New and exciting game studio signs yet another top-tier operator to its unique subscription-based content model

BetCity, the popular online casino brand for players in the Netherlands, has become the latest big-name operator to add Cherry Play to its content offering.

Cherry Play is a new and exciting studio led by industry veteran Olga Bajela as Chief Executive Officer and has hit the market with a pioneering subscription-based commercial model.

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BetCity is one of the first operators to join forces with Cherry Play, paying a licence fee instead of the standard revenue share to access the studio’s content and offer it to its players.

Cherry Play has been busy since making its market debut back in December, rolling out two classic slots like Multi Banks, Super Coin and Golden Cherry Jackpot system.

These titles are now available to players at BetCity with additional games landing in the operator’s lobby as soon as they leave the Cherry Play production line.

All of Cherry Play’s games are developed on the powerful Bragg Gaming technology stack, ensuring the highest quality of product and the most efficient operator integration.

Cherry Play is an ambitious provider on a mission to disrupt the slot provision space through great games and its unique commercial model with plans to secure licences beyond the Netherlands.

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Olga Bajela, CEO of Cherry Play, said: “BetCity needs no introduction. This is one of the most successful online casino brands in the Netherlands and we are thrilled to see our first run of slot games land in its lobby.

“Studios live and die on the quality of their games, and that’s why we are committed to producing high-quality slots helped in part by the capabilities of the Bragg Gaming platform. But we also believe there are other areas in need of innovation and that’s why we offer a unique subscription model.

“We believe this combination of top-notch content and a smart commercial offering makes working with Cherry Play a no-brainer for operators in the Netherlands and soon, beyond.”

Pateplay is thrilled to unveil its latest strategic partnership with WWin, a premier online operator in Bosnia and Herzegovina.

Martin Yonovski, BDM & CMO at Pateplay, on the collaboration: “Partnering with WWin is a significant step forward for Pateplay. We’re eager to combine our strengths and expertise, and we’re confident this collaboration will open new doors for growth and huge success for both parties”.

Through this alliance, Pateplay is further accelerating its global expansion efforts, poised to achieve extraordinary milestones and deliver unparalleled experiences to players worldwide.

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BETBY strengthens its Asian position with agreement to power leading brand SABA Sports

Premium sportsbook provider BETBY has entered into a strategic partnership with renowned sports gaming supplier SABA Sports, marking a significant step in bringing BETBY’s award-winning esports feature, BETBY Games, to the Asian-facing market.

The partnership with SABA Sports, the largest sports betting provider in Asia, will kick off with the integration of NBA focused eBasketball content in its esports portfolio. Going forward SABA Sports will be expanding its e-sim offering with additional BETBY Games titles, which are renowned to increase player engagement through fast-betting content designed for the next generation of players.

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“This partnership with SABA represents an important milestone for BETBY as we expand our footprint into the Asian market,” said Chris Nikolopoulos, BETBY’s Chief Commercial Officer. “SABA’s exceptional market presence and reputation make them an ideal partner to bring BETBY Games content to life for operators across the region. Together, we aim to deliver unparalleled esports experiences and redefine how players engage with these dynamic esports offerings.”