partnerships
Gaming Innovation Group signs new deal with Starcasino in Spain
Gaming Innovation Group Inc. (GiG) continues to strengthen its presence in the Spanish iGaming market following the signing of an agreement with Starcasino Group for its leading platform and sportsbook.
This new alliance, the 14th now in operation for GiG technology in Spain, will allow Starcasino to enter the large and highly competitive Spanish market. Having secured both sports and casino licenses in the jurisdiction, Starcasino will take advantage of GiG’s unique experience and presence in the country. Indeed, the online Spanish market generates more than €800 million of GGR on a yearly basis, with casino and sports representing 90% of that figure.
Starcasino is one of the largest regulated online and landbased casino groups in Belgium, and carries with it a strong reputation at driving personalised experiences for casino players.
The agreement which has been signed for an initial period of 3 years will look to harness the capabilities of both GiG’s sportsbook and player account manager (PAM), which are focused on delivering excellent localised and personal casino journeys and strong sports margins in competitive and regulated markets.
Hervé Schlosser, Managing Director of Sportnco Gaming at GiG, said “I am really pleased to have signed this partnership with Starcasino, to power their entry into the appealing Spanish market. I am convinced that our combined sportsbook, platform technology and regulatory experience is well suited to help established operators like Starcasino power into new regulated markets.”
Alejandro Casanova, Country Manager for Starcasino Spain said: “We feel very pleased to have reached an agreement with the GIG Group. After many years of work and success in Belgium we have initiated our expansion to other markets, in Spain we have selected GIG Group’s technologies to successfully face the challenges of this market.”
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Playzia Signs Strategic Deal with StarGames, a Leading Brand Operated by Greentube, to Expand Footprint in Germany
Playzia, a fast-growing game provider to the iGaming industry, is thrilled to announce that it has signed a strategic partnership agreement with Greentube, a top-tier operator in the German regulated market and part of the NOVOMATIC Group.
This deal marks a significant milestone for Playzia as it brings its premium gaming content live on Greentube’s platform, at first on StarGames.de, expanding its reach to a broader audience in Germany. By partnering with one of the country’s most established operators, Playzia reinforces its commitment to delivering top-quality gaming experiences in regulated markets and marks a significant step in its global growth strategy, leveraging Greentube’s established presence and expertise in the region.
“We see great potential in working with Greentube as a key operator in Germany,” said Vlad Modorcea, CPO at Playzia. “Bringing our games live on StarGames.de will allow us to connect with more players and showcase our innovative gaming content to a highly engaged audience.”
Greentube also expressed enthusiasm for the partnership. “Playzia’s portfolio brings fresh and engaging content to our platform, and we are confident that our players will enjoy these new additions. This partnership aligns perfectly with our strategy to offer high-quality gaming experiences in Germany.” said Laszlo Pados, Brand Manager at StarGames.
This partnership marks a major step forward for Playzia as it accelerates its footprint in regulated markets, expanding its game portfolio to bring players a wider selection of high-quality, innovative titles. Committed to pushing the boundaries of iGaming, Playzia continues to enhance its presence in key jurisdictions while delivering engaging and immersive gaming experiences.
In 2025, Playzia will introduce a dynamic lineup of new releases, with three fresh titles launching each month. Players can look forward to a diverse range of game formats, including crash, table, instant, and probability-based games, all featuring cutting-edge mechanics and exclusive trademarked innovations. With the addition of exciting jackpots and competitive tournaments, Playzia aims to elevate the player experience, while strengthening its position in regulated markets worldwide.
About Playzia
Playzia has been created by an industry veteran with 20+ years of successful track record in engaging players with games. Leveraging this experience, limitless energy, focus, ambition and passion resulted in Playzia being established in 2024. The company’s mission is to become one of the most entertaining, fun and player-driven innovative online casino games content developers and distributors, creating games players just Love to Play. Playzia looks to position itself as iGaming industry leader in the online gaming market in a short period time with the combination of games with established mechanics and features, but very importantly also games which are innovative, varied, localised and most of all fun! The new journey has just begun! 🚀
For more information, please visit playzia.com. Contact us at [email protected].
About Greentube
Step inside the “Home of Games” with Greentube, delivering safe and secure casino entertainment to players around the world. As the NOVOMATIC Digital Gaming and Entertainment division, Greentube offers a diversified portfolio of Video Slots, Table Games, AWP Reloaded Slots, Server-Based Gaming, Social Casino Gaming, Video Bingo and more. Greentube’s Omni-channel technology is at the forefront of gaming innovation and converges online, mobile and land-based gaming.
About StarGames
StarGames is a German online gambling brand with a long-standing tradition and a focus on responsible gaming. The iGaming website, which has been part of the Greentube Group since 2018, is the German premium provider of NOVOLINE™ games, with internationally successful titles such as Book of Ra™ deluxe and Lucky Lady’s Charm™ deluxe and cutting-edge gameplay innovations. StarGames also offers the hottest slot games from well-known German and international partner studios in an innovative and secure gaming environment. StarGames is licensed by the Joint Gaming Authority of the Federal States (GGL).
The post Playzia Signs Strategic Deal with StarGames, a Leading Brand Operated by Greentube, to Expand Footprint in Germany appeared first on European Gaming Industry News.
Spinomenal, the leading iGaming content provider, has grown its presence within the Dutch market after signing with operator Lucky7 Casino.
The content collaboration will ensure a rich selection of Spinomenal games which will join the Lucky7 Casino lobby, including 1 Reel, Baba Yaga, 4 Horsemen III, Wolf Fang – Golden Sands and Majestic Blue Panther. Lucky7 Casino will welcome these titles via the Finnplay platform.
Lior Shvartz, CEO for Spinomenal commented: “We’re extremely excited about this collaboration with Lucky7 Casino in the Dutch market, and we’re confident our games will contribute to its positive momentum and growth.”
Frank Loffeld, COO/CTO for Lucky7 Casino added: “We’ve long admired Spinomenal’s commitment to making highly engaging games and we know with full confidence these will be well received by our experienced players.”
The post Spinomenal strikes partnership with Lucky7 Casino appeared first on European Gaming Industry News.
Elena Alvarez
Hard Rock International and Shakira Announce Year-Long Women Empowerment Initiative This International Women’s Day
In celebration of Hard Rock International’s annual “International Women’s Month” in March and International Women’s Day on Saturday, March 8, Hard Rock and global superstar & humanitarian, Shakira, announce a year-long partnership that aims to empower women around the world to tell their stories, be their authentic selves and unite through the power of music. The company is raising funds through its charitable arm, Hard Rock Heals Foundation, throughout International Women’s Month. A portion of proceeds will benefit Pies Descalzos Foundation—Shakira’s non-profit organization enhancing the education and social development of girls in Colombia’s most vulnerable communities—as well as local women’s organizations within the communities of Hard Rock locations.
“I’m excited to partner with Hard Rock, an organization with an incredible history of uplifting women through the power of music, to empower my sisters this International Women’s Day and beyond. Together we can use our voices to break barriers and make the world a more inclusive space where every woman feels confident being themselves,” Shakira said.
Hard Rock and Shakira collaborated on menu items including food, a delicious “Hips Don’t Lie” cocktail and unique clothing designed to celebrate women. Hard Rock will also host 1000 women-led performances in March—including the incomparable global star Diana Ross and standup comedian Iliza Shlesinger among many others—at its cafes, hotels, casinos, and live music venues across the globe.
“From concerts to her Las Mujeres Ya No Lloran album release party and being part of the Unity by Hard Rock loyalty program commercial, Hard Rock and Shakira’s shared values of honoring women through music has connected us over the course of her groundbreaking career. This year, we encourage women to raise their voices, share their stories and lift each other up,” Elena Alvarez, Senior Vice President of Marketing and Brand Partnerships at Seminole Gaming and Hard Rock International, said.
The Hard Rock Heals Foundation will donate $250,000 to Pies Descalzos Foundation in addition to guest contributions to the program.
“We are grateful to Hard Rock for its generous donation, which will support our mission of providing access to education for Colombia’s young girls, giving them a brighter future,” Patricia Sierra, Executive Director at Pies Descalzos Foundation, said.
The post Hard Rock International and Shakira Announce Year-Long Women Empowerment Initiative This International Women’s Day appeared first on Gaming and Gambling Industry in the Americas.
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