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Casino777.nl research: The Voice, Big Brother – The Dutch TV shows that became an international success
Why you love Dutch TV and you don’t even know it!
Casino777.nl has researched the Dutch TV programs that became an international success. Do The Voice, Big Brother or Deal or No Deal ring any bells? These TV shows and many more have all originated from the same place: The Netherlands. Even though the US and the UK tend to steal the headlines when it comes to popular TV content, the Netherlands has long been a hotbed of creative talent.
Table 1: The most successful Dutch TV exports
# | TV Show | # countries aired in |
1 | The Voice | 64 |
2 | Big Brother | 57 |
3 | Deal or No Deal | 13 |
4 | Fear Factor | 26 |
5 | The Bus | 5 |
6 | Dating in the Dark | 4 |
Figure 1: Countries where Dutch TV Exports have been aired
The Voice – First shown in The Netherlands in 2010, the singing show is now available in 64 countries. In fact it has been running for 22 seasons in the US, 12 in Ukraine, and 11 in France.
Big Brother – Since 1999, the show has been watched by more than 600 million viewers across 57 countries, including the US, the UK, India, Australia and Brazil. In the UK alone, Big Brother accounted for 23% of Channel 4’s £664 million revenue in 2007.
Deal or No Deal – From its original name Miljoenenjacht (Hunt/Chase for Millions), the UK version has become the most popular worldwide in 2022 with 13 seasons on Channel 4. The US, Australia and Bulgaria have also aired the show for over a decade (11 years).
Fear Factor – Joe Rogan’s version of the TV show may be seen as the most popular one yet, however, more seasons have aired in India: nine compared to seven in the US . The fear-inducing game show has been exported to 26 countries since its launch in 2001.
The Bus – One of the less talked about shows in the list, yet the luxury bus show has been spinned off in several European countries (Spain, Belgium, Luxembourg, Estonia) and South America (Brazil).
Dating in the Dark – This rather atypical concept that features contestants trying to find love in a pitch black environment has had international exposure across four continents, namely Europe (UK), North America (US), South America (Brazil) and Oceania (Australia).
What are the longest running shows?
German participants of Big Brother 5 and 6 were getting pretty cosy and enjoyed a stay in TV’s most famous house for one year. Audiences and cast alike were also captivated in the Philippines with three of their seasons being almost a year long.
Country | Season | Start Date | End Date | Duration (days) |
Germany | Big Brother Germany 5 | 02/03/2004 | 01/03/2005 | 365 |
Germany | Big Brother Germany 6 | 01/03/2005 | 26/02/2006 | 363 |
Philippines | Pinoy Big Brother 8 | 10/11/2018 | 04/08/2019 | 268 |
Philippines | Pinoy Big Brother: Lucky 7 | 11/07/2016 | 05/03/2017 | 235 |
Philippines | Pinoy Big Brother: Kumunity Season 10 | 16/10/2021 | 29/05/2022 | 226 |
Germany | Big Brother Germany 10 | 11/01/2010 | 09/08/2010 | 211 |
But this trend is not consistent across all countries where some seasons were abruptly cut short, like Spain’s Big Brother spin-off’s Sálvame Okupa which lasted precisely one working week.
Country | Season | Start Date | End Date | Duration (days) |
Spain | Sálvame Okupa | 12/04/2019 | 15/04/2019 | 4 |
Hungary | Big Brother Hungary VIP 3 | 19/01/2003 | 23/01/2003 | 5 |
India | Bigg Boss Kannada: Mini Season | 14/08/2021 | 05/09/2021 | 6 |
Hungary | Big Brother Hungary VIP 1 | 05/01/2003 | 10/01/2003 | 6 |
Hungary | Big Brother Hungary VIP 2 | 12/01/2003 | 17/01/2003 | 6 |
Sweden | Big Brother Stjärnveckan | 20/01/2002 | 25/01/2002 | 6 |
Fun facts you never knew about Dutch TV exports
It is well known that reality TV shows don’t come without their controversies. Entertaining millions of viewers around the world often requires a lot of on screen drama, yet there is also a lot going on behind the scenes that the producers cannot necessarily control. Here are some unbelievable facts about Endemol’s biggest shows:
- A French group called Activists Against Trash TV protested Big Brother by clashing with security guards and throwing eggs and tomatoes at the house.
- Contestants who took part in the US version of Fear Factor had to sign a contract that, among other things, prevented them from running for public office for 12 months after the show.
- Contestant Lucas Koka Penteado exited the Big Brother house following a kiss between him and openly gay contestant Gilberto Nogueira. When Penteado was confronted by his housemates, he told them he was bisexual, but few seemed to believe him and instead accused him of strategic play that harmed the plight of the LGBTQIA+ community.
- In January 2005, a paralegal from Ohio sued NBC for $2.5 million because of the effect watching an episode of Fear Factor had on him. He stated that he watched the episode where contestants had to puree rats in a blender and then eat them and he was so disgusted by it that his blood pressure rose to the point that he became dizzy and vomited. He was then so disoriented that he ran into a doorway and injured himself.
- According to leaked docs, producers on the Voice can allegedly ignore contestants completely. They can also reportedly switch up the rules whenever they want, or eliminate contestants on a whim — even if those contestants happen to be “winning” in the eyes of the public.
Bill Hornbuckle
MGM Resorts International COO Corey Sanders to Retire After More Than 30 Years of Service

MGM Resorts International announced that Corey Sanders, Chief Operating Officer, will retire from the company after more than 30 years of dedicated service and leadership. Sanders has agreed to remain COO through Dec. 31, 2025, and to serve as an advisor to the President and CEO through Dec. 31, 2026. The Company intends to name a new COO to serve as Sanders’ successor later this month.
“It’s impossible to overstate what Corey has meant to this Company over the last 30-plus years. He has been a constant presence, providing foundational leadership for all the key moments that have defined our history – from our acquisitions of Mirage Group and Mandalay Resort Group to our regional property openings and expansions like Springfield, National Harbor, Empire City and Borgata. More importantly, Corey helped us put all the different pieces together to create one company and one culture. As a leader and as a person, Corey understood the importance of caring for employees and treating people with respect. He will be deeply missed,” said Bill Hornbuckle, President & CEO of MGM Resorts.
Sanders is currently MGM Resorts’ Chief Operating Officer, overseeing the company’s Las Vegas and regional properties as well as multiple corporate departments, including Hospitality, Gaming, Human Resources and Strategic Initiatives. Prior to that, he served as the company’s Chief Financial Officer and Treasurer. In his tenure with MGM Resorts, Sanders has also served as Chief Operating Officer for the company’s Core Brands, Executive Vice President of Operations for MGM MIRAGE, Executive Vice President and Chief Financial Officer for MGM Grand Resorts, Executive Vice President and CFO for MGM Grand, Assistant Vice President of Corporate Finance and Tax Director for MGM Grand.
The post MGM Resorts International COO Corey Sanders to Retire After More Than 30 Years of Service appeared first on Gaming and Gambling Industry in the Americas.
Conferences
ITL to Participate in G2E 2025

Innovative Technology Americas are preparing for a major gaming show in the US – G2E 2025 – which will take place on October 6-9 at the Las Vegas Venetian Expo. Global Gaming Expo (G2E) is the gambling industry trade show for discovering the latest technologies and connecting with partners. Innovative Technology (ITL), a trusted provider of bill validators and recyclers to the gaming industry, will be showing their latest devices, from booth 1830.
Commenting on ITL’s participation, Lauren Fabbri, Business Development Manager for North America said, “This is always an exciting exhibition for us and we can’t wait to show G2E visitors our latest technology. We are experiencing huge growth across North America, as well as expanding our presence in South American, so this show presents an ideal platform to network with customers and suppliers in this vibrant market. Interest in our NV200 casino grade, field-proven bill validator is rising and with its “easy to retrofit” design, we are seeing more operators upgrading their existing machines. Come to the booth and see how this unit can transform cash handling for your gaming operations.”
Lauren continued: “We will also showcase a selection of bill recyclers at the booth with varying capacities depending on your need, including the NV4000 which is ideal for redemption terminals due to its large multi-bill recycling capacity, NV22S for a compact bill recycling solution, and the Spectral Payout for mid-range mixed denomination recycling. When using any of our recyclers with the SMART Coin System we can provide the gaming industry with a complete payment solution for both bills and coins.”
Concluding Lauren said: “G2E visitors will also be able to demo our latest AI-powered age and identity verification technology too. These products can be used to help prevent underage gambling, either on-machine or at entrances to age-restricted gaming zones. The team will be happy to answer any questions and demonstrate our products on booth 1830 – see you in Las Vegas!”
The post ITL to Participate in G2E 2025 appeared first on Gaming and Gambling Industry in the Americas.
Billy Bets
Billy Bets Raises Financing from Coinbase Ventures to Disrupt $250 Billion Market with AI for Sports Prediction Markets

Billy Bets, the AI-powered sports-betting startup, closed a $1 million pre-seed round with Coinbase Ventures, and participation from Virtuals Ventures, Contango Digital, CMS Holdings, and a roster of athlete and crypto-native angels. The capital accelerates the public launch of the Billy Terminal, personalized autonomous betting agents, and expanded $BILLY token utility.
Sports wagering generates an estimated $250 billion in annual handle, yet fewer than 1% of bets are executed by AI agents on prediction markets.
“That inefficiency is our wedge. AI agents have already changed investing; now they’re coming for sportsbooks. Billy Bets will turn that small sliver into the default way fans bet,” said Joe O’Rourke, Co-founder & CEO.
Built on Base (Coinbase’s Layer 2), Billy supports bet discovery across prediction markets, including Kalshi and Polymarket, by highlighting edges, routes wagers to the best available price, and enables customized automated strategies. Billy’s natural-language terminal turns “Show me plus-EV NFL props tonight” into live odds, automated execution and real-time, traceable ROI tracking. Billy has routed over $1 million in betting volume, growing at 23% per week, since the launch of the Billy Terminal in June.
“Fundamentally, we believe all sports bettors will eventually rely on AI to improve their chances, particularly so with the advent of prediction markets, and we aim to be the best supplier of that agentic technology,” said Jared Augustine, Co-founder & Executive Chairman.
The post Billy Bets Raises Financing from Coinbase Ventures to Disrupt $250 Billion Market with AI for Sports Prediction Markets appeared first on Gaming and Gambling Industry in the Americas.
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