Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)

Affiliate Industry

ThePOGG.com Casino Affiliate Goes Up For Sale

Published

on

Reading Time: 3 minutes

 

iGaming affiliate and dispute mediation site ThePOGG.com is now being offered for sale to interested parties. ThePOGG.com is one of the most recognisable brands in the sector having established an unparalleled reputation via its authoritative content, unique role as an Alternative Dispute Resolution provider and its work in the area of responsible gambling.

Interested parties should contact Clas Dahlén at [email protected]

From Clas Dahlén of Brand Streamers Group.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The mission of Brand Streamers has always been to revolutionise gaming streaming in the US markets where we’ve already obtaining over 20 US licenses. To most effectively achieve this objective the Board of Directors has agreed that it would be advantageous to more tightly focus on our streaming objectives and restructure the business away from other areas.

To this end we are now talking to several parties about the potential sale of ThePOGG. ThePOGG is an incredible asset, industry renowned and highly respected. The brand’s achievements in Alternative Dispute Resolution (ADR) and Responsible Gambling are not only unique but have established it as an authority resource without parallel in the sector. We have no doubt that demand for this property will be very high and are looking to find it a home with a new owner who has the resources and respect for the ethos of the brand that will allow it to flourish and reach its full potential.

We are open to conversations with all parties about the potential acquisition of ThePOGG, and will be ensuring that we fully explore all options before any decision is made.

History of ThePOGG

ThePOGG was founded in 2011 by Duncan Garvie. The site quickly built strong brand recognition via their even-handed reporting on the gambling industry, ThePOGG has for many years been a go-to resource for informed individuals both players and those in the iGaming industry.

ThePOGG Alternative Dispute Resolution (ADR) service was launched in 2012, and has managed over 6.5k player complaints against online gambling companies, resulting in over $7.5 million having been returned to players. ThePOGGs ADR service has been recognised as appropriate to manage player complaints by multiple regulatory agencies and currently acts in an official capacity, providing legally binding rulings, for over 100 MGA licensed gambling operators. No other affiliate based complaint management service is approved to provide legally binding rulings for any regulatory system.

In 2017, ThePOGG founded and developed the responsible gambling service BetBlocker. BetBlocker.org provides free blocking software to anyone who feels that they need support to manage their access to online gambling services. In 2019, BetBlocker had grown so significantly that it was broken off from ThePOGG and established as a charity in its own right. The Trustees overseeing BetBlocker today are the same team that oversees ThePOGG.

Rare Opportunity to Pick Up a High Value Brand

The sale of ThePOGG.com represents a very rare opportunity to pick-up a brand that is industry renowned, holds unique accreditations allowing it to leverage a position of authority to foster trust with users and build SEO strength at the same time.

With Catena Media about to sell their flagship service, AskGamblers, which targets a very similar business model to ThePOGG, potential buyers are in the unique position of being able to pick-up a similar business with stronger core USPs as a complaint management service for a fraction of the astronomical sums being considered for AskGamblers.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

 

ThePOGG’s domain strength compares favourably with some of the top ranking affiliate sites in the industry:

 

UR DR
ThePOGG.com 50 67
AskGamblers 45 79
Casino.org 46 79
Casino.Guru 52 73
Gambling.com 46 76
OnlineCasinos.co.uk 41 63
Casinomeister 39 72



Key Stakeholders Comments

Duncan Garvie, the Founder and ADR Official for ThePOGG.com: ThePOGG.com has been a work of passion for me for over a decade. Integrity and trust have been at the core of everything I’ve worked to develop and I’m very very proud of the achievements that we’ve made. It’s now time to pass the torch on to someone who can take the brand to the next level.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading
Advertisement

Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

on

increase-redirect-speed-by-5-times-with-affilka-new-feature

 

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects,  enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

 

About SOFTSWISS

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

Continue Reading

Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

on

increase-redirect-speed-by-5-times-with-affilka-new-feature
Reading Time: 2 minutes

 

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects,  enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.

Continue Reading

Affiliate Industry

QiH Group CEO Jamie Walters supports London move for iGB L!VE and iGB Affiliate Awards

Published

on

qih-group-ceo-jamie-walters-supports-london-move-for-igb-l!ve-and-igb-affiliate-awards
Reading Time: 2 minutes

 

As the international igaming industry prepares for the July 2025 relocation of iGB L!VE to London, show organisers have received another endorsement of the decision to pair the industry’s fastest growing Tier 1 online gaming expo with the iGB Affiliate Awards – the most respected celebration of excellence on the industry calendar.

Following on from the announcement by Richard Moffat, Chief Executive of OLBG, that the company would be supporting iGB L!VE and the iGB Affiliate Awards with its “biggest ever presence at a conference” Jamie Walters, CEO of QiH Group confirmed his support, stating: “Since QiH entered the iGaming affiliate marketplace a decade ago, industry awards and events have been a huge part of our success as a company – both in making meaningful and lasting connections and in discovering new and inventive industry game-changers.

“While Barcelona is a fine city with many merits, I think the continuity provided by the iGB Affiliate Awards remaining in London and running alongside iGB L!VE will maintain the consistent prestige attached to the event. We look forward to attending and seeing everyone there!”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Naomi Barton, iGB Events’ Global Portfolio Director, said: “The decision to run the Awards as part of the iGB L!VE experience was made in collaboration with key igaming and affiliate stakeholders, and I am delighted that it has been so warmly welcomed by the affiliate community.”

She added: “iGB L!VE’s relocation to London, a city that many regard as being the most influential market in the igaming industry,

will provide visitors and exhibitors with access to new markets, new growth opportunities and new partnerships.

“With an industry that’s growing at an exponential rate it’s imperative that we scale ahead of the market. By moving iGB L!VE and the iGB Affiliate Awards to ExCeL London we will be able to attract more of the people who are most critical to the future development of the igaming industry.”

The post QiH Group CEO Jamie Walters supports London move for iGB L!VE and iGB Affiliate Awards appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Trending