Affiliate Industry
ThePOGG.com Casino Affiliate Goes Up For Sale
iGaming affiliate and dispute mediation site ThePOGG.com is now being offered for sale to interested parties. ThePOGG.com is one of the most recognisable brands in the sector having established an unparalleled reputation via its authoritative content, unique role as an Alternative Dispute Resolution provider and its work in the area of responsible gambling.
Interested parties should contact Clas Dahlén at [email protected]
From Clas Dahlén of Brand Streamers Group.
“The mission of Brand Streamers has always been to revolutionise gaming streaming in the US markets where we’ve already obtaining over 20 US licenses. To most effectively achieve this objective the Board of Directors has agreed that it would be advantageous to more tightly focus on our streaming objectives and restructure the business away from other areas.
To this end we are now talking to several parties about the potential sale of ThePOGG. ThePOGG is an incredible asset, industry renowned and highly respected. The brand’s achievements in Alternative Dispute Resolution (ADR) and Responsible Gambling are not only unique but have established it as an authority resource without parallel in the sector. We have no doubt that demand for this property will be very high and are looking to find it a home with a new owner who has the resources and respect for the ethos of the brand that will allow it to flourish and reach its full potential.
We are open to conversations with all parties about the potential acquisition of ThePOGG, and will be ensuring that we fully explore all options before any decision is made.”
History of ThePOGG
ThePOGG was founded in 2011 by Duncan Garvie. The site quickly built strong brand recognition via their even-handed reporting on the gambling industry, ThePOGG has for many years been a go-to resource for informed individuals both players and those in the iGaming industry.
ThePOGG Alternative Dispute Resolution (ADR) service was launched in 2012, and has managed over 6.5k player complaints against online gambling companies, resulting in over $7.5 million having been returned to players. ThePOGGs ADR service has been recognised as appropriate to manage player complaints by multiple regulatory agencies and currently acts in an official capacity, providing legally binding rulings, for over 100 MGA licensed gambling operators. No other affiliate based complaint management service is approved to provide legally binding rulings for any regulatory system.
In 2017, ThePOGG founded and developed the responsible gambling service BetBlocker. BetBlocker.org provides free blocking software to anyone who feels that they need support to manage their access to online gambling services. In 2019, BetBlocker had grown so significantly that it was broken off from ThePOGG and established as a charity in its own right. The Trustees overseeing BetBlocker today are the same team that oversees ThePOGG.
Rare Opportunity to Pick Up a High Value Brand
The sale of ThePOGG.com represents a very rare opportunity to pick-up a brand that is industry renowned, holds unique accreditations allowing it to leverage a position of authority to foster trust with users and build SEO strength at the same time.
With Catena Media about to sell their flagship service, AskGamblers, which targets a very similar business model to ThePOGG, potential buyers are in the unique position of being able to pick-up a similar business with stronger core USPs as a complaint management service for a fraction of the astronomical sums being considered for AskGamblers.
ThePOGG’s domain strength compares favourably with some of the top ranking affiliate sites in the industry:
| UR | DR | |
| ThePOGG.com | 50 | 67 |
| AskGamblers | 45 | 79 |
| Casino.org | 46 | 79 |
| Casino.Guru | 52 | 73 |
| Gambling.com | 46 | 76 |
| OnlineCasinos.co.uk | 41 | 63 |
| Casinomeister | 39 | 72 |
Key Stakeholders Comments
Duncan Garvie, the Founder and ADR Official for ThePOGG.com: “ThePOGG.com has been a work of passion for me for over a decade. Integrity and trust have been at the core of everything I’ve worked to develop and I’m very very proud of the achievements that we’ve made. It’s now time to pass the torch on to someone who can take the brand to the next level.”
SOFTSWISS, a leading tech provider with over 15 years of experience, announces that its innovative affiliate marketing management platform, Affilka by SOFTSWISS, will participate in the upcoming iGB Affiliate presenting new features.
iGB Affiliate 2025 will take place in Spain on 21-22 January at Fira Grant Via Barcelona. The event will host over 200 companies and more than 8,000 attendees from around the world.
Participating with the stand for the second year in a row, Affilka by SOFTSWISS is going to present new features and share 2024 year’s results. The platform currently powers over 410 brands, with more than 40 new additions in Q3 2024 alone. Since the beginning of the year, the platform has welcomed over a hundred new brands.
The number of new affiliate accounts registered on the platform increased by 39.6% during the first three quarters of 2024 compared to the same period of the previous year. Additionally, new player registrations grew by 62.7%, and the number of unique clicks on referral links increased by 8.9% during the same timeframe.
The growing metrics show the popularity of affiliate marketing in elevating iGaming projects. According to the recent iGaming Trends 2025 Report, affiliate marketing, along with SEO enhancement, paid advertising, and collaborations with influencers, remains one of the key tools for marketing promotion.
Constantly working on improving user experience, Affilka by SOFTSWISS recently introduced a new Geo-Distributed Redirect feature that reduces redirect times by 2.5 to 5 times. With tests showing a time drop from 1.5 seconds to 300–500 milliseconds, this improvement boosts site traffic by 3.5% to 7%, increasing registrations and deposits. It also enhances reliability and fault tolerance and ensures seamless traffic rerouting during disruptions, offering a faster and more dependable user experience.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “We acknowledge the essential role of affiliate marketing for promoting iGaming projects in a rapidly evolving landscape. The new feature is a game changer, addressing the common issue of players leaving sites due to lag. By drastically reducing latency, the Geo-Distributed Redirect feature ensures seamless navigation and maximises user engagement. Come to our stand at iGB Affiliate to learn more and share your ideas”.
Current and potential clients can book a meeting with the Affilka by SOFTSWISS team at stand C10 via the link.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post Affilka by SOFTSWISS to Present Updates at iGB Affiliate 2025 appeared first on European Gaming Industry News.
Affiliate
AGS Announces Expiration of Hart-Scott-Rodino Act Waiting Period for Acquisition by Affiliates of Brightstar Capital Partners
PlayAGS, Incorporated (NYSE: AGS) (“AGS” or the “Company”), a global gaming supplier of high-performing slot, table, and interactive products, today announced the expiration of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (the “HSR Act”), in connection with the previously announced agreement for the Company to be acquired by affiliates of Brightstar Capital Partners (“Brightstar”) for $12.50 per share in cash (the “Proposed Transaction”).
The HSR Act waiting period expired at 11:59 p.m., Eastern Time, on December 9, 2024, satisfying an important condition necessary for the completion of the Proposed Transaction, which is expected to close in the second half of 2025, subject to other conditions and regulatory approvals.
MightyTips is proud to announce its new partnership with Golden Star Sportsbook. This collaboration will enrich the iGaming experience for customers of both MightyTips and Golden Star.
Thanks to its well-developed SEO structure and diverse content, including bookmaker listings, bonus comparisons, and free daily expert football predictions, MightyTips will serve as a valuable gateway for potential Golden Star customers looking for a reputable sportsbook with features like instant withdrawals, weekly cashback, and more.
Golden Star is an online iGaming platform offering customers extensive sports betting options and over 4,000 casino games from leading software providers such as NetEnt, Evolution, and Microgaming. The site launched in 2012 and is licensed by Curacao.
Golden Star is owned by Dama N.V., a company that operates over 20 iGaming sites. Golden Star is part of the StarCrown Partners affiliate program, which recently introduced a loyalty rewards initiative to enhance the customer experience.
Golden Star has earned its reputation by offering a vast array of iGaming content on a secure, licensed platform that puts customers first. This aligns perfectly with MightyTips’ mission to connect iGaming enthusiasts with reliable and trustworthy operators.
Eugene Ravdin, MightyTips Head of Communications and Marketing, said: “At MightyTips, our goal is to provide iGaming enthusiasts with the best tools and insights to enhance their betting experience. This partnership expands our reach to a larger audience, particularly those passionate about sports predictions. With this collaboration, our readers can explore everything Golden Star has to offer.”
Sergei Trushkov, Golden Star Affiliate Team Lead, said: “We are delighted to partner with MightyTips, a respected leader in the betting affiliate industry. This collaboration is an exciting step forward in bringing Golden Star’s premium sportsbook experience to audiences across Central and Southern Europe, Australia, and Canada. Together, we are dedicated to enhancing the betting journey by providing expert insights and tailored offers for these markets.”
The post MightyTips announces partnership with Golden Star sportsbook appeared first on European Gaming Industry News.
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