SYNOT Games, added: “Our goal is to provide the highest level of entertainment and by partnering with betBonanza, we will be able to offer top-quality games to a whole new audience. I believe this cooperation will strengthen our position in a market as demanding as Nigeria.”
The post SYNOT Games Expands to the Nigerian Market Through a Strategic Partnership with betBonanza appeared first on European Gaming Industry News.
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