Affiliate Industry
Hölle Games Joins the First Look Revolution
Rising star-studio will tap into the reach and influence of affiliates as it looks to establish itself as a leader in competitive markets such as Germany, Switzerland, The Netherlands and Belgium
Hölle Games, a rising-star studio that epitomises what it means to be made in Germany, has joined First Look Games as it looks to ramp up exposure for its slots in highly competitive online casino markets across Europe.
As a start-up developer, Hölle Games is aware of the challenges of promoting its games to players and operators, both in terms of allocating internal resources and also cutting through the noise being made by rivals in its core markets of Germany, Switzerland, Netherlands and Belgium.
With ambitions to become a leading provider in its native Germany, the studio will now use the First Look Games platform to connect directly with hundreds of approved publishers.
As a First Look Games partner, Hölle Games will be able to share information about each of its classic and premium video slot titles including logos, images and videos of them being played. These are hosted in a dedicated library where affiliates can download information and assets individually or in bulk.
The developer can manage all information and assets via the FLG Studio Management Centre where it can highlight exclusivity agreements and even add and remove jurisdictions for each game.
Most importantly, Hölle Games has complete control over the information that is made available to affiliates and when that information is made available to them. FLG also provides a suite of tools to ensure that reviews and content published by affiliates are accurate and responsible.
Tom Galanis, Founder of First Look Games, said: “I’d like to give a warm welcome to Hölle Games and look forward to seeing the studio go from strength-to-strength as it uses our platform, tools and features to promote its games via affiliates in Germany and beyond.
“At First Look Games we understand the challenges that new studios face, especially when it comes to marketing, and that’s why we offer a special start-up package aimed at developers like Hölle Games that are in the process of building momentum for their business.”
Robert Lenzhofer, CEO & Co-Founder at Hölle Games, added: “Gaining exposure for games in competitive markets such as Germany, Switzerland, Netherlands and Belgium takes a smart strategy, so leveraging the reach and influence of affiliates via First Look Games makes sense.
“FLG is the perfect partner for affiliate marketing; its platform is cutting edge and the knowledge and experience of its team are unrivalled. This is a breakthrough partnership for us, and we look forward to taking Hölle Games to the next level with the help of our friends at First Look Games.”
Affiliate Industry
MightyTips shortlisted for the GamingTECH Awards 2025 as the Best Sportsbook Affiliate in CEE
MightyTips has been shortlisted for the HIPTHER GamingTECH Awards 2025 as the Best Sportsbook Affiliate in Central and Eastern Europe. The ceremony, which will occur on March 25, 2025, at the Prague Gaming & TECH Summit 2025, celebrates excellence and transformational impact within the CEE iGaming industry.
MightyTips has been nominated for the Best Sportsbook Affiliate award alongside its mother company, SEOBROTHERS, and several industry heavyweights such as Better Collective.
MightyTips highlights
The nomination follows a year of growth for the online sports portal. Over the last 12 months, MightyTips has continued to generate consistent traffic to major online sportsbooks in the CEE region, most notably Poland and Romania. In addition to providing daily football predictions across multiple competitions and tournaments to regular users, MightyTips has markedly improved its site’s overall user experience. It has focused on creating a modern aesthetic, improved navigation across its betting tips pages, and in-depth sportsbook reviews.
The newly designed pages have enhanced loading speeds, making it much quicker for users to access the latest sportsbook listings, get an overview of expert ratings, navigate welcome bonuses, and make more informed decisions when selecting an online iGaming provider. These meticulous alterations have paved the way for further updates and larger UX/UI improvements, which will be implemented in 2025. These changes include a brand new football prediction page and redesigned bonus cards, offering users a comprehensive rundown of the latest sign-up offers.
What MightyTips said
Eugene Ravdin, Head of Communications and Marketing at MightyTips, said: “We are overjoyed to be shortlisted for Best Sportsbook Affiliate at the GamingTECH Awards and participate in this event targeting industry professionals. We are delighted that the hard work of our team has been acknowledged and recognised for our continued efforts to deliver high-quality content and an intuitive platform to all of our users in these regions.”
What are the GamingTECH Awards
The HIPTHER GamingTECH Awards celebrate industry excellence and innovation within the iGaming sector, focusing on the Central and Eastern European regions. The final votes will be cast at the Prague Gaming & TECH Summit 2025, which takes place on March 25-26 in Vienna House by Wyndham Andel’s, Prague.
HIPTHER, a media and event platform, delivers cutting-edge insights and networking opportunities in the gaming, fintech, blockchain, and compliance sectors. Through its 15 news portals and international conferences portfolio, HIPTHER provides industry professionals with the latest regulatory updates, technological advancements, and market trends, fostering a community where innovation meets responsibility.
The post MightyTips shortlisted for the GamingTECH Awards 2025 as the Best Sportsbook Affiliate in CEE appeared first on European Gaming Industry News.
Affiliate Industry
1spin4win announces casino network promotion “Variety of Luck” with €25K prize pool
Fast-growing online slots provider 1spin4win is launching a new casino promotion on a wide selection of its classic games, from fruit-themed to story-based ones, to help operators engage their players.
1spin4win’s fresh Cash & Drops promo will take place from March 28 to April 10, 2025. The prize pool will amount to €25,000, the highest sum offered by 1spin4win so far, compared to previous campaigns, which distributed €20,000 each. The rewards will be randomly awarded across 680 cash prizes to players who wager real money in dedicated games. Wins will be automatically credited to players’ balances without the need for any extra configurations from the online casino.
The provider showcases the diversity of its portfolio through this campaign, as both fans of pure classics and lovers of thematic games will have fascinating 1spin4win titles to spin: from the story-driven Don Catleone Hold and Win to straightforward fruit-and-coin action of Lucky Win Spins and Lucky Win Spins X. Hence the campaign’s name — “Variety of Luck.”
This is one of the many effective promotional tools from 1spin4win, which also include special in-game features and additional marketing solutions such as pre-releases and free spins, all of which cultivate player loyalty. “Variety of Luck” will help online iGaming platforms attract players, enhance their engagement and loyalty, increase GGR, and boost betting volume. It will also foster brand support and visibility.
Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, “We appreciate our clients and always think of ways to help them thrive. Cash & Drops campaigns are an example of this. They allow our partner operators to re-engage their audience and advertise player-friendliness, all with minimum effort. Like any promo tool by 1spin4win, “Variety of Luck” is easy to use since we take care of all technical aspects ourselves.”
10 exciting games were picked for this network promotion, each representing its own version of iGaming entertainment, but all of them united by the concept of luck. Players can hit it big in the following classic slot titles:
- Clover Fest Hold And Win — new slot!
- Don Catleone Hold And Win — new slot!
- Lucky Win Spins
- Cash’n Fruits Hold And Win
- Lucky Win Spins X
- Allways Lucky Pot
- Cash’n Fruits Fortune 243
- Coins Sniffer Hold And Win
- Golden Joker 27 Hold And Win
- Lucky Jane In Egypt Win Spins
For further details and inquiries, please contact your appointed Account Manager, or 1spin4win’s Business Development Director at [email protected].
To learn more about promotional tools and custom offers, visit the studio’s website.
The post 1spin4win announces casino network promotion “Variety of Luck” with €25K prize pool appeared first on European Gaming Industry News.
MightyTips is excited to announce a strategic partnership with the online sportsbook brand FruityKing. This collaboration, which began on February 21, 2025, aims to enhance betting insights and experiences for players in the UK. By featuring FruityKing prominently on MightyTips.com, new players will gain valuable insights into this reputable brand, while FruityKing will benefit from increased visibility and traffic.
Potential and active FruityKing customers can elevate their betting experience by accessing MightyTips’ expert daily football previews and tips, covering multiple leagues and competitions.
FruityKing is an established online iGaming brand with over a decade of industry presence. It operates under ProgressPlay Limited, a well-known white-label casino and sportsbook solutions provider.
ProgressPlay is licensed and regulated by the Malta Gaming Authority and the Great Britain Gambling Commission. The company powers several recognised online betting platforms, including SpinzWin, JeffBet, BetStorm, Monster Casino, and Vegas Mobile Casino, ensuring a regulated and secure environment for UK players.
FruityKing is also part of Excel Affiliates, which oversees marketing partnerships and player acquisition strategies for several iGaming brands, including Spinzwin, BETRINO, Monster Casino, Conquer Casino, Great Britain Casino, Online Casino London, and Vegas Wins.
Designed to “provide quality entertainment to people who enjoy gambling”, FruityKing offers odds on 25+ traditional sports and 10+ eSports alongside an intuitive user interface for seamless navigation. The platform supports 24/7 customer assistance and over 15 payment methods, including Apple Pay, Instant Bank Transfer, and leading e-wallets.
Eugene Ravdin, Head of Communications and Marketing at MightyTips, said: “We are thrilled to have secured this partnership with FruityKing. We look forward to working with this exciting sportsbook and showcasing its offerings to a UK audience. Increasing the visibility of both brands will be the key, and we feel confident that we can deliver results.”
Tejaswini R, Affiliate Marketing Executive at FruityKing, added: “It has been a pleasure collaborating with MightyTips on past projects. The experience has been nothing short of exceptional. Their team demonstrated high professionalism and an effortless ability to adapt to our needs. We truly value their dedication and collaborative spirit throughout our work together. The partnership has been incredibly rewarding, and we are excited to continue building on this strong foundation in the future.”
The post MightyTips and FruityKing announce new partnership targeting the UK appeared first on European Gaming Industry News.
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